How to Easily Generate Better Traffic in 2017, 5 Ways

By: | June 10, 2017 | Tags: ,

How to Generate Better Traffic to Your Blog in 2017

Do you keep following the same blogging strategy year after year?

Blogging strategy has changed in 2017.

The frequency of posting, link building, monetization, influencer outreach, and design are all different now. Follow the tips in this post to generate better traffic and keep up with changing trends.

Blogs Then vs. Blogs Now: The Key to Better Traffic Generation

By Raymond Crain

How to Generate Better Traffic:

Blogging, or as some refer to as new-age journalism, has seen quite the evolution over the last 10-20 years. What started as a way for people to speak their mind to an outlet that can be seen by everyone has turned into a widespread, information-sharing machine.

The very nature and purpose of blogs have undergone a sea change, owing to the lure of monetization, as well as businesses jumping in, making the practice indistinguishable from content marketing and SEO. There have been several shifts in the blogosphere that stick out today; let’s talk about some of them. They will help you generate better traffic as you change with the times.

  1. Daily Posting is Out

This is not because of any one movement like Slow Blogging. I will refrain from commenting on a particular school of thought because there is no conclusive SERP [Search Engine Results Page] evidence that one works better than the other. Let’s break this down.

Google is becoming more and more focused on understanding the “intent” behind searches initiated by its users. Yes, keywords are still important and SEO is non-negotiable. But, a more intangible “quality” factor has crept into Google operations.

And good quality content is content that has a good mix of “How to” and wisdom stemming from personal experience. But here is the thing – such pieces need time and effort to produce. You can’t really put one together every alternate day. Twice a month is more like it. Unless you are a business with a large or competent team like HubSpot’s, in which case you can go ahead and publish something daily and your output will always be stellar.

 

It’s All About Showcasing Expertise

Blogging has grown from a tool of self-expression to a way of being tagged an influencer. With a blogging platform, the rigidity of maintaining an official persona is not present. Readers can “bond” with the blogger. Dollops of humor go hand-in-hand with useful tips, tricks, and advice.

Who wouldn’t want that? In fact, something as complicated as the human psyche can become a cherished source of laughs and understanding, thanks to blogs like Derek Halpern’s Social Triggers. People eventually grow a dependence on these blog masters, looking to them for not only information but also products and tools. Blogging can create hugely successful brands. It just has to be done right.

 

It Has Become a Staple in E-commerce

In the vastly overpopulated e-commerce landscape, shoppers have no problem leaving an online store for the next company to meet their needs. For this reason, brands are doing everything they can to become a one-stop resource center. One of the most common ways business owners are doing this is by implementing a business blog directly on their e-commerce website.

The purpose is to showcase expertise and provide lifetime value while subtly guiding readers down the sales funnel. Even more, blogging provides an incredibly valuable, inexpensive way to provide user-friendly content on all sorts of things like:

  • New products
  • Industry breakthroughs
  • Success stories
  • Answers to pressing concerns in the field

2. If you run an online retail business, blogging simply cannot be secondary to product sales. Which is why most e-commerce platforms like Shopify will let you start publishing content directly on your interface, categorize posts, moderate discussions and comments, and tie content back to your online store.

By doing this consistently, companies are showcasing their devotion to the business for new and existing customers. In addition to publishing posts on the website, making use of all online outlets, such as newsletters and social media accounts, is essential for reaching a widespread audience.

With consistent, high-quality blogging, everyone wins. Search engines give you more visibility, customers get more value out of your business, and your brand gets more exposure. More exposure = more sales.

[Read: Thinking of Opening an Online Store? Read This First]

It’s a Constant Game of “Beat the Champion”

How do you go one-up on the title holder in any sport? By being better than all the other competitors? No. You challenge and beat the champ. Seize the top spot from them.

You can do the same thing with your blog post. Don’t lace up your gloves just yet, it’s a metaphor.

Brian Dean is known by his Skyscraper Technique to bring in web traffic. The gist of his advice is:

  1. Find link-worthy content.
  2. Make something even better.

[Read: How to Easily Increase Your SEO Using the Skyscraper Technique]

3. Use this simple two-step commandment for every one of your posts.

Some questions to ask yourself are:

  • Can I open the post in one window and my site in another and just follow the instructions?
  • Do I come away with a new way of looking at things?
  • Does it have stuff there I’m not familiar with or that I never would have thought of?
  • Would it work better if it was more convincing?
  • How would Google assess this post? What do content marketing legends like Jay Baer or Ann Handley think?
  • Would people disagree with my opinion?

