How to Create Excellent Content Even If You Suck as a Content Creator

By: | May 16, 2017 | Tags: , , |

Do you want to be a better content creator? 5 tips

How to Create Excellent Content Even If You Suck in Creating Content

By Chelsea Dowell

It doesn’t matter how hard you push your marketing if your content isn’t up to scratch, then you’re simply not going to get anywhere. Content isn’t king like they always say. Instead, it’s the whole damned kingdom. That means that if you publish content and hope to get people to visit and they find your website ugly and your content confusing and disappointing, nobody is going to come back.

So how do you prettify your content? How do you make the villages pretty, the rivers sparkle and the people book their next holiday before they’ve even finished this one? That’s what we’re going to talk about today.

5 Ways to Be a Better Content Creator

Content creation is not a talent

The first thing that you’re going to have to realize is that content creation is not something people are naturally good at. Sure, they might have more of an inkling than other people do, but that inkling is only a beginning.

To become a good content creator takes time. There are no two ways about it. You have to sit down and do it again and again. I promise you, all good content creators weren’t all that good to begin with. It was only because they stuck in the effort and the time to get better that they did.

Another thing they did is take the time to find out what they were doing wrong in order to fix it. That means that you can’t just create content, but have to take the time to edit, rewrite, rethink and revisit everything that you do. For only in that way are you going to see what you’re doing wrong and as they say, realizing your mistake is the first step to fixing it.

Partner up

If you don’t feel all that confident making content it can be a hard thing to do. It can often feel like you’re working in a vacuum, with no real idea of what idea works and which does not. There is an easy way around this and that is to work together with somebody.

Find somebody who has some skill at content creation and partner up with them. The best thing is to actually physically meet to discuss the ideas that you’ve had so that they can give you feedback. Do they like it? Do they get excited and offer new ideas that you can run with? Do they sit forward? Do they smile and nod?

Those are all tips if you’re on to something (body language can often be a better indicator of whether an idea is good than what they say. People are far more polite with their words than their bodies).

Get somebody else to create it

Those solutions don’t sound interesting? Then do what most ‘content creators’ do. Hand it off to somebody else! This strategy is far more common than you might think. If a website suddenly starts a blog and it’s really quite good, you can assume that somebody else is writing it (or that they’re at least getting serious editing help).

After all, point one is just as true for everybody else as it is for you.

Really, there is no shame in getting somebody else to write your content for you. After all, we’ve all got our specialties and our abilities. So why not focus on what we’re good at and leave the less enjoyable things for somebody else to do?

Delegate is the name of the game in the business world – so why not make it part of your content creation strategy as well? There are thousands of sites to use, but for writing jobs, I advise Rewarded Essays.

Step sideways    

There are tons of ways to create content. So why are you only focusing on writing it? Sure, most of the internet is filled with written words, but why do what everybody else is doing? Like Mark Twain said, when you find yourself on the side of the majority, it’s time to pause and reflect.

So consider another strategy. Start doing podcasts. Create videos or animations. Heck, start a comic strip. People have gotten famous with stick figures, you know, so you don’t even have to be able to draw!

Sure, when you start out it can be intimidating, but don’t let that hold you back. The best advice I’ve ever heard is ‘just start’. After all, you can read and watch as many videos as you like, but information is not the same as knowledge or skill. Those can only be gathered by actually doing things and getting involved.

[Read: Spotlight on Podcasts: What They Are & Why You Should Care]

[The Easiest Way to Start a Video Blog for Your Business and Make Money]

Find influencers in your niche

The best way to create good content is by relentlessly copying other people. Now, I’m not saying to plagiarize. That will get you in trouble. But if you see somebody talking about something that’s interesting, then put up your 2 cents as well.

In fact, sometimes by linking back to the original conversation you can get valuable feedback, create backlinks and let other people find out that you’re out there. Just make sure that when you do write something in response to what somebody else has to say, you make sure that they know it’s out there.

You can just put in a comment on their website where you cover the first point and then a link to your own stuff. It’s important to include some of what you actually say as then people are going to realize that it’s not just spam and are actually going to take an interest.

[Read: This is How to Drive Blog Traffic for Free, 10 Proven Ways]

Last words

I know how you feel. When you first start creating content, nobody pays attention. You might as well be screaming down a well for all the good it will do you. That can be both disheartening and frustrating. And often you end up wondering ‘why do I even bother?’

I used to feel the same way. Now I create content for a living. How did I get from there to here? I kept working at it. And so should you.

