1. Ryan Biddulph at 6:15 pm

    PUSHing updates is pretty cool Grace, Good idea for boosting subs. I used it for a minute a while ago. With all the mobile usage out there you better believe folks are on board. Quick and easy; no need to even send out a newsletter.

  2. Elvis Michael at 9:06 am

    Very useful and to the point, Grace.
    Here’s another tactic for retaining existing users — Give them something unexpected. A nice gift works wonders.

    I recently started a mailing list where users get a few remote jobs to their inbox on a daily basis. But guess what? a few days later, they receive an unexpected guide on landing the best and most rewarding jobs. And it’s not just a quick / sloppy guide, either.

    This all goes into building trust while genuinely caring for your audience, which ultimately benefits you as well.

    Thanks for the awesome read,
    Elvis

    • Janice Wald at 1:00 pm

      Hi Elvis,
      I agree with you. I heard the best optins are not downloadable.
      I have 7 optins. I use to offer a StumbleUpon service, but the site folded.
      Thanks for writing.
      Janice

  3. Praveen Verma at 12:26 am

    Hi
    Grace,
    You have provided some effective on how to increase email subscribers and that’s great. Here, I like all these email marketing tips, especially about “using the right words” and “opt-in button”. Yes, we need to know the use of right words because it will help in grabbing user’s attention and building strong connection.

    Yes, color is very important. It is a psychological factor which helps in swinging mood of our customers and drive them to associate with our brand.

    Thanks for sharing this post wiht us.

    Have a good day.
    Praveen Verma
    Praveen Verma recently posted…9 Steps to Start an Ecommerce BusinessMy Profile

    • Janice Wald at 1:03 pm

      Hi Praveen,
      Great to hear from you.
      Bloggers need to wear all hats: writers, marketers, psychologists, LOL.
      As funny as it sounds, an understanding of what engages users is needed.
      Janice

  4. Moss Clement at 12:32 pm

    Hi Grace & Janice,

    Email marketing is a great way to improve conversion if done right. Your tips are helpful and easy to apply. As you said already, personalizing your email will do you more good because it gives recipients the impression that you care about them, as people love to be called by their names. In line with personalization, you also have to craft a compelling subject line to hook recipients immediately.

    Thanks for sharing these amazing tips.

    • Janice Wald at 1:05 pm

      Hi Moss,
      When I was at MailChimp, I crafted compelling subject lines but the names wouldn’t go on the Emails.
      Now I’m at Aweber. The names go on the Emails but Aweber draws from my RSS feed which is a great time-saver for me.
      Thanks for commenting.
      Janice

  5. Anil Agarwal at 9:09 pm

    Hi Janice, excellent post again. Email marketing is the king of all marketing sources, gives you highest ROI of over $40 for every dollar spent.

    I personally think that you should find the best email marketing software as soon as possible which you can feel comfortable with. I’ve tried GetResponse, AWeber, ConvertKit and so on and finally using Drip to easily send broadcasts, manage my email list and clean inactive people time to time.

    That being said, sending your subscribers valuable contents and tips can always keep your list healthy and you should find out ways to make them take action. Be it clicking on your links, buying something from you or even joining a FB group from your list.

    As you said, making it easy for your subscribers to join your list is so powerful. Most people put too many fields in their email optin forms and that’s the biggest reason why they often struggle with more subscribers.

    The #1 tip would be: offer a freebie. It can be anything from ebooks to videos to checklists. Most online people would subscribe to your list if they find a freebie in exchange of their emails.

    Thanks for the tips Janice, keep posting more.

    • Janice Wald at 9:26 pm

      Hi Anil,
      I appreciate your detailed comments.
      I agree with you about the value of freebies. I read that the most effective freebies are not downloadable. I’ve found that’s true.
      You’ve tried many email vendors. I’ve tried 3. I’m happy with Aweber. I reviewed email vendors last year so I’m knowledgeable about the vendors I researched. Thanks for writing and for the compliments on my article.
      Janice
      Janice Wald recently posted…How to Make Money with the Best Black Friday Email Subject LinesMy Profile

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