How to Make Your Site More Appealing to Sponsors

By: | July 7, 2019 | Tags: , |
How to get sponsored.

Blogging and Business: Making Your Site More Appealing to Sponsors

This post was contributed.

Your blog is your personal space on the internet; it’s a place for you to get creative and a chance for you to talk about and your interests and the ideas you want to showcase to the world.

It’s also a good opportunity to make money, and if you want to earn an income from it, it’s a good idea then to put your best foot forward with it, making sure everything is completed to the best of your best ability. Here are a few ideas on how you can improve your blog, and have it at its best.

How to Get Sponsored:

Improve Your Photography

Using stock pictures on your blog are all well and good; there are some gorgeous ones you can use online and sometimes you need to use them.

However, if you can capture the perfect images for it yourself then that’s even better. Improving the photographs on your blog will make your blog posts stand out when people visit, drawing them in and making them want to read your content.

It will also make your blog feel so much more personal when your own original pictures are on display. It’s a good feeling to know the photographs on your blog are nowhere else on the web, and they are all taken by you and relevant to your subject matter. There are lots of guides online on how to improve your photography, and it’s always nice to add another string to your bow.

Upgrade Your Design

By improving the design of your blog you can attract more sponsors; advertisers will want to work with the most professional-looking sites.

There’s a lot of competition when it comes to paid work; if your site has a similar domain authority to your competitors then sponsors will likely choose the one that looks the best. Not to mention that a sleek looking site will appeal to your readers too.

A lot of bloggers are so focused on putting out well-written content that the design element can be mistakenly overlooked, however, both factors are important for having a successful blog.

Obviously, it is the content that keeps readers returning but a beautiful design can really attract your reader’s attention and draw them in the first place. If you need help giving your blog a facelift there are sites such as that can help you make it the best it can be. A design that stands out is great for first impressions when someone new is visiting and so can generate more readers too.

Get Creative With Your Content

Getting creative with your content will make your blog more interesting. There are so many blogs out there covering the same old topics, it seems all the popular topics are covered in one way or another.  Posting fresh blogs from time to time is essential to gain the readers’ interest. This is how content writing services could help your business. Otherwise, you have to make sure you’re putting your own spin on things to make your content more original.

Write from personal experiences and your blog will be more unique, rather than offer generic advice. After all, there is only one you, meaning your personal ideas and opinions are different from other content out there.

There’s information on the web about brainstorming and keeping a journal for your ideas, but if you are serious about creating unique quality articles and really want to put the best content out, maybe a good writing course could be something to consider.

Providing meaningful, interesting and unique content is a recipe for success and pride and satisfaction for the writer. People love blogs because they’re personal, so speak from your own personal experience. When your readers like and relate to you, they’ll keep coming back. 

Readers, please share so other bloggers know how to get sponsored and monetize their blogs.

This post was made possible by the support of our readers.

  1. Vishwajeet Kumar

    Hello Janice,

    Great tips you have shared here to get sponsored. Images play a great role and I am also creating my own images or sometimes using stock photos. Creating an appealing blog design can make your blog look more professional. Fab Post 🙂

    • Janice Wald

      Hi Vishwajeet,
      I agree with your comments. My IT helper designed my theme. The last year, I’ve relied heavily on stock photos. Thanks for adding to the conversation.

  2. Philip Verghese Ariel

    Hi Janice,

    Glad y to be here again to read yet another informative post. The tips shared are really thought provoking.

    Yes, as mentioned, ” your blog is your personal space on the vast ocean called internet.

    Yes, of course our personal experiences or information helps us to stand out on top to get the attention. So let’s be more personal!

    I agree, a touching and eye-catching image captured by us also will get more attention.

    Last but not the least, is our unique contents which gives the readers a thought to express theirs. A stale and same old one even in a new bottle will not give that quick to the readers, so as you said let’s be creative writers!

