How to Get the Kind of Blog Traffic You Want with Reddit

By: | October 4, 2015 | Tags: , ,

 

Reddit is like StumbleUpon

Do you want to get free blog traffic?

Do you want massive blog traffic or instant blog traffic?

What if I told you that you could have both but not at the same time?

If you had to pick between massive blog traffic to your site or instant but smaller traffic, which would you choose?

This article will explain how you can have one or the other using the social bookmarking site Reddit.

Reddit’s History

Reddit started just under ten years ago and has over a hundred million visitors monthly. The site is named Reddit due to a play on words.  Since people use Reddit to curate their articles, they say that they read the article; they read it, so the site is called Reddit.

Reddit’s Value for Your Blog

In March of 2014 Reddit boasted 114 million visitors from 190 countries. That many people could seriously boost your page views.

[bctt tweet=”Reddit has a reputation for having the potential to refer massive amounts of traffic to your blog.”]

According to Quicksprout‘s Neil Patel, Reddit is considered such a good site, that if two people vote for your link there, you will have a link into your site from Reddit, a site with a low Alexa score, which will increase your SEO ranking.

You might ask why you wouldn’t have a link into your site if someone clicks your link over at Reddit. In a recent post, my guest author discussed no follow and do follow links.  No follow links means Google’s bots won’t be crawling; Google won’t even know about the link.  If you get two or more votes, Google will then let their bots crawl your article, and your SEO will rise.

Apparently, people tried to spam by adding many articles to Reddit in hopes of adding to their site’s SEO value, so Reddit put this block in place.  It goes away as soon as your article gets two or more votes.

Reddit’s Value for You

Reddit is not a link-dropping site.  You don’t post your blog link like you would at a Facebook group or linky party and hope people click on your link.  On the contrary, Reddit frowns on self-promotion.

I went to the AskReddit subreddit to start a new thread and post a question, and I was not even able to use the pronoun “I” in my question.  The site is that leery about self-promotion.

You can post your blog articles in one of two ways, with links (called a link post) or without links (called a text post).  When I tried to post two different articles with links back to my blog within a short time of each other, I was not allowed to.  I got a notice saying I needed to wait five more minutes before posting another article.

It’s primary value comes to you in other ways.

  • First and foremost, Reddit is a forum where like-minded people, called redditors, come together.  They find each other by joining smaller communities within the larger Reddit community.  Those smaller communities are called subreddits.

According to recent statistics, there are 638,959 subreddits for you to choose from, and there is no limit to how many of these smaller Reddit communities you can join.

  • The subreddits are forums where people post questions in threads and people respond. Therefore, Reddit is a great place to go if you need help with any aspect of blogging (or seemingly anything at all).  Just find the relevant subreddit and start a thread with your question. Actually, if you want to get noticed on Reddit, starting comment threads is a great way to do it.
  • You can get immediate traffic from Reddit if you post a link post.  On days I want a page view boost, I go to Reddit, post my link, and seemingly within minutes, I see traffic on my stats page coming from Reddit.
  • You can get followers on Reddit on your other forms of social media.  For example, the Twitter subreddit allows users to promote their Twitter accounts on Friday.  Just find the “sticky” labelled Follow Friday to post your Twitter name.

 Reddit Tutorial

  • Go to https://www.reddit.com/ and make an account. Be careful.  If you want to change the name of your account later on, you can’t. You would have to start over. You will be able to choose subreddits that interest you.
  • To post a link to your blog post, decide if you want to post an article with or without a link.
Reddit how to link post

You can link a post with a link to your blog or a text post.

You are looking at the inside of the app subreddit.  When you get there, you can search for a new subreddit, or submit a post with or without links.

  • In contrast to other content curation sites, once you post your link, Reddit works like a popularity contest. If redditors vote for your post, it increases in visibility.

The administrators of Reddit think if their users vote for it, your article must have merit, and they will let their other users find it easier.  However, lobbying for votes is considered spammy.

Voting on Reddit makes a post rise in visibility.

Voting on Reddit makes a post rise in visibility.

By looking at the screenshot, you see I was in the app subreddit. I posted my Dropbox article there.  Notice the 1 is in orange right under the orange arrow. This means someone voted for my Dropbox article.  As a result, my post is the fifth most visible in the subreddit, right under #4 which got two votes.

The down arrow works the opposite way.  If someone presses the down arrow, it will be hard for your post to rise in visibility.

Note: I have received traffic from Reddit to page views that received zero votes.  People didn’t vote for my article, but they still clicked my link.

Reddit Strategy

According to Twelve Skip‘s Pauline Cabrera, you should do the following:

  • Find some BIG, general subreddits you can fit into. Sub Reddits show how many users they get, so look for something in the 10’s of thousands.
  • Find a few small, relevant subreddits you can fit into. These can be very niche with only a few thousand members.
This Reddit screenshot shows how many members are in the subreddits.

This Reddit screenshot shows how many members are in the Big SEO subreddit.

