Content Creation Workflow: 5 Benefits of Workflow Automation for Social Media Managers

By: | September 27, 2022 | Tags: , , , , |
content creation workflow


Are you struggling with your content creation workflow?

Team projects can be exhausting if you forget to send an important email to one person or miscommunicate about a deadline.

While all errors can be costly to a business, social media marketing is one aspect where you need good project management or risk ruining the marketing content.

One efficient way to manage your project teams is to work through a single centralized application instead of using emails and several apps.

Having one integrated platform helps you automate your workflow and reduces the chances of errors and miscommunications that hinder a project’s flawless success.

Keep reading to learn more about content creation workflow apps, and how can they help your project management.

How Workflow Apps Work

Workflow tools can automate your tasks to ensure a successful project execution. These tools divide your project according to milestones and devise a path you need to follow to complete your goal.

Content creation workflow apps also offer dynamic chat options and allow multiple people to comment and work on your project simultaneously, which facilitates collaboration. Think of Google Docs – multiple people can edit a document all at once, and the supervisors can make dynamic comments suggesting what needs to be improved. Workflow apps stimulate collaborative efforts similarly. 

Workflow Tools for Social Media Marketing

Tools that automate your content creation workflow and allow for collaboration can make the lives of your social media team easy. A workflow app such as Gain helps your content creators to collaborate in real time on your marketing content, whether it’s relevant to landing pages, emails, videos, or flyers. 

Once the marketing content is created, the workflow moves on to scheduling and posting this content on your social media page.

You can have an overview of your current and scheduled social media posts through the app’s interface.

Using the tool, you can plan your social media posts for months or even years. Sophisticated workflow apps include a content calendar that lets you see your social media plans for months at a glance, and makes it easy for you to play around with it!

Workflow tools integrate other apps in their solution so you can easily import your existing files! The Gain app, for example, supports importing content from Canva, Drive, Dropbox, Word, PowerPoint, and Excel.

Related Reading: How to Use Frames in Canva

Once the content is done, you can route it for approval. You can keep track of the approved projects and those yet to be approved. After the content is approved, you can schedule it to be posted on your social media. 

Benefits of Workflow Automation

A workflow tool has several advantages over traditional methods of collaboration.

Some of these benefits of workflow automation include:

Reduced Chances of Errors

While it is impossible to have no mistakes, using a content creation workflow app can decrease the chances that content with errors gets approved.

The supervisors review every piece of content on a single platform, and whenever they catch any mistakes, they highlight them. The post will not be approved until the team fixes that mistake.

Instead of everyone making new files for revisions, they can just edit the document on the content creation workflow app. Once they make the content, the project heads review it and proceed with sharing it.


From designers to managers, a connect creation workflow app connects everyone involved in a project through a single app.  Supervisors and legal teams are also a part of the process, as they check the content to see if it complies with the brand values and goals and fulfills legal conditions. A workflow app connects these different teams and facilitates collaboration between them. 

For collaborative efforts to be fruitful, good interpersonal communication is a prerequisite. Workflow apps ensure good communication through their chatbox.

Traditionally, you will email the team members if you have any comments, and they will often get buried deep down in the inbox. It is common to miss an email, especially if your inbox is usually brimming with messages.

Through integrated chat boxes, team communication is more accessible; give the person a mention, and the next time they open their app, they will have a notification of your message. 

Increased Productivity

Workflow apps automate your workflow and take redundant, monotonous actions out of the picture. When everything goes along a streamlined path, and you don’t have to type in reminders and mail at every step, you can direct that time towards meaningful tasks, and your productivity increases. 

Repetitive tasks eat up a lot of oxygen. Employees could make better use of their time if they didn’t have to do manual tasks that can be automated. Workflow apps can automate several steps in project management, such as automatically sending the project for approval once it is completed. 

Let’s explore more benefits of content creation workflow apps.

Better Organization

In the traditional way, you have several files and emails lying around in different folders. This makes it a hassle to find a particular document whenever needed. A workflow app helps you organize your files in a single place. You can access all files from the tool and on the go. You don’t have to be on your laptop all the time to monitor the task’s progress.

A Better Work Culture

A toxic work culture can reduce productivity, decrease employee trust, and make work a burden. A lack of transparency, miscommunications, and stressed, frustrated managers are all factors that ruin the work culture of a business. A positive work culture keeps your employees happy and improves their productivity. 

You can improve the workplace environment by using central platforms that facilitate automation and enhance visibility. Team members can track the project’s progress at any time, which promotes transparency and trust. A workflow app also reduces the need for micromanaging, which frustrates managers and workers and contributes to burdensome work culture.  

Content Creation Workflow: FAQ

What are content workflows?

Social media content creation workflow takes place in several steps. Three steps in the content creation process entail planning, checking for errors, and posting.

What are the 3 basic components of a social media content creation workflow?

Planning, proofreading, and posting.

Endnote: Content Creation Workflow

Social media management is of crucial importance to businesses in this digital age.

A streamlined workflow can significantly improve your productivity and lets you manage your social media better.

A content creation workflow app increases productivity, reduces errors, and organizes your files better. They also facilitate collaboration and communication and help develop a positive work culture. Consider using a content creation workflow tool for social media management in your business. 

Readers, please share so social media managers discover the benefits of workflow automation that comes from using a content creation workflow app.

I look forward to your views in the comments section. Can you suggest more benefits of content creation workflow apps?

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