What’s An Infographic?
And How Do I Make One?
Humans are predominantly visual learners with images aiding 83% of learning.
Competitive brands understand the answer to the question, “What’s an infographic?” and they are investing heavily in image-based campaigns and social sites. Heidi Cohen* reported that there is 37% more engagement when posts come with a photograph.
After reading this post, you’ll know the infographic definition, what infographics are used for, and how to make an infographic.
What’s An Infographic?
There are several attempts at explaining “What’s an infographic?” According to this infographic definition from Customer Magnetism*, “infographic is a data-rich visualization of thesis aimed at informing others.” From its analysis, 40% of people respond more to visual information than text. Graphical representation of an image is a perfect way to build brand awareness at half the cost of standard campaigns.
The Value of an Infographic
Jeff Bullas* observed that between 2010 and 2012, infographic search volume increased by over 800%. Also, Customer Magnetism believed there were 301,000 average global monthly Google searches from 2011 to 2012.
Jerome Bruner said that people remember 10% of what they hear, 20% of what they read, and 80% of what they see. This assertion makes the value of infographic amazing. Infographics are portable and compelling because they possess 90% of visual capabilities.
They are traffic goldmines with lots of search engine optimization benefits. They have wider coverage. They enhance brand awareness and depict a professional understanding of a subject matter.
Microsoft* reported that 323% of people who follow directions with illustrations perform better than others. Image-based contents have 600 times more engagement than text-based messages. This is supported by Adobe Social Intelligence Report, which revealed that in Q3 of 2013, contents with pictures produce more engagement.
How To Make A Good Infographic
If you’re not a designer, making an infographic might seem a daunting task. To create your own infographic, you need infographic templates, ideas, and layouts. Here is a guide on how you can make an engaging infographic. Infographic design processes include:
- Outline of your goals
- Data collection
- Data Visualisation
- Infographic templates with creative style
Note: More information about how to make an infographic is at the end of this post.
1. Generate Your Infographic Outline
Creating infographic outlines help to streamline your design and make the process easy.
Here are the steps you need to follow:
Define The Goals Of Your Infographic Takeaway:
Prior to starting your infographic design, you need to answer “What’s an infographic?” What is the purpose of your design? This goal must be clear and achievable.
Define Vital Problem With A Pyramid:
What specific thing do you want your audience to gain from your infographic? This should be the vital problem you want to solve. Once you have defined that, create the order of importance with a pyramid.
This pyramid should contain 3 to 5 actionable questions you want to answer in order of importance. These questions will form the basis of your infographic design. This will be the guide for creating a fantastic story.
Important Infographic Points You Should Note:
- Determine the vital takeaway of your design. Summarize these points in the key section of your infographic.
- Organize these sections with headers. They should be concise and descriptive with only a few sentences.
- Keep your text brief and straightforward. Your infographic must be readable. Use icons and charts where possible to communicate your points.
- Infographic layout is essential to making a beautiful design. Lay out your design preferences and requirements for your branding. Remember to use inspirational images.
2. Infographic Data Collection
Collecting Data For an Infographic Design:
The fundamental ingredients for making your own infographic include ideas, data, and templates. Do you have your data already? Even if you have not, there are lots of data out there. Begin your data search with a refined Google search.
Start your online searches with quotes. Add ‘data’ to your searches. Use minus to exclude some search terms.
You can use a data repository. Such repositories include U.S. government’s open data, US Census data for health, economic and social research. You can also use Pew Research or American Time Use Survey.
3. Infographic Data Visualisation
Visual data presentation is essential to making your own infographic.
The best approach for data visualization is the use of the ICCORE strategy. This will help you to pick the best data and charts for your design.
- Inform – Convey only vital but easy-to-understand messages. Use numerical statistics where possible. Use colorful text, and other word formats to make emphasis.
- Compare – Use bar charts, column and bubble charts to show differences or similarities.
- Change – Use line charts or area charts to convey trends over a period of time or space.
- Organize – Use lists to show patterns, ranks, groups, or order and provide additional information.
- Reveal Relationships – Use scatter plots to display more than one variables for a data set. You can also use a multi-series plot to compare several sets of close data.
- Explore – Sometimes, you may want your reader to explore extra data. This will depend on your data set. But, you can use interactive charts to help your readers filter, sort, and drill down on what you want them to discover.
Have you an infographic idea already? Brainstorm for ideas if you’ve yet to come up with any. You must never use an idea that’s not designed for your audience. Otherwise, it will fail.
While I will not show you how to brainstorm here, you can get ideas to make your design stand out. Consider your brand and what you stand for. For example, if you belong to the fashion industry, you can create a label effect. If your infographic is content-based, focus on education. You can use a two-column graph to compare dissimilar pieces of information.
Rather than using a boring bar or line graph stats that appear academic, use a smiley face. Play with color; but, there must be harmony among the chosen colors.
Create a timeline with historical information – this can be growth trends, how products have changed over time, etc.
4. Infographics Templates
The choice of your template should begin as soon as you vetted your infographic outline. Infographic templates will provide you with inspirations. You should consider colors, fonts, size, lengths, template styles, etc.
There are several infographic templates sorted into categories. The goal of your design will determine your template. Below are some categories to consider:
- Comparison infographic
- Processes infographic
- List infographic
- Statistical infographic
- Timeline infographic
- Hierarchical infographic
- Resume, Geographic, etc.
I have explained the infographic definition and how you can make one. You can now tailor your infographic to any campaign. You have brainstormed your idea and vetted it. Select the best infographics template with a good layout. Use the tips highlighted above to design your best infographic ever.
Author Bio (Gravatar Id – email@example.com)
Kushal is a passionate blogger and a content strategist for Greedeals.com. He likes to keep himself updated with the latest trends in the field of design and technology. Loves coffee, listening to music, and playing soccer.
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How to Make an Infographic
In order to make an infographic, you can use many free tools.
For example, Easelly, Piktochart, and Canva are infographic websites.
All you need to do when you go to these websites is modify an already existing template. Kushal gave you ideas for the kind of infographics templates you may want to use.
Made with Easelly:
Readers, please share so bloggers learn about this engaging way of presenting information.
Do you know how to make an infographic? What suggestions can you add?
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