Why Content Marketing? 4 Hidden Benefits You Need to Know

By: | January 27, 2017 | Tags: , , , |

Content Marketing Strategies build traffic and income for #bloggersWhy Content Marketing? We give you 4 hidden benefits that you probably didn’t know

By Kia Barocha

3 Cs of being successful on the web are Content, Content, and Content and you already know that.

You probably also know that given the current marketing trends, your cookie-cutter strategy is not going to work anymore.

Before we start uncovering the benefits of content marketing, here is dummy’s definition of it.

Content Marketing is a well-defined and strategic marketing approach to create and distribute content that is relevant, valuable and consistent.

In the content marketing approach, the audience is also well-defined and all actions are meant to drive profits. Simply put content marketing enables you to have content that is engaging, helpful, informative and brings value to your customers. You have to keep a fair balance in making your content tactful and not make it sound like an advertisement.

While you understand what content marketing is, you are not sure if it is yet another fad or can offer some real benefits. It may sound like either a very complicated strategy or something which is way too simple (depending on how content marketing is explained to you).

The content marketing technique has also gained a lot of importance due to new search techniques like social search and semantic searching.

Social search refers to searching user-generated content related to search queries on social media channels like Facebook, Twitter, LinkedIn, Instagram, etc. It is a means of enhanced web search and uses the traditional search algorithms.

Semantic search is based on contextual searching wherein there is an effort to understand user intent. This is done by relating contextual meanings to search terms.

Some of the well-known content marketing tactics are known to be blogs, social media posts, case studies, newsletters, and articles.

Businesses in B2B and B2C (Business to Business and Business to Consumer) areas rely on content marketing to increase their business share.

As high as 73% businesses use content marketing to increase inbound traffic to their website. Getting the traffic to the website is just one of the critical steps, content marketing goes beyond that, and helps that traffic to convert as well.

Content marketing ensures engagement with targeted audiences – or in other words, it serves the right content at the right time and in the right context.

How can content marketing benefit you?

You have heard it before. Content marketing can give you more traffic, more subscribers, more leads and hence, more numbers. But is it really that simple?

Here are some benefits of Content Marketing that goes beyond and also gives the how those benefits are made possible.

1. Support

Getting in touch with potential customers is an awkward thing to do.


Even for the most experienced sales personnel, starting a conversation with an unknown person can be a daunting task. And that is because you don’t have to sound salesy or aggressive and at the same time come to the point straight away.

With the use of a content marketing technique, you can create tips for starting meaningful conversations and communicating effectively with potential customers. You can regularly be better geared for approaching potential customers.

2. Enhanced stickiness on your website

With a well-defined content marketing strategy, your website will be updated regularly and with content that presents your brand in a new light. With more content on your website, there will be more reasons for visitors to spend time reading about your organization and services or products. This will lead to more trust in your brand and higher conversion rates.

3. Better SEO results

The more blogs you have, the better Google will index and rank you. The use of the right keywords and more blogs may not always prove that you will have improved rankings but you will have more results in more search queries. It also depends if you are targeting long-tail keywords and also covering topics that your leads are searching for.

With a proper plan for guest blog publishing, you can also expect improved referral traffic. As part of the content marketing strategy, you can finalize the external publications where you can submit guest blogs and increase traffic to your website with relevant links to your website.

4. Improved brand perception

If you publish great content regularly on your website, the advantage is that your visitors are forming an impression in their minds about your brand. If you are able to provide helpful and informative content that talks about their pain areas and how you can help resolve them, you will be perceived as someone who has domain expertise and experience.

Content marketing is a powerful tool that can give the most amazing results if properly planned and executed.


Author Bio- Kia Barocha is a content marketing strategist at Digital Success Agency, a leading Digital Marketing Agency in Dallas, providing result-oriented local search engine optimization (SEO), pay per click (PPC) management, social media marketing (SMM) consulting and mobile marketing services.

Readers, please share so other know the value of content marketing.

