Increase Your Email Subscribers List Easily
by Grace Carter
Email marketing best practices.
You’ve got a great blog and you want the world to know about it.
There’s no better way to do that than to increase the number of subscribers on your email list.
There are some very simple, yet effective, ways to accomplish the task of getting visitors to become blog subscribers:
- Remove barriers to subscribing.
- Choose your words carefully and write it as if you were telling a story.
- Personalization options
- Push notifications
- Social media
- Your opt-in button
These are all factors that will determine whether your email list dwindles or thrives.
After reading this post, you’ll be able to make sure all these factors are in place and effortlessly increase your blog followers.
Are you ready for email marketing best practices?
Let’s get started.
8 Email Marketing Best Practices
Make it as easy as possible to subscribe
You want to remove as many barriers, however minor they may seem, as possible. Reduce the number of clicks required for users to subscribe. Instead of just having the opt-in form on your front page, put it on your sidebar as well. This way, no matter which page of your site they are on, they are never more than a click away from getting on your subscriber list.
Another way to make subscribing easy is to utilize this script:
<input type=”text” name=”your-email” onclick=”this.value=”;” onfocus=”this.select()” onblur=”this.value=!this.value?’Enter Email To Get Updates’:this.value;” value=”Enter Email To Get Updates” />
What this script does is remove the pre-filled instructions (such as “Enter Your Email Address”) instantly when a user clicks on them. Doing this will avoid situations in which your autoresponder rejects a submission that reads “Enter Your Email Address firstname.lastname@example.org.” You would be surprised at how many subscribers can be lost on account of simple and preventable little errors.
Use the right words
Use words that are more likely to trigger action. Words such as you, yes, new, stop, how, and instantly are effective at grabbing the user’s attention and forming a quick connection.
Try and tell a story to connect with your readers. You want to phrase things in such a way as to trigger a dopamine release in their brain, making them much more likely to remember what was said. Tell a story that describes your vision or how you came to be involved in blogging. Everyone loves a good original story.
Let them personalize things
You may be losing subscribers not because your information isn’t useful to them, but because you are sending them emails too frequently. Instead of asking departing subscribers why they are leaving, ask them if they would rather change the type or frequency of the emails they receive. People get a lot of unwanted emails, so if you can frame yourself as someone who cares about their time and what they think, they are more likely to see you as a trusted sender.
Use web push notifications
How would you like to increase your user engagement by forty percent? Push notifications allow you to reach your readers when they’re not even on your site. Simply place a smart code in your web page’s head tag. Allow users to opt-in; when they do they will automatically be added to your email subscriber list.
Utilize the power of social media
Social media is a great way to connect with your user base and also get some new email subscribers. People who follow your Facebook and Twitter accounts are already interested in your content and likely to be interested in subscribing to your email as well. Take a page out of Twitter’s book and craft your subject lines like a tweet – short and sweet – to get more attention.
Get your users involved. People love it when you ask for their opinions, so ask them questions about things related to your blog. You can ask them about what they would like to see written about in the future, or what they like and don’t like about it. You will get a lot of new subscribers, as well as some useful information.
Your all-important opt-in button
When it comes to your opt-in button, there are some subtle factors that can make a huge difference in how many clicks it gets. The color is very important. Blue creates a feeling of trust, red a sense of urgency, and green relaxes people. Make your button interact with the user. Install a button that is red but changes color to green when the user hovers over it. This action resulted in a 40% opt-in increase for one marketer.
Make it look pretty
Now that you’ve got a ton of email subscribers, make sure you are writing some quality emails that they’ll get value from. Proofreading and editing can be tricky so get some help from the professionals. BoomEssays and UKWritings are some resources that will help you write perfect emails, call to actions, and polish your subscription text.
Takeaways: Email Marketing Best Practices
Watch your email list grow with this 8-part checklist:
- There are a lot of simple tricks to increase your email subscribers list:
- You want to make subscribing as easy as possible.
- Remove as many barriers to subscription as you can.
- Use trigger words to grab users’ attention and to make them feel connected to you.
- Provide them with some options to personalize how they receive your emails and you’ll find fewer people unsubscribing.
- Harness the amazing power of social media and push notifications to keep users engaged even when they’re not on your website.
- Ask for feedback and watch your email subscriptions roll in.
- Remember that colors and optics matter, especially when it comes to your opt-in button.
Follow these simple steps and you will increase your email subscribers list with ease. You can also take a look at our course, Effective Email Marketing.
Grace Carter is a business writer and content manager at Essay Roo, Australian writing service.
Host Blogger’s Comments:
This post solely reflects the opinion of the author and not necessarily Janice Wald and Mostly Blogging.
Readers, please share so bloggers and marketers learn about the email marketing best practices Grace shared in this post.
Do you know any additional email marketing best practices? I look forward to your answers in the comments section.