How to Significantly Rise in the SEO Ranks

By: | August 15, 2015 | Tags: , , , , , , , ,

Link Round ups and link swaps will raise your SEO.What is the greatest blogging reward?

Traffic?  The satisfaction of helping people?

For many bloggers an important goal is a new follower.  However, lately the most sought after prize seems to be a link.

Links into sites are indeed valuable since they help you rise in the ranks of search engines making it easier for the billions of Internet users to find you.

If links lead to traffic, and traffic leads to followers, you can have it all, but it starts with the all-so-powerful link.

How to get those links into your site is the subject of this post.

There were rumors that link building was dead thanks to Google changing their algorithms. However, according to blogging guru Neil Patel, link building is as alive and important as ever.

There was also a rumor that you need to authenticate your site with Google in order for Google to crawl and index your article.

That rumor is also unfounded.  A blogger asked if he could submit his article to my weekly link roundup.  Flattered, I asked how he had found my site.  He explained he had found me on Google. Since I was new to Mostly Blogging, I had not yet had a chance to authenticate my site, but he still found my post anyway.

Submit to Weekly Roundups

Submitting to other bloggers’ weekly link roundups will definitely get you a link into your site if they accept your submission and publish your link.  However, the site needs to be more reputable than your own, if your search engine optimization (SEO) ranking is going to go up.

If the site linking to you is less reputable than your own, I have seen instances where the featured blogger’s SEO ranking actually fell.

Getting a link into a site more reputable than your own is so helpful in improving your SEO ranking, some people actually pay public relations firms to get big blogs to link to them, but there is no need.

I will tell you how to know if a site is more reputable than your own right now.

You don’t have to submit to the most reputable blog on the globe, it just has to be more reputable than yours.

By the way, “reputable” in this context is not a subjective term.  I am using the term “reputable” to mean a site with a lower Alexa ranking than yours.

Step 1. Go to Alexa.com  to get your Alexa rank.  

Alexa will analyze your blog for free if you put in your URL.  Alexa will show you your rank internationally.  It also showed me my rank in the United States.

By the way, you will see other information about your site you might want to note.  For example, if you scroll down, you will see your bounce rate (what percentage of visitors leave after only viewing one page, the lower the better) and how long the visitors who do stay remain on your site (the higher the better).

Step 2. Find a blog with a lower Alexa rank than your own.

  • Go to search engines.  Enter words that bloggers who hold weekly roundups use.

Curators are collectors.  Bloggers curate content.  They all use similar wording in this regular feature.  Weekly, Week, Friday, Weekly Roundup, Best of the Week, Best Posts of the Week, and Best Articles of the Week are commonalities of weekly link roundup headlines.

In the search bar, enter the key word for your article in quotation marks, a + sign, and the words weekly link roundup in quotation marks.

Be specific.  I wanted to submit my Twitter guide.  Entering “Twitter” as my keyword garnered me better results than when I entered “blogging”.  For this post, I could search “SEO” + “link roundup” which is preferable to the more generic keyword blogging.

A tilde (~) in front of the word, instead of quotation marks will garner not only the search for that keyword but synonyms for it as well.

Screenshot how to find a link roundup for better SEO rankings

Typing a tilde before the search word generates extra link roundup choices.

Contemplating the possibility of submitting this post to a link roundup, I put a tilde before my keyword SEO.  Typing ~SEO + link roundup produced the three circled selections and many more not shown in the screenshot.

Before submitting to a site there are factors you should consider:

  • What is the blog’s Alexa rank?  Enter the blog’s URL at Alexa.com.  You want it to be lower than yours.
  • How many links do they have outgoing? It’s a basic rule of economics.  The fewer the number of links, the more valuable your link is.
  • How recently have they published a link roundup?  You don’t want to submit to an inactive site or a site that no longer has this feature.

Look at the bottom circled selection in the screenshot.  You are seeing the headline of a linkup published four months ago.

  • If they still have a roundup, is it published consistently?  Weekly roundups will get you quicker results than a post titled “roundup” since you have no indication of how often the blogger curates the links or when it will recur.

How you can know the roundup’s publication frequency:

Click “Search Tools” in the upper right of the search engine.

Click “Anytime” under it on the left.

Select how recently you want to check for publication of the roundup.

The search engine will produce the most recent results for the roundup’s publication.

Another way to find a weekly link roundup, is to go to Twitter and put the same search engine terms in the search bar.

Weekly roundups will turn up, and you can find roundups to submit to that way.

Increase your odds of being accepted by submitting your best links.