4. If you offer a post that contains advice from the best in the business to support your ideas, you’re delivering more value because the reader is reassured that you’re right.

5. Also, consider the impact if your post was better designed. I’ve seen cases where the actual content itself was awesome. But it was an effort to read it because it was laid out horribly. This is even truer for infographics and other visual content. The design is your gatekeeper – if it looks awful, no one will ever know how good it truly is. And by extension, if you can offer a better piece of content that also looks better, you’re onto a winner.

[Read: How to Use Visuals to Boost Engagement, 4 Ways]

Parting Thoughts

Blogging today is all about users deriving value from the post in an age where “what everyone already knows” is a couple of clicks away. If you want attention, you’ve got to deserve it by going one step beyond. Find the right mix of content, tie it to your products and brand, and make it more valuable than anything your competitors have to offer. Good luck!

 

Author Bio

Raymond Crain works for E2M, a social media marketing agency based in San Diego. He looks after content marketing and social media marketing strategies.

Readers, please share, so other bloggers learn how to generate better traffic in 2017 and beyond.

What did you think of the post? Which of Raymond’s tips to help you generate better traffic did you find the most valuable? I like forward to your views in the comments section.

Related Post:

79 of the Most Effective Ways to Get Free Blog Traffic

 

  1. Melinda Mitchell | at 6:24 am

    Thanks BBFFJ for having Raymond guest post. I’ve never heard of slow blogging before. I need to go check that out. And yes, it is very challenging to post 5 days a week, like I aspire to do!
    I really think my no net problem is finally solved! (I know, I’ve said that before!)
    Your BBFFM
    Melinda Mitchell recently posted…Hairy HareMy Profile

  2. Ryan Biddulph | at 8:47 am

    Hi Raymond,

    #1 caused me to publish 2 posts weekly to my blog. Someone asked me recently if I would step it up and post daily but I see little value in publishing more content if said content is not inspired, energized and entertaining. Gotta get those intangibles down if you want to get more traffic and quality traffic at that.

    Some blogs lend themselves to daily posting if readers are used to 600 word posts. Short and punchy deals. But most of those blogs have serious marketing funnels set up.

    Good points here dude. Thanks for sharing 🙂

    Ryan
    Ryan Biddulph recently posted…10 Tips for Struggling Bloggers (Amazon eBook)My Profile

  3. Pospi O Otuson | at 9:57 am

    Great steps Raymond. As a Newbie blogger, i really had a nice read and i hope to read a post from you again… Am gonna Bookmark this page now for research purposes.
    Minewhile, Thanks for sharing

  4. Carol A Cassara | at 10:07 am

    The one thing I find so interesting is that there’s no end to the # of bloggers providing information to other bloggers and on and on and on in some hall of mirrors kind of thing. I’m wondering about the law of diminishing returns, even though I am not in that niche.

  5. Donna Merrill | at 10:34 am

    Hi Raymond,

    Blogging sure has changed in a few years. It did start out like journaling, but now has morphed into more of an information stage. A blogger needs to be not only informative, but have their own personality shine through the words. Better yet…put in a very short video; one or two minutes will do as a “virtual handshake” so readers can get to know them personally.
    This all helps with branding. We do have to be ourselves and that’s what makes our blogs unique. All we need is a small slice of the huge pie in the blogosphere to follow us.
    -Donna
    Donna Merrill recently posted…What Bloggers Can Do To Stand Out In A CrowdMy Profile

  6. Tobe Damit | at 4:09 pm

    This was very encouraging. I’m do moslty book reviews and I really intend to keep a good quality so I was scratching my head with filling the in betweens with stuff but I felt that I should NEVER EVER put anything there that wouldn’t strike my interest if I was the reader myself. I tke pride in saying that I am 100% every single post that is on my blog. OK I’m not into mainstream stuff but it seems to be an asset also according what I just read. I’m mostly devoted to writing about the 60s-70s anything besides politics, as well as alternate lifestyles and counter-cultural movements. SO I might not be famous but I can proudly say that I stand behind each and every post that I made. Thank you so much for just reassuring me by tellingme that I do not have to post everyday!! Google have been very kind with me to my suprise and now, thanks to you, I know why and what I should keep doing and what a relief to know I’m on the right path. Blogging as changed my life. Reviewing those books gave me the opportunity to meet and get to be on a very friendly level with some writers I respect very much. I feel comnplete and that my life now has a purpose. My father just died and I had a really rough patch lately for other matters as well but now I seem to be able to focus enough to read and write and I have no trouble at all sayng it has saved my life. I cannot imagine me doing anything else tan keep telling people about how people like Andy Warhol and the Beats as well as musicians from the 60s and the 70s have a huge influence on what is done today. Thanks for this wonderful pieve. You made my day.