We’re in a golden age for content creators. There are a lot of people paying good money for content creation. Of course, they’re only going to pay that to people who actually manage to create content of a certain quality.

Yes, it is a hard slog to get up that hill to where you can produce that kind of quality, but once you do, then you’ll always have that. You’ll be able to draw people’s attention, make money, and influence opinions. And those are all three vital skills to have.

About the author:
Chelsea Ann Dowdell is an educational lecturer, she has her own website, educational blog and she never stops the process of self-growth. Blogging is her hobby. You can contact her on Facebook.

Host Blogger’s Comments:

Today’s guest author, Chelsea, is a professional content creator. If anyone knows how to be a quality content creator, it’s Chelsea.

Please share so other content creators like bloggers, marketers, and writers who know the frustrations of creating content will know how to end those frustrations.

Which tip will you follow first? I look forward to your views in the comments section.

  1. Lisa P. Sicard

    Hi Chelsea,
    I think partnering up is key to content creation and spreading the content. It is extremely hard to do it all alone especially if you are also creating that content!
    There are also so many places now today to share that content that the creation is hard to get traction unless you spend time at each of those social network places. You must pick and choose which work best.
    Using Google analytics, Twitter analytics, Facebook insights and social listening tools are a great help to see what is working and what is NOT.
    Thanks for sharing these tips with today Chelsea, Hi to Janice too!

    • Janice Wald

      Hi Lisa,
      I need to look at my analytics more than I do.
      Question: I use Buffer. Doesn’t Buffer post my links during the optimal times? Do I need to look at Twitter analytics or will Buffer do this for me? Thanks,

      • Lisa Sicard

        Hi Janice, yes, but you must set your schedule with the Buffer. You can see analytics for them I know with the paid account ($10 per mo). Then you can adjust your schedule. They will send you emails too with them weekly if you want. I like that option.
        I pretty much tweet every hour now with the Buffer, Triberr and Just Retweet and then I check in several times a day via mobile and desktop. Once you have followers and engagers from around the world, the tweet time can vary.
        You can also promote your tweets for as little as $10.
        There are many more programs/apps out there too to choose from. You have to find one you are comfortable using so you stick with it.

        • Janice Wald

          I can override the Buffer times. However, it usually is set to when Twitter says I received the most impressions, so I don’t override it usually.

  2. Susan Velez

    Hi Chelsea,

    Great motivator for people who are just starting the content creation life. Totally agree with out about it takes practice to get better.

    I love reading my favorite bloggers blogs because their content pulls me in and it’s interesting to read. My favorite bloggers are the ones that tie in some type of story in their blog posts.

    I have been trying to learn how to do this, but it definitely takes a lot of practice. That’s why I always make it a point to try to write at least 1,000 words per day. Since I’ve started doing this, I’ve noticed that my writing has gotten better.

    Plus it’s always nice to know that I have pre-scheduled blog posts that are ready to go without me having to worry about writing my blog posts the night before they are set to be published.

    Great tips for someone who is just starting. And yes, it is hard to create content on a blog that no one is even reading. However, we all go through that phase when we start out. It’s just important to know that if you keep pushing through it, before you know it, you’ll have some readers.

    Thanks for sharing, have a great day 🙂


    • Janice Wald

      Hi Susan,
      Great to hear from you. Thanks for commenting on my guest author’s article.
      You mentioned that you like a blogger who tells stories. The content pulls you in and you’re trying to do more of that.
      I’ve blogged about how to weave stories into your posts. I wanted to make sure you saw the article, so I brought you a link:
      I agree with what you wrote. I like prescheduling posts also.

    • Janice Wald

      Hi Rocky,
      Thanks so much. You keep rolling the ball too! Thanks for coming by. I’m glad you liked the content creation article.

  3. Ramit

    You have rightly pointed out the importance of “good” content.
    People will come to our site if they find the content useful, interesting, and easy to understand.
    “Practice makes a man perfect” and it is true for content creation as well.
    Rewrite, rethink, analyse, edit.
    Most importantly, we should be ready and willing to devote our time and energy in content creation.
    It’s an art and it has to be practiced for best results. You have listed a number of helpful techniques for coming up with awesome content. It all begins when we realize that content is the important ingredient for success in blogging. Its a very helpful post. Thanks for sharing.
    Best Regards.

    • Janice Wald

      Hi Ramit,
      Your comments had such valuable insights into content creation it could be a post in and of itself! Your comments are inspirational to me. I keep trying to push to have at least 2,000 words, and I am finding it challenging. You are right content creation is an art.

