Do you speak hashtag?
In the play “We Will Rock You,” hashtags were heavily criticized.
Yet, hashtag marketing is an effective strategy to adopt if you want to be a successful social media marketer.
This post offers advantages of using hashtags as well as hashtags to help you get your content found at Twitter, Instagram, and LinkedIn.
Now that Google+ is folding, you need social media sites like Twitter, Instagram, and LinkedIn more than ever before.
Social media sites have great power.
They have the power to bring your blog exposure, visitors, and possibly new followers and customers.
In other words, social media translates into growth.
However, if you’re going to use social media for blog promotion, you have to speak in social media jargon.
Social media jargon is called “hashtag.”
Do you speak hashtag?
After this post, you will.
In this article you’ll discover these answers:
- What are the advantages of using hashtags?
- Which popular hashtags exist for all niches?
- Are there free hashtag tools?
- Which hashtag strategies are the most effective?
What is a Hashtag?
A hashtag is word or phrase preceded by a pound sign (#) and used to identify content on a specific topic.
UPDATE: July 2022
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Here you will find more information about hashtags.
What is Hashtag Marketing?
Have you ever used hashtags to accompany your content on social media sites?
Hashtag marketing varies slightly. Instead of randomly sticking hashtags into your content, hashtag marketing is more calculated, more strategic.
This post will explain how to use Twitter hashtags, Instagram hashtags, and even LinkedIn hashtags.
The list will begin with the hashtags of my niche since many people who read this blog are in my niche.
The article will end with hashtags that can help everyone and then offer tools for finding even more.
- Hashtags help you find other people in your niche.
- You can use Twitter and Instagram, sites that commonly use hashtags, to research for your blog posts. Even LinkedIn has started using hashtags
- You can brand your content using hashtags. It’s okay to invent hashtags for yourself or your content. For example, Calvin Klein used #myCalvins in one of their campaigns.
- According to Twitter expert, Lisa Sicard, Twitter’s concern over bots repeating the same message is alleviated. By using different hashtags, you’re changing your message.
- When you use hashtags, people interested in your content can find you. Therefore, using hashtags at social media sites increases your chances for website traffic.
- Also, using hashtags can even help you make sales. People looking to make purchases can find your content easier. Monetizing Instagram and Twitter is easier if you use hashtags.
- Since many hashtag tools offer analytics, it’s easy to track the effectiveness of the hashtags you use.
Update:
I found out after publishing this post the following hashtag marketing strategy:
Avoid one-word hashtags. They will get lost on social media. Two-word hashtags or hashtags with more than two words are effective when generating interest in your content. There are many hashtags with two words or more on the following lists:
Hashtag Marketing for Bloggers and Entrepreneurs
- #savvybusinessowner
- #marketingstrategy
- #entrepreneurmindset
- #billionairelifestyle
- #marketingtips
- #leads
- #marketingonline
- #getstarted
- #businesscoach
- #trustyourself
- #socialmediatips
- #mycreativebiz
- #millionairelifestyle
- #kickstart
- #smallbusinessowner
- #femaleentrepreneur
- #empowered
- #bosschick
- #entrepreneurlifestyle
- #millionairemindset
- #influence
- #onlinemarketing
- #makingmoney
- #digitalmarketing
- #seo
- #ladyboss
- #startups
- #startuplife
- #smallbiz
- #Bloggers
- #Blogging
- #BloggersLife
