Do You Know the Top 5 Ways to Empower Your Business in 2020?

By: | April 14, 2020 | Tags: , ,
Digital marketing for dummies

Do you need a digital marketing for dummies guide?

Guest author Ariana Smith provides such a marketing guide.

This post explains how businesses can boost success through digital marketing methods.

According to Ariana, there are 5 types of marketing strategies you need to be successful: Content marketing, search engine optimization, email marketing, social media marketing, and paid advertising.

By the time you’re done reading this post, you’ll have a description of each type of marketing method and strategies you can apply immediately in your marketing arsenal.

Are you ready for a digital marketing for dummies guide?

Top 5 Ways to Empower Your Small Business through Digital Marketing in 2020

Ariana Smith

Research has been shown that more than 40% of businesses either small or big are relying now on digital marketing for growth. Therefore, it’s time to empower your small business through your marketing skills.

Forget about the traditional and expensive ways of business empowerment because it’s time to take your business to the next step through digital marketing platforms.

Through online marketing, even a large percentage of local businesses have transformed their business online.

The advanced growth of technology, such as the increased growth of mobile users and the internet, make business empowerment opportunities possible not only for big cities but also for villages and small towns.

Now, it’s time to say goodbye to all the traditional ways to empower your small business. You must use your skills to shift your business more towards the powerful digital set-up. 

Researchers have predicted that by next year there will be tremendous growth in demand for expert digital professionals and it will lead to the growth of the digital marketing industry worldwide.

Content Marketing

Content Marketing, Writers, Content Writers, Online Job

Content marketing is one of the best ways to increase awareness among the audience through your valuable content. It helps to build a strong relationship with your customers by capturing their attention.

Content marketing uses videos, blogs, podcasts and many more to create engagement among the audience in the long run.

If anyone sees creativity in your content on social media platforms, then it can capture their attention and they will start following your business. This is one of the best and most effective ways to empower your small business through digital marketing.

Related: How to Make Your Content Marketing Objectives, 5 Ways

Search Engine Optimization (SEO)

Search Engine Optimization, Seo, Digital Marketing

Search engine optimization walks hand-in-hand with content marketing. So, in order to empower your business through SEO, you need to target those keywords that the audience is searching on Google.

You need to conduct keyword research through many SEO tools that are available such as Google Keyword Planner, and then invest in SEO to target your customers through on-page optimization.

Once you are done with keyword research, then create meaningful content on that specific keyword. This way you can create engagement among the audience through your organic keywords. Then, your small business will be able to grow soon.

Email Marketing

Email marketing is one of the best ways to communicate directly with your customers. You just need to invest once in the email software; then it is all yours.

The most vital parts of email marketing are ezine and newsletter. That marketing includes advertising, solo blasts, daily deals emails, special email promotions, etc. 

You can target your direct audience through email marketing and it is one of the most cost-effective ways to empower your small business. Many small businesses prefer email marketing because it is very user friendly and quick to start to target their customers.

Email marketing is an important part of digital marketing that helps to organize your industry knowledge by expanding your network. A pop-up email can remind your audience that your business is still available and you can create the desired path so that your customers can connect with you.

Social Media Marketing

Social Media, Facebook, Twitter, Instagram, Icons

One of the advantages of social media is you can use the platforms to showcase your business effectively. More than 1 billion active users are there on Instagram alone each day. Capitalize on Instagram’s massive audience to promote your business.

Due to the large number of people on social media sites, you can easily find your customers and target them through your marketing skills effectively. You need to create the online presence of your brand on all social media platforms such as Facebook, Snapchat, Twitter, Instagram, etc. so that your customers can connect with you easily.

When your customers can find you on social media, then automatically it helps to build trust with your brand or business.

On the other hand, advertisement through Facebook is one of the cheapest ways to empower your small business. Don’t create useless bluffs on social just to show your presence. Create some creative and useful things that your audience will adore for sure.

Through paid advertising also you can easily empower your small business through your digital marketing skills.

Usually, there are 3 types of paid advertising: Retargeting ads, Engagement ads, and Acquisition ads. 

Retargeting ads allow targeting of customers through their past behaviors and actions.

Engagement ads target through content that you promote, especially on social media.

Lastly, acquisition ads include Google AdWords. Through this ad, when you type certain keywords on Google, then it helps you to display your ads but first, you have to invest in it.

For example, let’s say WatchShopping.com wants their Longines watch ads to come up first when people type “Longines” into Google, the company would invest in paid advertising.

Therefore, you must invest in paid advertising so that you can grow your business effectively.

Final Thoughts: Digital Marketing for Dummies

Now, what are you waiting for? You must invest in your small business so that you can grow it effectively as soon as possible.

Once you start investing in digital marketing for your small business, it will increase your ROI (Return on Investment). And make sure you keep in mind all the instructions carefully so that it can help to empower your small business in the long run effectively. 


Author Bio:

Ariana Smith is a passionate blogger. She loves to share her thoughts, ideas, and experiences with the world through blogging. Ariana Smith is associated with Follow The Fashion and The Daily Notes.

Host blogger’s comments:

Ariana’s digital marketing for dummies guide offers strategic empowerment ideas for businesses.

Readers, please share so other business people discover this digital marketing for dummies guide which contains the five effective types of marketing for small businesses.

I look forward to your comments. Is there any other type of marketing strategy that should be included in a digital marketing for dummies guide?

  1. Gaurav Kumar

    Hi Janice,

    Digital marketing is something that every business, brand and even individual who is trying to expand his reach in the world of internet and social media.

    One should not only understand the various terms and methods but also test them to find otu which work in their respective industry.

    Thanks!

    • Janice Wald

      Hi Gaurav,
      I appreciate you coming by with your insightful comments.
      You raise an interesting point about terminology. Too many bloggers and webmasters struggle with foreign concepts. For this reason, I actually made a 119 term blogging glossary. Over time, I’ve added marketing and SEO terms to it.
      Thanks for adding to the discussion with your perspective.
      Janice

  2. Amelia Jacob

    SEO and paid advertising are essential digital marketing channels in this new digital age.

    • Janice Wald

      True! I spend hours on SEO but haven’t invested in paid advertising yet.
      Janice

  3. Mart

    Social media proves to be a great helping hand in reaching out to more and more people and thereby increasing the probability of turning users to customers.

    • Janice Wald

      Hi Mart,
      Yes. Many people think social media marketing is the most effective marketing for the reasons you stated.
      Janice

  4. Jay

    Wonderful website. Plenty of useful info here. Digital marketing is very important for all the business to generate leads.thanks for your effort!

    • Janice Wald

      Hi Jay,
      Entrepreneurs used to have to literally pound the pavement. Digital marketing makes everything much easier. Thanks for commenting.
      Janice

  5. Cristian

    Hi Janice,
    Thank you for does value informations, i think that the SEO and Social Media Marketing are the most important at the beginning, but in time building an Email list in order to use Email Marketing have also an important role.
    Thank you for this little guide 🙂

  6. Amit Garg

    Hey Janice

    Yes, the entire trend of business is shifting towards online business, and taking a business online has become never been easier with platforms like WooCommerce.

    You have shared some amazing tips to promote the same.

    Thanks
    Amit Garg

    • Janice Wald

      Hi Amit,
      My business partner prefers Thrive, but I’ve heard good things about WooCommerce.
      Janice

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