Do you know the difference between ecommerce and digital marketing?
To understand the difference between ecommerce and digital marketing and how you can run profitable websites, you need to know the meanings of these marketing terms.
“Digital marketing” involves more than ecommerce. For instance, digital marketing includes advertising. Digital marketers run campaigns in which they advertise their products and services.
For example, digital marketers might run holiday campaigns advertising Black Friday discounts on social media sites. That is one of the advantages of social media: You can promote your products and services with no cost or low-cost methods.
You can also email people who have chosen to get on your email list about your offers. Here are reviews of email list providers who will send your newsletters for you.
“Ecommerce” is online commerce. In order for you to sell online, you need to set up your website so people want to buy from you.
In order to have a lucrative business to consumer (B2C) website, you need to have an aesthetically pleasing theme.
This guide to ecommerce themes shows you the best ecommerce themes for WordPress blogs.
The 7 Best E-Commerce WordPress Themes
E-commerce has become a big business as access to the internet improves.
With over 3.5 billion smartphone owners, it is only natural that everything involving the buying and selling of goods and services has been optimized for smartphones.
WordPress has become a very popular website hosting platform, powering about 35% of all websites in existence. It’s also easier to speed up WordPress, add plugins, and upload content which makes it the most efficient method.
As a result, there are a couple of ecommerce WordPress themes that have been developed to make the user experience more exciting.
This guide reviews the best ecommerce WordPress themes:
- The Shopkeeper
- The Gem
By the time you’re done reading this post, you’ll know the difference between ecommerce and digital marketing, two effective low-cost ways to market, and seven WordPress themes for your online store.
Let’s get started.
They include the following:
Shopkeeper is a simple WordPress theme that can be imported by a single click allowing just about anyone to set up their online store within minutes.
It also comes with lots of settings that allow you to customize the theme to your tastes.
You can choose to show or hide the sidebar, adjust the number of products you want to be displayed and enable the quick-view feature.
Like any other theme, you also have the freedom to change the fonts and the colors.
Legenda is one of the most responsive WordPress themes; that on top of being multi-purpose with the ability to be used for just about any type of online store.
It usually comes with blue hues, which you can change at any point to match your preferences. Legenda is also linked with Woocommmerce, which makes setting up an online shop. It comes with 16 premade page templates and a visual composer that makes creating product catalogs much easier.
Flatsome is created with communication between you and your clients as the main feature.
It has a flat design and comes laden with features like drag-and-drop page builders, code that is SEO-Optimized, a catalog mode that allows your clients to sort your products in an array of orders for easier searches and quick view features.
There is also a built-in wish list feature. This theme would work best for an online clothing store that features models.
WooPress is a favorite of online stores around the world, the reason why it has a 4.57-star rating with over 5000 sales so far, despite being around for a shorter period of time.
WooPress comes with over 20 different layouts that can be customized in any way you feel like. It has fast page loading speeds with optimized SEO capabilities to boot.
The Gem is an elegantly designed WordPress theme that is designed specifically for those stores that deal in luxury items like jewelry, watches, and other types of wearable fashion accessories.
It is a responsive theme that has about six predefined color schemes and over 50 widget positions you can use to add products and their categories.
It also comes with a mega menu feature and off-canvas navigation optimized for mobile phones. This is the kind of theme you would want for an online store that deals in wristwatches and their accessories like straps and replacement watch movements.
X-Store is a modern e-commerce theme for WordPress run websites that is highly customizable with loads of helpful features. It has a mega menu, a product filtering feature, a catalog mode for arranging products by categories, and a quick view feature as well.
X-Store would work best if you are running a store for home office furniture. The interface is simple with grey and white colors, which can be changed, of course, depending on what you want.
It has over 30 homepage layouts and is optimized to load very quickly. There is also an unlimited choice of colors that can be combined in various ways. It comes with other features like the lightbox, Google web fonts, contact forms, and a Woocommerce catalog mode.
Why You Need Themes for Your Website
The difference between ecommerce and digital marketing is a blur. This is because proper implementation of digital marketing includes setting up an ecommerce website without a visually appealing theme.
Without themes, running a website would be much harder since you will be forced to create everything from scratch. This would require time and expertise.
The following are some of the reasons why WordPress themes are important.
- They make the website attractive. Theme creators do the heavy lifting part that involves the inclusion of color and font options. All you would need to do is to simply drag and drop, and they apply. Without themes, websites would be very drab without any aesthetic appeal.
- They extend the functionalities. The things a website can do are not unlimited; loading too many functionalities when creating a website might make it heavy. However, themes are much lighter with the ability to pack more functionalities that can be integrated into the website without affecting loading speeds.
- They keep the website updated. Themes can be loaded up with extra features that help improve a website; regular updates is one of those vital features. A website that is updated regularly is fast and safe from malware attacks.
Conclusion: The Difference Between Ecommerce and Digital Marketing
The difference between ecommerce and digital marketing is pivotal.
Digital marketing comes first. You need to advertise your products and services. This post offered social media marketing and email marketing as ways to advertise.
This is one of the benefits of ecommerce. People don’t have to leave their homes to shop.
The goal of digital marketing is to get people to your website. This is why you need a beautiful theme. You don’t want people leaving as soon as they get to your online store.
It is clear that you cannot properly run a good e-commerce store without integrating it with themes.
WordPress is home to over 30,000 themes, each serving a unique function. Some are free, and some are premium. When setting up an online store, explore widely to find the one that will make your work easier.
Readers, please share so online entrepreneurs learn the difference between ecommerce and digital marketing and get exposure to these beautiful WordPress themes.
Follow these tips, choose an aesthetically pleasing WordPress theme, and understand the difference between ecommerce and digital marketing, and your online business will have the right ingredients for success.
I look forward to your views in the comment section. Can you suggest an additional difference between ecommerce and digital marketing?
This post was contributed and made possible by the support of our readers.