If you want to understand this concept, then first you need to read the following quote from Tony Robbins:

“If you want to achieve success, all you need to do is find a way to model those who have already succeeded.”

That makes sense, right?

This is also true with a sales funnel. If you want to be successful then you need to find a sales funnel that someone has had success with and model after it.

You need to find out exactly who your competitors are. You need to know what they’re doing and what their sales funnels look like. After you have done that, you’ll want to start modeling after your competition.

You could go out and try to make your own thing, but these guys had already proven what works, and they know what their market responds to.

What a lot of people don’t understand is that there is a difference between modeling after someone and copying them.

You want to have the same funnel structure, look and feel as them, but not copy their words.

How Russell Brunson Did This

Russell wanted to sell supplements.

He stumbled upon a site that some of his friends were driving traffic to.

He looked to see what their numbers were, and they were doing between two and three million dollars a month. Their funnel begins with a video sales letter, and when you click on the ‘Add to Cart’ button, you are redirected to an order form.

Russell looked at this carefully and tried to soak in all of the details he could. After that, he pulled out his wallet, typed in his credit card information, and bought the product.

What happened next was completely shocking. It still doesn’t make any sense, Russell says. There was an upsell, and this upsell was for six more bottles of the exact same product he had just purchased.

He remembers being very confused. He was thinking that this was a moronic thing to do, and he almost wrote it off.

But then they sat back and decided to assume that this worked, and model after it just to see what would happen. Then, he went through the rest of the sales funnel. He had a couple of upsells and downsells. An example layout of the sales funnel is shown above.

Russell went through all of this, paying close attention. He looked at the different price points, how many bottles were shown on each page, etc. Then, he began to model after the sales funnel he had examined. He followed everything perfectly.

After he was done, they launched the product and ended up going from $20k a month to almost $20k a day. Do you get this?

That’s how you scale a company quickly. It’s not by guessing, and it’s not by trial and error. It’s by finding the pioneers who already spent millions of dollars to find a proven system, and simply modeling after them.

In essence, this is what you do when you open a McDonalds or any similar restaurant.

The next step was for Russell to figure out if they could do even better. So, they created another page. You may notice that he didn’t start being creative until now.

If you try being creative at the beginning, you’ll fail. When people do this, they usually run out of time and money before they start generating any revenue whatsoever.

Now, you might be thinking “I don’t even sell supplements.” This doesn’t just work for supplements. It will work for coaching funnels, information product funnels, e-commerce funnels, and funnels for “real” businesses. It works for all types of funnels.

Step #1: Find a successful funnel

Step #2: Buy their product

Step #3: Model their funnel

Step #4: Model their traffic

The biggest problem that people usually have in internet marketing is getting people to go to their website. Well, you are about to learn how to get visitors to start coming to your sites instead of your competitors. The trick is to find out where your competitors are getting their traffic from.

There are several tools you can use in order to determine where their traffic comes from:

SimilarWeb
Ubersuggest
Ahrefs

If you’re modeling after every single aspect of a successful campaign, don’t you think that you would get similar results? You might not make $50,000 a day, but even if you got only a percentage, don’t you think it would be worth the trouble.

Funnel Hacking