4 Important Reasons You Need to Conduct Competitor Analysis Now

By: | June 29, 2017 | Tags: ,

Get found on #Google with competitor analysis

Do you know why it’s important to Google your blogging competition before coming up with a number of blogging tips to publish?

Look at this example: I Googled “free blogging tools.” At the time of this writing, my post 123 of the Best Free Blogging Tools That Will Save You Time Blogging doesn’t have any competition. No articles exist on Page 1 of Google with a greater number of free blogging tools.

Why click on other people’s links when readers could get as many as 123 free blogging tools by clicking on my link? The odds are slim.

I beat my online competitors by using competitor analysis.  Mostly Blogging has never had a post on why this research is critical. Using competitor analysis has three additional benefits for you besides boosting your organic traffic.

Today’s guest author, Sunny Chawla, is here to explain what those advantages are for you and your website.

Why Competitor Analysis Is Important in SEO

by Sunny Chawla

Without competition, it becomes hard to reach the pinnacle of success.

It is that competitive drive, which forces companies to move forward. And that’s why it is also important for you to look at the competitive analysis method.

You can only compete and stay right ahead in this competition when you have competitor analysis to work with. So, before being a part of this competition, you have to check on the analytic market.

That will definitely help you to get hold of the better market value, and work proficiently. So, without any further delay, you need to jump right into the importance of competitive analysis, and how well it can help you in competitive growth.


Adding competitive analysis with SEO:

Now, this seems to be an interesting question: What are the reasons to choose competitive analysis, and why is it so important to run alongside SEO?

It is a known fact that competition is going to force you out from your comfort zones and will further encourage you to provide the very best. And in this current field of online marketing and also in SEO, you can always track and analyze your competitor in the simplest way possible with competitive analysis.

After reading this post, you will know why conducting competitor analysis is vital to boosting your traffic coming from search engines.

Reasons behind this growth:

It is always important for you to know why competitive analysis is best suitable for SEO. And to help you out in this venture, it is mandatory for you to get down to the points, mentioned below:

Why You Need to Conduct Competitor Analysis

  • Get down to knowledge:


It is an undeniable fact that knowledge is power. The more knowledge you gain, the better results you can experience. And for being the first name in this lot, you have to work on the investigation mode. And that investigation is possible with competitive analysis.

It is always mandatory for you to analyze your competitors closely. That will help you to learn more about their weaknesses and turn those into your strong point. And that will definitely help you to enrich your SEO ranking, right away.


  • Working as potential multipliers:


If your site has vital information about its competitors, that will further help you to build some potential relationships. Moreover, with competitive analysis near your hand, you have the liberty to re-create and even try to improve the competitor’s link profiles. And backlinks work as great ranking criteria for Google.

Backlinks from influencers’ websites will definitely work wonders for the growth of your website. You can always recreate their successes, and use the links for enriching the value of your blog or business more.


  • An important part of daily workflow:


You cannot deny the fact that in SEO, evaluation and analysis are two of the important features to include. It is mandatory for you to judge how well you are working. And if you fail to address that judgment, then you will definitely fail in planning a strategy. As a result, you will lack the chances of improving your website ranking. Rankings are based on individual keywords you use, and that is a pivotal aspect of your industry.

When it comes to performance, you have to think about the keywords and their individual positions. Keywords, which are more or less close to the industry, will definitely offer you with the more precise service or product. And to know more about that keyword, you have to work on the competitive analysis, to look forward to.

[Read: 11 Free SEO Tips That Will Make You See More Traffic]


  • A major part of research work:


It is an undeniable fact that research is crucial for the growth of your business. And competitive analysis is one of the significant parts of your research ventures. Whether you are a large enterprise or a startup firm, it is mandatory for you to know what other competitors are looking for. That way, you can re-create the links of marketing giants, and increase the current SEO ranks.

Competitive analysis can further provide you with a database of huge keywords. These are best suitable for the growth of your firm, and get it to the highest rankings in multiple search engines. Your chosen keywords must work in such a manner, which will help your site to gain popularity in multiple search engines. Get experts to help you with that note.

[Read: How to Use Ahrefs to Boost Your SEO, 29 Important Reasons]


Time for some great rankings:

The points are enough to show the importance which competitive analysis holds in SEO. So, without any further ado, it is time for you to learn a bit more about the moves of your competitors. You might even ask those experts for their help in the competitive analysis market as your relationships build. Keep your eyes open to learn about their latest changes, whenever those take place.

Author Bio:

Sunny Chawla is a Marketing Manager at seocompanyexperts.

He loves to share thoughts on pay per click marketing, SEO, SEM(Search Engine Marketing), etc.

Readers, please share so other content creators know the importance of competitor analysis.

Do you routinely Google your headline? Do you feel this research compels you to write more in order to beat your online competition? I look forward to your answers in the comments section.

Related Post:

The Great Blogger Hoax

Photo Credit:

Sunny Chawla


  1. Dinesh | at 6:59 pm

    Not heard much about the competitor analysis before.. Lots of stuff to fix on my own site still!

    BTW congrats for the nomination for most informative blog.. Can we vote anywhere?

    I wish u could interview you for my blog..


  2. Jane | at 8:16 am

    Hey Sunny,

    Valid points here as to why a blogger should do competitor analysis and tie it with SEO. I do it, but I just don’t call my competitors “competitors” – I call them peers for comfort lol.

    Anyways, it is a must to have that knowledge and as you say knowledge is power. It helps us correct our mistakes, implement new and working stuff and keep progressing.

    Thanks for sharing.

    Jane recently posted…How to format your blog posts for best reader experience?My Profile

  3. Onome | at 11:25 am

    nice post, I did a competition analysis once and I was able to see my competitors and Try to outrank them… I’m still learning, thus I’m bookmarking your blog!

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