    • Janice Wald | at 4:13 pm

      Hi Tobe,
      Nice to see you again. It helps been a while. I am sorry to hear about your father. Blogging is a great way to fill voids. I am happy to read about your successes with your book reviews. You definitely sound fulfilled and like your life has purpose. Congratulations on success with your writing about music and counterculture topics.
      I was so happy to read that my post gave you encouragement. Your comments gave me joy to read.
      Janice

      • Tobe Damit | at 4:47 pm

        You are so welcome!! It really helps to know you are on the right path, especialy when you’re a person like me who is constantly self-doubting. My father has left s huge void but I think a man is never 100% a man until comes the day you have to bury your father. I am still very sad about it but I’m sure he will still be with me in some way!

  7. Edward Thorpe | at 8:50 am

    Hi Raymond & Janice,

    Nice cover for your summer tour, Janice!

    Never really thought about how blogging has changed until you brought it up Raymond. Good call and good observations about generating better traffic for blogs in 2017.

    I also see good content skewed by disruptive designs – especially those ‘cute’ infographics that everyone raves about. Not digging them.

    Good post, good write-up, thanks, Edward
    Edward Thorpe recently posted…Stupid People Are Dangerous To Your HealthMy Profile

  8. Dr. Erica Goodstone | at 2:17 pm

    Janice,
    Great questions to consider. Not sure I have followed those in my recent post. Very often, I write from inspiration or because I am enthusiastic about an event or a topic.

    Warmly,
    Dr. Erica

  9. Lesly T Federici | at 4:32 pm

    Great post! The competition is great and I liked the suggestions: Find noteworthy content, and make it better. So many are writing about the same stuff, so how can you spin what’s out there in a better, and in a quality way. Content is still number one but as you mention “intent” is rising to the top of just creating content for the sake of it…

  10. Gabe | at 7:57 pm

    Now I know what to call what I do. it’s Slow Blogging! Has far more appeal than laziness 😉

    Thanks for the very informative post on evolving trends in SEO.

  11. GiGi Eats | at 9:19 am

    I have never posted every single day on my blog – ever, yet I have still been able to garner a large audience and chalk it up to being VERY social and actually caring what people say/write about! 🙂

  12. Leanne | at 7:35 pm

    It’s interesting to see the data behind how Google determines whether your blog post is worthy of being seen by others. Fortunately I blog for pleasure and that saves me going down the Google rabbithole of being told what and how to write to try to get a few extra views. To me it’s about being authentic to my own voice – not to the Google gods and their latest algorythms.

    • Janice Wald | at 10:27 pm

      Hi Leanne,
      Thanks for commenting on my article. As a blogging tips coach, I want to let people know the information so they can make informed choices. I know you’re happy doing what you do. You should be. You’ve built an engaged community. I like to try to have the best of both worlds– be authentic to my own voice and make Google happy. Thanks for writing.
      Janice

  13. Nishant | at 4:32 am

    I am humbled, great article.

    One thing I realised with blogging is that two things need to be done
    1) Create high-quality content that will be shared by people
    2) You may have the greatest idea, If you don’t market it for sure it won’t is heard.

    An in-depth research is the best strategy to create good articles. Invest the right time, come up with something that you could be proud of. General article, will not be noticed. Value is what matters. With concepts like semantic search, it gets harder and harder for a general article to compete.

    Second point – Marketing is essential, regardless of whichever business you are into. Guest blogging is one amazing way to do it. When it come to guest blogging, To promote a good article you have written you need to submit an amazing article. Don’t just focus on the one backing you will get. Earn the website’s trust, they may ask you to write regular content for them.

    • Janice Wald | at 8:24 pm

      Hey Nathan,
      Thank you for writing to tell me you enjoyed the post. This rather old post has been getting a lot of traffic the last few days. Do you mind writing to tell me where you found the post? Thank you.
      Janice

  14. Pingback: The Ultimate Guide To Boosting Blog Traffic - James Writtenhouse

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