Top 8 Reasons Why Your Business is Not Generating Sales in 2023

By: | December 18, 2021 | Tags: , , |
generate sales

Are you frustrated trying to generate sales online?

You should be frustrated.

A report put out by, was titled, “Global ecommerce jumps $26.7 trillion. COVID-19 boosts online sales.”

If you are frustrated by your inability to generate sales, there must be a reason. Why aren’t consumers buying your products or services?

If you have a great product or a fantastic service, then you may feel ready to unleash it onto the world.

This is great, but what happens when you find yourself just not making sales? 

This post explains eight reasons for a failure to generate sales online.

By reading this guide, you discover four reasons your online business isn’t making sales and four more reasons that apply specifically to a Shopify website.

What can you do to try and turn things around and generate sales?

How can you generate sales in 2022? Find out here.

Why You Can’t Generate Sales

You Do Not Have a CTA

Customers like to be informed when it comes to interacting with your company. Do you want them to sign up for a trial? Maybe you want them to request a quote?

Either way, if you have a very strong call to action, then this will certainly leave your customers with a lasting impression. It will also help them to understand the action that you want them to take, and it will let them know what you need from them.

Another huge benefit of having a strong CTA is that it helps you to generate leads. You will also be able to collect information about your customers, such as the products that they are interested in, their names, and more.

This is especially the case if you have them sign up for a free trial, or if you have them sign up for your newsletter in exchange for a discount.

Your Clients Can’t Contact You

Another huge customer complaint that customers often have is that they feel as though it is hard to get in touch with the company in question. Customers want to know that it is more than possible for them to ask any questions they need, and they also need to know that you are going to reply.

If you have buried your contact information because you would rather try and make more sales as opposed to talking with customers, then this could be the reason why you are missing out.

You Have Too Many Options

Another mistake that so many businesses make is that they have far too many options available. They do not want to be presented with overwhelming choices and they do not want to go through a long checkout process when buying something either.

If you do not have a lot of choices available, then you should try and shorten the checkout process for your customer. If you do have a lot of choices, make it easier. Convenience is everything for customers. Even little things such as bagging their goods up for them will help a lot too. You can buy plastic shopping bags online if you want.

Your Target is Not Specific

Another reason why you might not be making sales is that you are not being specific enough with your targets. The last thing that you want is to be wasting your time and effort trying to sell to people who are just not interested. The worst thing that you can do when you run a business is to forget about the relevance of your products to your customers.

Simply put, you need to hone your efforts by trying to sell to those who are truly interested in what you have to sell. If you can do this, then there’s no reason why you can’t come out on top.

Shopify No Sales

This post has shared four reasons you are failing to generate sales.

Frustration gets compounded by confusion when you succeed in generating website traffic but fail to generate sales.

Why aren’t visitors converting to customers?

Let’s take an ecommerce site like Shopify. Shopify is an ecommerce platform that businesses can use to run an online store.

Let’s look at some impressive 2021 Shopify statistics:

More than 1.7 million merchants sell using Shopify and Shopify’s total revenue in the first quarter of 2021 was $988.6 million (Source).

In addition to the above reasons that your business isn’t generating sales, what might cause a Shopify site to fail to generate sales even after generating website traffic?

Cart abandonment

Have you ever left items in an online shopping cart?

People forget they have items left in their online shopping carts.

This is solved by sending an automatic reminder that they left items in the cart or by using a Shopify abandoned cart app.

Visually Unappealing Website

If people are turned off by the look of your site when they arrive, they will leave and not stick around to make a purchase.

This applies to mobile devices as well as desktops.

With a plugin, you can integrate your Shopify site into WordPress. The WordPress “preview” mode allows you to see how your site looks on desktop, mobile, and tablet.


Is it possible your price is too high?

Have you considered offering discounts or using FOMO techniques?

FOMO techniques let people know the pricing is only available for a “limited time,” and in other ways create a sense of urgency to purchase.


As stated above, if website visitors are confused, they’ll leave.

Make sure your site is easy to navigate.

Generate Sales FAQ

How can I generate more sales?

Make sure you have a visually appealing and easy-to-navigate website. Also, make sure your pricing and your purchase form don’t scare people off.

Wrapping Up: How to Effectively Generate Sales

In closing, the data in this post shows that the ecommerce market is booming and many online merchants are using Shopify.

By reading this guide, you discovered how you can successfully generate sales online and have a prosperous 2022.

Authors: Janice Wald and a Contributing Author

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