  4. nancy

    This is such great advice Chelsea. So many of my blogging friends struggle creating content. No need to reinvent the wheel!

    • Janice Wald

      Hi Nancy,
      Thanks for coming by this week to tell me you enjoyed my guest author’s content. I don’t struggle to create content, but I am struggling to create content long enough to please Google.

  5. Bruce Schinkel

    Really good tips here. With all these options, there’s no reason to run out of content anymore!

    • Janice Wald

      Hi Bruce,
      Nice to meet you. I have not yet run out of content, and I’ve been blogging three years. I was thinking of conducting an expert interview about how veteran bloggers avoid running out of content. How long have you been blogging? Have you ever had the dreaded writer’s block?

  6. John doe

    You can never go wrong if you emulate an influencer in your niche. That is the best way to learn To create better, content.

  7. Elise Cohen Ho

    I have been quite focused on putting together a great group of Guest Bloggers so that I can bring even more knowledge, support and love to my blog.

    • Janice Wald

      HI Elise,
      I host guest authors at least once a week, normally on Tuesdays. Thanks for commenting.

  8. Christie Hawkes

    Thanks for the good tips on content creation, but especially for the “Last Words.” It’s comforting to hear that my feelings of yelling down a well are normal and part of the process. I will persevere! 🙂 Thanks for linking up at #BloggingGrandmothersLinkParty.

    • Janice Wald

      Hi Christie,
      You’ve been really supportive of my blog this week. Thank you for your insightful comments on my articles.

  9. Ryan Biddulph

    Hi Chelsea,

    #1 is the truth!

    Some say I am a talented or blessed content creator. How I have a gift. I have no gift. I just wrote 1000 words or more daily for the past 8 years LOL! All my gifts have come with heavy taxes. Even though I love writing and find it fun some days I don’t feel like churning out thousands of words, but here we are, 9:30 PM on a Tuesday night, writing comments and reading posts and networking and making buddies.

    It will be so tomorrow. And the next day. And after. This is what it takes to become a skilled content creator. Practice.

    Thanks for sharing these super tips.


    • Janice Wald

      Hi Ryan,
      Thanks for your comments. When you say you write 1,000 words daily, does that mean you publish every day?? I agree with your comments that practice does make perfect.

    • Janice Wald

      Hi Ryan,
      It’s interesting seeing the reactions to Chelsea’s post. Some people are commenting on Tip #5. You are commenting on Tip #1. That’s the beauty of tips– much to discuss.
      I am currently practicing making my posts at least 2,000 words.
      Thanks for writing. Great to see you.

  10. Nakeya

    Great tips. I often struggle with developing new content. Sometimes it takes stepping back abs doing non traditional things.

    • Janice Wald

      Hi Nakeya,
      Thanks for writing. I agree. Chelsea’s tips were great. I’m struggling creating longer content. I’m glad you found her tips helpful.

  11. Lori Hill-Smith

    Great ideas! Thank you for sharing at #BloggingGrandmothersLinkParty

  12. Donna

    Once again you offer great tips, Janis. Thank you for sharing #BloggingGrandmothersLinkParty. I have shared this post on my social media.

    • Janice Wald

      Hi Donna,
      I appreciate your comments and your praise. Thank you! Thank you as well for sharing.

  13. Melinda

    Hi Chelsea! Your comment about stick figures made me laugh!!
    Thanks, BBFFJ for having another queen of content guest!!
    You certainly know how to get quality content on your blog!!
    Love, BBFFM

  14. Carol ("Mimi")

    Good tips. Thanks for sharing this guest post on your blog. Thank you for linking up at #BloggingGrandmothersLinkParty. I’m sharing your post on social media.

  15. sue from sizzlingtowardssixty & beyond

    Thanks as always for your sound advice to us bloggers Janice. Thanks for sharing with us at #BloggingGrandmothersLinkParty.

  16. Julie S Pit Stop Crew

    Thanks for sharing your post on Content Creation to the blogger’s pit stop Janice. Very informative, definitely Chelsea knows what she is talking about!

    Guest blogging is a two edged sword. I Hear lots of bloggers suggest it as a way to build one’s reach and influence. Yet no one wants to write for a websote that has no authority whatsoever! So in my view, its good to build some up first before you invite peopel to guest post!

  17. Ankit Solanki

    I was always thinking to become a content writer but its difficult to manage other stuffs.
    Thanks for your advice.

  18. Gaurav Heera

    A lot of content creator tools available online but when it come to quality content it totally depends on you your creativeness and your efforts.

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