How to Easily Get Your Blog Found on Google: Google Keyword Planner

By: | April 2, 2015 | Tags: , ,
Google Keyword Planner Google Adwords Keyword Planner

Google AdWords takes the guess-work out of blog post keyword tagging.

Do you like to take risks?  Do you gamble?

By not using Google AdWords Keyword Planner, you are gambling with the success of your blog post.

You are hoping that when potentially new readers type your keyword into Google or another search engine, your blog post will come up just as much as when a gambler bets that 7 won’t come up on the dice in a craps game.

Google AdWords takes the gamble out of tagging your post with keywords and increases the odds in your favor.

Do you even need Google AdWords?

For WordPress Users, go to your Dashboard and then to your Site Stats.

Check Referrers to see how many people found you through search engines.

Search Engine Referrers Screen Shot

Google AdWords can help potential readers using search engines find you.

According to the screenshot, 12 potential readers found my blog using search engines on this particular day.  Eleven found me using Google and one person found me by searching Yahoo.

How to Use Google Keyword Planner to Identify Keywords

Step 1: Go to http://adwords.google.com/.

Step 2: Make a free account and log in.  If you have a Google account, you can use that username and password to sign in.

 

Google AdWords Screenshot - Tools

Using Google AdWords, you can determine the interest and competition for your blog post’s keywords.

Step 3: The arrow is pointing at the word Tools.  Click it.  This will bring up a drop-down menu.

 

Keyword Planner

Click the Keyword Planner.

Step 4: There is a drop-down menu under Tools.  Choose Keyword Planner.

Google then shows you a message that they are loading your account data.

 

Screenshot Google Adwords Search For New Keyword...Step 5: The arrow is pointing at what you need to click next: Search for new keyword and ad group ideas.

 

Screenshot: Type your keyword

Type your keyword into the box.

Step 6: The arrow is pointing at the box where you type your keyword.  Type it in.  This post is about optimizing your blog post so Google can find it, so I typed in Search Engine Optimization.

Screenshot Google Adwords Get Ideas

Scroll down until you see the blue Get Ideas box.

 

Step 7: Scroll down until you see the blue Get Ideas box. It is under Search for new keyword and ad group ideas.  Click Get Ideas.  Press Enter.

Google AdWords Bar Graph

The higher the bars, the more interest in your keyword.

How to Determine if There is Interest in Your Topic:

Step 8: Look at the bar graph.  The blue bars each represent recent months that your keyword was searched.  Looking at the bar graph for Search Engine Optimization, you can see that interest waned a little in February, which is the bar farthest to the right.

Ideally, the bar farthest to the right, the most recent month Google is showing results, would be the highest.

How to Determine if There is Competition:

You want competition low.  The fewer choices readers have, the greater the chance they will pick your blog post to read.

Step 9: Scroll down.

How much competition there is for your blog post's keyword

Competition should be low to enhance search engine’s ability to find your blog.

You are looking at keywords, in blue on the left, and varying degrees of competition for your term or keyword.

I only click on the blue keywords when the competition is “low”.

By looking at the Competition column, you can see that competition is low only twice.  I will click on one of those in order to come up with a key term for my post’s tags section.

 

How much would Google charge?

You don’t have to pay anything for this research. It’s free.

Step 10:  Again, by looking at Competition, I have two choices for “low” competition for my term.  Which one should I choose?  Look at the Suggested Bid column.

If a company were to pay Google AdWords to create an ad campaign for them, Google would charge $25.71 cents.  (I assume that is for each mention of the term.)  That is tremendously high in contrast to some of the others.  Why would a company pay that much?  It must be a great keyword.

The infographic below explains more information about Google AdWords and the bidding process.

Google Keyword Planner
Infographic by Pulpmedia Online Marketing

 

Step 11: Make your choice and type it in under tags.  Look at my tags.  One of them says search engine strategies; I got that from my Google Keyword Planner search.

Screenshot Google AdWords Suggested Bid #2

I actually got that keyword from the bottom term engine strategies which also had “low” competition.  The term that went with the higher bid didn’t sound right in the context of my post, so I used the term for which there was a lower bid.

Eleven quick, easy steps are worth it to ensure that potential new readers can find your blog.  I optimized my post for search engines to find me by going through this process.

It is no longer quite a gamble whether new readers can find my post.  I increased the odds in my favor by ensuring there was high interest and low competition for my keyword.  You can too, and the best part, it will cost you absolutely nothing.

Take the crap roll out of blog post tagging.  With these instructions in hand, go sign up for Google AdWords.

Readers, if you believe others can benefit from these tips, please share.

What are your experiences?  Have you used Google AdWords before?  Are there other ways you optimize your blog for search engines?  I look forward to your views.

