Email Marketing Strategy: These Are the 7 Ways You Need to Boost Your Success

By: | October 3, 2017 | Tags: , ,

 

7 Best Practices to Enhance Your Email Campaigns

by Ruth Kay

Marketing is an important activity that every blog or business should do if they would like to find success in the modern day’s competitive market.

Blogs and businesses shouldn’t ignore marketing or promotion of their services, products, businesses, and business websites at any cost. The benefits that every online business gets, whether it is small, average or big, is vast.

With effective marketing techniques, you can enhance the visibility of your blogs, businesses, products, or brand, establish lasting relationships with your audience, get better brand awareness and recognition, earn loyalty and trust with your current customers and possible clients, and assist you to build authority, credibility, and status online.

Email Marketing Strategy

There are in fact many marketing methods that you can try to enhance your blogs, businesses, product, and services. 

What is an Email Marketing Strategy?

A solid email marketing strategy is one of the most effective and important marketing methods that you can apply to catch the attention of your targeted audience. Email marketing is a type of promotion that brings to play electronic mail to communicate with your clients and send messages to your targeted audience.

Generally, email marketing is the use of email to advertise products and services. Every email sent to potential clients and the present customers could be seen as email marketing method. Email marketing deepens business communications, enhances brand recognition, targets particular markets, and is beneficial.

Here are 7 best practices that let you enhance your email marketing strategy:

 

  • Know Your Audience

Email Marketing Strategy

 

One of the best practices that let you enhance your email marketing strategy is to know your audience. Email marketing can be one of your best platforms for ROI and customer acquisition. The more knowledgeable and conversant you are with email marketing best practices, the more profits you can make from your email marketing campaigns. Audience is significant in all sorts of marketing including email marketing. You should understand that nothing is more imperative than your audience. You have to identify who you are talking to which will let you know how to talk to your clients and how clients prefer to hear from you. Personalize and create your messages to catch the attention of your prospective clients and current clients.

 

  • Create an Email List 

 

Another best practice that allows you to improve your email campaigns is creating your list of emails. Email marketing takes place when you send a business message to a set of people by means of electronic email.  In order to send email, you need an email list provider and email addresses of clients who can be your loyal clients now and in the future. The more email addresses you own means more clicks you get to your business website. Create your subscriber lists so that you can get away from getting onto blacklists and ruined to the spam folder.  

[Related: Comparison of both Mail Chimp and Constant Contact]

 

  • Design Your Emails

 

You should make sure to design your emails because email marketing is an effective way to stay associated with your clients at the same time as promoting your business. You have got to ensure that your email fits your brand and satisfies all your needs. The person who receives your mail should understand what you intend to say and communicate with them. You don’t create a moment where your recipient receives your email and has no idea who it came from.  

 

  • Build Customer Loyalty

 

One of the main purposes of your email marketing is to build customer loyalty. You can build customer loyalty by means of sending regular emails and providing the services that are of top quality. Keep in mind that any email communication is regarded as email marketing if it assists in building customer loyalty, belief in a product or company and increased brand recognition. Email is a most popular and effective tactic of direct customer communication. Creating and sending personalized messages will help you to build customer loyalty.

 

  • Test and Measure

 

Your email campaigns will not find success if you pay no attention to test and measure. You can observe your email campaigns efficiency if you measure. You can modify and improve your email campaigns if you test. Testing and measuring is crucial for you to find out what’s working for you and understand how it influences your marketing. Testing and measuring will let you know which metrics matter most to your goals.

[Read: This is What Happens When You Blog Based on A/B Testing]

 

  • Strategy

 

You should have a proper and workable email marketing strategy in order to accomplish your marketing or promotion goals. Promoters can reach nowhere near their marketing objectives if they lack a proper email marketing strategy. You should understand when you are going to send your emails or messages to your targeted audience. Sending your email to your targeted audience at the wrong time: you will fall short in achieving your marketing goals. If you would like to obtain the fullest potential from your email marketing strategy, you should know to send the messages at the right time. Understand which day and time works best for you as well as your recipients.

