Why do you need to know examples of content writing keywords?
To rank well on Google, of course!
Strong rankings lead to visibility. Visibility leads to website traffic and website traffic leads to potential sales.
By reading this post, you discover the importance of keywords in digital marketing. You also receive examples of content writing keywords you should and shouldn’t use in your blog posts.
It gets better: By exploring this guide, you will be able to choose keywords for your blog post topics. Then, you will stand a strong chance of ranking your posts in Google’s Search Engine Results Pages.
You can’t optimize for keywords until you know what they are.
Let’s get started discovering examples of content writing keywords you can rank for.
Importance of Keywords in Digital Marketing
You know you need to optimize for keywords, but do you realize just how important optimizing for keywords is if you truly want to generate blog traffic?
This Ahrefs screenshot shows important data.
On the left, you see the URL of my blog post. Under Top Keyword you see the keyword for the post that brings in the most traffic.
Do not look at each post as having the potential for generating traffic to your post for only one keyword.
Look in the keywords column.
My article explaining how to get out of Facebook Jail alone ranks for 714 keywords.
Do not look at one article as one keyword. In this case, my one article represents 714 chances on Google for me to get blog traffic.
In addition, my MeWe review article represents 407 different keywords that could bring traffic to my post.
Together, just two articles have the potential to bring me traffic when 1,121 keyword variations are typed as search queries into Google!
As you see, the more keywords you rank for, the more traffic you get when search engine users type the keyword you rank for into Google and click your link.
Keywords are your ticket to organic traffic. The keywords shown in the screenshot that I rank for are organic keywords.
What are organic keywords?
When you don’t pay to boost your content’s visibility, your keywords are organic. Organic keywords bring you free blog traffic. Optimizing for organic keywords is a powerful way to get waves of blog traffic for years from Google.
In fact, my post about the hottest Reddit subreddits was written in 2019 and brings in 4.6% of my overall blog traffic.
This Ahrefs screenshot shows some of the keywords my Facebook Jail post ranks for.
Suppose you didn’t put the keywords your article ranks for in your blog post. Can you go back in and add them?
For example, “get out of fb jail free card” has a monthly search volume of 600 searches per month. Can I update my article with this keyword phrase?
Yes! It’s not too late! If your post ranks for the keyword anyway, you should update your post with the phrase. Google loves updated content. Tag your post with the phrase as well.
What if you don’t have a budget for premium tools like Ahrefs?
Are there free keyword tools that will tell you if your articles ranked on Google?
Yes! For instance, SerpRobot lets you check five keyword phrases at a time.
Purpose of a Blog Post
Google needs to know the purpose of your blog post in order to know which users to show your article.
However, first, you need to know the purpose of your blog post.
For instance, I struggled to determine the purpose of this blog post.
Examples of Keywords
Look at your choices for the purpose of a blog post.
Would this post be purely informational and only list examples of keywords?
On the other hand, would this post share strategies for choosing keywords for your blog content?
I opted for the latter and chose “content writing keywords” as the focus keyword for this post.
Do you see how knowing the purpose helps you choose your focus keyword? That helps you focus your content. That also helps Google’s bots understand your content in order to know who to show it to.
Let’s begin discovering how you can be an SEO content writer.
These are also called “Head Keywords” or “short tail keywords.”
In an attempt to generate traffic, you would be best served by viewing your focus SEO keyword as a phrase instead of one word.
One-word keywords are too vague to give search engine users specific information that answers their search queries.
For instance, the focus keyword for this post will be “content writing keywords.”
“Keywords” alone would be too vague. Google wouldn’t know who to show the post to. The intent of your post isn’t clear.
One important note:
Be sure to put the purpose of your post in your introduction, so visitors immediately know your content is for them and they don’t “BOUNCE” away. More about how you could accidentally hurt your bounce rate is below.
Did you know optimizing for seed keywords could actually hurt your SEO?
Suppose I made “keywords” the focus SEO keyword for this article, and a search engine user was searching Google for a keyword tool.
Since this post doesn’t review keyword tools, the search engine user would leave this post immediately. This is called “bouncing” in SEO lingo and would hurt my bounce rate. This tells Google that I don’t have a quality post, and Google won’t show it to users. Can you tell choosing content writing keywords for your blog post content takes a great deal of thought?
As you can see, you should never use a seed keyword as your focus keyword. Your intent is too vague, and the competition is too strong.
These are also called “medium-tail keywords.”
Body Keywords are more specific. They are two-three words maximum.
For instance, ‘used cars” has a more specific intent, yet this body keyword is still too vague.
So, what would be preferable as one of your content writing keywords?
Long-tail keywords are the most specific. They are low-competition keywords. These are usually four words long.
According to SEO giant Semrush, “cars” has millions of monthly searches, but you should avoid trying to rank for this seed keyword. The intent is vague and the competition is difficult.
Instead, you would be better off trying to rank for the long-tail keyword “used cars Douglas Georgia.” According to Semrush, the competition is low for this keyword.
How to Choose Content Writing Keywords: Recap
You now know the importance of optimizing your posts for content writing keywords and different types of keywords you should and shouldn’t make the focus of your blog posts.
You also know before you can start your blog post you need to know your intent in writing.
Also, when choosing your content writing keywords, be sure to use a keyword research tool. Look at the level of difficulty. This tells you if you can beat the online competition for readership. If the online competition difficulty level is low, choose the keyword.
Content Writing Keywords: FAQ
How do you choose keywords for content writing?
Use a keyword research tool. Look at the level of difficulty. This tells you if you can beat the online competition for readership. If the online competition difficulty level is low, choose the keyword.
How do I find SEO keywords for content writing?
Use a keyword research tool. Look at the level of difficulty. This tells you if you can beat the online competition for readership. If the online competition difficulty level is low, choose the keyword as your focus SEO keyword for your article.
Wrapping Up: Examples of Content Writing Keywords
In closing, your content will get found by optimizing for these keywords. The post offers examples of keywords that help your content get found and how your posts can get found by optimizing your content for these keywords.
By reading this post, you learned the importance of keywords in digital marketing. You also learned that search volume should not be your guiding factor when optimizing for content writing keywords. Instead, composing your blog posts around long-tail keywords would more likely get your blog post traffic.
Readers, please share so SEOs discover these examples of keywords that lead to better rankings in Google’s Search Engine Results Pages.
I look forward to your views in the comments section.
Were you aware of all these examples of content writing keywords or were there some you hadn’t heard of before?
Janice Wald is the founder of MostlyBlogging.com and co-founder of the Mostly Blogging Academy. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She won the Best Internet Marketer Award and the Best Blogger Award at the 2021 Infinity Blog Awards. Wald was also nominated as 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack.