Yet many bloggers don’t engage in widespread promotion of their blogs. They limit themselves.
Using additional platforms to advertise your blog sites will increase your chances of being found.
When that platform is a mega giant like YouTube, with over one billion users, your chances of having your blog discovered skyrocket.
This post will explain how to use YouTube to increase your blog traffic, improve your SEO, save time with blog promotion, and help your readers.
Why Everyone is Using YouTube
Spread your wings. You don’t have to only stick to the top four– Facebook, Twitter, Pinterest, and Google+– for blog promotion. I realize you may not even have time for all of those four sites.
If time is limited, you should promote where you have the best chance of a return on your time investment. One billion users could definitely bring you quite a return on your time invested.
Research shows that YouTube has the best ROI, more than any other social media platform.
According to blogger Daniela Uslan,
Blog posts are great. They’re powerful (when done right)… But they’re just one tool in a huge arsenal…. When you only write blog posts and ignore all of the other marketing tools out there – like webinars, challenges, Facebook ads, email marketing, etc. – you’re essentially crippling your ability to grow your audience.
YouTube is one of the “tools” in Daniela’s “arsenal.”
Videos are predicted to rise in importance this year and in the foreseeable future. Since the majority of people are visual learners who learn by watching a video, this is not surprising.
Testimonials that YouTube is Valuable
One of my readers is YouTube star Amanda Russell who has close to 80,000 subscribers. She is also a marketing professor. If a teacher who gets paid to tell people how to market believes YouTube is valuable, that should be a convincing testimonial. We are all marketers. We are trying to sell people on the idea of subscribing to our blogs.
Michael Noker‘s testimonial that YouTube helps bloggers: Having videos is a great way to provide more engaging content on your blog, so if you have solid writing, great photos and graphics, AND great videos, you’re a lot more likely to keep visitors entertained and engaged. It’s also a good community for finding other people who share your interests. It is harder to get noticed on YouTube than other platforms (like Instagram), but it is possible, especially if you’re good with SEO since YouTube is the world’s second-largest search engine.
MySnippetsof Inspiration blog also claims that YouTube is helpful for bloggers.
Reasons YouTube is Valuable for Bloggers
YouTube will help you in several ways.
- It helps to advertise your blog so you can get visitors to your blog. Even blogging guru Ryan Biddulph claims that “videos convert like crazy.”
Blogger and marketer Mark Newsome explained videos will direct your readers both visibly and audibly to your blog.
He also has happy readers make him testimonials on YouTube. According to Mark, videos give you more exposure. He stated, “I currently have 427 mini sales reps, (aka) YouTube videos working for me 365 days a year, even on major holidays and weekends!”
- Making videos is a quick way to promote your blog. You can make your videos as short as you want and still bring attention to your blog.
- Since 65% of all readers are visual learners, you will help the majority of the people who visit your site by using it.
- It will reduce your bounce rate. By embedding your videos into your blog posts that you make on YouTube, you will keep readers on your site longer, and your bounce rate will improve. It will take your readers much longer to bounce off your site.
Is Reducing Bounce Rate Important?
When asked if reducing your bounce rate was important, Magnet4Blogging answered,
Yes absolutely, for SEO purposes for sure, it is said that the higher your bounce rate the further down the search results your posts and pages will end up, so having reasonably low bounce rate is important for improving your rankings naturally.
Facebook groups even have threads exist for the sole purpose of lowering members’ bounce rates.