Were you confused by last week’s post 5 Creative Ways of Promoting Your New Blog Now?
After all, complex terms the post used like Domain Authority might motivate you to bounce to another blog instead of sticking around to get the benefit of the information.
Consider this comment from a reader:
I started a blog a year ago. Really enjoyed the blog as a platform to share my thoughts and ideas but when I start thinking about traffic, it gets demotivating. Has been dismal. I am trying to do some of the things you and others suggested but when it comes to SEO and some of these other ‘tech stuff’, I get turned off.
Consider this reader‘s comment as well:
All this sounds awfully complicated.
Let the unraveling of the complexity begin. Today’s guest author explains the meaning of Domain Authority and how you can increase your score in order to beat the competition and be found more often in search engines.
A Beginner’s Guide to Domain Authority and Ways to Increase It
A guest post by Anuradha Chawla
Although the Domain Authority score is not a recent concept in SEO, there are some bloggers who still don’t understand it very well. Now this will provide you with a guideline where you can learn about DA (Domain Authority) and some more unknown terms.
Domain authority is certainly one of the most important factors to define your website’s rank and performance in search engines. In the last decade, a website used to get priority on the basis of page-rank. But nowadays, DA plays a great role in ranking.
Today I am going to share with you the basics of Domain Authority.
What is Domain Authority?
Domain Authority is a kind of metric on the scale of 1 to 100 where 100 indicates the best and 1 means the worst. The higher the score, the higher the rank in search engines. This is certainly a competitive metric method to compete against other sites. You can easily compare your DA score with the competitor’s DA score.
There are 40 ranking indicators like the number of links, MozTrust, the number of linking roots, MozRank and some more. These terms will be explained in this article.
How to Check Your Domain Authority?
Moz closed the Open Site Explorer Site in August, 2018.
Instead, Open Site Explorer was replaced with Open Link Profiler.
You can measure Domain Authority using Open Site Explorer or the MozBar, Moz’s free SEO toolbar. Moz incorporates Authority metrics into all Moz Analytics campaigns, as well as the Mozscape API.
In the list, the first one is the official Moz Open Site Explorer where you have to submit your domain or sub-domain address.
You can also use MozBar extension to check the DA of your website. If you want to make a good DA score, then you have to understand MozRank and MozTrust well.
What is MozRank?
This highly depends on your number of links. The quality of the pages you link to is also significant.
MozRank is calculated on the scale of 0-100. Here, 100 is the highest.
What is MozTrust?
MozTrust also greatly depends on links.
Some factors regarding MozTrust that you should remember:
What Websites are Linked To?
Try to link to quality sites if possible. Avoid illegal or spam sites.
Domain Registration Information:
This is also an important factor for the Domain you have. If you possess like ten websites having the same domain registration info and eight of them are bad sites, then it will be difficult for you to gain trust for the other two.
Note: Choosing and buying a domain name is an essential part of your website. Before deciding the domain name, you can find the best match of the domain name with the help of domain suggestion tools.
Search engines prefer older domains as they are considered as the reliable domain names. Thus, you should never miss out any opportunity to buy older domain names.
The more content you add to your website, the more popularity it gains in the long run. Just concentrate on quality content and backlinks to improve the site Domain Authority slowly.
How to Develop Domain Authority?
Improving your DA can be helpful to achieve a good search engine ranking. Try your best to get links from sites which have a superior Domain Authority score.
Expiration Date of a Domain Name:
This is an essential factor for a first-class website. To have a long-lasting site, this gives you trust. I suggest you extend your site at least for the next few years. It won’t cost that much and this will help you in the long run.
Get More Links:
Many people will agree to the fact that to increase any DA score this is a significant factor. Get more and more backlinks to your site. Those links have to be from well-ranked sites, not low-quality sites. Don’t follow automated methods.
Try a diversity of sources. Don’t just stick to a few.
Internal Link Structure:
It is another important factor that can be controlled without trouble. You can notice Wikipedia’s impressive internal linking. You may try linking from your old posts. This is an interesting method to engage readers.
Delete Bad Links:
There’s no need for bad links. Monitor your backlinks and if you find one that isn’t to a quality site, remove it immediately. You may use Google Disavow tool for that.
Be a Reliable Source:
Always remember that quality is more significant than quantity. Posting 2-3 good quality posts a week is better than publishing 10 or more low quantity contents. Bring out trustworthy news to gain more visitors.
On Site SEO:
Some few things should be considered to have a proper on-site SEO. Like:
- A meta description is necessary. You will find it where you describe your post for search engines.
- Keep up an appropriate heading hierarchy [Heading 1, Heading 2, Heading 3, etc].
Links are a crucial part of SEO, so it’s always good to work on getting more links to your pages. Guest blogging is one way of doing this as you can approach the sites that you want to write for.
As we are trying to improve your Domain Authority, you want to look for sites with a good score themselves. The higher their score is, the better it will look for your site when you get a link from them.
For self-hosted bloggers:
Make an Effort to Load Your Site Quicker:
Loading time is a crucial factor for websites. If your site doesn’t load within 3 or 4 seconds, then you must have a look at speed optimization of the site.
- You should contact a reliable hosting company. (Note: If you are considering self-hosting or changing hosts, I am an affiliate of A Small Orange.)
Tip: If by chance you stuck with a wrong hosting company, are unaware of the switching process, or afraid of long downtimes which might cause you loss, don’t worry. Check out An Ultimate Guide to Switching from One Web Host to Another.
- Compress and edit the images before you upload them.
- Use plugins like WP Rocket, Super Cache or W3 Total Cache.
- You may utilize CDN from Cloudflare.
Social Media Marketing:
Undoubtedly, social media plays a chief role in ranking your site. Make your website visible in all the modern social media. Make sure that your readers are sharing your site link on the platforms.
Moz’s Domain Authority checker receives an update 1-2 times a month.
Increase your DA score if it’s less than you expected. Get help from the above tips and start working. If your DA is already in a good position, then no need to worry. Just maintain it.
If you have noticed the relation between all of the points above, the only factor that matters here is the quality of your blog. If you want to boost up the domain authority of your blog, write epic and quality content.
What is your approach to increase DA? Do let us know in the comments section below.