If you choose this method of increasing your SEO, four benefits will be derived if you can get accepted by a blog with a lower Alexa ranking than your own.

First, you help yourself in three ways.  You are getting a link, a link from a reputable site–high in SEO–which will help your SEO more than just any link.  You are also giving yourself credibility in your niche since you are being promoted by a blog considered an authority in your field.

Next, you increase your odds of getting referral traffic from a big blog with many readers.  Finally, you are helping the admin blogger add content to their site.

Link Swaps

Link swaps work like submitting to weekly roundups work.

Follow the same instructions.  Analyze both site’s Alexa rankings.  However, if you are going to exchange links, the other blogger can have a comparable Alexa ranking to yours.  A link into your site is still valuable.

In order to facilitate getting links into your site in order to facilitate your SEO ranking, I would like to begin a Link Exchange.

When I began blogging, bloggers needed followers so I began a Follow to Follow Directory.  Now that I see bloggers needing links, I would like to begin a Link Exchange exclusively for the followers of Mostly Blogging.  (Remember, if you haven’t already sent me your Pinterest name, please do, and I will send you access to our exclusive Pinterest group board.)

This recent situation shows why a Link Exchange would be helpful.

When I started my site, a blogging friend knew I would need links into Mostly Blogging in order to get my SEO to increase again.  She offered to swap links with me which I appreciated.

However, I blog about blogging.  She blogs about healthy recipes.  My readers don’t come to my site for cooking tips.  My link exchange would have categories of niches in addition to the link.  You wouldn’t want to reduce the credibility of your content by linking to a site with no logical connection to your own.

Also, when I link to someone, and they express their gratitude, I feel almost spammy suggesting that a link to my site would also be appreciated.

I want to start a Mostly Blogging Link Exchange if there is interest.  If you are following this blog, please put a link and what you blog about in the comments section.

I recommend including a link to your blog not a post.  Then, when they get to your site, they can find a post that logically matches their content.  If you do not know your niche, you can write “lifestyle” or “miscellaneous”.

Readers, if you think others might benefit from these SEO tips, please share this post.

I am also wondering your opinion of the Alexa site analysis.  Had you been there before?  Were you shocked with the results or happy?  I look forward to your views.

 

Related Posts:

How to Easily Get Your Blog Found on Google

How to Increase Blog Traffic Like an SEO Expert

7 Warning Signs That Google Can’t Find You

 

Source:

Quicksprout.com

  1. Eric Klingenberg

    Thanks another useful article. I tried Alexa and it told me my site didn’t have enough data to rank it! Oh well one step at a time.

    I would like to be included in the link exchange my blog https://erick79.wordpress.com/ is mainly me sharing my thoughts and experiences as a newbie writer.

    THANKS

    • Janice Wald

      Hi Eric,
      Thanks for reading my article. I find your comment surprising, and I will tell you why. My site is not even two weeks old. Although I agree there wasn’t much data there, I was able to see my Alexa ranking nationally and internationally, my bounce rate, and how long my visitors stay on my pages. For the purpose of submitting to Weekly Link Roundups, all people really need is their Alexa score. Thanks for writing. Have a great weekend.

      • Eric Klingenberg

        Just tried it again, apart from finding 3 slights that have lings to mine – nothing. It’s kindly offering for me to pay to have better data!

        • Janice Wald

          Weird. Try putting in my site mostlyblogging.com which is a brand new site. Do I have more data than you, less data than you, or the same?

          • Eric Klingenberg

            Yours showed up with a ranking, mine didn’t maybe it because I’m in the UK?

  2. Jeanne Foguth

    Hi! My name is Jeanne Foguth and I write family-friendly fiction, which cat-lovers (and several dog-lovers) are big fans of. On Sept 4th, 2015, Latitudes & Cattitudes, a short prequel for The Sea Purrtector Files, will be available FREE from your favorite e-book store.

    My blog = http://foguth.wordpress.com/ my theme is mainly advice for pet owners, but on Saturdays I post cat humor I’ve found on Pinterest; on Sunday’s I post canine comedy 😉 BTW, on Pinterest, I am Jeanne Foguth

    Have a great day! Jeanne

    • Janice Wald

      Hi Jeanne,
      1. Thank you so much for following my blog. Welcome!
      2. I sent you an invitation to join our Pinterest board. Look for it in your Email.
      3. It sounds like you are primarily a pet blogger. Terrific!
      Thank you for your interest in the Link Exchange.
      Janice

  3. Rachee

    Great article and great tips. I really need to work on Alexa scores so here is a way to start. I would be interested in being the link exchange. My blog is called Say it Rah-shay and the addy is http://sayitrahshay.com. I write a little bit about a lot of things.