Related posts:

7 Warning Signs That Google Can’t Find You

7 Ways You Can Increase Your Blog Traffic Using Google

How to Increase Your Blog Traffic Using Google Analytics

8 Easy Steps to Increasing Blog Traffic Using Google AdWords

 

 

 

  1. john doe

    This seemed very technical but you made it easy to understand by using your step by step description

  2. Rena McDaniel-Alz CaregiverR

    Once again some very valuable information. Pinned and shared!

    • Janice Wald

      Hey Rena,
      Hi!
      I wonder why I never get notification from Pinterest that you’ve pinned one of my pins. Did you pin the Google shirts? I assume it wasn’t one of the screenshots, LOL.
      Thanks as always for all your help and support, here, Pinterest, and on Twitter.
      Janice

    • Janice Wald

      Hi Salem!
      Thank you for writing me, and the compliments on my post. What do you blog about?
      Janice

  3. A.B Mood

    Woah I really needed a step by step guide on AdWords. I never got into it because it seemed so technical and complicated but you made it so easier to understand! ^_^ Thanks so much!! <3

    • Janice Wald

      Hi again,
      What a nice thing to say. Thank YOU. People are writing and reporting to me that using Google’s Keyword Planner really has resulted in having more referrals from Google. Definitely give it a try.
      Janice

  4. corinne1989

    I finally started using the keyword planner. It’s so easy to use, I don’t know why I wasn’t using it sooner! Hopefully your post will encourage others to start making use of it if they aren’t already. Great instructions!

    • Janice Wald

      Thank you so much Corinne!
      I know I had a lot of screenshots, but I felt they were worth it to make sure everyone knew how to use Google Keyword Planner.
      Thanks for writing and for the nice comments.
      Janice

  5. Elle Knowles

    Reblogged this on Finding Myself Through Writing and commented:
    Janice Wald has a step-by-step tutorial on using Google AdWords Keyword Planner – with screenshots. How cool is that? It couldn’t be easier! Stop by her site to get started. ~Elle

    • Janice Wald

      I just wanted to thank you again Elle for the reblog. I met several of your readers today, and happily, they became followers of my blog. This is the second time I’ve experienced growth from your warm community, so thank you again.
      Janice

  6. K. Renae P.

    Janice, search engines are surprisingly my top referrer most of the time, and Google is usually the top search engine. Here’s the problem. I have no clue why. I’ve been trying to figure it out so I can use it to it’s max potential. But I don’t know how to do that really because I don’t know what I’m doing.

    I’m going to use what I’ve learned in this tutorial to assist me.I’m not big on obsessing on SEO, but I do want to try and fill my “blogging bag o’ tricks”. Work smarter right?

    Question: Is ‘Unknown Search Term’ a bad thing?

    • Janice Wald

      If you figure it out, let me know; maybe I could share it with my readers. Janice

    • Janice Wald

      Hi Renae,
      I hope you don’t mind. I went and got you a link. You may have read the 7 Warning Signs that Google Can’t Find You post already, but it explains how and why Google finds you when it does.
      Janice

  7. hirundine608

    Like millions of others, I use Google, to answer my questions. Years ago, I used other search engines, but the Google has bought out, its competitors. Knowledge is power.

    I seldom read re-blogs. For I prefer to find the author and connect in other ways. Yet here I be.

    No I do not gamble. Seldom anyway.

    As previously stated, a large readership brings responsibility. On my blog I’m fairly free to say what I wish. Once you have more followers, there is an obligation to repeat what they like. At least that is a way, of looking at it? While it is interesting to note how this is done. I feel little obligation to follow the advice.

    I can see for someone trying to live as a writer, this is important stuff.

    For me it is a whim and writing is just one way to allow artistic expression to develop. It is an internalized thing. One that I’m willing to share with those who find it. Each to their own and I enjoy the community of bloggers, For there is a lot of stuff to find out.

    It was Lao Tze who said, “Opinion is the easiest thing to give”.

    So, I am following your blog and look forward to more posts. Cheers Jamie. hirundine.com

    • Janice Wald

      Hi Jaime,
      1. Thanks so much for following me. I hope I live up to expectations. I do plan on it.
      2. To revisit what we discussed this morning on Elle’s blog, Jason Cushman, Don Charisma, and even Simon Cowell from American Idol all achieved acclaim from criticizing people. Don’t feel you can’t be controversial. On the contrary, it seems to be met with blogging success.
      4. I, too, love the community of bloggers. I’m so glad you and I networked today.
      At any rate, I look forward to more interactions. Welcome to my blog.
      Janice

    • Janice Wald

      Hi Cheryl,
      Thank you for writing me. Good luck with this. Hopefully, the screen shots show what to do, and everyone can see there is no charge for using this.
      Janice

  8. lacicarlson

    Amazing tips !!! The easy good kind i’m always looking for glad you linked up @ Home Matter Party – Laci From Sequins in the South.

