Content Marketing: How to Make Big Money with Your Blog

By: | November 20, 2016 | Tags: , , |

Content Marketing enables #bloggers to #makemoneyonlineAre you a blogger who wants to make money blogging?

Then do it– make money blogging.

In the process, you will be transformed from a blogger into a content marketer.

A blogger writes blog posts.

A content marketer writes such quality blog posts, the writer is able to get something in return for the quality content.

It may be an email from a new subscriber, it may be a new customer of your product or service, or it may be both. Generally, content marketers are looking to complete this loop– first, create quality content, then, capture emails– with a third step, make money from your blog.

This post will explain how to go from a blogger to a content marketer and receive something of value in exchange for your great content.

The best part– all of these tips are easy to follow and most are free to implement.

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable content. Bloggers stop there. A content marketer continues until they attract and keep a clearly defined audience – and, ultimately, to make profits.

According to the DrumUp blog, the marketing is just as important as the content.


#Bloggers can make money by content marketing

The 4-Step Content Marketing Plan

The four steps in the content marketing plan are simple.

Step 1: Create quality content. How to Be Memorable in a Sea of Bloggers explains if you solve a problem for your readers, they will find your content valuable. According to experts Todd and Leah Rae, the more value you give, the easier it will be to monetize.

My post This Will Make You See 842 Page Views in 1 Day explains how to write a viral post that will generate mega traffic for you. Be aware that although there are certain criteria that will make a post be likely to go viral, what generates massive traffic in your niche might be different in someone else’s.

Vary the format, so readers don’t tire of the same format and will keep coming back for more. Entrepreneur‘s Eric Siu agrees with the importance of varying your format. How to Create Blog Content Your Readers Will Love– Guaranteed! offers twelve ideas for varying your blog post format.

Step 2: Promote your content. 79 of the most effective ways to get blog traffic are free. agrees and recommends using social media to market. According to the DrumUp blog, since the world is moving toward social, your content should be on social media.

Even Julie Syl Kalungi in the ART OF PINTEREST PROFITS explains to make money online, you need traffic According to Kalungi, in addition to traditional blog promotion methods, you can attract traffic in search engines. A third option is paying for traffic.

Step 3: Once you’ve generated boatloads of traffic, turn your visitors into subscribers using free incentives for signing up.

Your visitors become subscribers because you garner enough trust from them they give you their email addresses. SocialHire agrees content marketing is about relationships. The blog stresses the importance of knowing your target reader in order for those bonds of trust to be formed. advises taking your strategy one step further. The blog maintains it’s not enough to know your target audience. You must know where they hang out online and promote there. writes about the importance of the email list. People say, “The money is on the list,” and it’s true. Victory Coaches recommends using GetResponse to collect your emails.

According to, building an email list can be accomplished by having a reputable blog brand.

Step 4: After your readers become subscribers, market your product or service to them.

How to Market to Your Subscribers, a Strategy:

  • Your traffic is a stepping-stone to sales. While people are interested in your content, give them your call to action asking them to buy your product or your service.
  • This is the Way to Make Big Money Blogging Now offers 21 ideas for making money from your blog. Vary your efforts until you see what works.
  • Telling stories works when marketing.
  • Psychology comes into play when discussing marketing.

That is where Maslow’s Hierarchy of human needs comes in handy. Maslow wanted to understand what drives and motivates people. On discovering the answer to that question, Maslow made a table of needs. Self-actualization, esteem, social and safety are often used in marketing to motivate people to participate.

For instance, social implies a need to belong. To market a blog that has marketing tips, you could write, “The marketing world has moved to social. Don’t get left behind, discover what the professionals are doing today.”

Further, consistency in content across platforms is also important. People want to feel like something is being talked about on more than one platform. If you promote on many social media sites, you will get brand recognition.

The Bandwagon Effect explains people like what’s popular. If you only promote one place, for example, not as many people will have heard of you.


Content Marketing helps #bloggers make money #blogging


Content Marketing Examples

Note: I do offer a headline writing clinic and a traffic-generation service if you would like more information about these strategies.

  • Every time I have a technology post, I offer my free downloadable PDF of blogging tools in exchange for an email. Look–

Would you like more free blogging tools?

Click here to get your own downloadable PDF of my free blogging tools list.

  • Since I’ve authored a blogging tips ebook, when I write about blogging or social media tips, I can plug my book.

Others Agree: Content Marketing Works

  • According to Sherman Smith, if you want to make money blogging, your blog is a stepping stone toward that goal. According to Smith, you don’t make money blogging. You use your blog to make money blogging. You do that by content marketing.
  • Note the interaction I had with Kimsea Sok of the Blog Marketing Sea:

Hey, Janice!

