How to Have a Successful Blog By Quickly Engaging Your Readers

By: | November 3, 2015 | Tags: , , , , , , , | 60 comments

writers can engage their blog readers so they subscribeAre engaging readers and getting people to follow your blog the same thing?

I read my guest author’s article a month ago when he first sent it to me.

My memory told me it was about how to get blog followers. After rereading his post, I see it is about engaging your readers.

I asked myself, and now I am asking you, “Aren’t they the same?”

Only visitors who find your writing engaging will want to become permanent readers and subscribe to your blog.

Richard Schulte, in his guest post, explains how you can do just that, engage your readers so thoroughly that they will quickly want to become subscribers of your blog.

Richard, take it away.

Passion, Personality, and Blogging Success

Warning! What you’re about to read was not written by an expert! Just little old me, a part-time blogger whose chief aim is to write a little and enjoy life.
I spend perhaps three or four hours every week preparing posts for my photo blog. Taking photographs is almost effortless–I just carry a camera while sauntering about my neighborhood.

My efforts on Twitter, Facebook and other social media are lazy or nonexistent. I don’t promote my blog in any way, or roll in bed at night fretting and strategizing. It’s all for fun.

So how on earth has my blog achieved relative success?

I’ve absorbed lots of useful information about blogging best practices over the years. It’s a complex, evolving subject that’s extremely fascinating. I’ve read about SEO… the intelligent use of keywords and tags…how to encourage eyeballs, acquire shares and backlinks…technical this and practical that. While all of this stuff is important, some of it can be so complicated I just end up confused!

But there’s one thing I’ve learned for certain. If you blog with passion and personality, you’ll eventually be found by many others. And you’ll connect with those people in a meaningful, enduring way.

To connect. To awaken feeling and thought. To tickle. To motivate. To enrich one’s own life and the lives of others. A blog can achieve these things like no other medium can. A friendly blog is your extended hand.

A blog made personal is like a casual chat with a friend or family member. Short and sincere. When the words are just right, a blog can transmit a strange something between writer and reader that is like sunlight breaking through clouds. That’s a place where people want to be.

Now I admit, the vast majority of my own blog posts aren’t as brilliant as the sun. From day to day, we all feel varying levels of inspiration and motivation. We often don’t have the time to produce a masterpiece. And your subject matter on any given day might not be terribly gripping. But one can always blog with passion.

And that, I believe, is the element readers are drawn to most. It’s the shining light. So why not infuse your blog with that shining light?

How to Engage Your Readers

  • Always write your blog with passion. When possible, blog about what you love. If, unfortunately, you’re in a position that precludes that, then add splashes to your blog with colors that you love.

Paint your creation in a way that makes it feel alive, special, purposeful. Burnish your words and make them shine. That passion, combined with your own unique personality, will produce a stream of heartfelt words, which leap straight out of your brain and into the life of your readers.Whatever the subject might happen to be, never be afraid to reveal the depth of your passion. Don’t be embarrassed. Don’t hold those feelings back. Speak from the heart.

Readers want to be excited and provoked by your own special energy. Nobody wants to read something that is robotic, even if the subject matter seems dry. Readers really want to sense your heart. They want to tap into that energy and be inspired.

Passion is shining light.

But passion requires an effective voice. It’s your relatable, appealing voice that must do the speaking.

So how do you express thoughts with personality?

  • Be personable. Simply write the way you ordinarily talk. Be yourself. Don’t fake anything or put on superior airs. Stay human. Be vulnerable.
  • Write what you know, admit what you don’t know. Be as direct and as clear as you can be–even if it seems impossibly difficult.
  • Be careful about the words you use, but don’t paralyze yourself by being overly critical. Lay the cards you have down.
  • Follow the Golden Rule. Treat your readers as you would like to be treated.
  • Don’t be afraid to laugh at yourself. Yes, employ humor. We all have a sense of humor, right? While nobody in their right mind would be a silly as me, everybody appreciates a little gentle humor. It breaks down barriers. It demonstrates that you and the reader are essentially alike. (But no off-color or deliciously mean-spirited humor. Not on a public blog, if you’re aiming for broad readership. Reserve that for your closest friends!)
  • Above all, be compassionate. Passion without compassion is a dazzling bright light without warmth. There are plenty of competing things that dazzle out there on the internet. Connecting with people in a meaningful, enduring way requires compassion. Speak directly from a generous heart and your readership will grow. People will find you. Simple as that.
    Well, I suppose this blog was actually about how to be a writer. But that’s what blogging is, right?

My silly little blog is called Cool San Diego Sights. You might enjoy a visit!

/////////////////////////////////////////////

Me again: I have been to Richard’s blog, Cool San Diego Sights. The readers are engaged. Yet, Richard, as he explains, is not an expert in SEO, social media, or blogging. Therefore his methods for how to engage readers, which he described in this post, must work.

Bloggers, please share, so others know Richard’s tips for engaging readers which can definitely turn blog visitors into subscribers.

Let’s go offer Richard some blog love for coming here today and go visit his site, Cool San Diego Sights.

Before you go, which of Richard’s tips did you feel had the most merit? Can you suggest any other ways to engage readers or suggest ways for writers to find their voice? I look forward to your views.