    • Janice Wald

      HI,
      I am so relieved. I was worried you’d be mad since it didn’t have to do with Matters of the Home. Thanks for being flexible.
      Janice

  9. Toni L

    I haven’t been using AdWords but am going through my older posts now. Thanks for the tips!!

    • Janice Wald

      My pleasure. Thank you for writing me. People report success with it, so give it a try.
      Janice

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  11. mommyinsports

    This is super helpful – thanks for writing it and happy to meet you via SITS

  12. Debbie

    Thanks for this. I never quite understand Adwords, but this makes it much clearer. Via SITS

    • Janice Wald

      I am so glad! Big smile =) Thank you! I hoped so. That’s why I added all the screenshots. Thank you!
      Janice

  13. Lisa

    Great blog advice! I’m still relatively new to blogging so I found your post extremely helpful and I’m going to follow your steps immediately!!!

    • Janice Wald

      Thank you Lisa. What nice compliments. You know, that’s what I do. I help new bloggers. I have 130 posts with tips just like this. I would love to have your follow so they go straight to your Email. Here is the link http://wp.me/P5jxvv-hM You’ll even get a free private advice post for signing up =).
      Janice

  14. Lizzie Lau (

    Thanks for the terrific and well explained advice. Pinned it! #sitsblogging

  15. Susan - ofeverymoment

    I am no longer surprised when I see a post in a link-up that interests me, and it is written by you! Pinning this one too – an area I really need some help with!!! Thank you!

    • Janice Wald

      Hi,
      I wrote you on Facebook. Thank you so much for the shoutout! I think it’s the first shout out I ever received on Facebook. Yours may have been the first shout out I ever received on Google + –LOL.
      My Facebook friends aren’t bloggers and don’t read blogs, so I sincerely appreciate the exposure. Any questions, please write back. Google AdWords and longer tags have made a difference for me and others I know.
      Janice

      • Susan - ofeverymoment

        I’m glad to hear my Facebook comment was helpful to you Janice! I’ve been traveling and haven’t had a chance to work on learning Google AdWords – but really hope to soon! Thanks for the offer to answer questions! Have a great week!

        • Janice Wald

          Hi Susan,
          I think you tagged me on Google Plus. I’d love to play. I will answer questions anytime. Please don’t hesitate. Thanks for writing and again for all your support.
          Janice

  16. Kate Rigby (

    Great post, pinning it for future reference and when I have time to concentrate more. Just catching up with all the posts I want to read on #SITSBlogging.

    Thanks for sharing.

    • Janice Wald

      Hi!
      Thank you for the kind words and for coming over from SITS. If you have any questions about it when you try it, make sure you write me back and ask. I am always happy to help.
      Janice

  17. Michelle

    When I go to the Google Adwords site it just asks me if I want to buy an advertisement, did they change this feature?

    • Janice Wald

      Michelle,
      I am so sorry you are struggling. I just went there tonight after finishing my post. It has never asked me for any money. At what point is it asking you to buy an ad? Maybe I can go in and see where things are going awry.
      Janice

  18. Janice Wald

    Hi Leslie,
    My husband said the same thing. I anticipated this which is why I included the infographic. The bottom line is it is irrelevant. Pick “low” competition. If there is more than one “low” choice, pick the one with the highest amount.
    Thank you for coming over from SITS and writing me.
    Janice

    • Janice Wald

      Hi Paula,
      My pleasure to help. Thanks for coming over and letting me know how you found me.
      Janice

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  22. Psychic Networks Hired

    As in honestly answering that all essential question: what do you really want?
    The querent understands what they want and what it requires to get it.

    You can discover both previous and new handmade retro items on Etsy.

    • Janice Wald

      Hello,
      Nice to meet you. Unfortunately, I do not understand your comment in the context of this post. Do you mind clarifying for me? I’d love to discuss it with you if I could.
      Janice

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  26. Cathy Chester

    Can I do this without having to pay? Once I sign it it’s asking me for my budget. I don’t have the budget to do this. Many thanks. Cathy

    • Janice Wald

      I have never paid for anything I recommend. I don’t have a budget either, LOL.

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    • Janice Wald

      My pleasure Joel. Glad you enjoyed the article. Thanks for the visit.
      Janice

  28. Matt

    Was going to try this based on a retweet. But now seems that both Adsense and Adsense Express are pay per click.

    Thank you for all the tips though, I’ve really been trying to put them to work!

    • Janice Wald

      Hi Matt,
      I saw you on Twitter this morning. Thanks for the support. Yes, they are both pay per click. Thanks for writing and letting me know you’re finding my action plans valuable.
      Janice

  29. Mark

    Thanks for sharing another excellent step by step tutorial Janice!

    And I definitely agree with your assessment, if you’re not a gambler
    and or speculator, the Google keyword planner, definitely does take
    the guess what out of which specific keywords to target and which ones
    to probably avoid!

    Thanks for sharing another excellent post!

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