By Kia Barocha
3 Cs of being successful on the web are Content, Content, and Content and you already know that.
You probably also know that given the current marketing trends, your cookie-cutter strategy is not going to work anymore.
Before we start uncovering the benefits of content marketing, here is dummy’s definition of it.
Content Marketing is a well-defined and strategic marketing approach to create and distribute content that is relevant, valuable and consistent.
In the content marketing approach, the audience is also well-defined and all actions are meant to drive profits. Simply put content marketing enables you to have content that is engaging, helpful, informative and brings value to your customers. You have to keep a fair balance in making your content tactful and not make it sound like an advertisement.
While you understand what content marketing is, you are not sure if it is yet another fad or can offer some real benefits. It may sound like either a very complicated strategy or something which is way too simple (depending on how content marketing is explained to you).
The content marketing technique has also gained a lot of importance due to new search techniques like social search and semantic searching.
Social search refers to searching user-generated content related to search queries on social media channels like Facebook, Twitter, LinkedIn, Instagram, etc. It is a means of enhanced web search and uses the traditional search algorithms.
Semantic search is based on contextual searching wherein there is an effort to understand user intent. This is done by relating contextual meanings to search terms.
Some of the well-known content marketing tactics are known to be blogs, social media posts, case studies, newsletters, and articles.
Businesses in B2B and B2C (Business to Business and Business to Consumer) areas rely on content marketing to increase their business share.
As high as 73% businesses use content marketing to increase inbound traffic to their website. Getting the traffic to the website is just one of the critical steps, content marketing goes beyond that, and helps that traffic to convert as well.
Content marketing ensures engagement with targeted audiences – or in other words, it serves the right content at the right time and in the right context.
How can content marketing benefit you?
You have heard it before. Content marketing can give you more traffic, more subscribers, more leads and hence, more numbers. But is it really that simple?
Here are some benefits of Content Marketing that goes beyond and also gives the how those benefits are made possible.
Getting in touch with potential customers is an awkward thing to do.
Even for the most experienced sales personnel, starting a conversation with an unknown person can be a daunting task. And that is because you don’t have to sound salesy or aggressive and at the same time come to the point straight away.
With the use of a content marketing technique, you can create tips for starting meaningful conversations and communicating effectively with potential customers. You can regularly be better geared for approaching potential customers.
2. Enhanced stickiness on your website
With a well-defined content marketing strategy, your website will be updated regularly and with content that presents your brand in a new light. With more content on your website, there will be more reasons for visitors to spend time reading about your organization and services or products. This will lead to more trust in your brand and higher conversion rates.
3. Better SEO results
The more blogs you have, the better Google will index and rank you. The use of the right keywords and more blogs may not always prove that you will have improved rankings but you will have more results in more search queries. It also depends if you are targeting long-tail keywords and also covering topics that your leads are searching for.
With a proper plan for guest blog publishing, you can also expect improved referral traffic. As part of the content marketing strategy, you can finalize the external publications where you can submit guest blogs and increase traffic to your website with relevant links to your website.
4. Improved brand perception
If you publish great content regularly on your website, the advantage is that your visitors are forming an impression in their minds about your brand. If you are able to provide helpful and informative content that talks about their pain areas and how you can help resolve them, you will be perceived as someone who has domain expertise and experience.
Content marketing is a powerful tool that can give the most amazing results if properly planned and executed.
Author Bio- Kia Barocha is a content marketing strategist at Digital Success Agency, a leading Digital Marketing Agency in Dallas, providing result-oriented local search engine optimization (SEO), pay per click (PPC) management, social media marketing (SMM) consulting and mobile marketing services.
Readers, please share so other know the value of content marketing.
Which of Kia’s tips do you think was the most helpful? I look forward to your views in the comments section.