High Growth Startups: 5 Simple Tips for Online Startups

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By: | November 24, 2020 | Tags: , , |
high growth startups

Picture this: High growth startups are listed and reviewed in publications at the end of 2021 and yours is among them.

Too good to be true?

Not if you follow this guide to high growth startups.

Let’s look at a real-life example: In 2012, Apoorva Mehta started Instacart. Today, he ranks among the world’s billionaires since he runs one of the high growth startups that exploded in 2020.

Like with Instacart, high growth startups often fill a need. They solve people’s problems.

Let’s dive in and learn other actionable strategies for high growth startups.

5 Tips for Online Start-ups

Starting a business comes with many challenges, no matter what the industry.

It takes time, money, and dedication to get a company off the ground, and the first five years of operation can be crucial in making or breaking it.

In these first few years, you must learn to be thrifty and manage your business finances sensibly, and create excellent marketing campaigns and build a strong, loyal customer base.

One way to help you reduce your overhead is by basing your business online for these formative years, as this can be much cheaper than renting office space or a retail unit.

If you have chosen to do this with your start-up, here are five tips to help you make it successful online and beyond:

An Action Plan for High Growth Startups

Quality Website

Any business needs to have a quality website, but if you’re solely trading online with your start-up this is even more important.

You can pay a professional web designer to create a custom site for you; however, it might be more cost-effective to use website builders like Squarespace, Wix, or GoDaddy.

Note: This site was built with a professional web designer.

They offer a range of templates to choose from, as well as a variation of subscription packages to suit any business budget.

Your website must be easy to navigate, and it needs to be compatible with computers, tablets, and smartphones. You should also have relevant and concise content on your website to avoid it appearing cluttered and unprofessional.

eCommerce

Make sure your website has great eCommerce tools included that can enable customers to purchase your products or pay for services securely and with ease.

You should be able to manage these and track your sales on your website’s dashboard, as well as accessing additional data such as site visits, bounce rates, and so on. 

As consumers emerge from the shelter-in-place of the pandemic, the habit of shopping online will continue.

Consumers now shop online at social media sites as well as by using shopping apps.

You can venture into the eCommerce space by selling on social media, on your website, on Amazon, or using other shopping apps.

During the pandemic, Amazon’s sales skyrocketed. This is due to Amazon selling on desktop as well as through the Amazon app.

Look at sites like OfferUp and Amazon. Model your startup after these eCommerce sites.

In addition, you need to consider how your startup will send money internationally. Weigh the pros and cons of your choices such as Patreon vs PayPal.

Develop Your IT Skills

If your business is going to be run from a computer, it makes sense to enhance your IT skills.

Rather than relying on outsourcing your IT issues to a separate company, understanding how to manage your data and utilize your website in a more complex way would be useful. Look at Microsoft Azure certification or similar courses that could boost your tech skills and help you manage your online business more efficiently.

Learn Digital Marketing

Another useful skill you will need to manage your online business is using digital marketing platforms.

Social media is a great, free, resource that every business uses to promote its brand, products, and services, so you must set up accounts for your company with Twitter, Facebook, Instagram, LinkedIn, and other relevant social media platforms.

Entrepreneurs claim startups don’t exist until they use social media platforms to promote their businesses.

This observation makes sense when you consider that Instagram and Facebook have three billion users combined. You can’t ignore the massive size of this build-in audience.

This is free advertising for you. Since funds are tight when you are just starting your company, using social media to promote your business makes sense.

Plus, one of the advantages of Instagram and other social media sites is access to insights that help you make future social media marketing decisions. These insights are available with an Instagram business account.

Of course, if you do have money for an advertising budget, you can pay to boost your content’s visibility.

For instance, the YouTube social media site shows frequent ads during videos its users watch. YouTube’s algorithms personalize ads to users’ interests.

There are many advantages to using Facebook for advertising. First. Facebook’s algorithms are also designed to show ads to interested users based on their demographics. Also, like Instagram, Facebook ads show you metrics you can use to make future Facebook marketing decisions.

Related Reading: 8+ Advantages and Disadvantages of Social Media for Business

You can also pay for advertising through these channels, setting a spending budget each time to suit your finances. Quality content, blogging, PPC, SEO, and link building are all other tactics you need to become familiar with.

Stay Active

Finally, make sure your website and business social media accounts are staying active. While you don’t want to appear as though you’re spamming people’s newsfeeds, if you stay quiet for too long this might make people assume your company is no longer operating or that you’re not a legitimate company. 

How often should you update your website content? You should aim to post at least once a week.

Wrapping Up: How to Operate High Growth Startups

What must an entrepreneur assume when starting a business?

Don’t assume anything. You need a plan. This guide provided that plan.

Many things go into making a business successful, but if you’re going to operate online for the first few years, these tips will help you get the most out of it.

Readers, please share so new business owners know what steps they need to take to try to operate one of the most successful high growth startups of 2021.

I look forward to your views in the comments section. Are there any additional strategies entrepreneurs should implement when trying to run high growth startups?

This post was contributed and made possible by the support of our readers.

  1. parkash singh bist

    nice article i read your some article very ace please write about social networking i will waiting your next post

    thanks

  2. Bella X

    Thanks for this info. My business been online for 8 years. I started off with doing SEO, facebook, twitter. I was new at that time so I had a company take care of marketing. Over the years I learned doing SEO on my own and it has been about 2 years now. To be very frank my own SEO is so much better than the company appointed to do my SEO marketing. I managed to secure good keyword ranking doing it myself as it has to be with regularly working on it.

    I advise if you got the time do it yourself for SEO and social media.

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