Three Ways to Earn Links for Your Content
Every primer on search engine optimization will tell you content ranks higher when other sites link to it. This has made earning inbound links a key aspect of every SEO effort.
So much so, that a huge part of starting ebooks online stores—or any other digital storefront—is finding a way to accomplish this according to ecommerce platform provider Shopify.
Notice we said earning links. At its essence, earning links for your content is about generating work of significant value and promoting it in ways others find respectable.
The following three efforts will help you earn quality links for your site.
Craft Content Carefully
If you create something in which others find value they aren’t likely to find elsewhere, they will link to it. This means you’re going to have to roll up your sleeves and do some good old-fashioned research.
In fact, the most reliable method of earning a link is providing solid original content backed by good research. Further, the more unique the article, the more links it will attract. This is true whether you’re developing content for ebooks online stores, cosmetics stores or electronics stores.
Therefore, you’re going to have to dig in and do what others in your sphere of interest can’t or won’t do. Basically, you want to come up with the best information possible on your topic of choice.[Host blogger’s comments: When trying to create content that has the potential to earn links, consider the following: guides, tutorials, and case studies have the greatest chance of being linked to. For example, a check of Google Analytics tells me my best-performing post is a case study about keyword research written a week ago. Everyone loves those types of articles so much, people offer them as optins in exchange for email addresses.]
Inspire the interest of Influencers
As time-consuming as the suggestion above may be, the good news is there’s a faster way to get it disseminated once you’ve created it.
Working with an influencer will give you access to a much larger audience than you might be capable of commanding on your own, which in turn will get your piece seen by more people who will think to link to it and share it—in less time.
Of course, you’ll need to get this person’s attention. Your best plays here are writing a profile of them, collaborating with them on a piece, or simply asking them to run your carefully crafted piece.
Yes, this will take some time to accomplish. After all, you’ll have to find the right people and you’ll have to build trust with them. However, the return on the investment can be quite significant.[Host blogger’s comment: I include influencers in my articles. Then, I share the article with them on Twitter and ask them to retweet. When they do, I get exposure to a vast audience. Influencers often have at least tens of thousands of followers. Although this post is about how to earn links, not followers, any one of the new social media followers might then link to your post.]
Drive Debate, Disagreement, and Dispute
Say what you will about the current President of the United States, but one thing he has demonstrated over and over again is the power of igniting controversy. From the time he announced his candidacy to this very day. he keeps his name in the news with controversial statements and stances.
As a result, he got hundreds of millions of dollars of free coverage in the media during the campaign, and he still keeps his name in front of the public this way. Some people love his ideas, others hate them, but everyone has to agree he’s a master at leveraging controversy.
Learn from him and incorporate this concept into your link earning strategy.
And yes, you can absolutely employ controversy without being mean-spirited, demeaning or offensive. This strategy isn’t about being insulting; it’s about taking a position and inciting others to express their opinions on it.
These three ways to earn links for your content are basically about content creation, building partnerships and raising your profile. Concerted efforts in each of these areas will find your content ranking higher over time.
Within that, it’s important to understand earning links is more of a marathon than a sprint. The process will gather momentum and sustain itself only as long as you continue to put forth the effort to keep it doing so.
Readers, please share so bloggers and marketers discover how their content can earn links.
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