How to Significantly Rise in the SEO Ranks

By: | August 15, 2015 | Tags: , , , , , , , , | 63 comments

Link Round ups and link swaps will raise your SEO.What is the greatest blogging reward?

Traffic?  The satisfaction of helping people?

For many bloggers an important goal is a new follower.  However, lately the most sought after prize seems to be a link.

Links into sites are indeed valuable since they help you rise in the ranks of search engines making it easier for the billions of Internet users to find you.

If links lead to traffic, and traffic leads to followers, you can have it all, but it starts with the all-so-powerful link.

How to get those links into your site is the subject of this post.

There were rumors that link building was dead thanks to Google changing their algorithms. However, according to blogging guru Neil Patel, link building is as alive and important as ever.

There was also a rumor that you need to authenticate your site with Google in order for Google to crawl and index your article.

That rumor is also unfounded.  A blogger asked if he could submit his article to my weekly link roundup.  Flattered, I asked how he had found my site.  He explained he had found me on Google. Since I was new to Mostly Blogging, I had not yet had a chance to authenticate my site, but he still found my post anyway.

Submit to Weekly Roundups

Submitting to other bloggers’ weekly link roundups will definitely get you a link into your site if they accept your submission and publish your link.  However, the site needs to be more reputable than your own, if your search engine optimization (SEO) ranking is going to go up.

If the site linking to you is less reputable than your own, I have seen instances where the featured blogger’s SEO ranking actually fell.

Getting a link into a site more reputable than your own is so helpful in improving your SEO ranking, some people actually pay public relations firms to get big blogs to link to them, but there is no need.

I will tell you how to know if a site is more reputable than your own right now.

You don’t have to submit to the most reputable blog on the globe, it just has to be more reputable than yours.

By the way, “reputable” in this context is not a subjective term.  I am using the term “reputable” to mean a site with a lower Alexa ranking than yours.

Step 1. Go to Alexa.com  to get your Alexa rank.  

Alexa will analyze your blog for free if you put in your URL.  Alexa will show you your rank internationally.  It also showed me my rank in the United States.

By the way, you will see other information about your site you might want to note.  For example, if you scroll down, you will see your bounce rate (what percentage of visitors leave after only viewing one page, the lower the better) and how long the visitors who do stay remain on your site (the higher the better).

Step 2. Find a blog with a lower Alexa rank than your own.

  • Go to search engines.  Enter words that bloggers who hold weekly roundups use.

Curators are collectors.  Bloggers curate content.  They all use similar wording in this regular feature.  Weekly, Week, Friday, Weekly Roundup, Best of the Week, Best Posts of the Week, and Best Articles of the Week are commonalities of weekly link roundup headlines.

In the search bar, enter the key word for your article in quotation marks, a + sign, and the words weekly link roundup in quotation marks.

Be specific.  I wanted to submit my Twitter guide.  Entering “Twitter” as my keyword garnered me better results than when I entered “blogging”.  For this post, I could search “SEO” + “link roundup” which is preferable to the more generic keyword blogging.

A tilde (~) in front of the word, instead of quotation marks will garner not only the search for that keyword but synonyms for it as well.

Screenshot how to find a link roundup for better SEO rankings

Typing a tilde before the search word generates extra link roundup choices.

Contemplating the possibility of submitting this post to a link roundup, I put a tilde before my keyword SEO.  Typing ~SEO + link roundup produced the three circled selections and many more not shown in the screenshot.

Before submitting to a site there are factors you should consider:

  • What is the blog’s Alexa rank?  Enter the blog’s URL at Alexa.com.  You want it to be lower than yours.
  • How many links do they have outgoing? It’s a basic rule of economics.  The fewer the number of links, the more valuable your link is.
  • How recently have they published a link roundup?  You don’t want to submit to an inactive site or a site that no longer has this feature.

Look at the bottom circled selection in the screenshot.  You are seeing the headline of a linkup published four months ago.

  • If they still have a roundup, is it published consistently?  Weekly roundups will get you quicker results than a post titled “roundup” since you have no indication of how often the blogger curates the links or when it will recur.

How you can know the roundup’s publication frequency:

Click “Search Tools” in the upper right of the search engine.

Click “Anytime” under it on the left.

Select how recently you want to check for publication of the roundup.

The search engine will produce the most recent results for the roundup’s publication.

Another way to find a weekly link roundup, is to go to Twitter and put the same search engine terms in the search bar.

Weekly roundups will turn up, and you can find roundups to submit to that way.

Increase your odds of being accepted by submitting your best links.