    • Janice Wald

      Hi Rachee,
      Nice to meet you. I agree the Link Exchange would be a great way to start getting links into your site. I was hoping to make the link exchange a way to thank my followers for subscribing to my blog. Just a minor technicality. Here is the link to sign up. http://wp.me/P6x6vQ-hM
      You will actually receive two additional exclusive incentives including access to the Link Exchange. Thanks for your interest.
      Janice

    • Janice Wald

      Hi Jeanette,
      Thank you for being interested in joining a genre in the link exchange group. My understanding is you are a health blogger. Would you agree that would be a good category for you? Thanks for writing. I know what a busy weekend you are having.
      Janice

  4. Theodore Nwangene

    Great post Janice,
    Link building is surely the only way to get your web pages on the first page of Google however, it all depends on how you go about it.

    If you really want to rank your webpages then, you’ll have to gain the links. Link building for the purpose of SEO is dead however, the best way to gain links today is just write good and engaging articles that people will be willing and happy to link to.

    Building black hat links is dead and gone….. period.

    Thanks for sharing Janice and thanks for your visit on Guest Crew blog.

  5. Janice Wald

    Dear Theodore,
    Thank you for coming. This is your first time on my site, and I am flattered.
    I agree with several facts you wrote. People need links into their site. People still need to write quality content. Thanks for your comments.
    Janice

    • Janice Wald

      Hi Brenda,
      Nice to meet you. I just came from your site, and I am very impressed. Do you have ghost writers or guest authors?
      I am excited about your interest in the Link Exchange. However, I was hoping to use the idea to thank subscribers. Only a minor technicality since I brought you the link to sign up: http://wp.me/P6x6vQ-hM
      You will also receive an invitation to pin to our exclusive group Pinterest board and a blogging infographic.
      Thank you for your interest.
      Janice

  6. Dr. Margaret Rutherford

    I had never heard of Alexa and this is so helpful. Sounds like you are getting a lot of interest for your link exchange! My website is http://drmargaretrutherford.com – I am a psychologist who writes about mental issues, relationships, midlife/empty nest. Hopefully helpful and amusing at times! Great info here.

    • Janice Wald

      Dear Dr. Rutherford (Margeret?)
      I am glad you found the tips about using Alexa rankings helpful. Thank you so much for your compliments on my post and your interest in my link exchange.
      I was hoping to make the link exchange a perk for my followers. I know you’ve been to my site before, but I can’t find you on my follower list. I would be happy to take the liberty of signing you up. If you would prefer, I brought you a link to sign up. Filling it in will get you two additional incentives including access to the group board. Here it is: http://wp.me/P6x6vQ-hM
      Thanks again.
      Janice

  7. Samuel Muriithi

    Hi Janice,

    Great post. I have heard about Alexa but hadn’t made any effort to find out how my site ranks. I’m definitely interested in the link exchange idea: https://thewordgarage.wordpress.com/ I write abut entrepreneurship and small business.

    Regards.

    • Janice Wald

      Hi Samuel,
      I figured as a business person you’d be curious and check it out. I checked my outbound clicks. So far today, 18 people have clicked Alexa.com from my site. I’m glad no one has written me upset about what they saw (LOL).
      I will be sure to add your link to the business genre. I have other business people following the blog.
      Janice

  8. John doe

    Great info about Alexa. It seems you never run out of ideas for your blog. You are so creative.

    • Janice Wald

      Thank you so much! My international ranking improved since yesterday. My time on site stats improved since my former blog.
      Thanks so much for reading what I wrote and writing. It’s been a while. For a long time, you were one of my most frequent commenters. Nice to hear from you again.
      Janice

      • John doe

        Thank you for noticing my absence. I was on vacation for about six weeks and I try and stay away from technical devices as much as I can while on vacation. It is a comprimise I make with my wife.

  9. Debbie

    Thank you for all this information and for the link exchange. I blog mostly about healthy living, I’m a trainer and running coach, so I try to write helpful articles for people who want to get and stay healthy. I also follow a plant based diet, so I share some vegan recipes and tips. And I’ve recently started offering blogging tips, really designed for beginning bloggers. I hope I haven’t diversified too much, but my numbers have been going up lately, so I guess it’s okay. http://coachdebbieruns.com

    • Janice Wald

      Hi Debbie,
      I went to your site, and you are diversified. I think I will just list your blog in both categories. Is it health or fittness or healthy living?
      Janice

  10. Carol Cassara

    I have tweeted so more bloggers can benefit from this counsel. Good points, all, and good tactics.

