Google Search Alternatives: What Is the Best Search Engine?

By: | August 29, 2018 | Tags: , , |

by Janice Wald and Josh Wardini

Are there Google Search Alternatives?

Why Google?

Have you ever asked yourself that?

This blog publishes many articles explaining not just how to get traffic from Google. but how to get on Google’s first page.

Is Google the only search engine out there?

Google is the world’s biggest search engine, but have you ever wondered, “Are there any Google search alternatives?”

Of course, there are!

Bing, Yahoo, and DuckDuckGo are only three examples.

With your choices growing by the day, what is the world’s best search engine?

Many people consider Google as the world’s best search engine, but is it?

This post answers that question.

Here’s the best part: This article takes a pro/con format.


What is the World’s Best Search Engine?

The Differences Between Google and Google Search Alternatives

Is Google Our Only Option Out There? Yes!

by Janice Wald

I was recently asked:

“When focusing on your site’s SEO efforts, is Google your only focus? In other words, do you use Bing or Yahoo and provide a reason.”

My response:

“Yes, when I optimize my posts for search engines Google is my only focus. Here’s why:

  1. Google wants our articles longer, at least 2,000+ words. Bing doesn’t care. 300 words would be okay with Bing.

So, why do I optimize for Google when clearly writing quality articles that long would take me hours of extra time? Ask yourself what readers would want.

If I were a search engine user, I’d want a detailed solution. Articles that are guides, checklists, steps to follow, perhaps visuals to accompany the steps would help me.

For Bing, a cursory answer would suffice. However, as a search engine user, it wouldn’t suffice for me. I couldn’t get enough information to help me. With a longer article, the reader can pick and choose what information they find relevant and use that. With a short article, there isn’t much information to choose from.

  1. I don’t want to be penalized by Google for anything.

Therefore, I read a great deal about Google penalties and I’m careful to avoid them.

  1. Google is pretty powerful.

Are you aware Bing and Yahoo have combined advertising networks? Google Adwords didn’t combine with anyone. They didn’t have to. Google Adwords is the biggest advertising program in the world.

  1. When I look at my dashboard, I see from my statistics that most of my search traffic comes from Google.

Many people tell me they find my blog on Google. I want to optimize for what works for me best.”

5. Google constantly updates its algorithms which helps users more and more. For example, a 2019 update called BERT improves user queries. Now Google searh engine users can more easily find the information they are searching for. This improvement in Google helps bloggers and marketers get more organic traffic. 

6. Google’s search engine has people who clean it up? The job is called “Search Engine Evaluator.” I discovered this when I found out my friend is a Search Engine Evaluator.

Takeaways: The Google Search Engine helps bloggers boost their visibility. 

What is the world’s best search engine? For me, it is definitely Google. If there are Google search alternatives, I ignore them.

Is Google Our Only Option Out There? No!

by Josh Wardini

Just imagine a world without Google.

It is the first place that we turn to when we want the answer to a question, and the chances are it will have the answer we are searching for.

There is no doubt that Google is currently dominating the search engine market for a while now, but it is by no means our only option. Currently, none of these search engines are ready to pose a threat to the global giant, but that doesn’t mean they won’t in the future.

Google is not just on top, but it is leaps and bounds ahead of the competition. An infographic created by the team at SEOTribunal states that Google gets 66% more traffic than the second-placed search engine, Bing. Google is also dominating the mobile and tablet space, with a market share of 93%!

Bing is what Microsoft came up with when it attempted to challenge Google in the search engine world. However, despite the best efforts, it has so far failed to produce better results than Google.

Ask was known as Ask Jeeves, and although people are likely to have heard of this search engine, it only receives around 0.05% of the search share. Ask is slightly different from other search engines as it runs on a question and answer format and uses polls and forums.

Yahoo has 4.93% of the market share when it comes to desktop usage and only 1.11% when used on a mobile device. Although it is not commonly used when it comes to its search engine functionalities, it is still the most popular email provider.

Baidu is the most popular search engine in China, founded in 2000. Over the years, its market share has been slowly increasing, and now has 4.57% of market share on mobile devices and 12.84% on desktop computers.

UPDATE: After publication, I learned more information about DuckDuckGo. According to the powers-that-be at DuckDuckGo, you have complete anonymity when you use the site. No one can trace your browsing history.

Someone asked on Quora, “Why should I use DuckDuckGo instead of Google?”

My answer:

“DuckDuckGo was already in existence (having started in 2008). Gabriel Weinberg’s search engine, DuckDuckGo, is meeting people’s concerns about their privacy being violated.

You asked why you should use DuckDuckGo. A successful website is one that meets people’s needs. DuckDuckGo meets people’s needs for privacy.

DuckDuckGo claims that when you use the site, no one can trace your history of where you searched. Therefore, your anonymity, your privacy, is protected.”

Wrapping Up: Google Search Alternatives

Even though each search engine has its own algorithm for showing search results, one thing is certain: businesses should focus on SEO practices and keep up with the current trends in order to stand out.

Learn more about the different search engines out there and some new trends that you should be following by looking at the infographic below!


Host blogger’s comments:

Now it’s your turn to weigh in.

Which is the best search engine?

I look forward to your views about Google search and Google search alternatives in the comments section.

Please share so other website creators get to read this point-counterpoint approach to optimizing content for search engines.

This post was made possible by the support of our readers.

  1. Jeanette S. Hall

    At least Google is not a Microsoft product! That is the most is the most important factor to me, since I avoid everything Microsoft.