 

Reddit Warnings

  • Different subreddits have different rules.

As mentioned, Reddit is not a link-dropping site.  The moderators want to see reciprocity on your part.  When they see you interacting in their subreddits, you will get karma credits. (Karma, like you have done a good deed by participating.) Once you have enough karma credits, you can post your link.

For example, I tried posting a productivity post of mine in the Productivity subreddit, and look at the comment I received as a result:

Hello! Unfortunately, since your account has less than 10 combined karma… your post was automatically removed. 

I experimented with different subreddits to see if I couldn’t see better results.  Since I have many Pinterest articles, I linked my articles in the Pinterest subreddit, and started getting immediate traffic from the site, and my older posts that I linked there started getting immediate page views once I did.

I put my Evernote article in the app subreddit, and I don’t recall having any problems there either.

You might wonder how to get points so they let you post your articles.  Actions get you points such as starting and responding to a comment thread.

  • David DiGiovanni of Search Engine Journal expresses concerns about bloggers posting articles with direct links to their blog.  Reddit is so against self-promotion, redditors could become skeptical that you are only there to self-promote.  He advises to put snippets of your articles in the Submit Text Post box to generate interest.

Conclusion

In conclusion, this post began with giving two options.  On one hand, you could strive for page views from Reddit.  If your experience is like mine, submit a link post.  I received traffic to a variety of posts in different subreddits and almost instantaneously.

On the other hand, if you want to try to up the stakes and get massive traffic from Reddit, submit a text post.

Readers, before you go try your hand at Reddit, please share this article.  Many people find Reddit confusing and steer away from trying it for that reason.  If this gives any clarity at all, they may give it a try to increase their traffic.

What do YOU think about Reddit?  It has a reputation of being confusing with all the rules and subreddits.  Do you think you might try it?  Have you already posted at Reddit? What were your experiences? Did you post a link post or a text post? I look forward to your views.

Related Posts:

How to Make Blog Traffic Skyrocket with StumbleUpon UPDATE: StumbleUpon folded in 2018.

9 Proven Ways to Skyrocket Your Traffic

Sources:

https://www.quicksprout.com/2015/06/18/how-to-get-your-slice-of-reddits-150-million-pageviews/

http://www.twelveskip.com/marketing/content-marketing/1384/places-promote-your-content

B

    • Janice Wald | at 8:39 am

      Hi Jeanette,
      Thank you so much for checking in with me this morning. I’ve never received the kind of massive traffic I hear so much about, but I am getting consistent traffic from Reddit which is good. Most of my submissions are link submissions, and smaller amounts of traffic is what you can expect with link submissions.
      Thanks for writing. Great to hear from you.
      Janice

    • Janice Wald | at 11:30 am

      Hi Tim!
      Great to hear from you! How are you in your part of the country/ Everyone seems to be reporting rain this morning.
      Thank you so much for your comments. Just when I saw your comment come in that you thought the post was clear, I was sitting here at my laptop concerned that the post was too complicated!
      So, thank you, not only for the kind words but for the peace of mind. Thanks again for writing!
      Janice
      Janice Wald recently posted…How to Save Time Blogging with AcronymsMy Profile

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  2. Precious Chiduku | at 11:43 am

    Reddit has given me the biggest headache for the longest time!!! I discovered it way before Stumbleupon, Pinterest and Instagram. Over the past year, I have managed to understand how those sites work but Reddit has remained a mystery until now… Thank you for the clarification. This is officially my new project now 😀

  3. Kathy | at 12:44 pm

    Hi Janice! I do like Reddit and used to spend a lot of time there. It’s where I met my first couple of trolls!!!! But then a couple of the moderators decided I was too self promoting and actually blocked me so you do have to watch that. I also think most of the readers are of a younger crowd so when you write for an older audience (including midlife) you don’t always find your “tribe.” Still, it’s worth trying and I think I’ll go back and use a few of your suggestions to see if I’m now back in favor. ~Kathy
    Kathy recently posted…10 Signs of Sustainable HappinessMy Profile

    • Janice Wald | at 9:48 pm

      Hi Kathy,
      I saw your comment come in earlier, and I thought about it while I was walking around the mall. You are one of the nicest people I know. I can’t imagine anybody thinking you are doing anything inappropriate let alone being spammy.
      A conversation ensued on Facebook about this post. They said Reddit doesn’t like bloggers. However, I did not submit to the blogging subReddit. I submitted to apps (which I am still getting traffic from while I type, happily), and Pinterest.
      Try it again but maybe in a different subReddit this time. Thank you for writing me today. I appreciate your comments.
      Janice
      Janice Wald recently posted…How to Save Time Blogging with AcronymsMy Profile

  4. John Doe | at 4:20 pm

    I think if anyone needs any clarification, if they write it as a comment, someone will provide them with the help needed. Your followers are always really helpful and knowledgable

