Are you wondering how to create a successful blog?
Elaine Rau (a.k.a. Lady Boss) can tell you.
She’s the quadruple threat: She excels at blog monetization, social media tips, blogging tips, and SEO tips.
She’s here to share her hacks so you can experience success in these four areas as well.
No one knows how to create a successful blog better than Elaine Rau.
In just one year, she was able to generate a following of 20,000. Today, she has over 70,000 readers worldwide.
I had the opportunity to interview Elaine. I’ve divided her responses into four areas.
How to Make Money Blogging
Why do you charge people for guest posts and interviews?
Blogging is hard and when it’s your full-time job, you expect to be paid, just like anything else. Showcasing people is my expertise, so is garnering a following. If people would like to be a part of it, it’s like any membership, you pay to play.
Is it the same fee?
Yes, it’s currently $100 to be featured on LadyBossBlogger.com. But if you’re reading this, you get a special 20% off if you email email@example.com and mention that you heard about us from Janice!
Do you have any advice for bloggers wanting to boost their monetization potential?
Do you monetize in other ways besides a sponsored interview or guest post? If so, how?
I am about to start an e-commerce store that will sell female entrepreneurial goods! Stay tuned for that will be coming soon!
How to Create a Successful Blog with Social Media
You have a Facebook group. Why did you start one?
The direction has changed several times honestly, it was most recently a place where female entrepreneurs could network, but I just changed the name to “Female Entrepreneur Resources” so that it can become a place where we share entrepreneurial resources. Here is the link to join: https://facebook.com/groups/ladybossblogger.
Do you recommend bloggers start their own Facebook groups? If so, why?
Yes, it’s a great way to build community and learn about your followers’ needs and desires.
How did you generate 13,000 Instagram followers?
Here is how: https://ladybossblogger.com/how-to-grow-your-followers.
You are followed by three times as many people on Instagram as you follow. How do you decide who to follow?
I like to follow people who post inspirational quotes.
(I first met Elaine on Instagram.) Why do you find value in Instagram?
People constantly find me on Instagram and reach out to me via email because I have a call to action in my bio. People like my branding, what I stand for, and because I ask them to reach out to learn how to become a part of my community, they do and then I convert them into fans or clients.
Why does Elaine use a checkerboard look on her Instagram wall?
It’s easy! I don’t have to figure out what looks good, as long as I post one pink and one black and white one after another, my feed will continue having the same look and feel to it.
Why does Elaine use the same two templates?
It’s easy and I like consistency. Also, when people know what to expect, they look out for it.
Blogging Tips: How You Can Be a Better Blogger
Elaine received the honor of being featured on the HUFFINGTON POST.
How did the editors find you? Did the feature change your life? Did your readership explode afterward?
No, it didn’t change my life, unfortunately, but it was a complete honor! Honestly, it happened just through connections, I featured a publicist who loved what I stood for, she reached out to her friend at the HUFFINGTON POST to help me out and BOOM! I was featured!
My next question asked Elaine how other bloggers can be featured on the HUFFINGTON POST. However, in January of this year, the HUFFINGTON POST announced it will no longer accept unpaid blog post contributions out of concern for “fake news,” according to Variety Magazine.
Regardless, Elaine’s response can apply to any publication for which you’d like to contribute:
What advice do you have for bloggers dreaming of being interviewed on big blogs like the HUFFINGTON POST?
Befriend publicists.[Note: I was also featured in the HUFFINGTON POST. I befriended Ryan Biddulph, HUFFINGTON POST contributing writer, who featured me. You get out of blogging (and life?) what you put in. If you are generous to others, the good fortune (karma?) comes back to you like a boomerang. You don’t know when or in what form, but in my experience, and clearly Elaine’s, it does.]
Elaine’s blog’s tagline is “Content BY Female Entrepreneurs FOR Female Entrepreneurs.”
Why do you only want to empower women?
Because I am a woman. My desire is to fill the media with stories about powerful everyday women and change women’s mindsets about themselves. The media plays a powerful part in how we see ourselves, what we think we can achieve, and what limitations we put on ourselves. The more women are properly portrayed, the more women will rise up in leadership and push past their self-limiting beliefs. That is the goal behind #LadyBossBlogger.
Why do you call yourself Lady Boss? Is there an advantage to writing from an alias?
I named it LadyBossBlogger because I wanted to become a Lady Boss and I also wanted to become a Blogger and then I wanted to blog about Lady Bosses so it seemed like a good fit!
How to Create a Successful Blog with Search Engine Optimization
Elaine is knowledgeable in the area of SEO. Her Domain Authority score is 31, a solid score. I asked Elaine how she achieved this. A high score could get her financial opportunities. I explained in my post 18 Ways to Have One of the Most Popular Blogs, this is how I am able to monetize. People offer me financial compensation for giving them a link from a Domain Authority site over 40.
How did you get such a high score?
The secret is in guest posting, the more you have on other people’s blogs that link back to you, the more credible you are.
Elaine’s background contains episodes of abuse by a male employer. Elaine went through a horrific time trying to extricate herself from his clutches as he bullied and ultimately threatened her. Does Elaine have advice for others in abusive situations?
Get help as soon as you can and get out. It’s easier said than done, but it must be done.
Any last words for my readers?
I’m currently hiring interns, here are the details: https://ladybossblogger.com/career
As can be seen, Elaine Rau is on top of her game. She definitely knows how to create a successful blog. Now that she’s shared her blogging hacks, now you can too.
Readers, please share so other new bloggers know how to create a successful blog in the areas of monetization, social media, blogging, and SEO.
I look forward to your views in the comments section. Do you have any tips on how to create a successful blog?