Related Posts:

How to Get Loyal Visitors To Repeatedly Return to Your Blog

How to Engage Your Blog Readers

How to Engage Your Blog Readers Who are in a Rush

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  1. Charles Rogers at 2:17 am

    Well, it’s very easy to give this confirming testimonial for your proposal and Richard’s discussion. I discovered Cool San Diego several weeks ago and re-blogged “tall ships”. Also, it was me who introduced Richard to Mostly Blogging.
    (Good job, Charles)
    Charles Rogers recently posted…Searches for MeaningMy Profile

  2. LuAnn Braley at 2:46 am

    I like the “be passionate” tip. So many people seem afraid to let their feelings and emotions show in their writing, which I find very sad.

    I blog about books and writing. Mostly books. Some reviewers seem to take perverse pleasure in trashing books the don’t like. I try to look beyond my personal tastes and biases and do not consider a book ‘bad’ just because it’s not my cup of tea.

    OK. I may have just told a lie. There is one author whose work I would just LOVE to trash up one side and down the other. He writes non-fiction advocating activities I find repulsive. But I will never read any of his work, and therefore cannot (in good conscience) post reviews. Nothing bugs me more (well, except those books) where people post trashing reviews of books they have not read.

    OK. Enough soapbox. I
    LuAnn Braley recently posted…The Great Bravura by Jill Dearman – #reviewMy Profile

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  4. Solveig at 6:21 am

    The advice of being passionate is so important. I blog from the heart.
    I have found out that blogging regularly (at least 3 times a week) is a good thing to aim for, but taking a longer break does not hurt either, if you are passionate, because your readers will be happy to have you back!
    Solveig recently posted…Nighttime adventures – #BlogBattleMy Profile

  5. Debbie Dey at 7:01 am

    Richard and Janice,

    Thanks for a little more insight into what makes people “click.” I agree that being passionate about a subject is vital to engagement. I’ve found it challenging to get people to find my blog first. I suppose it’s a little of the “chicken vs. egg” syndrome – if people stumble upon your blog and like it, they’ll follow you and the circle will be formed for future engagement. I don’t always have time to write a new blog every day, so I’ve come up with a Quote of the “Dey” (like that clever use of my name?) so people see something every day. BTW, pics of animals get the most attention. It’s hard to compete with a cute monkey face, so I make sure to incorporate one occasionally just to boost traffic. 🙂

    • Janice Wald at 9:59 pm

      Hi Debbie,
      Thank you for writing today. I actually owe you a thank you. If I remember correctly, you wrote glowing remarks about my blog on Michael Rios’s site, and he posted it, so I was able to see. Thank you! I was touched.
      As far as your comments today, I like your quote of the DEY =) idea. I publish five times a week (last week six), but I only create original content twice, so I agree with you. Great to see you. Thanks for the visit!
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #57My Profile

  6. Paul Bowler at 1:24 pm

    Great blog post Richard! I’ve followed your blog for a while now and really enjoy it, these tips in this guest post are great, and I think you have captured the magic ingredient that makes a blog work, make it fun and interact with readers. I’ve been blogging for 3 years now, reviewing TV & comic books, and I’ve tired to convey my love of the subjects I enjoy, hopefully that comes across. I like a post that really gets people chatting and sharing their views. Here’s to lots more happy times & blogging 🙂

  7. dgkaye at 9:14 am

    Excellent post! Janice. Thanks for asking Beth’s help too. This is the first time I got it to fill in my stuff! Although, went I followed Beth’s instructions, autofill was already checked off, strange eh? Also, I came to your site this time in my chrome browser which I never use for reading blogs. Internet browser won’t recognize me here. Just thought you’d want to know. But yay! Resolution! 🙂
    dgkaye recently posted…What We Focus On is What We Attract — #Laws of AttractionMy Profile

  8. Melinda at 9:15 pm

    Oops, Janice, I thought I already replied! Forgive me for being late!!
    I love being so engaged with you. You always write me back, and we can all tell how passionate you are about blogging, and helping us all succeed. Thank you from the bottom of my heart!
    Thanks, Richard for the tips!
    Melinda recently posted…Quickly Quietly QuiltingMy Profile

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  11. Jeanine at 1:40 pm

    Janice,
    I just went to the link on how to make money with your blog.
    I was disappointed to read this person charges the ” one time fee” and 19.95$ per month. Unless I am misunderstanding, the person making money is this site!
    I know you are happy to hear the compliments, of which I have sent many. I LOVE what you are doing!
    And appreciate your gift of knowledge to others for free.
    So again, was disappointed to see more “ways to make money” but you have to spend more money.
    Most of us bloggers are not at the point of generating income yet, but many will be soon if their content resonates with, and engages visitors. I am sure that we all think our blogs are “paw-some” but don’t have the funds to properly promote and advertise.
    So thank you for your wonderful tips and continued success to you!
    Please visit us! We do have a unique and entertaining blog,
    In part to your advice!
    http://www.wusuppups,com
    Jeanine recently posted…OTHER PUPS, RESCUES AND CHIPS OH MY!My Profile

      • Jeanine at 7:12 pm

        Reply to ” where”
        I saw it on your site as a link to:
        How To Make income/money From Your Blog. It was at the very bottom of a post I was reading. Definitely on your site, and yes, the was a one time fee plus the 19.95 per month.
        Sorry I can’t be more specific. Is this a link you approved?
        Did anyone else see or mention it to you?

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