- #BloggersOfInstagram
- #BloggersGetSocial
- #BloggersWanted
- #BloggingTips
- #BloggingCommunity
- #BloggersPain
- #BloggersStyle
- #BloggersOfIG
- #BloggersMeet
- #BloggersWorld
- #BloggersBlast
- #Ontheblogtoday
- #Blogginggalls
- #Blogosphere
- #Blogger
- #Bloggersofinstagram
- #Bloggersgetsocial
- #Happyblog
- #Theblogissue
- #Blog
- #Blogpost
- #Bloggerlife
- #Bloggergirl
- #Bloggeruk
- #Blogged
- #Bloggerin
- #Livethestory
- #Bloggerstyle
- #Problogging
- #blogpromotion
- #Thegirlgang
- #Theeverygirl
- #Tcctribe
- #Girlboss
- #Blogbossbabe
- #Blogbabe
- #MotivationMonday
- #MotivationalMonday
- #MagicMonday
- #MondayMorning
- #MusicMonday
- #MeatfreeMonday
- #MarketingMonday
- #MondayBlues
- #MondayMemories
- #ManicureMonday
- #MindfulMonday
- #MindfulnessMonday
- #MindfulMondayMantra
- #MaxoutMonday
- #MondayRun
- #MixedGreenMondays
- #MondayOutfit
- #TuesdayTransformation
- #TransformationTuesday
- #TravelTuesday
- #TuesdayFeels
- #TipTuesday
- #TuesdayTreat
- #TrendyTuesday
- #TechTuesday
- #TopicTuesday
- #TuesdayTrivia
- #TuesdayTunes
- #TuesdayTraining
- #TuesdayTasting
- #TuesdayShoesday
- #WCW
- #WednesdayWisdom
- #WellnessWednesday
- #WaybackWednesday
- #WildlifeWednesday
- #WisdomWednesday
- #WorkoutWednesday
- #HumpDay
- #ThrowbackThursday
- #tbt
- #ThankfulThursday
- #ThursdayThrowdown
- #ThursdayThought
- #ThursdayThoughts
- #FridayEve
- #FollowFriday
- #FridayFeels
- #FridayFeeling
- #FridayFun
- #FunFriday
- #Fridaynight
- #FridayFlow
- #FearlessFriday
- #FlashbackFriday
- #FeelGoodFriday
- #FeatureFriday
- #FashionFriday
- #FoodieFriday
- #FunnyFriday
- #FitnessFriday
- #SocialSaturday
- #SaturdaySwag
- #SaturdayNight
- #SaturdayMorning
- #ShoutoutSaturday
- #SmallBusinessSaturday
- #SalesSaturday
- #SaturdayStyle
- #SaturdaySweat
- #SaturdaySweets
- #SaturdaySpecial
- #SaturdaySale
- #SundayFun
- #SundaySchool
- #SundayNights
- #SundayFunday
- #SundayFunday
- #SundayRead
- #StartupSunday
- #SpotlightSunday
- #WeekendVibes
- #SundaySweets
- #SundaySweat
- #SundaySpecial
- #SundaySale
If you are looking to focus on the most popular hashtags on Instagram, here are the Top 20 hashtags according to Webstagram:
- #love
- #ICYMI (Means: in case you missed it)
- #FBF on Friday (Means: flashback Friday)
- #instagood
- #me
- #tbt
- #cute
- #follow
- #followme
- #photooftheday
- #happy
- #tagforlikes
- #beautiful
- #self
- #girl
- #picoftheday
- #like4like
- #smile
- #friends
- #fun
- #like
- #fashion
- #apps
- #Technology
- #AppsAndroid
- #TechnologyRocks
- #AppsiPhone
- #TechnologyTheseDays
- #TechnologyNews
- #TechnologyIsAwesome
- #TechnologyProblems
- #TechnologySolutions
- #AffiliateMarketing
- #Marketing
- #MarketingTips
- #MarketingStrategy
- #MarketingOnline
- #MarketingDigital
- #Marketers
- #MarketingCoach
- #MarketingLife
- #MarketingTools
- #MarketingGuru
- #MarketingIdeas
- #MarketingTip
- #MarketingStrategies
- #MarketingExpert
- #MarketingAdvice
- #MakeMoneyOnline
- #WAHM
- #WorkFromHome
- #MakeMoneyfromHome
- #MakeMoney
- #MakeMoneyOnline
- #MakeMoneyOnlineDaily
- #MakeMoneyOnlineNow
- #MakeMoneyFromHome
- #MakeMoneyOnlineFast
- #MakeMoneyOnlineFree
- #MakeMoneyOnlineEasy
- #MakeMoneyOnlineSites
- #MakeMoneyOnlineforFree
- #MakeMoneyOnlineToday
- #MakeMoneyOnlineatHome
- #SEO
- #SEOProblems
- #SearchEngineMarketing
- #SearchEngineOptimization
- #SEM
- #Google
- #socialmediatips
- #SMM
- #SocialMediaTip
- #SocialMediaManager
- #SocialMediaStrategy
- #FacebookMarketing
- #FacebookGroups
- #socialmedia
- #SocialMediaMarketing
- #Writing
- #WritingLife
- #Writers
- #WritersCommunity
- #WritersLife
- #content
- #Writingcommunity
- #ContentCreator
- #WritersBlock
- #WritingChallenge
- #writingtips
- #WritingHelp
Hashtag Marketing Tools
Hashtagify will let you know about popular hashtags related to your content.
