Do you know what bloggers want more than anything?
They want this so fervently I consider it bloggers’ currency.
I used to think it was time. I was wrong.
Can you guess?
What bloggers want more than anything are free backlinks.
Articles are written about how to get free backlinks.
People go to question and answer sites asking how they can get free backlinks.
Free backlinks are so valuable I started a Link Exchange since Google likes us to link to relevant content.
Bloggers who engage in Black Hat SEO try to buy quality backlinks instead of getting them for free, a practice Google reportedly frowns on.
When sponsors need to pay bloggers, they might offer them free backlinks instead of monetary compensation.
Free backlinks are that valuable.
There are two kinds of links: nofollow backlinks and dofollow backlinks.
This guide will explain
what a nofollow SEO backlink is
what a dofollow backlink is
why dofollow backlinks are so valuable
how to create backlinks
how you can change no follow backlinks to dofollow backlinks
and how to change dofollow backlinks to nofollow SEO links
When you create great content and solve people’s problems for them, people will link to you.
When people link to you and your Domain Authority ranking rises, people might decide they want a link from you.
They might ask you for dofollow backlinks or nofollow backlinks.
What are Nofollow and Dofollow Backlinks?
What is the difference between nofollow links and dofollow backlinks?
Dofollow backlinks provide what is called “Google juice.” Dofollow links provide a big boost to you in search engines– Google juice, if you will.
It is disputed whether nofollow links help your SEO.
“Nofollow” tells search engine bots not to follow your link, hence the name “nofollow.”
However, it is important to build relevant links to your site of either kind.
First, If people follow those links, you’ll get traffic. Also, you’re building a link profile; the links are like credentials on a resume so to speak.
Would you like to see your link profile? You will find these “online credentials” at OpenLinkProfiler.
This is a screenshot from my link portfolio at OpenLinkProfiler.
On April 14, I made a comment on this blog so I received a link. Notice the link is labeled “nofollow.”
Although the Seranking blog agrees nofollow SEO links won’t get you Google juice, “Search engines respect this tag.”
Why you might need outbound dofollow backlinks:
I know of four situations where you might need to change nofollow SEO links to dofollow backlinks:
Do you host guest authors?
Bloggers want a valuable currency to guest post these days.
Can you guess what it is? Clue: It’s not money.
Bloggers want a dofollow link.
The first time I was asked, I was intimidated at the thought of manipulating code, so I skirted the issue.
The next time I was asked, I wanted the guest post badly.
The blogger was offering Mostly Blogging’s readers a resource we’d never had on this blog: a checklist of what to do after you publish your blog post. Muhammad, the guest author, wanted a dofollow link. I didn’t know how to change the link at the time but I drooled at the thought of having a blog post checklist on my site– what a resource!
A photo existed I wanted to use with my articles. The photographer asked for a dofollow link to her site when I gave her source credit.
The Binary Note blog agrees that often guest bloggers request dofollow backlinks, and if you want their articles, it’s necessary to pay the price. “Sometimes, we need to even reward our guest bloggers for their valuable work as they render their best to us. I think they also need dofollow backlinks. Most of the time, your WordPress templates and famous WordPress plugins, by default create all external links nofollow.”
This is the third example of a time you might need to change nofollow to dofollow backlinks. Although this situation didn’t apply to me, I still read about it:
A Facebook group for round-up posts made a rule– you must pay the person who contributes to your expert interview: give dofollow backlinks.
This post will explain how.
Enstine Muki discusses another advantage of dofollow links when discussing his new plugin that encourages comments:
“Generate a list of your comment authors for a given month of the year. Then create a blog post to thank them for commenting on your blog.
This is a great way to attract more repeat visitors to your blog. By publishing a list of your commentators, you make them feel welcome and encouraged.
For those who are more active, you may want to give them a dofollow link on the list by setting a certain number of comments that will be required for the dofollow link to be enabled.”
In other words, to thank people for commenting a minimum number of times, you could give them free backlinks that are dofollow backlinks to say “thank you.”
Many bloggers find the prospect of changing a code intimidating, but changing nofollow SEO links to dofollow backlinks is actually pretty easy.
How to create backlinks that are dofollow backlinks:
Step 1: Insert your backlink. Instructions for putting in an HTML backlink can be found in my guide to hyperlinks.
The screenshot shows how to edit your link:
Make sure when you edit your link, you click Open Link in New Tab:
Step 2: Go into the edit mode of a post containing a link you want to change. Click “Text.” This will bring up the HTML code.
Step 3: Find the link you want to make dofollow. Clicking “Ctrl F” on a PC will bring up the “find” function. If you paste what you are looking for in the “find” box, it should be highlighted for you to easily find.
Step 4: Add rel = do follow. The beginning of the link will end up looking like this: <a rel=”dofollow” href=
Step 5: Save.
Step 6: In Preview mode, click the link just to make sure it still works.
According to Binary Note, although plugins exist which will alter the structure of all links, this method is the only way to make a single link dofollow.
Note: I am not recommending you change nofollow SEO backlinks to dofollow backlinks. I have heard rumors that this is considered “Black Hat” SEO technique and could get you penalized by Google. These instructions are offered in case you should decide you want to change the structure of a link.
At all times, when you link, make sure you link to relevant content.
Nofollow SEO Backlinks
Most links are nofollow SEO backlinks. They contain the least “Google juice.”
Why you might need outbound nofollow SEO backlinks:
According to Amy Lynn Andrews,
“Is there a way to link (so your readers can check it out) but not give a “thumb’s up” to the search engines? Why yes, yes there is.
Use the nofollow tag.
The nofollow tag on a link tells a search engine not to follow that link. Essentially, you are closing the door to that link so the bots don’t go there.”
Always use the nofollow tag when:
- You link to a site you don’t want to “vote” for or can’t vouch for.
- You link to a site that requires a login or registration.
- You use an affiliate link or are linking to a sponsor’s site or another site with whom you have some sort of paid relationship.
I was actually asked to make a dofollow link nofollow. You might wonder why I’d need to do that.
As it turns out, my blog is on a dofollow backlinks list.
How to make an HTML backlink nofollow SEO:
- You can use a plugin but plugins slow down your site
- Manually make dofollow backlinks nofollow.
Step 1: Insert your backlink.
Step 2: Click the Text tab. This will put you in HTML mode.
Step 3: Follow the above instructions for making an HTML backlink dofollow. However, don’t type rel=”dofollow”. Type rel=”nofollow”.
When the Fotor company, who sponsored a post, asked me to make a link nofollow, the link looked like this:
Use the Fotor Graphic Design tool to make your online <a href=”https://www.fotor.com/creatives/photo-cards/fathers-day-cards” target=”_blank” rel=”nofollow noopener”>Father’s Day card</a>.
Do you see where it says “rel =nofollow” in the link?
In closing, the best link profiles have a combination of dofollow and nofollow backlinks.
Takeaways about the two kinds of free backlinks
This guide explained
The difference between the two kinds of free backlinks
The advantages of each kind of backlink
How to create backlinks in the event someone wants a link from you instead of currency
Using dofollow backlinks smacks of “Black Hat SEO” which are not considered Google best practices.
However, in the event you choose to give free backlinks to people, whether they are nofollow SEO or dofollow backlinks, now you know how.
Readers, please share so other bloggers put in the position of being asked for dofollow backlinks or nofollow SEO backlinks know the difference and how to create backlinks if they choose.
Have you ever been put in the position I was? Have you ever been asked for dofollow backlinks or nofollow SEO links? I look forward to reading about your experiences in the comments section.