Have you heard of eMarketing?
Electronic marketing, or eMarketing, refers to selling your products and services on the internet.
Are you wondering how to get more sales online?
Today’s guest author will offer a 7-part eMarketing strategy. His action plan effectively explains how to get more sales online.
How to Get More Sales Online, 7 eMarketing Hacks
How Do You Convince Your Customer
to Purchase a Product?
by Shaju Devessy
What do fashion brands, food brands, and furniture brands have in common – they all want to convince as many people as possible to buy their products.
Selling a product online vs offline is very different.
In the case of the former, you don’t have the chance to interact with your customer and hence must be very smart about how your product is portrayed.
So, how do you convince someone to buy your product? Are your online sales dependent on the product description or is it the pictures that speak louder?
Here are a few tips that could help.
Know your Customer
Before you start listing products in a store, you must know who your target customer is. Gender, age groups, occupation etc. are the basics. To really be able to convince a customer to buy your product, you must recognize and understand their needs. Only then will you be able to position the product correctly.
For example, a T-shirt can be projected as a fashion statement or sportswear. If your customer is an athlete, positioning the T-shirt as a fashion statement won’t result in a sale. On the other hand, if you were to market it as a running T-shirt, you’d have a much higher chance of conversion.
Focus on What the Product Can Do
Every product has a purpose. A pen is used to write, a drill is used to make home improvements, etc. Understand that the client is more interested in investing in what the product can do than what it is. Hence, put stress on the purpose of your product.
In terms of images, it is always best to show the product in use. In terms of product description, give aesthetics a lower priority than the product’s intended use.
With respect to the above example, which one do you think has a higher chance of being sold, a ‘Red T-shirt’ or a ‘Running T-shirt’?
Focus on differentiating the product from the competition
In an age where it is easy to compare products from different brands, it becomes necessary for your product to prove that it is different from others. Study the competition to see what your competitors lack.
In some cases, the product may be similar but your competitor may not have mentioned a few aspects of the product. This is something you can take advantage of.
When your product is listed, ensure that it covers the way your product is different from others and the points your competitor have missed out on.
For example, wash-n-wear T-shirts do not typically need to be ironed. Your competitor may have taken that for granted and simply listed his T-shirt as a “Wash-n-wear T-shirt.” By adding a product’s line saying ‘No ironing required,’ you can instantly make your product look different and increase its value perception
Statistics add to a product’s credibility. If you have 12 years of experience manufacturing clothes, include it in your product listing page. This proves that you know what you’re doing and that you manufacture quality products.
If you’re selling weight loss pills, mentioning the number of people your pills have helped will make your product more trustworthy.
A brand isn’t built on a single purchase. It is built on repeat purchases. To attract new customers, you must give them an incentive to leave their current brand of choice for yours.
Loyalty programs and bundling similar products together are easy ways to do this. For example, running a loyalty program where the customer gets a jar of coffee free after making regular purchases for 6 months can help ensure a sale for each of those 6 months.
Similarly, when it comes to fashion, you could bundle 2 similarly styled T-shirts together instead of selling them separately.
Don’t Miss Out on the Basics
If you’re selling a beautiful coffee table, it doesn’t matter how you differentiate it from others and stress its purpose if you forget to mention the dimensions.
Don’t assume that your customer will understand what you are talking about. Instead, spell it out.
For example, it isn’t enough to market a bed sheet as a double bed sheet. There are many sizes of double bed sheets. Hence, put down the exact dimensions.
Most E-commerce websites allow customers to leave reviews. In many instances, the reviews are more powerful than the product description. This is because they are considered ‘honest feedback’.
If you lied in your product description and the product did not live up to the claims, the customer may not only return the product, he may even leave a bad review that calls you “dishonest.”
This can make many more customers choose another product over your product. Hence, be honest and clear in your product descriptions. Commit only to what you can deliver.
Intellect Outsource, an ecommerce outsourcing partner, has 10 years of hands-on experience in assisting all online retailers and manufacturers. We have the expertise and can manage all market-available shopping carts without any hassle. Our ecommerce professionals can help you to manage your online products and data, which is helpful to convince your customer to purchase a product from your store.
This post was made possible by the support of our readers.
Readers, please share so online marketers discover these eMarketing tips and discover how to get more sales online.