 Think about this: What if a reader subscribes to your mailing list. What will you do, and what is your process?
Look at Kimsea’s point: After the reader joins your subscriber list, you are not done. The final step is to market to them.

Everybody is Monetizing!

If you are using social media and not following your posts up with an attempt to sell your product or service, you are leaving money on the table. You are leaving money behind you.
Facebook is so concerned about trying to sell products or services, many Facebook groups forbid making offers to group members. That’s how common a practice this is.
Other Facebook groups have threads specifically for offers knowing it’s often taboo in other groups.
Many bloggers-turned-content-marketers use Twitter to make offers. According to Twitter experts Todd and Leah Rae, 20% of your tweets should be to make offers to your Twitter users.
People use Pinterest as well. People have boards with their offers and businesses have accelerated their efforts to sell on Pinterest in recent years.
Does it work? Yes!
As early as 2013, Social Media Today had 67%  of Twitter users saying they bought from brands they follow.

A Content Marketing Tip

This is why bloggers who are marketers should promote at Kingged:

I can’t take credit for this tip.

Consider these comments from Paul, a user:

Promoting at should a must for newbies. There are lots of opportunities to share and engage with others. The networking and rewarding potential of this website are remarkable.

Sarah John made this comment:

Every marketer should be using this platform [Kingged].

I have just joined this website a few months now but I am already building healthy online relationships for business gains.


  • You don’t have a product to market. The time is always right to start thinking about a product you might want to create and market. Think along the lines of your interests and passions. According to blogger Ruth Soukup, it is never too early to think about creating a product.
  • You have a small audience of readers. According to Soukup, marketing to a smaller audience is easier, not harder, than marketing to a larger audience. She explains affiliate marketing, which involves visitors clicking on ads, requires a large readership. Content marketing doesn’t.

Use Google Forms, Survey Monkey, or Twitter polls, all free tools, to ask your readers what product they need. I used Survey Monkey last year.

My readers spoke! They indicated they wanted a social media ebook. My book, AN INSIDER’S GUIDE TO BUILDING A SUCCESSFUL BLOG, contains both blogging tips and social media tips.


Takeways about Content Marketing

In conclusion, this post explained how to transition from blogging to content marketing.

Consider these comments from Melinda Mitchell “Stop blogging, and start being a content marketer?? Wow, that will be a huge shift in thinking!!”

Not at all! The steps in the content marketing sales funnel are simple:

  • Create killer content.
  • Convert visitors who come to read the content with an incentive to join your Email list.
  • Create something they want and sell it to them.

Content marketing may involve some trial and error. Find out what works and concentrate your efforts going forward in that direction.

The best part– these methods are free. Twitter is free to use. Paying for Facebook ads is not needed. You can tweet your products and offers on Twitter and pay zero. Having an “Offers” board on Pinterest is free as well.

 According to, it is not only lucrative that bloggers become content marketers, it is actually a 2016 trend.

Please share this post, so bloggers who want to make money blogging know what the process entails and how easy it is.

Do you make money blogging? What ideas can you recommend? If not, do you think you might try content marketing? I look forward to your views in the comments section.

Related Posts:

5 Things You Need to Know to Make a Successful Ebook

How to Make Money in 2016 and Beyond as a Beginner

Thinking of Opening an Online Store? Read This First


Getting Started with Content Marketing

BlogMarketing Sea


  1. Gilly

    People have many different reasons for blogging. Not everyone is selling something. Therefore the definition of a ‘successful’ blog may vary from person to person. When I started out, I knew absolutely zip about creating a website and my goal was to learn.

    So for me, my blog is successful because I learned a whole raft of new skills that I use to make money in the real world. So many blogs now claim to have all the answers to making big money online but the content either fails to live up to the headlines, or, it is all copied from somewhere else.

    So many people have jumped on the ‘How To make Money Online’ bandwagon that it has become an area full of people regurgitating other people’s ideas.

    Mostly Blogging is one of the more valuable info sites and I recommend it to people all the time because it does deliver what the headlines claim. I find your site one of the authentic ones – and there aren’t many!

    • Janice Wald

      Hi Gilly,
      Thank you for such kind comments. I pasted them to my About page to use them as a testimonial and linked to
      It’s kind of sad, though, to hear that other blog headlines don’t live up to the content of the article.
      You are right in what you wrote.
      “Successful” is subjective. Of course there are many meanings of the word which is definitely open to interpretation. “Eye of the beholder” like they say. Thanks for writing.