Which of Kia’s tips do you think was the most helpful? I look forward to your views in the comments section.

Image Source:


Related Posts:

How to Make Big Money with Your Blog: Content Marketing

This Is How to Be Successful at Content Marketing

    • Janice Wald

      Thanks Paula. Glad you found the tips helpful. Thanks for coming by today.

  1. Nishant

    Great that you highlighted the importance of Content marketing. Content is the best online channel through which relevant organic traffic can be driven to the website. graphical representation of content is one best way businesses try to brand themselves.

    Constantly producing high quality content and sharing it across social platforms are one way of getting higher traffic to a website. It is also recommended that we should try to market our content through influencers. Influencer marketing has the potential to position a brand in the mind of a larger audience.

    • Janice Wald

      Hi Nishant,
      When you say market our content through influencers– I mention influencers in my articles, link to them, and tell them about it so they share it. Is that what you mean? Thanks for writing.

    • Janice Wald

      Hi Teresa,
      Thanks for writing me on the post and sharing on Twitter. I am glad you found the content marketing post helpful. I have another post on marketing due out tomorrow, this time social media marketing. Stay tuned! Thank you for the compliments on my articles.

    • Janice Wald

      Hi John,
      I will be writing about ChatBots soon too. (I can see your headline due to having CommentLuv on my site.)
      Where did you find this rather old article now, may I ask? I always wonder.
      I’m glad you felt the guest author provided “resources” in the post. I appreciate your comments.

  2. Esther Diaz

    Thank you so much for sharing and I learned a lot. Loving all the articles here. Cheers!

    • Janice Wald

      Thanks Esther! Glad you enjoyed! Thanks for writing to tell me.

  3. Morad Anas

    Thank you for your great information
    All professions in marketing says that the content is the king , If your content is good you will be reach to your audience

    • Janice Wald

      Hi Morad,
      Thanks for adding to the discussion. I agree with what you wrote. That’s why our content should be around (at least?) 2,000 words.

  4. webocity tech

    Thanks for sharing relevant information. nice blog, content marketing is the marketing process which provide relevant,strategic content and it is said that content is king . if your website content is good then it will be great beneficail for seo purposes

    • Janice Wald

      Hi Webocity,
      Thanks for commenting on my article.
      I agree with what you wrote about content marketing. Strategize correctly and you’ll definitely improve your SEO. Strong content is first and foremost among those strategies.

  5. Pankaj thakur

    Thanks for sharing. Great work!
    If you try to appeal to everybody, you’ll end up appealing to nobody. keep posting such a knowledgeable blog.

  6. butler

    Before a few days ago, I didn’t even know what was content marketing. This post was so handy for giving me the proper knowledge of content marketing & its benefits. Thanks for sharing an amazing article. Thanks once again.

    • Janice Wald

      Hi Butler,
      When I first started, I didn’t understand what content marketing was either. A blogger didn’t explain it well. I’m glad you feel my article helped explain it to you. Thanks for writing to tell me you have a better understanding of content marketing now.

  7. PWS digital marketing

    Digital marketing is the best technique to improve your business. It creates the online presence to your business and generates more leads to your business it is the smart way of improving your business

    • Janice Wald

      I agree. There is not any excuse to avoid marketing online. You will be behind your competition if you only market off-line. Thanks for commenting.

  8. Alexander Ethan

    Content marketing have to be balanced out according to the needs of the business.

    • Janice Wald

      Hi Alexander,
      I agree. I just saw someone advertised a workshop on content gaps. I may have gaps in other niches, but those topics don’t fit the needs of my business.
      Thanks for commenting.

  9. Digital Marketing Agency

    Content is not a king but it helps a lot to engage the users. If the content is king then backlinko write more then 2000 words articles. but not get ranking. it doesn’t mean don’t write lengthy articles. Write but good. the latest update of Google is about user experience. So, Use infographics update information. add Question etc more factors help you to increase your ranking better. Thanks for sharing

    • Janice Wald

      You wrote, “If the content is king then backlinko write more then 2000 words articles. but not get ranking.” But, Backlinko writes over 2,000 words and does rank. So, doesn’t that show that content is king?
      Perhaps your point is that content alone is not enough. I agree you need to add other elements like infographics.

