Content Writing Styles: 7 Best Copywriting Techniques to Improve the UX

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By: | March 12, 2022 | Tags: , , |
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Do you know how to use various content writing styles to improve the experience of visitors on your blog?

The power of written content is undeniable. Just last year Brandon Leake was able to show to the world just how potent ‘Spoken Word’ truly is by winning the 2020 America’s Got Talent.

There is no doubt that content will always be king as Bill Gates, the founder of Microsoft, once proclaimed in an essay he wrote in 1996.

Wherever you go, you will find the supremacy of written content displayed on billboards, print media, and digital media. 

According to a recent study by Carmine Mastropierro, 73% of companies nowadays are hiring experts to do their content strategy with freelance copywriters earning over $250 per hour. While readers consume only 20% of content on a page, 74% of web readers pay attention to grammar and spelling quality.

Furthermore, 8 out of 10 people only indulge in reading the headlines, while a personalized call to action is 202% more effective. Moreover, a 20% increase in newsletter signups is achieved through social proof.

In light of this information, let’s take a quick look at some of the content writing styles that can help you improve your written content’s user experience across various platforms. 

Effective Content Writing Styles

content writing styles

All content writing falls into four genres:

  • Expository
  • Descriptive
  • Narrative
  • Persuasive

When you publish blog writing, you can use all four types of content writing styles in your blog posts.

Let’s see how to modify your content writing styles to make your blog writing more enjoyable for readers.

1. Determining User Intent

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Today we live in a world where user intent or search intent, as it is commonly called, is being given preference. This is the raw essence or the fundamental reason behind their search query submitted on search engines.

Businesses, brands, and ventures around the world are gradually adopting their approach to cater to search engine requirements for providing more useful and helpful content for online visitors. 

This makes the user experience highly friendly and removes their disdain as they are able to find what they actually have been looking for in the first place. The more user intent you incorporate in your content, the more valuable your domain or page becomes based on the user’s experience. 

2. Perceptive of their Current Stage

It truly matters a lot that you learn more and more about your audiences every day. This will allow you to cater to their needs in the finest fashion and offer them the gratification they want to achieve. Many brands and businesses often use customer personas to jot down prominent traits regarding their valued clients. 

This includes their demographics, buying power, lifestyle, and much more. Additionally, organizations also use customer journey mapping, which informs them where each prospect stands in their sales funnel. Likewise, it would be best if you also considered creating user personas for our blog and studying your audiences to satisfy their requirements better. 

3. Emphasize Benefits for Users

And why not? If you aren’t helping another person out, producing just a selling copy for offered products and services will make you sound too obnoxious for readers and online visitors. People hate ads, and there are tons of them rolling online to the point where many internet users actually utilize ad-block apps.

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The essence lies in not only promoting but actually producing content that is valuable to the audience. They must learn something new, find an innovative subject, and in the end, leave with their pool of knowledge increased. Make your viewers happy by creating astounding awareness in them regarding the topics and themes they are interested in so that they revere you.  

4. Use Familiar & Simple Language

Content writing styles that people can relate to and understand are so powerful, you are sure to turn visitors into subscribers.

The majority of online content producers are taking wordiness and complexities in written text out of the equation. In fact, much simpler language is being utilized to the point where a third-grade student can easily understand what is being written nowadays.

This is a great step to keep viewers informed and make it easy for them to understand the information you want to present to them online. 

The more understandable your content is the more desirable results it will produce for you. Using sophisticated terminologies, jargon, and clichés is not a good practice at all. In the end majority of your audiences would find your content too perplexing to be useful.

5. Break Content into Digestible Chunks

Lengthy written content at times can dissuade and discourage your audiences. However, there are certain ways through which you can make even the most affluent of works become reader-friendly. This is where you can use white space to your advantage.

Image may contain: text that says "WHITE-SPACE & UI/UX The necessity of white space cannot be overem- phasized, as it adds significant boosts to User In- terface (UI) and User Experience (Ux), thereby helping the design look simple and uncluttered EXAMPLE"

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By breaking the content into more digestible chunks, you would find the amazing transformation where even encyclopedic knowledge becomes easy to digest. 

Simply by using simple words, short sentences, and short paragraphs, you can make the most difficult of themes, concepts, and topics sound more pleasing and friendly to read for your audiences. The best assignment writing service also makes sure that articles covered by authors are made easy and reader-friendly for clients. 

6. Master the Flow of Information

As a copywriter, your skill is tested when it comes to imbuing your writing with a natural flow. Here it would be best if you strategized how your content will be structured. This is why an outline is an absolute must as it serves as a roadmap for you to follow.

