Content Management Strategy: 11 Things You Need to Know

By: | August 11, 2020 | Tags: , |
content management strategy
Photo by Ekaterina Bolovtsova on

Have you heard you need a content management strategy?

Do you use one?

This blog provides many blogger hacks.

A less well-known hack is to have a content management strategy. You need one whether you are a new blogger or a veteran blogger.

Even though the author, Sarah Johnson, provides a content management strategy for university students, by the time you are done reading, you will have a content management strategy for bloggers of all levels.

Let’s dive in.

If you’re interested in blogging and thinking of starting your own blog, read the following information carefully, and you’ll succeed.

Tips to Start Blogging at a University

Blogging niches had been existing for years.

It’s possible to say that now it experiences its second birth because every other person is either a blogger or dreams about becoming this person.

Let us offer you some statistics. There are more than five hundred million blogs in 2020 (Source).

There are a lot of reasons that push people to opt for this occupation. The majority of them are driven by the desire to make money from a blog. At the same time, many people want to share interesting content and valuable knowledge with others, and this is commendable.

Since bloggers are rather popular among youth, no wonder that lots of college and university students want to start their own blogs.

No one will argue that studying is an amazing time to start something new; for instance, students founded a lot of famous companies and start-ups. In fact, Mark Zuckerberg started the Facebook social media site when he was at Harvard.

Why can’t the idea of becoming a blogger be successful?

The major fear of all students is to lag behind in some disciplines. Superbpaper is an academic writing service helping students get rid of this fear. Everyone can order homework here and free some time to devote it to the things that really matter. 

Here are the most effective tips to start blogging for university students. 

Define Your Value

Pursuing only self-serving purposes isn’t good. There are a lot of opportunities to earn money; it’s not so difficult as it seems.

The key aim of starting your blog must be to benefit people and, of course, yourself. Any blog should have value; otherwise, it will hardly find its audience.

Before creating a page on your chosen social media website, think and reflect on yourself and your life. If you have some knowledge — share it; if you’re good at something — tell people how to achieve success in it. 

content management system

Choose the Type of Blog

If you’re not good at writing blog posts, you shouldn’t do it.

A blog isn’t only about writing. Publish content in the form of memes, photos, sketches, and videos. It’s up to you to decide.

Moreover, you can invent any new form of expressing the information and make your blog unique.

Having at least a small literary accompaniment will make your posts more catchy, so we advise you to order texts from Unemployed Professors. This company offers tutoring services and helps students with complicated assignments. Familiarize yourself with reviews to make sure that you’re not a student with poor writing skills.

Create a Catchy Bio

Before looking through your posts, new visitors pay attention to your bio.

No matter what social media you choose, bio plays an important role. Instead of writing who you are in a formal style, choose a creative approach, and add some humor to your description. Be sure that it’ll quickly attract a new audience.

Select the Topic of Your Blog

All your posts must stick to the same theme. Choose one niche you’re proficient about and try to create a draft of the content plan.

It means that you must make up the topics for your blog posts for the next 2-3 months.

If you easily deal with this task, you may believe that you’ve made the right choice of topic. If no, your main task is to sit and think of changing the direction of your niche.

Even if you’re an active user of a particular social media, for example, Instagram or Facebook, it doesn’t mean that you must create a blog on this service.

One of the advantages of Instagram is you can make an Instagram caption as long as a blog post.

You must remember that there are a lot of free blogging platforms. Don’t limit yourself to the most popular service.

WordPress, Blogger, LiveJournal, Weebly,, and many others are still relevant and used by millions of people. You can also blog on Tumblr.

Content Management Strategy

Do you have content objectives? You need to know them before choosing a Content Management System or risk losing possibly years of your blogging journey.

What is a Content Management System?

A content management system (also called “CMS”) is a place where you blog. A CMS is a blogging platform.

Match your blogging niche to the content management system you choose.

Here is a more complete list of content management systems and content goals: – A great content management system for hobby bloggers. doesn’t allow you to make money blogging. – Once I heard I couldn’t make money blogging, I migrated to which is a great place for serious, pro bloggers.

LiveJournal – A Russian social network where you can blog.

Weebly – A free website builder where you can create a website, a blog, or an online store.

PIXPA – With PIXPA, you can start for free, it is the most easiest way to create your portfolio websites and sell your work.

Wix – A free website builder that uses drag and drop technology. You don’t need to know coding to blog at Wix.

Tumblr – Considered a microblogging site, I often see fan-based content and motivational quotes at Tumblr.