If you choose this method of increasing your SEO, four benefits will be derived if you can get accepted by a blog with a lower Alexa ranking than your own.

First, you help yourself in three ways.  You are getting a link, a link from a reputable site–high in SEO–which will help your SEO more than just any link.  You are also giving yourself credibility in your niche since you are being promoted by a blog considered an authority in your field.

Next, you increase your odds of getting referral traffic from a big blog with many readers.  Finally, you are helping the admin blogger add content to their site.

Link Swaps

Link swaps work like submitting to weekly roundups work.

Follow the same instructions.  Analyze both site’s Alexa rankings.  However, if you are going to exchange links, the other blogger can have a comparable Alexa ranking to yours.  A link into your site is still valuable.

In order to facilitate getting links into your site in order to facilitate your SEO ranking, I would like to begin a Link Exchange.

When I began blogging, bloggers needed followers so I began a Follow to Follow Directory.  Now that I see bloggers needing links, I would like to begin a Link Exchange exclusively for the followers of Mostly Blogging.  (Remember, if you haven’t already sent me your Pinterest name, please do, and I will send you access to our exclusive Pinterest group board.)

This recent situation shows why a Link Exchange would be helpful.

When I started my site, a blogging friend knew I would need links into Mostly Blogging in order to get my SEO to increase again.  She offered to swap links with me which I appreciated.

However, I blog about blogging.  She blogs about healthy recipes.  My readers don’t come to my site for cooking tips.  My link exchange would have categories of niches in addition to the link.  You wouldn’t want to reduce the credibility of your content by linking to a site with no logical connection to your own.

Also, when I link to someone, and they express their gratitude, I feel almost spammy suggesting that a link to my site would also be appreciated.

I want to start a Mostly Blogging Link Exchange if there is interest.  If you are following this blog, please put a link and what you blog about in the comments section.

I recommend including a link to your blog not a post.  Then, when they get to your site, they can find a post that logically matches their content.  If you do not know your niche, you can write “lifestyle” or “miscellaneous”.

Readers, if you think others might benefit from these SEO tips, please share this post.

I am also wondering your opinion of the Alexa site analysis.  Had you been there before?  Were you shocked with the results or happy?  I look forward to your views.

 

Related Posts:

How to Easily Get Your Blog Found on Google

How to Increase Blog Traffic Like an SEO Expert

7 Warning Signs That Google Can’t Find You

 

Source:

Quicksprout.com

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    • Janice Wald at 9:06 am

      Hi Eric,
      Thanks for reading my article. I find your comment surprising, and I will tell you why. My site is not even two weeks old. Although I agree there wasn’t much data there, I was able to see my Alexa ranking nationally and internationally, my bounce rate, and how long my visitors stay on my pages. For the purpose of submitting to Weekly Link Roundups, all people really need is their Alexa score. Thanks for writing. Have a great weekend.
      Janice Wald recently posted…Thursday Weekly Round Up 2My Profile

  1. Jeanne Foguth at 4:13 am

    Hi! My name is Jeanne Foguth and I write family-friendly fiction, which cat-lovers (and several dog-lovers) are big fans of. On Sept 4th, 2015, Latitudes & Cattitudes, a short prequel for The Sea Purrtector Files, will be available FREE from your favorite e-book store.

    My blog = http://foguth.wordpress.com/ my theme is mainly advice for pet owners, but on Saturdays I post cat humor I’ve found on Pinterest; on Sunday’s I post canine comedy 😉 BTW, on Pinterest, I am Jeanne Foguth

    Have a great day! Jeanne

    • Janice Wald at 9:26 am

      Hi Rachee,
      Nice to meet you. I agree the Link Exchange would be a great way to start getting links into your site. I was hoping to make the link exchange a way to thank my followers for subscribing to my blog. Just a minor technicality. Here is the link to sign up. http://wp.me/P6x6vQ-hM
      You will actually receive two additional exclusive incentives including access to the Link Exchange. Thanks for your interest.
      Janice
      Janice Wald recently posted…Thursday Weekly Round Up 2My Profile

    • Janice Wald at 9:17 am

      Hi Jeanette,
      Thank you for being interested in joining a genre in the link exchange group. My understanding is you are a health blogger. Would you agree that would be a good category for you? Thanks for writing. I know what a busy weekend you are having.
      Janice
      Janice Wald recently posted…Thursday Weekly Round Up 2My Profile

  2. Theodore Nwangene at 9:09 am

    Great post Janice,
    Link building is surely the only way to get your web pages on the first page of Google however, it all depends on how you go about it.

