How to Easily Get Your Blog Found on Google: Google Keyword Planner

By: | April 2, 2015 | Tags: , ,
Google Keyword Planner Google Adwords Keyword Planner

Google AdWords takes the guess-work out of blog post keyword tagging.

Do you like to take risks?  Do you gamble?

By not using Google AdWords Keyword Planner, you are gambling with the success of your blog post.

You are hoping that when potentially new readers type your keyword into Google or another search engine, your blog post will come up just as much as when a gambler bets that 7 won’t come up on the dice in a craps game.

Google AdWords takes the gamble out of tagging your post with keywords and increases the odds in your favor.

Do you even need Google AdWords?

For WordPress Users, go to your Dashboard and then to your Site Stats.

Check Referrers to see how many people found you through search engines.

Search Engine Referrers Screen Shot

Google AdWords can help potential readers using search engines find you.

According to the screenshot, 12 potential readers found my blog using search engines on this particular day.  Eleven found me using Google and one person found me by searching Yahoo.

How to Use Google Keyword Planner to Identify Keywords

Step 1: Go to http://adwords.google.com/.

Step 2: Make a free account and log in.  If you have a Google account, you can use that username and password to sign in.

 

Google AdWords Screenshot - Tools

Using Google AdWords, you can determine the interest and competition for your blog post’s keywords.

Step 3: The arrow is pointing at the word Tools.  Click it.  This will bring up a drop-down menu.

 

Keyword Planner

Click the Keyword Planner.

Step 4: There is a drop-down menu under Tools.  Choose Keyword Planner.

Google then shows you a message that they are loading your account data.

 

Screenshot Google Adwords Search For New Keyword...Step 5: The arrow is pointing at what you need to click next: Search for new keyword and ad group ideas.

 

Screenshot: Type your keyword

Type your keyword into the box.

Step 6: The arrow is pointing at the box where you type your keyword.  Type it in.  This post is about optimizing your blog post so Google can find it, so I typed in Search Engine Optimization.

Screenshot Google Adwords Get Ideas

Scroll down until you see the blue Get Ideas box.

 

Step 7: Scroll down until you see the blue Get Ideas box. It is under Search for new keyword and ad group ideas.  Click Get Ideas.  Press Enter.

Google AdWords Bar Graph

The higher the bars, the more interest in your keyword.

How to Determine if There is Interest in Your Topic:

Step 8: Look at the bar graph.  The blue bars each represent recent months that your keyword was searched.  Looking at the bar graph for Search Engine Optimization, you can see that interest waned a little in February, which is the bar farthest to the right.

Ideally, the bar farthest to the right, the most recent month Google is showing results, would be the highest.

How to Determine if There is Competition:

You want competition low.  The fewer choices readers have, the greater the chance they will pick your blog post to read.

Step 9: Scroll down.

How much competition there is for your blog post's keyword

Competition should be low to enhance search engine’s ability to find your blog.

You are looking at keywords, in blue on the left, and varying degrees of competition for your term or keyword.

I only click on the blue keywords when the competition is “low”.

By looking at the Competition column, you can see that competition is low only twice.  I will click on one of those in order to come up with a key term for my post’s tags section.

 

How much would Google charge?

You don’t have to pay anything for this research. It’s free.

Step 10:  Again, by looking at Competition, I have two choices for “low” competition for my term.  Which one should I choose?  Look at the Suggested Bid column.

If a company were to pay Google AdWords to create an ad campaign for them, Google would charge $25.71 cents.  (I assume that is for each mention of the term.)  That is tremendously high in contrast to some of the others.  Why would a company pay that much?  It must be a great keyword.

The infographic below explains more information about Google AdWords and the bidding process.

Google Keyword Planner
Infographic by Pulpmedia Online Marketing

 

Step 11: Make your choice and type it in under tags.  Look at my tags.  One of them says search engine strategies; I got that from my Google Keyword Planner search.

