8 Easy Steps to Increasing Blog Traffic Using Google Keyword Planner

By: | February 7, 2015 | Tags: , , , , |
Google Keyword Planner

Use Google Keyword Planner and search engines will be able to find your blog posts.

Are you using Google Keyword Planner?

1.17 billion people use Google Search.

Do you wonder why they don’t find your writing?  If you do, you are like I was, until just a few days ago.

I had a conversation with a blogger who has been determined to get traffic.  Her efforts have succeeded in large part due to her use of Google Keyword Planner.

Recently my husband was making brisket and Googled a recipe.  He explained he thought the Google employees put all those answers on the Internet.  He told me he didn’t realize he was reading the work of regular people, regular people like you.

You work hard on your blog posts.  You put in hours of time.  Potential readers should be able to find you, and not the myriad of other bloggers out there, in other words, your competition.  This post will explain how they can find you if you spend just a few seconds looking at Google Keyword Planner before you write.

There are many words to optimize your blog posts so that Google can find you.  My posts  7 Ways You Can Increase Your Blog Traffic Using Google and How to Increase Your Blog Traffic Using Google Analytics explain the many ways you can use what Google offers to help you increase your blog traffic.  However, instead of using many ways, wouldn’t it be better to use all the ways that Google can help you get blog traffic, especially if those ways are free?

Step 1: Go to https://ads.google.com/home/tools/keyword-planner/

Step 2: Make a free account and log in.  If you have a Google account, you can use that username and password to sign in.

Step 3: At the top click Tools.  Under Tools choose Keyword Planner.

Step 4: Choose: Search for New Keyword and Ad Group Ideas

Step 5: Type in your niche.  For example, I would type in “blogging.”

Step 6: Click Get Ideas.  Scroll down under the bars.

Step 7: On the left in blue you will see words and phrases relevant to your topic.

Step 8: Look for two columns, Average Monthly Searches and Competition.

You want the amount of average monthly searches to be high and the competition low.  Then, when potential readers do a Google search, they can find you.

Google AdWords shows you how much competition and searches exist for your key terms.

Google Keyword Planner shows you how much competition and searches exist for your key terms.

The arrows are pointing at the Competition column at Google Keyword Planner.  The phrase traffic to your blog has over 1000 searches each month, but, according to Google Keyword Planner, the competition is low.  Look at my tags.  I have tagged my post in accordance with these findings.  The bottom arrow is pointing at free traffic generator.  It also only has “low” competition, so I tagged my post with that too.

You will know if this is successful by doing the following.  Go into your stats and look at Search Engine Terms.  You should find your posts coming up in Google searches as a result of using Google Keyword Planner.

What we did was free, and it took only seconds.

Wrapping Up: How to Use Google Keyword Planner

Update: July 2020

In the years since this post was published, Google Keyword Planner continues to be a popular tool for finding keywords.

Since the competition is stiffer than it used to be, search engine marketers need an accurate keyword tool like Google Keyword Planner.

Here are other tools such as SEMrush, Ubersuggest, and Ubersuggest alternatives.

Sharing is caring.  If you think this post can help others, please share so other bloggers learn how to use Google Keyword Planner.

Readers, what is your experience driving traffic successfully to your site?  Do you have any experience with Google Keyword Planner?  I look forward to your views.

  1. mossfighter

    Thanks for that, I found this post and your others in Advice really helpful.

    • Janice Wald

      Thank you so much for sharing. Was it my category list or my tag cloud that had “advice” in it? LOL. I am trying to follow all the advice I hear before passing them on to my readers, so it’s nice to know what worked and how people find my articles and me =).

  2. mossfighter

    Hi Janice
    At the bottom of your post beneath the “Share” and “Like” sections is a “Related” section, each related post is shown as in “Advice”. Hope this helps.

    • Janice Wald

      It does help. Mystery solved! I’m glad that helps you, and hopefully others, find my other articles. Thanks for letting me know.

  3. Krista Nuñez

    Janice, I appreciate your advice, but setting up an account is free? When I followed your steps, it asked for billing information and first campaign. I’m not wanting to put my card information in for something I’m using to just look around. Did I miss something? Feeling rather silly. Krista

    • Janice Wald

      Never feel silly. That’s why I’m here. Google AdWords charges people that want to advertise with them. It even gives you the pricing for each keyword. You do not need to pay them anything. I have not paid them anything.
      Follow my instructions. Where it asks for keywords, put it in. I give blogging tips. Do I want to enter blogging tips or blogging advice or get traffic or increase traffic… It tells me the competition (I want it low). It also tells me how many searches there were for my keywords that month (I want it high).

      • Janice Wald

        Thank you for your interest. I couldn’t see the headline from my WordPress app. I originally thought you were asking about Triberr and gave you different advice. LOL. I hope you weren’t confused. My other answer for Google AdWords now is accurate–no money involved. Any other questions, please write back.