After brainstorming for relevant ideas and notions that you have selected to mention in your text, you must arrange them in proper order and make sure that the sequence is followed. 

One idea should be related to the other and so on till your entire work becomes easy to follow by readers, and they are able to join the dots.

Additionally, it is also best that you use active voice instead of passive voice to make your content more engaging for audiences. Plus transitional words and adjoining words can help you connect sentences and paragraphs.   

7. Enable Skimming of Content

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As mentioned earlier, a lot of readers today don’t have the time to read through the entirety of your content. That is why most of them simply skim through the content and find useful chunks they can gather from your article and post that help them save time and still acquire valuable knowledge from it. 

As a copywriter, you should practice making your content as such that it allows readers to skim through and yet leave a powerful impact. Some of the best practices include the inclusion of headings, subheadings, bullet points, numbered lists, one-liner sentences, and short paragraphs.

You can also use typographical maneuvers such as bolding or underlining text to make them stand out from the text as well. 

Content Writing Styles: FAQ

How many types of content writing are there?

There are four types of content writing: Expository, narrative, descriptive, and persuasive writing.

Conclusion: The Best Content Writing Styles

To be honest, there is much more to content than what has been already mentioned. Content supported by visual aid and graphics is able to attract incredible amounts of attention and considered popular. Then there is the layout, line spacing, font style and size, color of fonts, and so much more. 

I hope that this post was helpful in offering you meaningful insights as to how you can use copywriting techniques to improve the UX for your readers and viewers. Wishing you all the best for your future endeavors, cheers and happy writing!

Readers, please share these content writing styles so bloggers know how to make the visitor experience enjoyable for their readers.

I look forward to your views in the comments section. Can you add to the conversation by suggesting more content writing styles?

Author Bio 

Samantha Kaylee currently works as an Assistant Editor at Crowd Writer and Dissertation Assistance UK. She is quite fond of indulging herself in pop culture, including movies, songs, TV series, and even video games at times. She likes to go for long walks on the beach with her pet terrier during her free time.  

  1. Praveen Rajarao

    Hi Janice & Samantha,

    I Followed your comment on Lisa’s inspiretothrive blog to yours. (just thought you would like to know the source of your traffic)

    Very interesting read, I strongly believe in visual and graphic usage for relatable content. Most of us are visual people and would immediately be hooked onto an article when they see pics associated with it.

    Thanks for the article.

    • Janice Wald

      Hi Praveen,
      Nice to meet you. Thanks for letting me know how you found us. I always wonder.
      Thanks for the compliment on the post. I agree with your comment about the importance of visuals. In fact, I spent a portion of my day writing about the importance of logos for business branding. They are as memorable in a business logo as they are in a blog post.
      Thanks for commenting.
      Janice

  2. Moss Clement

    Hi Samantha & Janice,

    Copywriting is a tool that persuades readers to take action after consuming the content. And the tips you highlighted are valuable. But I also want to add that building a content map is crucial for optimizing your copywriting effort. A content map is vital because your readers and potential customers go through various stages before committing to your business. So you need persuasive content at each touchpoint throughout the customer journey to engage readers, address their concerns, and move them further down the sales funnel. Given this, a content map enables you to take into account your audience’s needs as they go through their journey into the sales funnel. That way, you can conceive what content to create at each stage and tailor your marketing materials to tackle customers’ issues to boost your content marketing effort. So, make a content map to ensure you’re publishing the best content to drive organic traffic and sales!😊

    • Janice Wald

      Hi Moss,
      I appreciate your in-depth comments and your advice. I got excited reading how you match content to each stage of the sales funnel. For marketers struggling to sell online, this is a powerful strategy.
      Thanks for contributing to the conversation.
      Janice

  3. Poulomi Basu

    Hi Janice & Samantha,
    All great points, especially with the skimmable content and emphasis on UX. So many times I get excited about the headline of a blog post, and then when I click on it, it has these huge paragraphs, strange fonts, no images. And I just want to close the tab and move on. Such a shame, because the content could have been amazing.
    So besides all the points you mentioned, what I really like seeing in a blog post is a table of contents, like you have used here. Not only is it great for SEO, but it also helps me jump right to the part I want and get the information quickly. Most of the time I do end up reading the other parts of the post, but if am in a rush, I love that little table on the top 😉

    • Janice Wald

      Hi Poulomi,
      Great to see you here!
      You and I think alike. I also like using the Table of Contents and skimming it, especially if I’m in a rush. I share your disappointment when I click on an intriguing headline just to find long blocks of text. It makes me wonder why Google ranked the post so well.
      Thanks for commenting on how to boost User Experience with content.
      Janice

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