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Do you know how to use various content writing styles to improve the experience of visitors on your blog?
The power of written content is undeniable. Just last year Brandon Leake was able to show to the world just how potent âSpoken Wordâ truly is by winning the 2020 Americaâs Got Talent.
There is no doubt that content will always be king as Bill Gates, the founder of Microsoft, once proclaimed in an essay he wrote in 1996.
Wherever you go, you will find the supremacy of written content displayed on billboards, print media, and digital media.
According to a recent study by Carmine Mastropierro, 73% of companies nowadays are hiring experts to do their content strategy with freelance copywriters earning over $250 per hour. While readers consume only 20% of content on a page, 74% of web readers pay attention to grammar and spelling quality.
Furthermore, 8 out of 10 people only indulge in reading the headlines, while a personalized call to action is 202% more effective. Moreover, a 20% increase in newsletter signups is achieved through social proof.
In light of this information, letâs take a quick look at some of the content writing styles that can help you improve your written contentâs user experience across various platforms.
Effective Content Writing Styles
All content writing falls into four genres:
- Expository
- Descriptive
- Narrative
- Persuasive
When you publish blog writing, you can use all four types of content writing styles in your blog posts.
Letâs see how to modify your content writing styles to make your blog writing more enjoyable for readers.
1. Determining User Intent
Today we live in a world where user intent or search intent, as it is commonly called, is being given preference. This is the raw essence or the fundamental reason behind their search query submitted on search engines.
Businesses, brands, and ventures around the world are gradually adopting their approach to cater to search engine requirements for providing more useful and helpful content for online visitors.
This makes the user experience highly friendly and removes their disdain as they are able to find what they actually have been looking for in the first place. The more user intent you incorporate in your content, the more valuable your domain or page becomes based on the userâs experience.
2. Perceptive of their Current Stage
It truly matters a lot that you learn more and more about your audiences every day. This will allow you to cater to their needs in the finest fashion and offer them the gratification they want to achieve. Many brands and businesses often use customer personas to jot down prominent traits regarding their valued clients.
This includes their demographics, buying power, lifestyle, and much more. Additionally, organizations also use customer journey mapping, which informs them where each prospect stands in their sales funnel. Likewise, it would be best if you also considered creating user personas for our blog and studying your audiences to satisfy their requirements better.
3. Emphasize Benefits for Users
And why not? If you arenât helping another person out, producing just a selling copy for offered products and services will make you sound too obnoxious for readers and online visitors. People hate ads, and there are tons of them rolling online to the point where many internet users actually utilize ad-block apps.
The essence lies in not only promoting but actually producing content that is valuable to the audience. They must learn something new, find an innovative subject, and in the end, leave with their pool of knowledge increased. Make your viewers happy by creating astounding awareness in them regarding the topics and themes they are interested in so that they revere you.
4. Use Familiar & Simple Language
Content writing styles that people can relate to and understand are so powerful, you are sure to turn visitors into subscribers.
The majority of online content producers are taking wordiness and complexities in written text out of the equation. In fact, much simpler language is being utilized to the point where a third-grade student can easily understand what is being written nowadays.
This is a great step to keep viewers informed and make it easy for them to understand the information you want to present to them online.
The more understandable your content is the more desirable results it will produce for you. Using sophisticated terminologies, jargon, and clichés is not a good practice at all. In the end majority of your audiences would find your content too perplexing to be useful.
5. Break Content into Digestible Chunks
Lengthy written content at times can dissuade and discourage your audiences. However, there are certain ways through which you can make even the most affluent of works become reader-friendly. This is where you can use white space to your advantage.
By breaking the content into more digestible chunks, you would find the amazing transformation where even encyclopedic knowledge becomes easy to digest.
Simply by using simple words, short sentences, and short paragraphs, you can make the most difficult of themes, concepts, and topics sound more pleasing and friendly to read for your audiences. The best assignment writing service also makes sure that articles covered by authors are made easy and reader-friendly for clients.Â
6. Master the Flow of Information
As a copywriter, your skill is tested when it comes to imbuing your writing with a natural flow. Here it would be best if you strategized how your content will be structured. This is why an outline is an absolute must as it serves as a roadmap for you to follow.
After brainstorming for relevant ideas and notions that you have selected to mention in your text, you must arrange them in proper order and make sure that the sequence is followed.
One idea should be related to the other and so on till your entire work becomes easy to follow by readers, and they are able to join the dots.
Additionally, it is also best that you use active voice instead of passive voice to make your content more engaging for audiences. Plus transitional words and adjoining words can help you connect sentences and paragraphs.
7. Enable Skimming of Content
As mentioned earlier, a lot of readers today donât have the time to read through the entirety of your content. That is why most of them simply skim through the content and find useful chunks they can gather from your article and post that help them save time and still acquire valuable knowledge from it.
As a copywriter, you should practice making your content as such that it allows readers to skim through and yet leave a powerful impact. Some of the best practices include the inclusion of headings, subheadings, bullet points, numbered lists, one-liner sentences, and short paragraphs.
You can also use typographical maneuvers such as bolding or underlining text to make them stand out from the text as well.
Content Writing Styles: FAQ
How many types of content writing are there?
There are four types of content writing: Expository, narrative, descriptive, and persuasive writing.
Conclusion: The Best Content Writing Styles
To be honest, there is much more to content than what has been already mentioned. Content supported by visual aid and graphics is able to attract incredible amounts of attention and considered popular. Then there is the layout, line spacing, font style and size, color of fonts, and so much more.
I hope that this post was helpful in offering you meaningful insights as to how you can use copywriting techniques to improve the UX for your readers and viewers. Wishing you all the best for your future endeavors, cheers and happy writing!
Readers, please share these content writing styles so bloggers know how to make the visitor experience enjoyable for their readers.
I look forward to your views in the comments section. Can you add to the conversation by suggesting more content writing styles?
Author Bio
Samantha Kaylee currently works as an Assistant Editor at Crowd Writer and Dissertation Assistance UK. She is quite fond of indulging herself in pop culture, including movies, songs, TV series, and even video games at times. She likes to go for long walks on the beach with her pet terrier during her free time. Â