      • Krista Nuñez

        Oh my gosh. I missed your instructions here. *sheesh* Okay, I see what you are talking about now. 🙂 Thanks again for your help. Krista

          • Krista Nuñez

            Janice, I’m afraid it didn’t 🙁 I tried several different things, but even my husband couldn’t get it to work out properly. Thank you for checking in, though. 🙂

          • Janice Wald

            I do this all the time, every time I blog.
            Step 1 Go to this link https://adwords.google.com/ko/KeywordPlanner/Home?__c=8102217341&__u=7987768661&authuser=0&__o=cues#start
            Step 2 Scroll down to : Search for New Key Word and Ad Group Ideas, Click It
            Step 3 Under Your Product or Service put in your topic. For me it would be blogging.
            Step 4 Scroll Down to “Get Ideas”. Click it
            You will see blue bars showing you the amount of searches in recent months.
            Your answers are under those blue bars. It will show you possible tags for your topic, and the competition you have in using them.
            Just 4 steps, no money required!
            I will now lose sleep (LOL) wondering if this worked for you. Please try again, just 4 quick steps, and let me know if this worked. Thanks.
            Please let me know if this works.

    • Janice Wald

      Hi Krista, I just used Google AdWords free of charge. No one asked me for a credit card, no mention of money at all. Someone else called and was told they need to put in a credit card. I just used it, no mention of money at all.
      I think I will review this weekend when I write a post on blogging tools. Others are confused too. So sorry. Stay tuned.

  4. Krista Nuñez

    Okay. So I’m on the site, but it’s still asking for billing information. I hit the “Get Started” button, filled out the “About Your Business” and “Your First Campaign” sections, but the next one is asking for billing. Did I hit the wrong button on the AdWords.google.com original site? Thanks for your help, Janice. I am *such* a rookie. Krista

    • Elle Knowles

      I’m having the same problem! I know Janice will steer us in the right direction – I have faith! 😉 ~Elle

      • Janice Wald

        On Saturday, March 14, I used Google Adwords free of charge. I did not have to set up a credit card account for any reason. A few clicks that was all. On Monday you wrote saying they asked for money, just two days later. They said recently they changed. In two days? Over a weekend? Doubtful. The only thing I forgot to mention in the post is that you need to click “tools”. If you did that, it should work fine. The next time I use it, I’ll let you know how it goes.

        • Elle Knowles

          I don’t get a tools option anywhere so that is why I called them. I have to enter the credit card info before the screen with tools comes up and as long as I don’t follow through and cancel after I use tools they will not charge my card. I haven’t tried it yet though.

      • Janice Wald

        Hi Elle,
        I just used Google AdWords free of charge. No one asked me for a credit card, no mention of money at all.
        I think I will review this weekend when I write a post on blogging tools. Others are confused too. So sorry. Stay tuned.

        • Elle Knowles

          Thanks Janice. Glad it’s not just me. I was beginning to doubt my computer abilities, limited as they are. ~Elle

          • Janice Wald

            I used GoogleAdWords yesterday and thought of you. I checked the post, and I did mention “Tools” after all. A couple of times you have to scroll down to see what you need; it isn’t automatically visible on the screen.

          • Elle Knowles

            I’ll try again but it wouldn’t let me scroll down any farther when I tried once before. Don’t know why it’s such a problem for me. I’ll get back to you. ~Elle

        • Janice Wald

          Not sure if I will revisit a post on this tool. I don’t know what more I can say than what I wrote in the post the first time.

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  6. Elle Knowles

    Every time I look through your blog posts I learn something new! Tagging has been my downfall. This looks interesting. ~Elle

    • Janice Wald

      Hi Elle,
      I’m looking forward to seeing you this Wednesday when I will have another reblog for you!
      At Google AdWords click TOOLS. I forgot to write that and someone got confused. It’s easy otherwise. Remember to look for competition low.
      Thank you for the kind words about my writing.
      See you Wednesday;

      • Elle Knowles

        Janice, I couldn’t find TOOLS anywhere on Google Adwords. I signed in with my google account. I’m going to research a little more this week. I’ll look for you on Wednesday. I know you will have a good one! ~Elle

  7. Katie Z.

    Wow, this is something I hadn’t considered but definitely will now. So helpful, thank you!

    • Janice Wald

      Thank you so much. Be sure to click “tools”. I think I forgot to mention that in the post. Thanks for reading what I wrote and writing me.

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  11. Mark

    Thanks for sharing another extremely helpful post Janice!

    And I love the image for your post BTW!LOL!

    Thanks for pointing out, how to actually go about deciding,
    which particular keywords to decide to target.

    Often times, far too many beginning online marketers, just shoot from the hip
    and hope for the best!

    Your excellent posts, helps them avoid doing that!

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