  10. iConnect Solution

    Websites are highly effective source for promoting business. You can avail website services from iConnect Solution, a website development company, Rohini. This is the most powerful and amazing way out when you are in high need of websites.

  11. Aira Pulido

    Great thoughts you have shared, this is true that all business growth and investments totally depend on their strategies and ideas.

    • Janice Wald

      Thanks for commenting on my content marketing article. Business growth definitely depends on their strategies and ideas.

  12. Mark William

    content marketing is king of Digital Marketing but backlink is queen if you are writing content and not linking from the valuable site so it can take time to spread. Focus on boath.

    • Janice Wald

      Hi Mark,
      I’ve been busy lately and not focused on my link building. I agree with what you wrote. Thanks for coming by with this inspiration.

  13. Nicholas Berry

    Your article was very informative. The best SEO result is what I want.

  14. estatezilla

    Thanks for sharing relevant information. nice blog, content marketing is that the marketing process which give relevant,strategic content and it’s said that content is king . if your website content is sweet then it’ll be great benefical for digital marketing, content writing.

    • Janice Wald

      Thanks for coming by Estatezilla. I’m glad you feel my guest author wrote a valuable content marketing post.

  15. Bell John

    Thanks for sharing this information about the role of content in digital marketing. People need to understand the importance of content for generating traffic. Your content must be relevant and valuable. It is really a helpful blog for many people.

    • Janice Wald

      I have a guide coming out soon on how to maximize the power of social media marketing. Stay tuned!

  16. Rahul Ahlawat

    Hey Janice,
    Thanks for sharing such valuable information on content writing. Can you help me out in choosing the right career i.e content writing or social media marketing. Which one will be the coming future?

  17. Powwow

    Thanks for the suggestions about retaining and regaining credit score score. It is a necessary evil to make sure that we have taken the right measures to get good credit score scores proper?

  18. ross parker

    Thanks for your insightful information , keep it up
    Can you suggest any tips for marketing a small young business?


    ross parker

    • Janice Wald

      Congratulations on recently starting your business;are you marketing with or without a budget?

  19. powwow

    I just learned about the IoT but haven’t really thought that it’s already a marketing trend. to possess an efficient marketing, it’s important to possess significant knowledge on trends and find out how to ride with it. this is often highly informative, needless to say . many thanks for sharing this.

    • Janice Wald

      Hi Powwow,
      IoT is the Internet of things. I didn’t know it was a trend either!
      Thanks for writing!

  20. jigyasa sewkani

    digital marketing is the new era of marketing with proper analytics. great content thanks for sharing.

  21. Designingstyle

    A debt of gratitude is in order for your keen data , keep it up

    Would you be able to recommend any tips for advertising a little youthful business?


  22. simran

    i think digital marketing is more useful than other marketing.we display our product to more customers in the internet because many people use internet now a days.many customers interact on the internet

  23. Zoe Campos

    Thank you for telling me that getting in touch with my potential customers can be a little bit awkward during the first few encounters. I’m thinking of launching my own website where I can sell products made with essential oils but I’m not sure if making it public is enough to gain customers. It might be a good idea to look for a sales list of people that I can reach out to and see if they’re interested in my products.


  24. digisharks

    This article is very helpful to learn about Digital Marketing concepts. I learn so much from this blog.
    Thank you for the nice blog and it will help me a lot. nowadays without Digital marketing, no one can do a good business so digital marketing provides you with a lot of clients and a chance to make your business popular.

  25. local seo nyc

    Really awesome list of Blog Commenting Sites. It’s very effective for SEO to improve your rank google. I think this is a complete list of high DA blog commenting sites. thanks for giving this list in detail.

  26. A-Z Innovations

    as a new Digital marketer, I learned so many things from this blog.

Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.