  2. @widiam25

    wow is very great tips, i’m enjoying and happily to read post you, thanks for tips and everything. the tips is the best.
    thank you so much sis, by reading your post, I wanted to always read every post on your blog
    I was lucky to know you, you are good people who always give knowledge to others.

      -Widia Mulyani-

    • Janice Wald

      HI Widiam,
      What kind words. Thank you! I am happy to know you as well. Thanks for writing me.

  3. Bill Kasman

    All this sounds very complicated and time-consuming. I’m glad I’m just a blogger and not a content marketer!

    • Janice Wald

      Hi Bill, Not complicated at all!
      You write your post, yes?
      You promote your post on Facebook yes?
      When people go to your blog, offer them an incentive to subscribe.
      Once they do, try to sell them a travel ebook or cheat sheet.
      Only two additional steps. Thanks for writing.

  4. Pam

    I’m never going to be able to do this because I’ll be way too busy reading all of your wonderful advice! I could spend weeks here! Thanks for such helpful tips!

    • Janice Wald

      Hi Pam,
      I wanted you to know I checked out Empty Nest.
      Thanks for the wonderful comments. I had a big smile on my face over here in California when I read them. You sound funny as well as nice.

  5. Kimsea Sok

    Janice, this is an amazing tip as usually you did.

    Of course, some people said blogging is dead, but it isn’t. Blogging just changed and adapted itself to the new generation of content marketing.

    It’s great to be transformed from a blogger to content marketer.

    Blogging isn’t a sit and write, but we need to deliver the content to the right readers. That’s why we need to follow a process.

    I love inbound marketing process.

    Aware -> Convert -> Sale -> Delight

    In each step contain variety processes. Hence, blogging is just the first of the above process.

    Thanks for mentioned our conversation and my question in the post.

    • Janice Wald

      Hi Kimsea,
      Thank you for writing. This Sunday’s guest post is almost word for word what you wrote in your comments here. Blogging is only rumored to be dead
      I hope you’ll be on the lookout for it. It was my pleasure to link to you. Thanks for providing the motivation with your comments.

  6. Golden

    The message here is 99.9% correct. I love this.

    You can vist my blog to learn how to do anything.

    • Janice Wald

      Hi Golden,
      I tried visiting your blog but it said “not found”. May I ask which part you disagree with and why?

  7. Michael Noker

    The freebie part is what I’ve had the most issue with lately. I don’t seem to be in a niche where I can provide many extras as downloadables. I think that’s why my social media following is growing super-steadily while I’m still stuck at… like… maybe 50 email subscribers. Oh well. C’est la vie.

    • Janice Wald

      Hi Michael,
      Great to see you. Thanks for commenting on my article.
      The free incentive can be anything at all. I brought you a link to my article about incentives to get you some ideas:
      However, you could make so many things given your YouTube expertise. There is such great interest in YouTube, I have future posts scheduled about it.
      You could offer cheat sheets or tutorials explaining how to use YouTube, how to use YouTube to win blog traffic, etc.

  8. Julie Syl Kalungi

    What a post packed full of Nuggets, influencer tips and all that good juice. And thanks for mentioning me Too Janice. Real Honoured!

    I totally agree about Content Marketing. yet We have to ask ourselves, what is a successful blog? Some people use their blog as a vice for their lifestyle. story, experience, with no intent to monetize…then brands reach out to them because they are a popular base and the money starts to flow.

    Promoting your blog is the key to success. Just yesterday some one found our White Hat SEO post via Buzzsumo and said how much it had blessed them…and guess who subscribed and purchased…! You got it right! So blogging is just the doorway to what you want the world to see and learn from you…keep then door open to the right audience. Keep dishing the goodies! 🙂
    ~Julie Syl

    • Janice Wald

      Hi Julie,
      Other people made the same observation about what constitutes a “successful” blog, and I agree that the term is subjective.
      Thanks for the flattering comments and for writing me.

    • Janice Wald

      Hi Nick,
      Thank you for the kind words about my articles. I’d love to encourage you to sign up, so you receive my articles. I appreciate your readership. There seems to be great interest in making money online, so I felt it was a good topic.

  9. Amanda Nel

    You are so right Janice! I value the Blogger’s Pit Stop just as much as your posts. Keep up the good work!

    • Janice Wald

      Hi Amanda,
      Nice to see you again. What nice compliments about both my posts and the Blogger’s Pit Stop. Thank you, and thank you for the visit as well.

  10. Italian Belly

    A lot of information and links. I’ve probably opened up 10 other tabs in the process of reading this post. Great reminder and motivator that I need to come up with a product. Thanks! Visiting from Saturday Sharefest!

    • Janice Wald

      Thank you for clicking my link over at SITS and reading my back links.

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