How to Use Visuals to Boost Your SEO, 4 Ways

By: | July 30, 2019 | Tags: , ,
How to Use graphic design tips to boost your SEO

Graphic design tips.

Did you know there is a connection between graphic design tips and SEO?

Many cause and effect connections exist in blogging.

By the time you’re done reading this post, you’ll know how following these graphic design tips boost your SEO.

Follow these tips, you’ll make Google happy, and Google will reward you with boatloads of traffic.

Let’s get started.

Graphic Design Tips: How To Use Visuals To Improve Your Blog SEO

This post was contributed.

Visitor engagement is one of the primary things that Google considers while ranking your blog pages for the relevant search queries. Studies show that people are 80% more likely to read content that includes a visual and 64% more likely to remember it later because of the visuals. 

In other words, it is no longer enough to simply include a featured image as part of your blog post. Instead, your articles must include images that are central to your narrative and add value to your content. When readers benefit from the visuals that you include, they are more likely to stay engaged in your article and this directly impacts your blog’s search rankings.

So how do you go about this? Here are a few tips. 

Use animation to explain concepts

If you are a blogger in an industry that is highly technical in nature, then a good way to explain concepts could be through interactive animations. There are a number of affordable animation companies out there who can help you with translating your inputs into an animated video that a beginner in the industry would comprehend.

[Host blogger’s comments: PixTeller and PosterMyWall have animated videos. See PixTeller: How to Make Dazzling Inspirational Images and PosterMyWall: How to Make a Strong Visual Presence.]

A quick point to note here: Bloggers have, over the years, been conditioned to believe that they need to constantly churn new content for Google to take notice. This is no longer true. It is instead important to focus on quality over quantity. Even a handful of long-form articles with helpful animations to complement the text is better than hundreds of low-value articles.

Use visuals for backlinks

While visuals are helpful in engaging audiences, they are also highly valuable link building assets. Take the example of this Game of Thrones infographic that discusses HBO’s popular series from various perspectives – all with infographics. Building such visuals that reference pop culture trends is a sure shot way to capture audience interest who go on to link to this from various blogs and forums that they are active in.

Creating viral videos or other forms of visuals is only the first part in your link building efforts. Marketing them is critical in actually generating backlinks. You can start by promoting your content on the relevant subreddits. You can also email various blogs that write on the topic and request them to include your infographic. High-quality visuals generate a lot of backlinks using this strategy.

Invest in social media channels

Some SEO experts believe that Google considers data related to social sharing as part of its ranking algorithm. That is an article that is widely shared on platforms like Facebook and Instagram is more likely to rank higher on the search result pages. While there is not enough data to validate this, it is still a good idea to invest in social media sharing for SEO purposes.

This includes creating a following on channels like YouTube, Instagram, and Facebook to share your latest articles. It is worth noting however that user expectation differs widely with the platform. While a search engine visitor may be happy engaging with your content as long as it answers your question and is user-friendly, a social media visitor from YouTube or Instagram may place a higher emphasis on your web design and aesthetics. It is thus important to invest in a high-quality blog design (that includes logos) templates that demonstrate credibility.

Monitor continuously

Although the tips mentioned here are effective in leveraging visuals to improve your website’s SEO, it is still a guessing game for the most part. What works for one website might not work for another. Similarly, while investing in visuals or videos may help generate backlinks sometimes, you may also miserably fail at other times. Keep monitoring your backlinks to identify strategies that work and those that don’t. This way, you can figure out the right strategies and invest in producing more of them.

Have you used visuals to improve the search engine presence of your blog? Share your thoughts and experiences in the comments below.

Host blogger’s comments

This post discussed how to use graphic design to engage readers and improve your SEO.

What is Graphic Design?

Graphic Design involves using text and pictures. These pictures could be any visual communication such as illustrations and photographs.

Wrapping Up: Graphic Design Tips

Many free tools enable you to make visuals to spruce up your blog posts and engage your followers.

As this article explained, visuals engage readers which keep your visitors longer on your blog. This improves your bounce rate which makes Google happy.

Readers, please share so other website creators discover the effect of following graphic design tips on improving SEO.

Related Reading

How to Best Use a Social Media Quote and Why You Need To

  1. Moss Clement | at 2:40 am

    Hi Janice,

    Several people can learn faster via visuals, which means that this group of people do not like reading text content. And since visuals attract more views and engagement, using images will surely improve your SEO campaign. Moreover, as you stated, some niches are technical and complex; meaning that more text materials may make things even more complicated. That is where animation images comes in handy.

  2. sufi | at 4:33 am

    Thanks for sharing such an informative article. SEO is very important for improving ranking and the tips you suggest above are very helpful.

  3. Jamshed | at 3:57 am

    Hi,

    Thanks for sharing this nice article. Nowadays people love to watch videos and images than text. Recently, I’ve started a blog and experimenting with it. I’m planning to add GIFs and videos from the next article.

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