  11. Kim L

    Great info!!!! You explained it really well. I’d love to be included in your link exchange. There is so much to learn in blogging so when things are simply explained, I truly appreciate it. My blog is about fitness/nutrition/wellness. http://www.thistledewfit.com Thank you.

    • Janice Wald

      Hi Kim,
      Thank you so much for your compliment on my article and my clarity of information.
      Thank you for your interest in my link exchange. That would be wonderful if you joined since I have another fitness blogger already there looking for someone to trade links with.
      I hope you understand I wanted to keep it a perk for my followers. I brought you a link so you could sign up for my blog. If you subscribe through this link, you will actually get three incentives including access to the link exchange. Here is the link: http://wp.me/P6x6vQ-hM
      Nice to meet you.
      Janice

      • Kim L

        I had signed up to follow you:) I just confirmed the subscription in my email. Did it go through??

  12. Janice Wald

    Hi Kim,
    Yes, I see your name on my follower list. Welcome! I am adding you to the Link Exchange right now. I will probably publish the Link Exchange by Wednesday to give a few days to see if we can’t get more people in each category of blogger. About a third of the people who expressed interest currently aren’t following the blog. Thanks for signing up. Welcome to the blog and the Link Exchange!
    Janice

    • Kim L

      thank you…I’d also like to be on the Pinterest board…my name is thistledewfit on Pinterest also. How will I find out about the link exchange??? Also, thank you for getting back to me so quickly. Appreciated!!!!

      • Janice Wald

        Hi,
        As far as Pinterest: I put in your Email kimlac@thistledewfit.com but you didn’t come up on the invited list. Is it possible, it’s under another Email? Typing the Email generally brings it up since that’s where people see the invitation.
        https://www.pinterest.com/janicewald/mostly-blogging-group-board/ the group board link
        I searched under your name as well and your website. I found you on Pinterest, but that didn’t help me. Is it possibly under another Email?
        As far as the Link Exchange, when someone publishes my link, I get notified. Otherwise, I’m in California. Before I go to sleep on Wednesday should be the latest. Thanks again for your interest.
        Let me know about an alternate Email. I may have to Google what to do or contact Pinterest.
        Janice
        Janice

      • Janice Wald

        Hi,
        Pubishing the link exchange in about 3 hours. Did you find the link at the linky party Monday?
        Janice

        • Kim Lk

          I saw the link to link up to the link party…I meant the link to get a button to link back to the link party…I just made my own link back to the link party.

  13. Kim L

    Sorry…it was under my other email, but I just changed my profile to the thistledewfit email. I got the email from you inviting me to the board, will it work now or will you have to re-send it?? Sorry for all the questions.

    • Kim L

      I guess that you have to re-send it because I clicked on the invite, but my name didn’t come up as a contributor to the page. Sorry

    • Janice Wald

      If you got the email inviting you to the board, click Accept, and it will work fine. I am glad it worked out. Thank you for letting me know.
      Janice

      • Kim L

        I clicked on the invite, and it brought me to the board, but I am not on the group member list. Could you re-send the invite???

        • Janice Wald

          Hi Kim,
          Great news!! I resent the invite, and this time, you are on the Contributor List! Yay! All you have to do now is accept the invitation in your Email or at Pinterest. It will be fun pinning to a board together. Thank you for going through all this.
          Janice

  14. Gift David

    Hi Janice, i have gone through your post and am interested in the Link exchange roundup. My blog url is, http://www.naijahomecaterer.wordpress.com
    I do blog about, Food Recipes, Healthy Eating Recipes/Tips, Kitchen/Home/Personal Hygiene. I look forward to hear from you. Thanks

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  16. TJ Paris

    This is a wonderfully informative post and thanks so much for generously sharing this advice. My blog, “La vie est trop courte pour boir du mauvais vin” (Life is too short to drink bad wine) is all about a lighthearted look on life. If you like travel, photography, France, Australia, short stories, humorous writing and haiku then this is the blog for you! https://amaviedecoeurentier.wordpress.com/

  17. Sarah Eliza

    Really interesting post, thank you! Wondering, do you have to have a com address to be picked up on Alexa? Rather than wordpress.com or BlogSpot.com, I mean? I have a “life” blog so it’s hard to categorize — I write mostly about music, books, movies, but also minimalist and green living, cooking, etc. It would be nice to do a link swap if I still “qualify” though!

