How To Inspire People To Do Something

​The most important part of your business has nothing to do with your product. It has nothing to do with creating content or getting traffic...

First I want you to watch the above video.

If you want to inspire people, you need to ​create a brand. You need to ​create a certain "charisma".  

Before you write one more word of content, formulate the Why of your business.

Why you do what you do. Here is an example: 

On September 12, 2007, for the first time in 13 years, Walmart introduced new advertising with the slogan, "Save Money Live Better," instead of "Always Low Prices, Always."

Do you feel the difference?

Come up with the sentence that explains your why.

You don't just want people to follow you and sign up for your list.

You want people to believe what you believe.

The next step is to design your personal story.

Because your story is your message, it's so important to the results that you're
going to get in your ability to enroll clients, in your ability to market online, and in
your ability to just create something that's authentic and real to you.

Let's see WalMart's story.

What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world.

Walmart as we know it today evolved from Sam Walton’s goals for great value and great customer service. “Mr. Sam,” as he was known, believed in leadership through service. This belief that true leadership depends on willing service was the principle on which Walmart was built, and drove the decisions the company has made for the past 50 years.

Inspired by the early success of his dime store, and driven to bring even greater opportunity and value to his customers, Sam opened the first Walmart in 1962 at the age of 44 in Rogers, Arkansas.

Sam's competitors thought his idea that a successful business could be built around offering lower prices and great service would never work. As it turned out, the company's success exceeded even Sam's expectations. The company went public in 1970, and the proceeds financed a steady expansion of the business. Sam credited the rapid growth of Walmart not just to the low costs that attracted his customers, but also to his associates. He relied on them to give customers the great shopping experience that would keep them coming back. Sam shared his vision for the company with associates in a way that was nearly unheard of in the industry. He made them partners in the success of the company, and firmly believed that this partnership was what made Walmart great.

Create your story, share your vision.

Once you have your why and your story, you will ​feel and communicate a cetain emotion. What your followers feel is a lot more important than what they think rationally. The feelings you ignite in them determines whether or not they will buy your product. It's that simple.

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