3 Cost Effective Ways to Drive Facebook Traffic to Your Blog

By: | August 3, 2016 | Tags: , , , , | 18 comments

#Bloggers can get traffic to their #blogs from Facebook

Is your blog getting decent traffic from search engines?

After all those days of pouring your heart and soul into writing long-form content…after doing everything you know to optimize blog posts for search engines… you were expecting more.

But search engines don’t seem to send any more traffic your way. You’ve hit a rough patch, and anything you do barely affects the traffic count.

Hope is not lost, however. You can still increase your blog traffic through Facebook.

If you have a blog, you need to use social media to help attract more eyeballs to your content. Facebook is the ideal choice among social networks for multiple reasons. The main one is that Facebook drives more referral traffic than Google, as revealed in a recent report.

But it’s easier said than done. A lot of companies empty their marketing budget in an attempt to drive referral traffic, but all they get is minimal results. Here are 3 ways to ensure you don’t suffer the same fate.

How to Get Blog Traffic from Facebook

  1. Be Smart With Facebook Advertising

Headlines like “Man’s $600,000 Facebook Ad Disaster” can make you skeptical about Facebook ads. That’s understandable, but if you go into the details of such stories, you’d know that people who failed with Facebook advertising never really understood the basics of it and didn’t learn the strategies that can reduce their ad campaign costs. For example, there are different ad bidding strategies for Facebook ads: cost per action, cost per mile, cost per click, etc.

You can reduce the cost of your campaign by choosing the right bidding option. For instance, cost per click can be used if you just want to increase traffic, while cost per conversion is suitable if you want to drive conversions from Facebook traffic. Companies that provide social media management services are aware of these tactics, so businesses that are just beginning with Facebook ads have the option to utilize their services to implement the correct strategy for their campaign. Also under their guidance, businesses/entrepreneurs can choose the right targeting options, which is likely to result in greater referral traffic to their websites.

  1. Optimize Your Facebook Posts

You can optimize the existing content you have on your Facebook Page to increase the referral traffic from this social network. A convenient way to do this is to post an image and then add a description about what you’re posting. If you’re going to share a blog post, include its link (shortened) into the status update.

The nice thing is that the visual shows along with the description in the newsfeed of your followers, making it easy for them to understand your message. Another thing you can do is test hashtags on Facebook. Perhaps the people you’re targeting respond more to hashtags, so this is something that can make your posts more visible.

  1. Make a Facebook Group

Normally, people and companies try to drive referral traffic through a Facebook Page. But you may find more success if you create a Facebook Group and get people to join that group. When you have a decent number of group members, you can start sharing your blog posts in the group to drive traffic to your website.

You can even go a step further by making the influencers in your niche join your Facebook Group. If you’re able to do that and get their attention through noteworthy blog content, your referral traffic will increase in two ways: you will get direct referral traffic from your Facebook Group, and you will get referral traffic when an influencer shares your post with their Facebook followers.

By taking these measures, you can significantly reduce your dependency on search engines to gain traffic to your blog.  

This post was contributed by Katherine Smith. 

Admin Blogger’s Commentary:

Readers, Katherine shared three techniques that result in getting website traffic from Facebook. Please share this post so other bloggers know how to get traffic to their blogs from this popular social media site.

What are your top referrers of traffic? Is Facebook one of them? If so, what methods are you using to get traffic from Facebook? If not, what are your leading referrers of traffic and what techniques are you using to get traffic from them? I look forward to your hearing your results in the comment section.

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  1. Corinne Kerston at 3:49 pm

    Hi Katherine and Janice,
    I do get traffic from Facebook, but I’ll admit it, I have no real strategy for it. I have tried paid ads and failed miserably with it. This post has definitely reminded me to go and research more about that.
    I do run a small Facebook group, and the members can share their posts each week, but as the admin, I haven’t been. I suppose I really need to go back and rethink all this, huh? 🙂
    Corinne Kerston recently posted…12 Things You Must Do Before You Publish a Blog PostMy Profile

    • Janice Wald at 10:04 pm

      Hi Corinne,
      Great to see you again! I have been wondering something related to your comments. Maybe you can enlighten me.
      My guest author (the post was contributed) suggested starting a Facebook group to win traffic to your blog. Actually, I read this a lot. However, no one ever says WHY starting a FB group will increase blog traffic. To make others aware of you? You can do this by joining the group. You don’t have to be the admin. Do you find there are more perks in starting the group as opposed to just joining? If so, what are they? Thanks for the help and the visit.
      Janice
      Janice Wald recently posted…3 Cost Effective Ways to Drive Facebook Traffic to Your BlogMy Profile

  2. John Doe at 6:09 am

    This was a really informative post from your guest blogger. She really hit the nail on the head about Facebook. I hope you have her as a guest blogger again soon.

  3. Carol Cassara at 6:17 am

    Thanks. I think there are now so many groups I would hesitate to start one. But I can see the value in it for some bloggers. But they really have to keep it up or it will languish unused.

    • Janice Wald at 1:24 pm

      Hi Carol,
      I don’t know if you saw what I commented to someone else. The post was contributed by a guest author. As far as Tip #3, I don’t understand WHY starting a group would get you more traffic than simply being a group member. I once saw a group languish so badly spammers came in and posted inappropriate photos in the group. I left the group after that. Thanks for writing.
      Janice
      Janice Wald recently posted…3 Cost Effective Ways to Drive Facebook Traffic to Your BlogMy Profile

    • Janice Wald at 11:13 am

      Hi Kathleen,
      I just came from your site where I disagree that your posts are boring, at least not the one I read. I was riveted!
      Regarding making your posts (more) interesting in order to engage readers and finding Facebook groups where you’d feel at home, I would love to help. That’s what I do here, I empower bloggers. If you could take just a moment to follow my blog, I ‘d love to send you links to welcoming, supportive Facebook groups and articles on engaging readers. If not, I appreciate you coming by yesterday, and I really am very impressed with your writing.
      Janice
      Janice Wald recently posted…How to Have Time to Blog and Do It AllMy Profile

  4. Charissa at 7:55 pm

    I’ve been tossing around starting a Face Book Group as my readers keep asking about one. Would the goal to build more engagement with your readers or to drive traffic to your site through the group? Or are you talking about a group where you share posts/links with other bloggers?

    • Janice Wald at 10:48 am

      Hi Charissa,
      The article explained three affordable ways to get traffic to your blog using Facebook. The goal was to drive traffic to your site through the group. Share noteworthy content in the group. I have seen groups where everyone gets to self-promote their links, and I’ve seen groups where only the admin of the group gets to promote their links. If you try it, let me know how it goes. Thanks for writing me.
      Janice
      Janice Wald recently posted…How to Have Time to Blog and Do It AllMy Profile

  5. Leanne at 8:44 pm

    I like facebook for the engagement it brings to my blog. Most of the comments on my blog come from fellow fb bloggers who are in the two or three groups I belong to. I would never pay for fb advertising – I’ve never seen anyone get a worthwhile result from it.

    • Janice Wald at 10:32 am

      Hi Leanne,
      Regarding paying for Facebook ads: I’ve heard mixed results. Some people say it gives a temporary boost, which may be all you need to get new exposure. Other people say it is not worth the money.
      I agree with your comment about the engagement Facebook brings. The groups are fun! I feel productive using them since I get to promote my blog. At the same time, I get close with the people in the group, so it’s social too.
      Janice
      Janice Wald recently posted…How to Have Time to Blog and Do It AllMy Profile

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