Competition Finder: How To Find Keywords That Convert in 2024

By: | February 20, 2024 | Tags: |
Competition finder

Do you need a competition finder so you can do SEO competitor analysis?

Welcome to the ever-evolving world of digital marketing in 2024!

You’re in the right place if you’ve been wondering how to stay ahead in the SEO game and find those golden keywords that lead to conversions.

Keywords aren’t just about getting eyes on your page; they’re about getting the right eyes.

The kind that opens wallets clicks on links, and fills out forms.

Let’s break down how to find these magical words in today’s fast-paced digital landscape. This article will focus on the SEO method known as the Competition Finder.

Understanding Keyword Intent

First up, let’s talk about keyword intent. Imagine you’re a detective, and each keyword is a clue. Some tell you someone’s looking (informational intent). Others show they’re ready to buy (transactional intent). Your mission? Match your content with their mission. Give the lookers what they need to see and the buyers what they need to buy. It’s all about ensuring your content and their intent are on a first-name basis.

Let’s see an example. If someone is searching for “SuperSportBet South Africa“, chances are they are looking for information about it. This would be an example of “informational intent” – they want to learn more about the brand. But if they look for “SuperSportBet sign-up”, that’s a transactional keyword.

Leveraging Tools for Keyword Research

Now, onto the tools of the trade. Think of keyword research tools like your digital fishing nets. Some are basic and free, like Google Keyword Planner, perfect for beginners. Others, like SEMrush and Ahrefs, are more advanced, helping you dive deeper into the keyword ocean. These tools are your best friends in finding keywords just waiting to lead people to your site.

More about Ahrefs in the next section.

Analysing the Competition

Remember, you’re not alone in the digital sea. Your competitors are fishing, too. Peek into their baskets with a competitive analysis. What keywords are they using? How well are they ranking? Use tools to spy a little (ethically) and see what’s working for them. Then, think about how you can do it differently or better. There’s always room to outsmart and outrank.

You may also want to check out the keyword gap. A keyword gap analysis shows you what keywords you and your competitors rank for – and gives you ideas for more keywords that convert.

I use Ahrefs as my competition finder.


competition finder

This is a screenshot from Ahrefs SEO tool.

I plug the name of my blog into the Ahrefs Site Explorer. I scroll down to “Organic Search.” If I need a competition finder, I click “organic competitors.”

Using the Ahrefs competition finder, I discovered that the How to Now blog is my organic competitor.

Using the MozBar as well as Ahrefs, I see that my blog has greater authority than the How to Now blog. Since we write in the same niche, I make sure to go after How to Now’s keywords and write about those topics.

competition finder

A more recent look at the Ahrefs organic competitor finder shows my top 5 competitors at the top of the screenshot. The bottom of the screenshot shows I have the most overlapping keywords with

However, since has far greater authority than my blog,, I prefer to go after the keywords of How to Now and other lesser authority blogs in my niche.

Related Reading: MozBar extension

The Role of Long-Tail Keywords

Enter the world of long-tail keywords, the unsung heroes of the SEO battle. These aren’t just any keywords; they’re highly specific.

Short-tail keywords like “headphones” are very broad and return many websites. On the other hand, “best wireless headphones under $” is something They might have less search volume, but they pack a punch in conversions. Why? Because they catch people closer to making a decision. It’s like fishing in a pond where the fish are already biting.

Keyword Optimization Strategies

So you’ve got your keywords, now what? Sprinkle them through your content like magic SEO dust. But be cool about it. Keywords should fit naturally into your titles, headings, and paragraphs. Google’s smart; it knows when you’re trying too hard. The goal is to make your content easily discoverable while keeping it readable and engaging.

Tracking and Refining Your Keyword Strategy

The digital world spins fast, and what worked yesterday might not work tomorrow. Keep an eye on how your keywords perform with tools like Google Analytics. Are they bringing in the right crowd? Are people sticking around? If something’s not clicking, be ready to tweak and change your approach. SEO isn’t set-it-and-forget-it; it’s more like watering a plant, giving it what it needs to grow.

Competition Finder: FAQ

How do I identify my keywords?

To identify your keywords, start by brainstorming words and phrases relevant to your content or business. Consider what terms your target audience might use when searching for your products or services. Additionally, analyze competitor websites and use keyword research tools to discover popular and relevant keywords in your niche.

Conclusion: Competition Finder

Finding the right keywords in 2024 is a mix of science, art, and a bit of digital detective work. It’s about understanding what people are looking for and ensuring your content meets them where they are. Use the tools available, keep an eye on the competition, and always be ready to adapt. The digital landscape is always changing, but with a solid keyword strategy, you’ll be ready to ride the wave.

Now, go forth and find those keywords that convert. Your audience is out there, searching for exactly what you offer. Use these tips to ensure they find you, not just your competitors. Happy keyword hunting!

Readers, please share the post so SEOs discover how to find keywords using a competition finder.

Related Reading

SCO Marketing

This post was contributed and made possible by the support of our readers.

  1. Servomax Transformers

    This article provides practical advice on how to identify 2024 conversion-friendly keywords, giving advertisers insightful knowledge to maintain an advantage in a cutthroat industry and optimize conversion rates.

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