Screenshot Google AdWords Suggested Bid #2

I actually got that keyword from the bottom term engine strategies which also had “low” competition.  The term that went with the higher bid didn’t sound right in the context of my post, so I used the term for which there was a lower bid.

Eleven quick, easy steps are worth it to ensure that potential new readers can find your blog.  I optimized my post for search engines to find me by going through this process.

It is no longer quite a gamble whether new readers can find my post.  I increased the odds in my favor by ensuring there was high interest and low competition for my keyword.  You can too, and the best part, it will cost you absolutely nothing.

Take the crap roll out of blog post tagging.  With these instructions in hand, go sign up for Google AdWords.

Readers, if you believe others can benefit from these tips, please share.

What are your experiences?  Have you used Google AdWords before?  Are there other ways you optimize your blog for search engines?  I look forward to your views.

Related posts:

7 Warning Signs That Google Can’t Find You

7 Ways You Can Increase Your Blog Traffic Using Google

How to Increase Your Blog Traffic Using Google Analytics

8 Easy Steps to Increasing Blog Traffic Using Google AdWords

 

 

 

    • Janice Wald | at 9:18 pm

      Hey Rena,
      Hi!
      I wonder why I never get notification from Pinterest that you’ve pinned one of my pins. Did you pin the Google shirts? I assume it wasn’t one of the screenshots, LOL.
      Thanks as always for all your help and support, here, Pinterest, and on Twitter.
      Janice

  1. A.B Mood | at 2:48 am

    Woah I really needed a step by step guide on AdWords. I never got into it because it seemed so technical and complicated but you made it so easier to understand! ^_^ Thanks so much!! <3

  2. corinne1989 | at 3:53 am

    I finally started using the keyword planner. It’s so easy to use, I don’t know why I wasn’t using it sooner! Hopefully your post will encourage others to start making use of it if they aren’t already. Great instructions!

    • Janice Wald | at 12:17 am

      Thank you so much Corinne!
      I know I had a lot of screenshots, but I felt they were worth it to make sure everyone knew how to use Google Keyword Planner.
      Thanks for writing and for the nice comments.
      Janice

  3. K. Renae P. | at 7:29 am

    Janice, search engines are surprisingly my top referrer most of the time, and Google is usually the top search engine. Here’s the problem. I have no clue why. I’ve been trying to figure it out so I can use it to it’s max potential. But I don’t know how to do that really because I don’t know what I’m doing.

    I’m going to use what I’ve learned in this tutorial to assist me.I’m not big on obsessing on SEO, but I do want to try and fill my “blogging bag o’ tricks”. Work smarter right?

    Question: Is ‘Unknown Search Term’ a bad thing?

  4. hirundine608 | at 10:07 am

    Like millions of others, I use Google, to answer my questions. Years ago, I used other search engines, but the Google has bought out, its competitors. Knowledge is power.

    I seldom read re-blogs. For I prefer to find the author and connect in other ways. Yet here I be.

    No I do not gamble. Seldom anyway.

    As previously stated, a large readership brings responsibility. On my blog I’m fairly free to say what I wish. Once you have more followers, there is an obligation to repeat what they like. At least that is a way, of looking at it? While it is interesting to note how this is done. I feel little obligation to follow the advice.

    I can see for someone trying to live as a writer, this is important stuff.

    For me it is a whim and writing is just one way to allow artistic expression to develop. It is an internalized thing. One that I’m willing to share with those who find it. Each to their own and I enjoy the community of bloggers, For there is a lot of stuff to find out.

    It was Lao Tze who said, “Opinion is the easiest thing to give”.

