Do you want to be an ecommerce copywriter?
Are you confident about your writing ability?
If you answered “yes” to both, then, there’s no reason why you can’t use your writing skills to make online sales.
That, my friend, is the job of an ecommerce copywriter.
Read on and learn the tricks of the ecommerce copywriter.
5 Copywriting Hacks for Writing Compelling Blog Posts
Many bloggers wonder why people ignore their posts.
Perhaps, the content does not relate to the readers, or writing is not engaging.
In this case, you have to make your writing compelling.
But what does “compelling” mean in the first place? What should you do exactly?
Today, you will find out how to write a blog post that will attract people and drive conversions that lead to sales.
Check the five ecommerce copywriter hacks below:
1. Write about your Audience’s Needs
Many bloggers give up because they don’t see a reward for the painstakingly written articles.
In fact, you may produce high-quality but pointless content because you don’t address your subscribers’ needs.
Determining Your Readers’ Needs
How to identify your readers’ needs?
Check these tips:
- Use Google Analytics. With this powerful tool, you can collect plenty of statistical data about your customers.
- Check for forums and Q&A platforms in your niche to determine what bothers your potential customers the most. Once you get that, you can adjust your content strategy to solve your readers’ problems.
- Create a portrait of a reader. Define your readers’ age, gender, occupation, marital status, etc. It can also help you come up with new blog post ideas and clarify for whom you should write.
2. Support your Blog Post with Visual Content
If you provide only textual information in your blog posts, the readers will struggle to grasp your message. For instance, the ecommerce copywriter might write product reviews and how-to-articles, but without images, they won’t work well in resulting in sales.
In contrast, articles with photos generate 94% more views than those without them.
Thus, using images is highly profitable for your blog and will lead to better conversions. However, you should select only relevant and appropriate images. Stock photos and original illustrations, such as infographics, help make content more engaging.
Infographics are essential for over 40% of marketers and can increase traffic by 12%. Besides, using stock photos improves customer retention. It is because 67% of online buyers report that content with images has a higher impact on their decisions.
Related Reading: Why You Need to Start Visual Blogging Today to See Results
3. Keep Your Writing Simple and Easy-to-read
Over 70% of marketers consider quality more important than quantity. You should also stick to this approach if you aim at monetizing your blog successfully.
It involves keeping the content easily readable and clear. For this, ecommerce copywriters as well as copywriters in general pay lots of attention to wording to make their content easy to digest.
Check the tips on improving your writing below:
It is better to use bullet and numbered lists when enumerating items. If a particular order is essential for items in your content, use numbered lists. Bullet and numbered lists allow you to emphasize crucial information most clearly.
Note: People don’t read but scan the info on the web for the most part. Finding some figures among lines of text is sometimes quite painful for the eyes. Thus, including lists will make your writing more comfortable to digest.
If a user forgets the beginning of the sentence while getting to its end, it is a disaster for your blog posts. When your readers struggle to understand what you want to say in your post, you need to work on your content’s readability. You can use specialized copywriting tools that evaluate your text according to the Flesch reading ease test, which scores writing from 1 to 100.
The closer your text to 100 is, the more consumable it becomes. Usually, you have to aim at 60+ so that most readers can understand your writing clearly.
You can apply these writing tips to achieve better readability:
- Keep sentences shorter than two lines.
- Use simpler words if possible.
- Break your text into paragraphs of up to five lines long.
- Use active voice for the most part.
4. Beware of Errors
What is copywriting?
It means writing thousands of words daily, which often exhausts your eyes and mind. This also leads to errors and typos. Individual copywriters and copywriting services use plenty of tools to make their content error-free.
You can use such tools as Grammarly and Scribens.com to spot writing mistakes. Additionally, you can install Grammarly for MS Word to correct any writing errors in real-time. Addressing a writing service to enhance your content is also a good idea.
Such agencies are widely popular among students searching for someone to help them craft the best essay. At the same time, professional writing services also work with bloggers, offering unique and engaging content at moderate prices.
Editing and Proofreading
Writing tools are excellent, but still far from perfect. They often miss some spelling and stylistic mistakes, double spaces, etc.
After spending a full working day on writing, your eyes may not notice such errors. You can edit a piece of writing the next morning. Let your eyes recover, and you are good to go. You will definitely notice some typos after rereading your blog post the next day.
Also, increase the font size while editing your work. For instance, if you use Arial 11, switch to Arial 18. This trick will really help you polish your writing. After editing your post, carefully reread it several times to make sure it is flawless.
5. SEO Matters
Copywriting skills go way beyond high-quality writing. A good blogger always relies on SEO while producing content. You may create valuable articles, but your readers will never get to your blog because it is somewhere in the middle of a 70th Google results page.
Interestingly, only 10% of people click on the second results page. To make your blog visible and attract organic traffic, you need to produce SEO-focused content.
Plagiarism is the first thing to consider. Google applies penalties to copied content, so you should always aim at 95-100% originality.
There is plenty of free plagiarism detection software, and you must use them to ensure your posts are original. Nevertheless, SEO-content is not only about uniqueness.
The following ecommerce copywriter hacks will help you achieve better visibility in search engines:
Writing the Title
It is better to keep your article title (the one you see in the search results) 60 characters long, including spaces. Google does not fully display titles over 60 characters long. As for keywords, you should place them at the beginning of your title.
Writing Meta Description
The meta description is a string of text under the title displayed in search results. It should describe your article shortly and also contain keywords.
It is better to keep it within 140-155 and up to 160 characters long. Google does not display the rest, so writing longer descriptions does not make sense.
If the conversion is your primary goal, it is better to choose long-tail keywords. They consist of more than three words and usually bring more conversions.
For instance, if your blog is about snowboarding equipment, you can use such keywords as “buy 2018 snowboards for sale” instead of “snowboarding.”
Long-tail keywords bring less traffic, but people coming to your blog will undoubtedly find them useful.
Ecommerce Copywriter FAQ
What is an ecommerce copywriter?
An ecommerce copywriter is the job of a person who writes with the purpose of selling online. In other words, the ecommerce copywriter might write sales brochures.
Conclusion: Ecommerce Copywriter Hacks
A blogger and an ecommerce copywriter use plenty of approaches to create high-quality, compelling blog posts. You should always refer to your readers’ needs, support your writing with eye-catching infographics and images, and keep your content error-free and SEO-friendly.
Once you start following these tips, you will instantly notice improvements in your business. As you see, consistency and commitment work everywhere, including the digital marketing and blogging industries.
Readers, please share so writers seeking to make money online discover these ecommerce copywriter tips.
I look forward to your views in the comments section. Can you recommend any ecommerce copywriter hacks?
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