    If you really want to rank your webpages then, you’ll have to gain the links. Link building for the purpose of SEO is dead however, the best way to gain links today is just write good and engaging articles that people will be willing and happy to link to.

    Building black hat links is dead and gone….. period.

    Thanks for sharing Janice and thanks for your visit on Guest Crew blog.

  3. 1010ParkPlace at 9:33 am

    I do use Alexa. Very helpful. My site is for women of a certain age, and I blog about everything and interview interesting women who’ve reinvented themselves. Except for three women who’ve just started blogging for me, I’m a one woman show. Here’s a link to my website, http://www.1010parkplace.com and a link to my blog. http://www.1010parkplace.com/tag/brendas-blog/ I write “Lifestyle.”

    Thanks,
    Brenda
    1010ParkPlace recently posted…MIDLIFE GIRLFRIENDS TALK ABOUT AGINGMy Profile

    • Janice Wald at 9:51 am

      Hi Brenda,
      Nice to meet you. I just came from your site, and I am very impressed. Do you have ghost writers or guest authors?
      I am excited about your interest in the Link Exchange. However, I was hoping to use the idea to thank subscribers. Only a minor technicality since I brought you the link to sign up: http://wp.me/P6x6vQ-hM
      You will also receive an invitation to pin to our exclusive group Pinterest board and a blogging infographic.
      Thank you for your interest.
      Janice
      Janice Wald recently posted…Thursday Weekly Round Up 2My Profile

    • Janice Wald at 1:10 pm

      Dear Dr. Rutherford (Margeret?)
      I am glad you found the tips about using Alexa rankings helpful. Thank you so much for your compliments on my post and your interest in my link exchange.
      I was hoping to make the link exchange a perk for my followers. I know you’ve been to my site before, but I can’t find you on my follower list. I would be happy to take the liberty of signing you up. If you would prefer, I brought you a link to sign up. Filling it in will get you two additional incentives including access to the group board. Here it is: http://wp.me/P6x6vQ-hM
      Thanks again.
      Janice
      Janice Wald recently posted…Thursday Weekly Round Up 2My Profile

    • Janice Wald at 1:12 pm

      Hi Samuel,
      I figured as a business person you’d be curious and check it out. I checked my outbound clicks. So far today, 18 people have clicked Alexa.com from my site. I’m glad no one has written me upset about what they saw (LOL).
      I will be sure to add your link to the business genre. I have other business people following the blog.
      Janice
      Janice Wald recently posted…Thursday Weekly Round Up 2My Profile

  4. Debbie at 1:44 pm

    Thank you for all this information and for the link exchange. I blog mostly about healthy living, I’m a trainer and running coach, so I try to write helpful articles for people who want to get and stay healthy. I also follow a plant based diet, so I share some vegan recipes and tips. And I’ve recently started offering blogging tips, really designed for beginning bloggers. I hope I haven’t diversified too much, but my numbers have been going up lately, so I guess it’s okay. http://coachdebbieruns.com
    Debbie recently posted…Half Marathon: The Perfect Race Distance (plus a workout!)My Profile

    • Janice Wald at 4:54 pm

      Hi Kim,
      Thank you so much for your compliment on my article and my clarity of information.
      Thank you for your interest in my link exchange. That would be wonderful if you joined since I have another fitness blogger already there looking for someone to trade links with.
      I hope you understand I wanted to keep it a perk for my followers. I brought you a link so you could sign up for my blog. If you subscribe through this link, you will actually get three incentives including access to the link exchange. Here is the link: http://wp.me/P6x6vQ-hM
      Nice to meet you.
      Janice

  5. Janice Wald at 5:13 pm

    Hi Kim,
    Yes, I see your name on my follower list. Welcome! I am adding you to the Link Exchange right now. I will probably publish the Link Exchange by Wednesday to give a few days to see if we can’t get more people in each category of blogger. About a third of the people who expressed interest currently aren’t following the blog. Thanks for signing up. Welcome to the blog and the Link Exchange!
    Janice
    Janice Wald recently posted…How to Quickly Get 3,000 New Blog FollowersMy Profile

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  7. TJ Paris at 8:01 am

    This is a wonderfully informative post and thanks so much for generously sharing this advice. My blog, “La vie est trop courte pour boir du mauvais vin” (Life is too short to drink bad wine) is all about a lighthearted look on life. If you like travel, photography, France, Australia, short stories, humorous writing and haiku then this is the blog for you! https://amaviedecoeurentier.wordpress.com/

