How To Write Headlines Guaranteed to Bring a Wealth of Traffic

By: | May 17, 2015 | Tags: , , , , , , |
#Blog Headline #Writing is Easy

You can quickly write blog headlines using Co-Schedule.

Complicated, confusing, and time-consuming.

When you devise headlines, you need to consider so much.

Blogging advice posts suggest your headline start with a number or the words “How to.”

Other articles stress you need a certain amount of characters and words for your blog post to be found by Google.

Other articles discuss the need for power words, trigger words, and emotional words.

My own post 13 Foolproof Ways You Can Stop Writing Ineffective Blog Headlines discussed 13 different criteria for successful headline writing.

Now that I’ve been blogging longer, I know even more ways to ensure your headline is a success.

After all, it is your readers’ first impression of your blog , along with your graphic.  It should be effective.

This post will tell you how to write headlines that meet all the criteria.  You can do it quickly, and it is absolutely free.

Welcome to my Co-Schedule Headline Analyzer Tutorial!

Step 1: Go to Coschedule Blog Post Headline Analyzer. I have never had to sign in.

Screenshot Headline Analyzer

Type your headline ideas here.

Step 2: Type in an idea you have for your headline.  Click “Analyze Now.”

If you look under the section where you were asked to type your headline, you will see a history of your headline ideas start forming.

The advantage of this is clear.  You don’t have to remember which headlines you tried and which got a higher analysis than others.

By looking at the history of my attempts, you can see that the headline I chose for this post got a higher analysis than any other I tried.  This is why I picked it for this post.

How Co-Schedule Analyzes Your Headlines

Reasons you got your headline score

Your combination of word groups is shown under your score.

Step 3: To raise your headline’s score, try varying the combination of word groups.  Common, uncommon, emotional, and power words are all considered.  Co-Schedule has links you can click which will offer you ideas to vary words.  For an additional reference, here is also a link to CopyBlogger’s trigger words.

Step 4: Make sure your headline is the “right” type.

Write better #blog #headlines.

Co-Schedule analyzes your headline type and word count.

Readers like to read lists or steps to reach goals.

A list post will start with a number.  A post that explains how to accomplish a goal should start with “how to”.

As can be seen from the screenshot, my headline passes the “type of headline” test since it is a “how to…”

Step 5: Check the character count.

The perfect headline is 55 characters.  Mine is 62.  Since this is close to 55, Co-Schedule told me my headline is the right length.  The color of the circle relates to traffic lights.  The circle is green since Co-Schedule is assuring me I can “go” ahead with my headline.

Step 6: Check the word count.

As can be seen, my headline received a “B+”, not an “A”.

Where my headline fell short was when it came to the number of words.  It is too long.  This circle’s color is not green for “go”.  It is yellow for “caution”.  Co-Schedule advised me to shorten the headline to improve the posts’ SEO ranking.

Step 7: Check to see how your headline would look as an Email subject line.

Your blog followers will get the post in their inbox, so Co-Schedule shows you the subject line they will see.

Co-Schedule helps you analyze whether your post will be opened in an Email

Use Co-Schedule to check how your headline will look in an Email inbox.

As can be seen, while the word “headlines” is visible in my post’s subject line, “traffic” is not.  This could be another reason my headline did not receive an “A” or a higher score.

Step 8: Check to see if your keyword is in the first three or last three words of your headline.

Research shows that readers skim, so they only read the first and last three words of your headline when deciding if they want to read the post.

This could be another reason my headline didn’t score higher.  The word “headline,” which is the subject of this post, is not apparent in the first or last three words of the headline.

It does seem to be common knowledge that your keyword should be in the first three words of the headline.  However, mine, headline, doesn’t appear until the fourth word.

Step 9: Check keywords so you know what to research at Google Adwords Keywords Planner.

How to rank better in #SEO

Co-Schedule helps you know what keywords to research for SEO rankings.

This is important so potential readers using search engines can find your post.

Step 10: Check “Sentiment”.

Although I have heard that headlines that have words with both positive and negative connotations perform well, Co-Schedule explains that headlines with positive words perform best.

My headline has words with positive connotations like “wealth”.  People like wealth–it’s a positive word.  Therefore, the face is smiling.

You will smile too when your posts bring you traffic with high page views.

My post uses the word “guaranteed” because Co-Schedule has incorporated all the criteria you need to use to examine the success of a potential headline.

The guesswork and research are both gone.  For headlines that are faster to write, do well on Google, and have a greater potential for readers to click on and read, use Co-Schedule.  As a headline analyzer, it’s got it all.

Readers, if you think others can benefit from these headline-writing tips, please share.

How do you come up with your headlines?  If you are already using Co-Schedule, do you find it effective in writing headlines with high page views?  If not, is there another site you use?  I look forward to your views.

Related Post:

3 Amazing Shortcuts for Writing Headlines in Record Time



  1. Kristi

    Thank you so much for sharing this… I am new to blogging and love reading your helpful posts! xoxo Kristi

    • Janice Wald

      Thank you so much Kristi. If you are new to blogging, definitely check into CoSchedule Headline Analyzer. It’s free, easy, quick, and for all the reasons mentioned, I think it’s advantageous. Thanks for commenting and writing.
      Thanks as well for what you said about my posts. I will add you to my Wednesday Email list, so you never miss a post.

  2. Lee MacArthur

    I will actually have time to use this. Thank you for the information

    • Janice Wald

      How exciting, someone not familiar with CoSchedule! I was afraid everyone had already heard of it. It saves me time and helps me focus on the criteria for a successful headline which leads to a successful blog post. I write information like this on my site all the time. I will add you to my once-a-week mailing list, so you’re always kept apprised.

    • Janice Wald

      Hi Masgautsen!
      Thank you so much for checking in with me today, reading what I wrote, and commenting. You are such a loyal reader. I think of you as my friend in Norway.
      Thanks again for writing.

  3. Janice Wald

    Yes! It is good for you to use for all the reasons I stated in the post.

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  5. Janice Wald

    Thank you so much. Let me know what you think of it. I hope you beat my “74.” =)

  6. john doe

    This was wonderful advice on headlines. You have always said “headlines are the thing that make people want to read more”. Keep it coming.

  7. MaryHill

    Great info. I will have to try it. Thanks for sharing on Literacy Musing Mondays. 🙂

    • Janice Wald

      Hi Mary,
      Thank you so much for inviting me to your Literacy Linky Party. I got a new follower whose link I clicked on! Do you know anything about the Facebook group Pinterest pals?

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  9. purpleslobinrecovery

    You have such a wealth of knowledge! I have to come to a friend’s house to use the computer, so I don’t always get to read your posts every day.
    But, I surely do learn something from every post of yours that I read!

  10. Ray F (

    Love that you did the research and shared this to us 🙂 Thank you, will put this into action as this is a place where I struggle. I tend to write my headlines as something I would want to read and not much concern for search results. Thanks again.

  11. MaryHill

    Really great idea here. I am going to check this out. I have such a problem with headlines. Thanks for sharing on Literacy Musing Mondays. Hope you will keep sharing your great posts. 🙂

  12. MaryHill

    PS I pinned it on two boards: Literacy Musing Mondays and Blog Articles Not to Miss. 🙂

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  15. Bella D. @ Self-Publishing Made Easy Now

    I find this article awesome. This is really helpful for writers to come up with better ideas and write worthy headlines. Thanks a lot for sharing this with us.

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