 

  • Incorporate Other Channels

 

You can enhance the effectiveness of your email marketing by incorporating other channels including social media and digital marketing tools. You can bring into play other marketing tactics to boost your email campaigns as it can aid you to improve your brand awareness, enhance exposure of your business, reach more clients, engage your current clients, earn more clients, increase traffic to your business website, etc. A proper email marketing strategy can assist you in enhancing engagement on social media by telling subscribers that your business has an active social group of people. You can persuade people to sign up for your email lists using social media channels.

Author Bio

I am Ruth S. Kay I enjoy writing and it is a reason for me to choose a full-time writing career over a teaching career. I have many years experience in writing and it has aided me to improve my familiarity, understanding, knowledge and skills in writing. I presently work for a best custom essay writing service online and it gives me sufficient chance to deal with different papers on a daily basis. I also love writing articles for blogs.

Host blogger’s comments:

Readers, please share so other bloggers, marketers, and website creators know the importance of a strong email marketing strategy.

Are you following any of Ruth’s tips? How are they working for you? I look forward to the steps in your email marketing strategy in the comments section.

Related:

Are You One The Many Bloggers Losing $588 When You Send Emails?

  1. Sandy KS | at 9:18 pm

    This is something I have been struggling with. I am not good with getting people to follow through email. This post does help answer. Thank you for sharing your wisdom.

      • Anil Agarwal | at 11:49 pm

        Hi Janice,

        Great post and tips on email marketing.

        The key here is to find out your true audience. By knowing their wants and needs, you can serve them better.

        Most people just focus on increasing their email subscribers but they never focus on adding value through email sequences.

        Your email marketing success largely depends on how you nurture your leads by building trust. Create awareness first. Then you can sell later easily.

        Keep rocking.

        • Janice Wald | at 9:14 pm

          Hi Anil,
          Great to see you here. I appreciate you contributing to the discussion. I find my sales go in spurts. The last time I made a concerted effort, nothing came of it. Recently, without trying, there is interest in my services.
          Janice

  2. Himanshu | at 12:47 am

    Yes. Very informative and explaining. I always filter my email list and there are many tools where I can divide the subscribers as to what category do they like on my website. We simply cater them the dish they want.

    • Janice Wald | at 9:16 pm

      Hi Himanshu,
      Thanks for coming by to contribute your ideas to the discussion. I once tried to filter my email but people complained they weren’t getting my articles, so I stopped.
      Janice

    • Janice Wald | at 9:17 pm

      Hi Scott,
      Thanks for coming by to express your ideas.
      I have 7 optins and I am planning an 8th. I don’t always have time to promote them, but when I do, my list grows.
      Janice

  3. Susan Velez | at 7:19 am

    Hi Ruth,

    Great tips for creating a successful email marketing strategy. When it comes to building an email list, I’ve never been good at it.

    I’ve been working on improving my email marketing. I really like your tip about measuring and testing different metrics.

    Personally, I haven’t taken the time to really test and track things when it comes to my email marketing.

    Next time I send a newsletter, I’ll keep these tips in mind. Thanks for sharing these tips.

    Have a great day 🙂

    Susan

  4. Ramit | at 4:40 am

    Hello,

    It’s good to see a post that talks about Email marketing strategy at length.

    As you have pointed out, it all starts with identifying your audience.
    One has to learn to ‘personalize’ rightly to get the much needed attention of our targeted audience.
    And of course designing the emails is important as well.
    It should culminate with testing and measuring, as you have highlighted.

    Well, i particularly like the idea of including social media and digital marketing tools.

    One has to be diligent enough and focus much to enhance their email marketing strategy.
    The outcomes will then surely be what we intended to achieve.

    Yes, it is one of the best ways to communicate directly with our clients and targeted audience.

    It’s a detailed post.
    Great work!

    Thanks for sharing.

    And Best Regards to You.
    Ramit recently posted…15 Best Video Ad Networks for Publishers & AdvertisersMy Profile

  5. Blossom Smith | at 1:18 am

    If content is the King, you are up there….but now… can too much of anything be dangerous? The attention span of such a detailed and technical blog post, IMHO goes beyond…..writing for readers to….writing for search engines. By the end of this article, I had more than 10 open table and have read another 10-some recommended blog posts.

    • Janice Wald | at 10:12 pm

      Hi Blossom,
      The article was written by a guest author. I’m sorry you found it too technical. I try to publish articles for all levels of bloggers. Thank you for writing with your opinion.
      Janice
      PS what is open table?

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