TagDef will be helpful if you don’t know what some of these hashtags mean. The site gives you hashtag definitions, hence the name “TagDef.”
RiteTag is a browser extension. The tool suggests hashtags for your content.
Buffer recommends Twitter hashtags. In a recent interview about the best social media apps, many marketers recommended Buffer.
The Preview app recommends and stores your most-used Instagram hashtags.
Many free tools to help you on Instagram are available.
Even more free social media tools exist to help you succeed on both Instagram and Twitter.
Hashtag Strategies
Put your hashtag in your bio. I put two hashtags that would identify my content in my Twitter bio, #blogging and #socialmedia.
Where should you put your Twitter hashtags?
In your tweets and in your Twitter bio.
How many hashtags should you use in each tweet?
If you use more than two or three, you’ll look spammy.
Instagram Hashtag Strategies:
Instagram:
Instagram allows up to 30 hashtags in each post.
Where should you put your hashtags on Instagram?
Put them in your posts and your Instagram bio.
Expert Hashtag Marketing Strategies:
Some articles encourage you to use the most popular hashtags. Clearly, you’ll get exposure to more people if you do.
However, the more popular the hashtag, the more crowded the niche.
Other writers advise sticking to under 1 million or even 500,000.
When you go to Instagram and research the hashtag in the search bar, you’ll see the number of posts containing that hashtag and learn its popularity.
Strategy 1:
Blogger Faizan offers hashtag hacks:
“Instagram works upon hashtag use. Hashtags work on Instagram just like keywords work on Google. The more relevant hashtags you use, the more reach your content will get.”
Strategy 2:
I save hashtags successful bloggers and marketers in my niche use on Instagram. When my content is relevant to those hashtags, I use them.
I save them in the Pages app. That way, I can access them anywhere from the Cloud.
This strategy is effective in avoiding Instagram penalties. If Instagram thinks I’m using the same hashtags with each post, I can be banned.
Strategy 3:
Source: Andrew Macarthy:
Use hashtags with a Low, Medium, and a High amount of popularity.
Low: 1,000 to 10,000 posts exist with the hashtag.
Medium: 20,000 to 100,000 posts exist with the hashtag.
High: More than 1 million posts exist with the hashtag.
Strategy 4:
Others say 5 hashtags are good to use so your Instagram captions don’t look cluttered.
Reminder: Make sure the hashtags you use match the content.
Hashtag Marketing on LinkedIn:
LinkedIn not only uses hashtags, a recent development, but LinkedIn actually suggests the hashtags that match your content for you!
After making a LinkedIn post, related hashtags appear. Just click on them and they’ll appear with your content making you easier to find for people interested in your content.
Wrapping Up: Hashtag Marketing Tips
- Hashtags allow you to find like-minded content creators.
- Hashtags enable like-minded content creators to find you.
- Thanks to hashtags, people interested in your content can find your content.
- If you’re looking to monetize Instagram or other social media sites, if you use hashtags, brands can find you.
As a result, hashtag marketing can grow your online communities, website traffic, social media following, and income.
Readers, please share so other content creators know why hashtags matter, the importance of hashtags for business, this list of popular hashtags, and strategies for using hashtags on Instagram, Twitter, and LinkedIn.