Is your blog getting decent traffic from search engines?
After all those days of pouring your heart and soul into writing long-form content…after doing everything you know to optimize blog posts for search engines… you were expecting more.
But search engines don’t seem to send any more traffic your way. You’ve hit a rough patch, and anything you do barely affects the traffic count.
Hope is not lost, however. You can still increase your blog traffic through Facebook.
If you have a blog, you need to use social media to help attract more eyeballs to your content. Facebook is the ideal choice among social networks for multiple reasons. The main one is that Facebook drives more referral traffic than Google, as revealed in a recent report.
But it’s easier said than done. A lot of companies empty their marketing budget in an attempt to drive referral traffic, but all they get is minimal results. Here are 3 ways to ensure you don’t suffer the same fate.
How to Get Blog Traffic from Facebook
- Be Smart With Facebook Advertising
Headlines like “Man’s $600,000 Facebook Ad Disaster” can make you skeptical about Facebook ads. That’s understandable, but if you go into the details of such stories, you’d know that people who failed with Facebook advertising never really understood the basics of it and didn’t learn the strategies that can reduce their ad campaign costs. For example, there are different ad bidding strategies for Facebook ads: cost per action, cost per mile, cost per click, etc.
You can reduce the cost of your campaign by choosing the right bidding option. For instance, cost per click can be used if you just want to increase traffic, while cost per conversion is suitable if you want to drive conversions from Facebook traffic. Companies that provide social media management services are aware of these tactics, so businesses that are just beginning with Facebook ads have the option to utilize their services to implement the correct strategy for their campaign. Also under their guidance, businesses/entrepreneurs can choose the right targeting options, which is likely to result in greater referral traffic to their websites.
- Optimize Your Facebook Posts
You can optimize the existing content you have on your Facebook Page to increase the referral traffic from this social network. A convenient way to do this is to post an image and then add a description about what you’re posting. If you’re going to share a blog post, include its link (shortened) into the status update.
The nice thing is that the visual shows along with the description in the newsfeed of your followers, making it easy for them to understand your message. Another thing you can do is test hashtags on Facebook. Perhaps the people you’re targeting respond more to hashtags, so this is something that can make your posts more visible.
- Make a Facebook Group
Normally, people and companies try to drive referral traffic through a Facebook Page. But you may find more success if you create a Facebook Group and get people to join that group. When you have a decent number of group members, you can start sharing your blog posts in the group to drive traffic to your website.
You can even go a step further by making the influencers in your niche join your Facebook Group. If you’re able to do that and get their attention through noteworthy blog content, your referral traffic will increase in two ways: you will get direct referral traffic from your Facebook Group, and you will get referral traffic when an influencer shares your post with their Facebook followers.
By taking these measures, you can significantly reduce your dependency on search engines to gain traffic to your blog.
This post was contributed by Katherine Smith.
Admin Blogger’s Commentary:
Readers, Katherine shared three techniques that result in getting website traffic from Facebook. Please share this post so other bloggers know how to get traffic to their blogs from this popular social media site.
What are your top referrers of traffic? Is Facebook one of them? If so, what methods are you using to get traffic from Facebook? If not, what are your leading referrers of traffic and what techniques are you using to get traffic from them? I look forward to your hearing your results in the comment section.