    • Janice Wald

      Hi Jeanette,
      Thanks for writing me this past week. I don’t remember if I ever asked you why you are adverse to Microsoft or what you said.

  2. Nancy Crisco

    It’s simple…as long as my search parameters are tight, I don’t get trash in my results. I have no one else to blame if I can’t articulate a coherent search. I used to have time to wade through the muck and sometimes it was interesting. These days, I have plenty of interesting ‘stuff’ to focus on. I don’t have minutes to spare when researching information. I no longer question how Google gets that information to me. I don’t have time for that either! I need relevant data. And I need it now. Don’t misunderstand. My life is busy out of choice. I prioritize. But why would I want a lazy search engine in a fast paced world? I’ll use the others when I need a search sloth.

    • Janice Wald

      Hi Nancy,
      I think I am understanding you to say that you’ll use Google as long as it does the job for you. Me, too, to be honest about it.
      Are you in touch with Melinda? Are you aware she’s moving to Blogger?

      • Nancy Crisco

        Janice! I hope all is well. I followed this link back to you from my search console! Yes! I’m connected with Melinda on FB. I’ve moved my blog to WIX. It was difficult and I hope I’ll never have to do it again, and the site still needs work, but I’m slowly getting there. Come visit me at I’d love your feedback and criticism. You’re still the best source of information I know of!

        • Janice Wald

          Hi Nancy,
          I was so pleased yesterday when I saw your comment come in. I hope you’re well too. How is your son who was in the military?
          What do you mean you followed me back from search console? Why would my link be there?
          Why did you change to Wix? Yes, transferring sites is a pain. I have a good IT man if you need a recommendation. Thank you for the compliment on my know-how. I’m off to visit your site!

          • Janice Wald

            Hi Nancy,
            I love your site! People love videos. They also trust people they see in videos, so this should definitely boost your real estate business. Great to be in touch again!

  3. Rachel L. Helberg

    I am a story teller so spitting out 1500-2000+ words is not a problem – HOWEVER – getting my followers (or new followers) to read that much is. Even if I have an amazing share, people just do not seem to have the time to read anymore. (very sad!) I do include a ton of pics with my posts just to try to break things up. I read (yes – I read – LOL) years ago that the best way to absorb what you read is in 15-minute increments. That is what I do now. I took a class in my college years to learn how to speed read – BIG MISTAKE! Yes, I got through everything, but now I just want to slow down and enjoy what I read. It is very hard to go back once you are experienced in speed reading.
    I guess I will just continue to do what I love to do and do best – tell my stories. I believe that if they are good enough that people will share – without a search engine. I know this is not the modern thing to do, but I hope my readers appreciate what I have to tell.
    I found you through a friend and very glad she shared. You have tons of valuable information – thank you!!

    • Janice Wald

      Hi Rachel,
      1. Thanks for the compliment at the end of your comments. I appreciate the compliments that my tips are helpful to you.
      2. Regarding stories: Yes, social shares help but there are so many Google searches, wouldn’t that be a quicker way to get readers?
      3. I once took a speed reading course, Evelyn Wood. I don’t feel my ability to read and focus now was imperiled but it was very long ago.
      Thanks for writing.

  4. Hiby

    Google is my only choice since my blog doesn’t show up on other search engines as much… or even not at all

    • Janice Wald

      HI Hiby,
      Today I got hits from Google,Yahoo, Bing, DuckDuckGo, and AOL.
      Why do you think your blog doesn’t show up in other search engines?

  5. Praveen Verma

    Almost, In every part of the world Google is the dominant search engine. Before Google, Yahoo was the top most search engines in the world. Nowadays, google is one of the best search engines which provide accurate and informative search results instantly.

    I really don’t know what are the main reasons due to which Google is the most popular search engine when we have also other search engines like Bing, Yahoo, and etc.

    As we know that Google is the top most used search engines. I think We need to focus more on Google SEO practices to get massive amounts of traffic to the site.

    Writing long form of content according to niche helps readers to get the full information. Yes, short content doesn’t have much information that can solve the reader’s problems.

    Happy to read this post.

    Thanks for sharing this post with us.

    Have a great day.
    Praveen Verma

    • Janice Wald

      Hi Praveen,
      I agree with you about Google. For that reason, I often focus my SEO on how to get Google search traffic. I have an additional post with those ideas in draft form right now.

  6. Moss Clement

    Hi Janice,
    Google is the first first every blogger began and will always search through the platform, which is why webmasters, SEO experts, and newbies alike are focusing on Google SEO and search rankings. However, there amazing alternatives to Google, such as KeywordTool. But I love using SEMrush and Ahrefs.

    • Janice Wald

      Hi Moss,
      I also love Ahrefs Keyword Explorer, but it’s costly so I use KWFinder. KWFinder charges as well to know competition for readership and keyword difficulty.
      I agree it’s important as bloggers we teach how to optimize for Google.

  7. Shubham Saha

    Hi Janice,
    Nice article but I personally think somewhat around 90% of people use Google to search some stuff on google and our ultimate goal is to get traffic but since 10% of traffic comes from these other engines so gotta get to work on these as well.

    • Janice Wald

      Do you have an article about how to optimize for other sites? We’d love to see.

  8. Max Spar

    I try to avoid Google as much as possible, which it’s difficult. In most cases, Google offers better results than Bing, for example. Otherwise I find DuckDuckGo still very good. The results page is clear and the results are satisfactory.

    • Janice Wald

      Thanks for writing with this nice testimonial about Duck Duck Go.

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