Are you looking for ideas to attract customers?
This brief guide explains four ideas to attract customers:
- Start a business blog.
- Discount first-time buyers’ purchases.
- Discount referrers’ purchases.
- Discount reviewers’ purchases.
By reading this post, you receive both financial and non-financial ideas to attract customers to your online store.
Here are a few ideas to attract customers to your online business.
Ideas to Attract Customers
Start a Blog
Whether you’re a budding designer, craftsperson, or photographer, adding a blog to your online store can really help to boost business.
It gives you a platform to create engaging content that will not only appeal to visitors, but also to the search engine bots that rank your site. If you’d like to get your online store to the top spots on Google, dedicate some time to optimizing your blog.
Helps to increase organic traffic
Well-written blog posts will help boost your site’s SEO which will lead to more organic traffic. You need to optimize your blog content for keywords, link building, and reader engagement.
Try to use your blog to answer the questions your potential customers are asking about your products, services, or industry. The more relevant your content to the right topic areas, the better. Here are some tips for writing blog posts that will rank on Google.
Gives your brand credibility
A blog gives your brand more credibility as not only if it’s done right will your site rank higher on search engine results, but you will appear as an authority in the field.
This will allow you to boost brand recognition and develop a name for yourself. As you grow your business this will become even easier. You will then need to start considering ways to improve your services to match your reputation, such as outsourcing fulfillment or investing in packaging automation software.
Enables you to showcase your talents
Why not use your blog to showcase your talents and amazing products?
You could post engaging video content that viewers will love, such as how-to guides, webinars, and behind-the-scenes clips. 96% of consumers increased their online video consumption in 2020, so evidently, this is an effective way to grab their attention. Visitors are also much more likely to stay on your site if you entice them with video content.
Starting a blog will give you plenty of material that can be posted and reposted on social media. As a small business owner, it’s essential to boost your social media presence. It’s a great way to build trust among consumers and a pretty cost-effective marketing tool. You can also advertise or sell your products on social media with links back to your online store, so the more you use it to your advantage, the better.
Allows you to grow your contact list
One final benefit is that blogging can help you grow your professional network. It allows you to become part of a larger online community. You can get more contacts for email marketing, network with other businesses, and develop authentic relationships.
Let’s examine more ideas to attract customers.
Offer a discount for first-time buyers
In a conversation, a friend revealed why he chose one password manager app over another: one gave him a financial incentive for trying the company and the other didn’t.
If potential customers are indecisive about hiring a service, and one is offering a discount for trying, it just makes sense for the consumer to go with the company offering the discount.
The same principle applies when considering ideas to attract customers to an online store.
Advertise holiday specials. How about a first-time buyer discount? If people need the merchandise your store is selling, and you offer a first-time buyer discount, that’s sure to convince them to try your store instead of another.
Offer a discount for returning customers who recommend your store
Branding goes far in business. Convince returning customers to recommend your store, and offer them a discount on merchandise.
Loyalty programs make customers feel appreciated.
Online ideas to attract customers are easy to implement. When new customers fill in the information to make an account, have them fill in a field that explains how they heard of your business. Give a discount to the referring customer.
This idea capitalizes on the power of word-of-mouth.
Offer a discount for customers who leave a testimonial
Video testimonials and written testimonials provide credibility for your brand. They boost trust and people are more likely to patronize a business they trust.
If customers leave a video testimonial or written testimonial, offer them a discount or a freebie. People love the idea of receiving free items even if the monetary worth is small.
Did you know putting money into your business to generate new customers is a business deduction? Be sure to mention your expenses to your account at tax time.
Ideas to Attract Customers FAQs
How do you attract buyers?
You can offer financial incentives such as discounts to new customers and discounts to people who refer your business. You can also start a blog so you look like an authority in your niche.
How do you attract customers to increase sales?
Offer financial incentives such as “the more you buy, the more you save.”
Wrapping Up: Ideas to Attract Customers
In closing, this post offered you four ways to attract customers, three financial and one non-financial. This post also explained five reasons starting a blog is one of the best ideas to attract customers.
Don’t mistakenly feel all these ideas to attract customers cost you money. Use your blog to deliver valuable content to your network and this will help you boost your reputation and stay in contact with a wider audience. If you’d like to boost traffic to your online store and increase user retention, consider starting an engaging and interesting blog.
In addition, offer financial incentives to people who are responsible for bringing you new business.
Readers, please share so online store owners discover these ideas to attract customers.
I look forward to your views in the comments section. Do you have ideas to attract customers?
Here you will find more online marketing ideas: Marketing B2B B2C
Authors: Janice Wald and a Contributing Author
Janice Wald is the founder of MostlyBlogging.com. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She was nominated as the 2021 and 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack.
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