  8. Sarah Eliza at 10:08 am

    Really interesting post, thank you! Wondering, do you have to have a com address to be picked up on Alexa? Rather than wordpress.com or BlogSpot.com, I mean? I have a “life” blog so it’s hard to categorize — I write mostly about music, books, movies, but also minimalist and green living, cooking, etc. It would be nice to do a link swap if I still “qualify” though!
    Sarah Eliza recently posted…Free Music for Focus & Contemplation – Steve Roach, Hearts of Space, Celtic, David Arkenstone, more, all legal! PLUS Country!My Profile

    • Janice Wald at 10:52 pm

      I am so sorry Sarah Eliza, I do not understand your question.
      I do have people who write about your topics. They need people to swap links with, so I will be happy to add you to the Link Swap group. I hope you understand, I need you to subscribe to my blog first since it is a way of thanking my followers. Using this link http://wp.me/P6x6vQ-hM Will get you three incentives including access to the link exchange. Thanks for your interest. As far as Alexa, go to the site, and put your URL in, as simple as that, whatever it is. See what comes up. Thanks for your interest in our Link Exchange.
      Janice

  9. Jill Holmes at 1:29 pm

    Thanks, Janice! I am always looking for ways to increase my blog traffic. I have a mixed media art and art journaling blog and a couple of months ago I decided to try to post at some regular frequency. I found some of the other blogs that I followed (which have MUCH higher traffic than mine) had weekly or bi-weekly art share link opportunities. At first I started creating and sharing my links just to ensure that I was making art regularly and thus I would have more topic fodder for my own blog. It didn’t take long to see increased traffic from my posted links on the other blogs–a huge benefit I’m not sure I originally truly comprehended. 🙂

    Please include me in your link exchange at http://jillholmes.me. I can be found on Pintrest as jrholmes00. I look forward to your future blog posts!

    Jill
    Jill Holmes recently posted…Art It Friday – Show Your Face Inspired By Dina Wakley — No. 5My Profile

    • Janice Wald at 8:17 pm

      Hi Jill,
      Meet and Greets are a great way to meet other bloggers. Definitely persist in linking there, and try to be early. It will increased your chance of getting noticed.
      As far as my Pinterest board and my Link Exchange, I was hoping to keep them as a way to say “thank you” to my followers.. If you don’t mind following my blog, I’d love to include you in both perks. If you sign up through this link, you will get a free blogging infographic as well. I hope to hear from you. It would be fun to pin together. Here is the link:
      http://wp.me/P6x6vQ-hM
      Janice

  10. Betsy Burleson at 5:22 am

    Great post, I learned so much about SEO ranking, things I need to learn.
    We would be interested in joining your Pinterest Board and doing a link exchange. We currently have a weekly link up every Tuesday, only running for 3 weeks now.
    Our blog is mostly fashion with some lifestyle mixed in.
    Thanks
    Betsy and Katey
    http://www.twopeasinablog.com

    • Janice Wald at 10:10 pm

      Hi Betsy and Katey,
      Thank you so much for your interest in my Link Exchange and my Pinterest board. I hope you understand I was hoping to keep them as perks for my blog followers. I brought you the link. If you click “Free Cheat Sheet” and sign up through the link, you will actually get three free incentives including both of those perks.
      Here is the link to sign up: http://wp.me/P6x6vQ-hM
      Thanks for writing me, your kind words about my SEO article, and your interest in my site.
      Janice
      Janice Wald recently posted…How to Get Mind-Blowing Blog Traffic with NumbersMy Profile

  11. Deniza at 5:20 am

    Dear Janice, I would like to be added to the link exchange too 🙂
    I write about Fitness and Nutrition tips for a healthy, fit body and balanced lifestyle …

    This post was very informative, I hope I understood everything correctly :/

    have a great day!
    xoxo
    Deniza

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  15. Kevin at 2:48 am

    Thank you for this interesting post. I do accept guest posts on newauthoronline.com with relevant back links. However I ignore any emails or comments which start with the following words or similar, “I will provide you with an article containing links and, in return I will furnish back links to your site”. In such instances the person contacting me hasn’t had the courtesy to start by explaining their post (I.E. what it is about and the value of it to my blog). I once received an email from a blogger wanting to write about beauty which (given that my site is about my writing) indicates that they had not even taken the trouble to read any of my posts! Building links is, as you say important but be wary of who’s links you accept. Kevin

  16. career at 12:47 am

    Thank you for this interesting post. I do accept guest posts on newauthoronline.com with relevant back links. However I ignore any emails or comments which start with the following words or similar, “I will provide you with an article containing links and, in return I will furnish back links to your site”

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