Are you aware of the pros of YouTube?
If you were a store owner, would you advertise in only one place if money were no object?
Probably not.
Yet many bloggers donât engage in widespread promotion of their blogs. They limit themselves.
Using additional platforms to advertise your blog sites will increase your chances of being found.
When that platform is a mega giant like YouTube, with over one billion users, your chances of having your blog discovered skyrocket.
This post will explain how to use YouTube to increase your blog traffic, improve your SEO, save time with blog promotion via such tools as Prodvigate.com, and help your readers.
Why Everyone is Using YouTube
Spread your wings. You donât have to only stick to the top fourâ Facebook, Twitter, Pinterest, and Google+â for blog promotion. I realize you may not even have time for all of those four sites.
If time is limited, you should promote where you have the best chance of a return on your time investment. One billion users could definitely bring you quite a return on your time invested.
Research shows that YouTube has the best ROI, more than any other social media platform.
According to blogger Daniela Uslan,
Blog posts are great. Theyâre powerful (when done right)⊠But theyâre just one tool in a huge arsenalâŠ. When you only write blog posts and ignore all of the other marketing tools out there â like webinars, challenges, Facebook ads, email marketing, etc. â youâre essentially crippling your ability to grow your audience.
YouTube is one of the âtoolsâ in Danielaâs âarsenal.â
Blogger Ileane Smith not only has blog posts and YouTube videos in her âarsenal,â she has podcasts as well.
Videos are predicted to rise in importance this year and in the foreseeable future. Since the majority of people are visual learners who learn by watching a video, this is not surprising.
Testimonials that YouTube is Valuable
One of my readers is YouTube star Amanda Russell who has close to  80,000 subscribers. She is also a marketing professor. If a teacher who gets paid to tell people how to market believes YouTube is valuable, that should be a convincing testimonial. We are all marketers. We are trying to sell people on the idea of subscribing to our blogs.
Michael Nokerâs testimonial that YouTube helps bloggers:Â Having videos is a great way to provide more engaging content on your blog, so if you have solid writing, great photos and graphics, AND great videos, youâre a lot more likely to keep visitors entertained and engaged. Itâs also a good community for finding other people who share your interests. It is harder to get noticed on YouTube than other platforms (like Instagram), but it is possible, especially if youâre good with SEO since YouTube is the worldâs second-largest search engine.
MySnippetsof Inspiration blog also claims that YouTube is helpful for bloggers.
Reasons YouTube is Valuable for Bloggers
YouTube will help you in several ways.
- It helps to advertise your blog so you can get visitors to your blog. Even blogging guru Ryan Biddulph claims that âvideos convert like crazy.â
Blogger and marketer Mark Newsome explained videos will direct your readers both visibly and audibly to your blog.
He also has happy readers make him testimonials on YouTube. According to Mark, videos give you more exposure. He stated, âI currently have 427 mini sales reps, (aka) YouTube videos working for me 365 days a year, even on major holidays and weekends!â
- Making videos is a quick way to promote your blog. You can make your videos as short as you want and still bring attention to your blog.
- Since 65% of all readers are visual learners, you will help the majority of the people who visit your site by using it.
- It will reduce your bounce rate. By embedding your videos into your blog posts that you make on YouTube, you will keep readers on your site longer, and your bounce rate will improve. It will take your readers much longer to bounce off your site.
Is Reducing Bounce Rate Important?
When asked if reducing your bounce rate was important, Â Magnet4Blogging answered,
Yes absolutely, for SEO purposes for sure, it is said that the higher your bounce rate the further down the search results your posts and pages will end up, so having reasonably low bounce rate is important for improving your rankings naturally.
Facebook groups even have threads exist for the sole purpose of lowering membersâ bounce rates.
YouTube Strategy
- The strategy for getting people to come to your site from YouTube would be similar to what Iâd recommend for Mediumâ give people a teaser. Make what you share brief. Then, if they want the added information, they need to click your link.
- Give a Call to Action at the end of the video. Tell users to go to your site to get additional information about the topic.
- People buy YouTube subscribers.
- Annotate your video, so the name of your blog is always visible. Mark Newsome uses a special âlanding pageâ for this, so he knows from his referral traffic if people are coming from YouTube.
- Post engaging videos. Here are ideas: YouTube Video Ideas Generator.
Instructions for annotating your video:
I take the video with my phone.
I send the video to YouTube.
Then, I annotate it, so my blog site URL shows.
Annotate by clicking the dialogue bubble.
Make sure the red line is pulled all the way across the length of the video, or your blog URL wonât be visible during the entire video.
If you make a mistake, itâs easy to delete the video.
When you go to your YouTube Channel, Click Video Manager. This will bring up a list of your videos. Click delete.
Screenshot: Courtesy of Mark Newsome
Note: In order to send YouTube videos from your computer to YouTube, you may have to download software.
Mark Newsome recommends Jing, a free tool.
How to Embed a YouTube Video in Your Blog Post
These instructions are for WordPress users:
When you are in edit mode, click Add Media.
Click âInsert from URLâ.
Conclusion
In conclusion, video creation as a form of advertising is definitely the current trend. Even Facebook has gotten into the act with Facebook videos. Someone recently left me a video message on Twitter.
Video creation will help you advertise your blog and increase your chances of being found on search engines. It will save you time since making a short video has the potential to bring you massive blog traffic. Sharing your content in the form of a video will also help your readers who learn by looking at visuals.
I am sure you are thinking that you already have enough to do, and now I am suggesting you make videos. Did you see how short my video was? It was 42 seconds long. I recommend just giving one tip. Then tell them if they want more information, to go to your blog.
Do you have 42 seconds to try to tap a market with one billion users? I think so.
Please share so other bloggers and site creators know how to use the power of YouTube to get visitors to their sites.
What do you think readers? Is video creation something you might try? I look forward to your views in the comments section.
Related Posts:
How to Create Content Your Blog Readers Will Loveâ Guaranteed
Here are 29 Great Reasons You Should Medium to Blog Now
How to Make Your Bounce Rate Look Amazing
http://pixlrtemplates.com explains how to get a banner image the right dimensions for your YouTube account.