    • Janice Wald | at 9:55 pm

      Hi Theresa,
      Thank you for visiting my site today (still Sunday here.) I tried to sign up for your blog, but could only find RSS Feed, so I used that. We both blog about blogging. It is nice to see a like-minded blogger.
      As far as your comment, I like the Pinterest and the app subReddit especially the latter the best. Thanks for writing.
      Janice
      Janice Wald recently posted…How to Save Time Blogging with AcronymsMy Profile

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    • Katie Jenkins | at 5:36 pm

      Hi Janice! Thank you so much for clearing up the confusion. I created a Reddit account toward the first of the year, but I quickly became frustrated and gave up on it. Your tips have inspired me to give it another shot. Actually, I just submitted one of my posts. I’m sure this will make me look like an idiot for saying this, but I’m kinda lost when it comes to the link posts and text posts. When submitting a post, Reddit didn’t give me the link or text option. I don’t know if it was because I was on my iPhone or what. (If you didn’t think I was an idiot before, I’m sure you will after this next question…) And when looking at the two, what’s the main difference:-)
      Katie Jenkins recently posted…NFL Players: You Think You Deserve Even MORE Money?My Profile

      • Janice Wald | at 11:10 pm

        Hi Katie,
        Please never be concerned a question is “idiotic.” My mother taught me the only stupid question is the one not asked, and I have lived my life believing it.
        1. The reason you may not be given a link option or text option is this: not all subReddits have both options.
        2. The difference: Link submissions allow you to post an article with a link in it. Text submissions– perhaps you have a question or comment, or you want to post a snippet of an article and not give a link.
        I am happy with page views, so I use the link submissions. Some Reddit subReddits think users look too self-promotional if they link their articles and will only allow text submissions.
        I hope that cleared up confusion at least to some degree. Thank you for reading my Reddit guide and writing me.
        Janice
        Janice Wald recently posted…Inspire Me Monday Linky Party #53My Profile

    • Janice Wald | at 11:00 pm

      Hi Pamela,
      Nice to meet you. Thank you for visiting my blog on Monday. I am glad you enjoyed my Reddit article. Reddit can be a little overwhelming, but that is the beauty of their small subReddit communities. Keep experimenting until you find one you feel comfortable in. I have had the most traffic from apps and second most from Pinterest.
      Thanks for writing me.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #53My Profile

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  7. Shopgirlanonymous | at 8:15 am

    I used reddit back in March, and still receive the occasional view from reddit…I do know that the first day I received something like 200 views on my one post. The karma is allot of maintenance, and it is a path that requires allot of dedication of our time, but definitely if you can find the category that is right for you, will have a decent pay off.

    • Janice Wald | at 8:43 pm

      Hi Shopgirlanonymous,
      200! Congratulations! That’s incredible! Thanks for sharing. I’ve never even gotten close to that from Reddit. What subReddit was it in? Do you remember? Thanks for writing.
      Janice

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  11. Taposh Kapuria | at 10:07 pm

    “Be a redditor not a marketer” – very wise advice. I discovered this a few months ago when I accidentally posted a link to my personal account instead of my ‘business’ account. The result was a far more positive response in the comments, more upvotes and more clicks.

    I’m surprised by how willing some/many redditors are to downvote companies or anyone who’s marketing something, even if their post and/or link is very useful. The personal approach is definitely the way to go, thanks for the excellent and very actionable post.

    • Janice Wald | at 10:11 pm

      Hi Taposh,
      Thank you for writing me and your interest in my Reddit article. I have found Reddit is hit and miss. I have taken my own advice and posted in subReddits of people who have success in those subReddits. I’m starting to think not worth my time. It sounds like for you it’s hit and miss as well. True?
      Janice

    • Janice Wald | at 10:17 pm

      Hi, I just wrote you on your RSS post but I don’t see my comment. Is it waiting moderation? If not, please check your SPAM folder. I was hoping you could add my blog https://mostlyblogging.com to the RSS Feed since I’d love the traffic boost your article described but I can’t figure out how to do it.
      Thanks and thanks for the visit. I invited you to guest post about SEO if you are ever interested.
      Janice

  12. empowee | at 9:24 am

    I just signed up to Reddit, I plan to give it a try.
    I read Neil Patel’s intro to Reddit a month ago and then I stumbled upon your article through Google.
    It’s been on my to-do-list to try Reddit out.
    I will let you know which I prefer.
    Thanks empowee
    Which social network gives you the most traffic?
    I really love Instagram, but it looks like like Google Analytics track’s IG traffic. I also noticed my IG traffic has the lowest bounce rate.
    empowee recently posted…Why did Sumome pay 1.5 million dollars for a new domain name?My Profile

  13. Julia | at 7:30 pm

    It’s an interesting and informative blog. Now I surprised why my karma points are only 2 after so many links submission. I need to be more active in related subreddit s also.

  14. Fahad K | at 4:40 pm

    Hi Janice,
    After 4 years, I found your article very helpful … though a change of screenshots will make it even better with some updated information, but all in all … superb, keep up the good work!

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