    Thanks for sharing these great tips. 🙂

    PS. Your like this button needs attention it’s still loading even after 20 minutes. Pl fix.
    ~ Phil

    • Janice Wald

      Hi Philip,
      I’m so sorry your comment ended up in the Spam folder.
      I’m glad you liked my guest author’s analogy and feel the tips have merit. I like the analogy as well.
      My like button has been problematic for some time. I’ll tell my IT guy. Thanks,


    Its been a long time here Janice!

    Thank you so much for this article.

    I totally agree when you say Upgrade your Design and also Get Creative With Your Content. i believe they’re the ultimate,

    I’m seriously working on my Brand

    • Janice Wald

      Hi Pospi,
      Great to see you again! Welcome back! Are you blogging? Thanks for contributing to the conversation by sharing your opinion. Good luck with your brand revamping.

  4. Moss Clement​

    Hi Janice,
    Making your site more appealing to attract sponsors starts with the uniqueness of your website. If you make it attractive, people will start contacting you for business opportunities. However, you also need to craft terrific of content regularly. These are the two major components that will help you attract sponsors.

    • Janice Wald

      Hi Moss,
      Thanks for your suggestions. I know you have a successful freelance business. Potential sponsors seem most interested in my traffic. Uniqueness brings traffic, so there are definitely many factors that matter. Thanks for commenting.

  5. Paul

    Base on my experience. To attract sponsors. You need to be creative in creating content because as you attract more people coming to your blog then more chances you are also driving sponsors that might decide to work with you. That is simply how you get more sponsors it’s all about numbers game traffic.

    You can also write your monthly traffic report., this is most sponsors are looking after the volume of traffic is what matters to them because they want to make sure that people will see what they want you to promote.

    • Janice Wald

      Hi Paul,
      I find many potential sponsors already check out my traffic on AHrefs before approaching me.
      I try to write more obscure tips than others. Is that what you mean by “creative?”

  6. Denise

    Those are great tips, thanks a lot for sharing! Even if you think your blog looks nice, there is always something you can improve, lol. Will definitely implement some of your suggestions!

    • Janice Wald

      Hi Denise,
      I’m glad to hear I could expose you to some new tips. Thanks for writing to tell me.

  7. natalie

    Awesome article, you make really good points. We need to improve our images, the quality has been effected through optimising our site. This has gave me the motivation to fix them, thank you!

    • Janice Wald

      Hi Natalie,
      I’m glad my guest author’s post could inspire you to fix your photos. Yes, photo optimization definitely matters. Thanks for writing to tell me.

  8. Jitendra Vaswani

    Hi Janice,

    Great post as always, Getting sponsors isn’t that easy and we have to focus on many factors to catch the sponsors attention. But here you have shared such great tips to catch sponsors attention easily and effortlessly.

    Thanks for sharing such a great post.

    • Janice Wald

      Thanks, Jitendra, so much. As you and many of the other commenters here indicated, many factors are involved in monetizing through sponsorships.

  9. Murtala Muhammed

    Awesome article, I once have a sponsorship offer, it was going right, untill he ask me the price I charge for sponsored post, I told him. The next thing is to not reply my messages again, I was so tensed and unhappy. But, I hope with this your article I will be able to get more sponsorship offer. Thanks

    • Murtala Muhammed

      Awesome article, I once have a sponsorship offer, it was going right, untill he ask me the price I charge for sponsored post, I told him. The next thing is to not reply my messages again, I was so tensed and unhappy. But, I hope with this your article I will be able to get more sponsorship offer. Thanks

      • Janice Wald

        That happens to me all the time. I get queries each week but when I tell people how much I charge for a sponsored post, either I never hear from them again or they reply with a bid so little it’s laughable.

  10. Melissa

    Hi Janice, great tips for bloggers! I know there tends to be a huge focus on content by everyone, but if you aren’t presenting that content in a visually appealing way, you are facing an uphill battle, especially with sponsors.

    • Janice Wald

      Hi Melissa,
      You are right. It’s almost sad. You can have the greatest content in the whole wide world but if your site isn’t visually appealing, you could have trouble monetizing.
      Thanks for writing.

  11. Onyema Donald

    The information I got from this blog will be well utilized on my blog, I am a new blogger and I am struggling with traffic

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