    • Janice Wald

      I am so sorry Sarah Eliza, I do not understand your question.
      I do have people who write about your topics. They need people to swap links with, so I will be happy to add you to the Link Swap group. I hope you understand, I need you to subscribe to my blog first since it is a way of thanking my followers. Using this link http://wp.me/P6x6vQ-hM Will get you three incentives including access to the link exchange. Thanks for your interest. As far as Alexa, go to the site, and put your URL in, as simple as that, whatever it is. See what comes up. Thanks for your interest in our Link Exchange.
      Janice

  18. Jill Holmes

    Thanks, Janice! I am always looking for ways to increase my blog traffic. I have a mixed media art and art journaling blog and a couple of months ago I decided to try to post at some regular frequency. I found some of the other blogs that I followed (which have MUCH higher traffic than mine) had weekly or bi-weekly art share link opportunities. At first I started creating and sharing my links just to ensure that I was making art regularly and thus I would have more topic fodder for my own blog. It didn’t take long to see increased traffic from my posted links on the other blogs–a huge benefit I’m not sure I originally truly comprehended. 🙂

    Please include me in your link exchange at http://jillholmes.me. I can be found on Pintrest as jrholmes00. I look forward to your future blog posts!

    Jill

    • Janice Wald

      Hi Jill,
      Meet and Greets are a great way to meet other bloggers. Definitely persist in linking there, and try to be early. It will increased your chance of getting noticed.
      As far as my Pinterest board and my Link Exchange, I was hoping to keep them as a way to say “thank you” to my followers.. If you don’t mind following my blog, I’d love to include you in both perks. If you sign up through this link, you will get a free blogging infographic as well. I hope to hear from you. It would be fun to pin together. Here is the link:
      http://wp.me/P6x6vQ-hM
      Janice

  19. Betsy Burleson

    Great post, I learned so much about SEO ranking, things I need to learn.
    We would be interested in joining your Pinterest Board and doing a link exchange. We currently have a weekly link up every Tuesday, only running for 3 weeks now.
    Our blog is mostly fashion with some lifestyle mixed in.
    Thanks
    Betsy and Katey
    http://www.twopeasinablog.com

    • Janice Wald

      Hi Betsy and Katey,
      Thank you so much for your interest in my Link Exchange and my Pinterest board. I hope you understand I was hoping to keep them as perks for my blog followers. I brought you the link. If you click “Free Cheat Sheet” and sign up through the link, you will actually get three free incentives including both of those perks.
      Here is the link to sign up: http://wp.me/P6x6vQ-hM
      Thanks for writing me, your kind words about my SEO article, and your interest in my site.
      Janice

  20. Deniza

    Dear Janice, I would like to be added to the link exchange too 🙂
    I write about Fitness and Nutrition tips for a healthy, fit body and balanced lifestyle …

    This post was very informative, I hope I understood everything correctly :/

    have a great day!
    xoxo
    Deniza

    • Janice Wald

      Added to Healthy Living. That is our biggest category–lots of choices for people to swap links with!
      Janice

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    • Janice Wald

      Hi ND,
      Thanks for your visit to my site today. I have SEO posts regularly. I have published SEO posts almost every Tuesday for months. I would love to invite you to subscribe to always be notified of my posts.
      Janice

  24. Kevin

    Thank you for this interesting post. I do accept guest posts on newauthoronline.com with relevant back links. However I ignore any emails or comments which start with the following words or similar, “I will provide you with an article containing links and, in return I will furnish back links to your site”. In such instances the person contacting me hasn’t had the courtesy to start by explaining their post (I.E. what it is about and the value of it to my blog). I once received an email from a blogger wanting to write about beauty which (given that my site is about my writing) indicates that they had not even taken the trouble to read any of my posts! Building links is, as you say important but be wary of who’s links you accept. Kevin

  25. career

    Thank you for this interesting post. I do accept guest posts on newauthoronline.com with relevant back links. However I ignore any emails or comments which start with the following words or similar, “I will provide you with an article containing links and, in return I will furnish back links to your site”

    • Janice Wald

      Hi,
      Is this Kevin? I think that’s good advice! I get a lot of SPAM comments. This was actually caught in the SPAM folder!
      Janice

  26. Bella D. @ Self-Publishing Made Easy Now

    This article is well-written. I love reading articles like this. It will be very useful for everyone who is trying to increase their SEO ranking. Thanks for sharing your insights.

  27. Bella D. @ Self-Publishing Made Easy Now

    I like reading articles like this. Thank you for sharing this awesome post about how to rise in the SEO rankings. I will be trying your tips soon.

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