Medium – Many bloggers who love to write but don’t want to deal with SEO and plugins involved in managing their own site blog at Medium. Also, other bloggers who blog at WordPress, for example, repurpose their content by publishing their articles at Medium. – An interface with the Evernote notebook allows you to turn your Evernote notebook into a blog.

Blogspot – This is Google’s Content Management System. You can find more information on Blogspot.

Open Text Web Experience Management – Formerly Vignette Content Management System (V6), today, Open Text Web Experience Management is used by business people.

In addition to your goals for your content, you might consider your skills as part of your content management strategy.

For instance, if you don’t know coding, you might consider Wix.

Consider your content length as well. For instance, Tumblr is considered a microblogging site with shorter content that is often full of fan content and quotes.

Take into consideration your goals for your blog. Is it to boost your SEO? Perhaps you want to repurpose content by blogging at Medium. With a Domain Authority Rank of 96, you get a strong link to your site when you link to your blog from Medium which helps your SEO.

Do you blog about entertainment and motivational quotes? If so, you might want to consider Tumblr blogging.

As you see, a content management strategy matches your goals for your content to the available blogging platforms.

Host Blogger’s Comments:

Author Sara Johnson designed this guide for student bloggers. Let’s look at their options for content management systems.

As explained above, since students are busy with university obligations, they might consider blogging at a microblogging site like Tumblr where the content is typically shorter.

In addition, many universities have their own content management systems where their students can blog.

For instance, the Vignette Content Management System was available to university students in Florida.

Buy Advertising

Entrepreneurship without an investment sounds silly. The same is with a blog.

You must find more famous bloggers and ask them about publishing a guest post on their blog. Perhaps, they’ll agree to mention you in one of their posts. If this person has a big audience, be sure that a small part of it will visit your blog and subscribe to it. 

Think About the Design

A visual component of the blog is another aspect that attracts new subscribers.

Most of the platforms let users customize the layout and create unique designs. Use templates if you don’t want to bother with it on your own; however, your design will hardly be unique.

Create something new to stand out among the lots of other unremarkable pages. Pay attention to the photos you add to your posts. They also must be catchy. 

Establish Realistic Objectives

All of us dream of being highly productive when starting something new; in reality, things are a lot different.

Remember that, first of all, you’re a university student, and a high level of academic performance is your primary aim.

You must realize that balancing blogging and studying is possible, but learning how to do it effectively takes time.

Be realistic and schedule your work. Decide how many posts you’ll publish a week or a month.

Look at your curriculum to find out how many classes and assignments you’ll have soon and plan your work based on this information.

Speak to Your Audience

You write blog posts but not research, so get rid of the academic flow.

Opt for a conversational style to make your readers feel that you’re their close friend. The more you address the audience, the better for you.

People subscribe to bloggers to read real-life stories and laugh at jokes written by a real person. If a person wants to read something written in 3rd person, he or she will hardly open a blog, so keep this information in mind. 

Interact with Subscribers

While your blog is small, respond to comments people leave, find out their opinion about your blog.

Other people always see drawbacks better that you do it, so don’t be shy to ask for advice. It’s better to find your mistakes and correct them at the very beginning.

Perhaps, you’ll find like-minded people who can become your source of inspiration. You’re a real person who works for the welfare of people, and the best way to be helpful for them is to ask what they need. 

Wrapping Up: Content Management Strategy

In closing, Sarah Johnson offered a valuable action plan for all bloggers that includes networking with commenters and having a catchy design.

In addition, this post offered a content management strategy that calls for you to consider where you blog, your content management system, before blogging. In other words, there should be a logical connection between where you blog and what you blog.

In addition to offering a content management strategy, I offered a brief description and review of some of the more popular places to blog and suggest Content Management Systems that would work well with various niches and lifestyles.

Readers, please share so other bloggers discover this content management strategy.

Can you add to the discussion in the comments section? What other tips should be included in a content management strategy?

This post was contributed and made possible by the support of our readers.

  1. Moss Clement

    Hi Janice,

    Your insights and tips are practically valuable. But do you know that many bloggers shy away from using ads to grow their blogs? Yes, including myself. But you realize that advertising is one of the fastest ways to build brand recognition and make money blogging.
    Ads alone present you as an expert, and help you attract a targeted market or community of loyal readers.
    Thanks for sharing!

  2. Janice Wald

    Hi Moss,
    I once tried buying Facebook ads. I lost money fast and stopped the campaign. Now I have the Mostly Blogging Academy. The co-founder and I plan on buying ads on Quora. I look forward to seeing what happens when we do.
    Thanks for your patience waiting for my reply and for your comments. I do appreciate them.

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