Busy bloggers become productive bloggers when they find ways to cut corners.
Busy bloggers don’t have egos since they accept help when and where they can.
Wouldn’t it be great if you can get your own readers to help you promote your blog for you?
You can get your current subscribers to get you additional blog subscribers.
I have invited my guest Tom Southern here to explain how you can do just that.
My recent post 71 Awesome Tips That Will Make Your Blog Successful contained tips from veteran bloggers. Two bloggers echoed each other’s advice by suggesting you put a Click to Tweet in a welcome Email.
Therefore, the way to get your subscribers to help you get new subscribers has two steps.
Step One: Send a Welcome Email
You get notice someone follows your blog.
It is a thrill, an adrenaline rush. It is exciting. Someone has enough faith in you to have your posts go into their Email box. They have enough faith in you to read your posts on a regular basis confident you are not wasting their time.
Their Email comes in with their comment. Assuming they have commented, or you have some other way of knowing their Email, compose a short letter welcoming them to your blog.
Do you offer any incentives for subscribing to your blog? Perhaps you can attach it to their Email and send it to them.
One of my incentives is access to our blog’s exclusive group Pinterest board. This is where I will let my new subscribers know I’ve invited them. (If you are subscribed to this blog and would like to pin to our Community Pinterest board, please let me know in the comments section.)
Whatever you write, this is your chance to forge a connection, a bond. Blogging is about relationships. Sending that welcome Email is your first step toward connecting.
Step Two: Install a Click to Tweet in a Welcome Email
Every Tuesday, I feature a guest blogger. Today’s guest is blogger Tom Southern who has generously taken his time to prepare the screenshots for this tutorial.
Step 1: Go to your Email provider. Click “Compose” or “New” and start composing your Email.
Step 2: Highlight the text that you want your new subscriber to Tweet. (Note: Tom uses Aweber Email Marketing, but any Email provider will do.)
Step 3: Go to Click to Tweet and log in with your Twitter account information.
Step 4: Paste the highlighted text. Be sure to include via and your Twitter handle.
Step 5: Click Generate Basic Link.
Step 6: Copy the link.
Step 7: Return to your Email. Type what you want the Tweet to say. Then click the link.
Step 8: When you are prompted to enter the URL for the link, paste the link you got at Click to Tweet.
Step 9: Test the link. It should work!
Sending out the welcome Email results in a pyramid effect. Your subscriber in essence is telling everyone who follows them on Twitter your blog is a good one to subscribe to. The Band Wagon Effect in psychology says that because the person they follow on Twitter subscribes to your blog, they will want to subscribe to your blog too.
Even if they don’t, they may retweet your link providing you even more promotion. The person who subscribed to your blog has credibility in the eyes of their followers. They may want to retweet your message.
They had enough faith in them to follow them on Twitter. Therefore, the people they follow will have enough credibility that when they tweet your link for you, their followers will already have buy-in that yours is a good blog to read.
Millions of blogs exist on the Internet. Getting your followers to help you in the welcome Email enables you to stand out. You will strengthen a connection with a new subscriber and get help with your blog promotion.
Readers, before you go write your welcome Emails and embed a link from Click to Tweet, please share this, so other bloggers know the value and the instructions for putting a Click to Tweet in a welcome Email.
Readers, do you already put Click to Tweet in your welcome Emails? Do you find it helps with your blog promotion? Do you put Click to Tweet in your posts? Do you feel it is effective? I look forward to your views.
After your comment, please go visit Tom Southern over at TrafficSmartMarketing.com. He went to a great deal of effort for us today by preparing these screenshots. Let’s go show him some blog love and visit his site.