Differentiated marketing is your best possible marketing strategy for 2021.
When it comes to your business, it’s always a great idea to make sure that you’re marketing it in the most efficient manner.
Yet, it isn’t always that easy for you to know how you’re going to do it. Maybe you’ve been doing the same thing over and over again for years? Maybe it’s even been working for you thus far?
And that’s great, but it could be that you really want to make sure that you are seeing some growth and starting to move forward.
It could be that you really need to make a few changes to your activity to be able to make this happen. But when it comes to actually applying this, it may be that you are not really sure where to start.
You can start boosting your marketing effectiveness in 2021 by trying to please more people.
This is the logic behind differentiated marketing.
By the time you’re done reading this guide to differentiated marketing, you’ll know the answer to the question, “What is differentiated marketing,” and you’ll also have an action plan of five marketing strategies to use in your 2021 arsenal.
Here are some ideas that can help you to try new marketing strategies and differentiate your marketing over the next twelve months.
What is Differentiated Marketing?
Differentiated marketing is a technique that has you marketing to different target populations.
An expression states, “You can’t please all of the people all of the time,” so why try?
By using differentiated marketing, you market to different groups.
This guide explains different marketing techniques you can use in 2021 to appeal to different segments of the population at different times.
Differentiated marketing is similar to micromarketing.
What is micromarketing?
Micromarketing has you marketing to small groups at a time.
How to know which differentiated marketing techniques to try?
Go to Google Analytics. Scroll down to Audience/Interests/Overview. You may be surprised at some of the interests of your website visitors.
5 Marketing Strategies To Try For 2021
1. Influencer Marketing
To start with, it could be that you want to start to work with influencers. If you’ve yet to do this, you may find that you can start to experience a lot of growth by tapping into their audience.
There are many disadvantages of social media marketing. If you are on social media, you may hit a wall organically so accessing an influencer’s audience can work.
According to Social Bamboo podcaster Derek Videll, organic reach is down on social media sites. According to Videll, social media sites are trying to keep users on the site by reinventing themselves. This is the current focus of social media platforms. Videll admits reach isn’t what it used to be.
2. Interactive Campaigns
From here, it could be that you want to be able to work on something a bit more interactive. These days, everything is online and people are really looking to engage with brands and businesses.
And so, it could be that you want to start to get a lot more interactive with your audience too? Maybe you want to learn how to make a QR code to be able to engage with your audience?
There are many pros and cons of Instagram. For instance, social media marketers use interactive marketing campaigns on Instagram successfully.
By using Instagram’s interactive Story Stickers like polls and quizzes, you build engagement with your audience. This engagement could lead people to enter your marketing funnel and lead to sales.
In addition, you can have your social media followers make your content. UGC (User Generated Content) was one of the 2020 social media marketing trends.
Host a contest. A condition for entry could be asking people to create an Instagram Story promoting your brand or business. The best wins.
Another approach is to ask people to share Stories you’ve made as a condition for entering your contest. If they share with a unique hashtag you made just for the promotion, you can easily track who entered and randomly choose a winner from there.
According to Videll, his social media exploded when he hosted giveaways. Plus, this is a great marketing strategy. People who don’t win may be so excited about your product or service they become a customer.
Keep in mind: You want conversions to lead to return business. This can happen if you implement a customer loyalty program.
There are so many options you can work on here.
3. Direct Marketing
If you’re not already working on direct response marketing, then this is something that you definitely want to add to your roster for the next year.
When it comes to getting results, it’s direct response copywriting that you want to turn to.
This is the kind of marketing, across email marketing, social media, and website landing pages, that will allow you to really speak to your audience and get results that are trackable. So maybe this should be what you work on.
4. Pinterest Marketing
Another option is for you to think about working on Pinterest. Pinterest is very underused and allows you to access a lot of free traffic.
If you are in a lifestyle market, such as clothing, home, food, or DIY, it can be great for you to work with Pinterest to grow your business.
Make sure you are aware of your follower ratio. On any social media site including Pinterest, you want the number of people you follow to be lower than the number of people who follow you.
The Herd Mentality explains people believe if something is popular, it must be good, and people follow that account.
Your social media account looks especially popular if the number following you is high but the number you follow is low.
Use an unfollow app to keep your ratio in check.
5. Organic Growth
Finally, it may be the case that you actually want to focus a lot more on your organic activity.
It’s a great idea for you to always be working on and pushing your SEO. For instance, perhaps you want to use the SEO toolbar by Moz.
Your SEO can really drive your new business. And if you’re making sure that you’re really optimizing the site then you’ll find that you can generate so much organic traffic and lots of natural business inquiries from search engines alone.
Differentiated Marketing FAQ
What is an example of a differentiation strategy?
A differentiation strategy means marketing to people with different interests. For example, you can market to people interested in growth on search engines and others interested in growth on social media sites.
How does differentiated marketing work?
When a company segments, or divides their target audience into group, they are conducting differentiated marketing. The purpose is to market in different ways to the different segments of their audience.
Wrapping Up: Differentiated Marketing
As can be seen from this article, a differentiation strategy means marketing to people with different interests. For example, you can market to people interested in growth on search engines and others interested in growth on social media sites.
This guide to differentiated strategies to try in 2021 included
- a definition of differentiated marketing
- a brief explanation of micromarketing
- instructions for finding your website visitors’ interests
- five effective marketing strategies
Note: Although this post on differentiated marketing explained distinctions between marketing strategies, 2021 marketing trends show the lines between some of these blurring.
For instance, shopping on social media, which is becoming more prevalent over time, blurs the line between ecommerce and social media.
Readers, please share so marketers learn the answer to the question, “What is differentiated marketing,” “What is micromarketing,” and five tried and tested marketing strategies to try in 2021.
I look forward to your views in the comments section. Are there any more types of strategies marketers can include when making their plans for 2021?
Authors: Janice Wald and a Contributing Author
Related: If you need additional marketing help, contact the Miami Digital Marketing Agency.
This post was made possible by the support of our readers.