UPDATE: March 2023: Rumors hold that the Facebook Content Creator Studio will soon be retired.
Are you familiar with the Facebook Content Creation Studio?
Facebook Creator Studio Instagram is an all-in-one tool that efficiently manages content and marketing campaigns across your Facebook and Instagram pages.
Sounds impressive, right?
In this beginner’s guide, we’ll break down how to use Facebook’s Creator Studio to help you build, publish, and promote your marketing content to increase traffic and drive sales.
By reading this post, you’ll discover how to use Facebook’s content creation studio, Facebook Creator Studio Instagram.
Let’s explore Facebook’s content creation studio.
What is Facebook Creator Studio?
Facebook Creator Studio Instagram is a content creation studio that helps you efficiently post, manage, monetize and measure content across your Facebook Pages and Instagram accounts. FB Creator Studio also enables you to take advantage of new features and monetization opportunities when they become available.
Some of the main features include:
- Create, publish and manage Facebook and Instagram content
- Track performance, engagement, and earnings
- Oversee interactions across Facebook messages, Facebook comments, and Instagram comments
- Optimize your monetization across in-stream ads, fan subscriptions, and Stars
- Protect your content with Rights Manager
Facebook Creator Studio works across numerous Facebook and Instagram pages. It is the perfect tool for small business owners or social media managers who manage several accounts at once.
Step 1: Create a Facebook Page and Instagram account
The first step is to create a Facebook Page to take advantage of the Facebook Creator Studio.
Follow these steps to create a Facebook Page for your business:
- Go to facebook.com/pages/create
- Choose a category that best fits your business
- Provide a brief description of your business
- Hit ‘Create Page’
In addition to creating a Facebook Page for your business, you should also consider creating an Instagram account. Leveraging multiple channels gives your customers additional ways to interact with your business.
Follow these steps for creating an Instagram business account:
- Go to the Instagram sign-up page
- Sign up with an email address or log in with Facebook (made in the earlier step)
- Navigate to the settings and follow the steps outlined by Instagram to change a personal account into a business account
Step 2: Open the Facebook Creator Studio
Now that your business accounts are all set up, you can leverage the Facebook Creator Studio as a central place to manage your Facebook and Instagram content.
The Facebook Creator Studio looks very similar to the Facebook app. However, it includes extra features to view data, schedule posts, and manage comments.
Access Facebook Creator Studio on your computer
- Go to https://business.facebook.com/creatorstudio/
- At the top of the page, near the green ‘Create new’ button, a dropdown will list all of your Pages. Choose the Page you want to manage from this list; this will open a new tab in your browser with Creator Studio active for that Page only.
Connect your Instagram account to Creator Studio
It is crucial to connect your Business Instagram account that you created in the previous step to make the most of the Creator Studio.
On the Creator Studio home page, click on the Instagram icon at the top of the page. Then click on ‘connect your account.’
Follow the promoted steps to complete the linking process:
Step 3: Create and publish Facebook posts
Facebook Creator Studio’s ‘Published’ tab is where you’ll create and publish the majority of your content. For quick access, it’s also included on the home page when you first open Creator Studio.
In the ‘Published’ tab, you can see your post history, the current status of each post, and view performance insights. You also can sort and filter by various settings, including post type, published date, etc.
To create a new post, click the green ‘Create new’ button at the top left or the top right corner of the screen. Clicking this button will bring up a dropdown menu listing all of your possible content options.
An essential part of creating content and uploading via the Creator Studio is editing images to fit your brand’s aesthetic while also aligning with the dimension required for Facebook and Instagram. Low-quality images can hinder the performance of your content. You can use a free tool such as Picsart to edit images online and help them fit the requirements.
Not sure how to get started? Take a look at these b2b examples for inspiration regarding your first Facebook campaign.
In a few simples steps, you are on your way to creating fantastic content via the Creator Studio.
Don’t forget to leverage the step-by-step guides outlined by the Meta Busines Help Center if you get stuck when publishing your first post.
Step 4: Manage your Instagram feed
The fantastic thing about the Creator Studio is that you can use it for both Facebook and Instagram content.
To switch from managing Facebook posts to Instagram posts, click on the Instagram icon at the top of the page.
The ‘Content library’ shows you an overview of your Instagram content, post status, likes, and comments.
Creator Studio lets users create, schedule, and analyze the performance of each Instagram post.
To create a post, click on the green ‘Create post’ button in the top left corner of your screen.
Write your caption and add any desired hashtags in the first field that appears. You can also add a location tag. Finally, don’t forget to upload the photo or video using the ‘+ Add content’ button.
Once you have filled out all the required information, click “Publish now” to immediately send the post. Or you have the option to “Schedule” the post and select a specific date and time that the post goes live.
To schedule an Instagram video, follow the same steps to create a new post but choose “IG Video” from the dropdown instead of “Instagram Feed.”
Using Creator Studio will give you a selection of optimal schedule times based on past engagement. This feature will help increase traffic to your social pages and website.
Your website needs to be optimized to handle an increase in website traffic. Focus on design, load time, SEO meta descriptions, and website content to ensure these new leads engage with your page and convert into long-term customers.
Step 5: Analyze post insights
The ‘Insights’ tab shows you essential data, including how people interact with your Facebook page and how many likes your Instagram posts are getting.
Taking a closer look at this travel post by Home & Jet, the ‘Photo post details’ window breaks down the specific performance of the post. The post analytics include 890 likes, 87 comments, 27 saves, one interaction, 301 accounts reached, and 383 overall impressions.
The ‘Insights’ tab also gives you a breakdown of your audience (gender, age group, etc.) and how loyal your followers are.
The Creator Studio does the work for you by calculating a winning formula to get your content in front of your audience at the right time. This formula will help drive traffic to your social media pages and convert leads into paying customers.
Content Creation Studio: FAQ
What is a digital content creation studio?
A digital content creation studio is a place online where creators go to create and publish content. Facebook Creator Studio Instagram is an example of an online platform that creators use.
Wrapping Up: How to Use Facebook Creator Studio Instagram
Facebook Creator Studio is an application built for ease of use. It offers everything you need to create and manage feeds, schedule, and understand the impact of your posts.
With 2.9 billion monthly active users on Facebook and Instagram not far behind, there is no question why these social media platforms are essential to your marketing strategy.
The Facebook Creator Studio may seem complicated at first. But with a bit of practice, you will be driving traffic to your social media pages in no time.
Related Reading
26+ Advantages and Disadvantages of Facebook: What You Need to Know in 2022
About The Author
Vikas Kalwani is a product-led growth marketer and B2B Marketing Specialist skilled in SEO, Content Marketing, and Social Media Marketing. He manages partnerships at uSERP and is a mentor at 500 Global.