    So, I am following your blog and look forward to more posts. Cheers Jamie. hirundine.com

    • Janice Wald | at 11:56 pm

      Hi Jaime,
      1. Thanks so much for following me. I hope I live up to expectations. I do plan on it.
      2. To revisit what we discussed this morning on Elle’s blog, Jason Cushman, Don Charisma, and even Simon Cowell from American Idol all achieved acclaim from criticizing people. Don’t feel you can’t be controversial. On the contrary, it seems to be met with blogging success.
      4. I, too, love the community of bloggers. I’m so glad you and I networked today.
      At any rate, I look forward to more interactions. Welcome to my blog.
      Janice

    • Janice Wald | at 11:52 pm

      Hi Cheryl,
      Thank you for writing me. Good luck with this. Hopefully, the screen shots show what to do, and everyone can see there is no charge for using this.
      Janice

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  6. Lisa | at 6:33 am

    Great blog advice! I’m still relatively new to blogging so I found your post extremely helpful and I’m going to follow your steps immediately!!!

    • Janice Wald | at 3:34 am

      Thank you Lisa. What nice compliments. You know, that’s what I do. I help new bloggers. I have 130 posts with tips just like this. I would love to have your follow so they go straight to your Email. Here is the link http://wp.me/P5jxvv-hM You’ll even get a free private advice post for signing up =).
      Janice

    • Janice Wald | at 3:14 am

      Hi,
      I wrote you on Facebook. Thank you so much for the shoutout! I think it’s the first shout out I ever received on Facebook. Yours may have been the first shout out I ever received on Google + –LOL.
      My Facebook friends aren’t bloggers and don’t read blogs, so I sincerely appreciate the exposure. Any questions, please write back. Google AdWords and longer tags have made a difference for me and others I know.
      Janice

      • Susan - ofeverymoment | at 8:19 pm

        I’m glad to hear my Facebook comment was helpful to you Janice! I’ve been traveling and haven’t had a chance to work on learning Google AdWords – but really hope to soon! Thanks for the offer to answer questions! Have a great week!

        • Janice Wald | at 7:47 pm

          Hi Susan,
          I think you tagged me on Google Plus. I’d love to play. I will answer questions anytime. Please don’t hesitate. Thanks for writing and again for all your support.
          Janice

  7. Kate Rigby ( | at 1:44 pm

    Great post, pinning it for future reference and when I have time to concentrate more. Just catching up with all the posts I want to read on #SITSBlogging.

    Thanks for sharing.

    • Janice Wald | at 3:07 am

      Hi!
      Thank you for the kind words and for coming over from SITS. If you have any questions about it when you try it, make sure you write me back and ask. I am always happy to help.
      Janice

    • Janice Wald | at 3:05 am

      Michelle,
      I am so sorry you are struggling. I just went there tonight after finishing my post. It has never asked me for any money. At what point is it asking you to buy an ad? Maybe I can go in and see where things are going awry.
      Janice

  8. Janice Wald | at 3:17 am

    Hi Leslie,
    My husband said the same thing. I anticipated this which is why I included the infographic. The bottom line is it is irrelevant. Pick “low” competition. If there is more than one “low” choice, pick the one with the highest amount.
    Thank you for coming over from SITS and writing me.
    Janice

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  12. Psychic Networks Hired | at 1:14 pm

    As in honestly answering that all essential question: what do you really want?
    The querent understands what they want and what it requires to get it.

    You can discover both previous and new handmade retro items on Etsy.

    • Janice Wald | at 10:30 pm

      Hello,
      Nice to meet you. Unfortunately, I do not understand your comment in the context of this post. Do you mind clarifying for me? I’d love to discuss it with you if I could.
      Janice

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  17. Matt | at 11:42 am

    Was going to try this based on a retweet. But now seems that both Adsense and Adsense Express are pay per click.

    Thank you for all the tips though, I’ve really been trying to put them to work!

  18. Mark | at 7:11 am

    Thanks for sharing another excellent step by step tutorial Janice!

    And I definitely agree with your assessment, if you’re not a gambler
    and or speculator, the Google keyword planner, definitely does take
    the guess what out of which specific keywords to target and which ones
    to probably avoid!

    Thanks for sharing another excellent post!
    Mark recently posted…Email Marketing: How This Simple Three Step Process Separates You From Your Competitors!My Profile

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