Image courtesy of Pixabay.
Cold calling secrets.
Are you for or against using cold calling in email marketing?
My business manager, Peter Nyiri, advises against cold emails.
On the other hand, on a podcast, Brock Johnson recommends cold emails.
Are you familiar with the Cold Calling 2.0 strategy?
The strategy involves not calling but “cold email to potential client” methods.
Today’s guest author Ash Kay advises using cold emails by following a certain strategy.
Successful “Cold Email to Potential Client” Strategies
6 Tips for Drafting a Successful Cold Email
If you’re a blogger who’s looking to collaborate, odds are you’ve given cold email a shot. After all, increasing your number of backlinks is a great SEO strategy.
But, if you’re not super familiar with the process of sending cold emails, then you might not have had a ton of success with them.
Cold email might not seem ideal to you—especially if you feel uncomfortable reaching out to strangers—but it’s an effective outreach method that almost all bloggers need to master in order to continue growing their readership and generating traffic. Keep reading to find out why cold email works and what some of the best cold email practices are.
What Is a Cold Email?
Too often, cold email is grouped together with spam—but if done right, the two are completely different.
At its core, a cold email is a message that you send someone who you don’t know (or don’t know that well) in order to formulate a new connection.
Usually, if you’re writing a cold email, you have something in mind that you want, whether it be trying to attract a new customer to your business, applying for a job, or attempting to build a mutually-beneficial relationship. When it comes to blogging, cold email is a smart, easy way to expand your contacts and strengthen your brand.
Common Mistakes Made in Cold Emails
Though straightforward in theory, cold email is filled with nuances, and even if you’re not seeing anything wrong with the messages that you’re sending, you might be overlooking a few important aspects of the art of the cold email. (That’s right… It really is an art!)
These are some common mistakes that people make when writing cold emails:
- Reaching out to the wrong people. One of the number-one factors in how successful a cold email campaign is who you’re contacting—because even if you write the perfect email, if it’s sent to the wrong person, then there’s nothing they can do to help you. Make sure that you’re contacting people who are both in the right field and have the power to help you.
- Asking for too much. Remember: Your first email is like an introduction, and you don’t want to ruin it by focusing on what they can do for you—emphasize what you can do for them! Before you start asking for favors, you need to show this person that you can help them and their company in some way. (Don’t have anything to offer? Try talking about their professional achievements and why you’ve singled them out as a valuable connection to have.)
- Not being direct enough. While you don’t want to start off by making demands, you also don’t want to be vague or confusing. This means that you don’t want to ramble or talk about things that aren’t directly relevant.
- Forgetting a CTA. Going along with not being specific enough, you don’t want to leave this person wondering why you’ve contacted them and what you’re looking for them to do. Having a call to action (CTA) is one of the most vital components of an effective cold email—but, that being said, you want to keep it simple: Asking for an answer to a question that you pose or proposing that you set up a phone call to discuss things further are both totally valid CTAs to include in a cold email.
- Not coming up with a good subject line. This last one might seem slightly arbitrary, but subject lines are sometimes what determines whether a person opens your email or moves it straight to the trash—which means that you want a short, simple one-liner that sparks an interest in what you have to say.
Finding people that you have a shared connection with is a worthwhile way of coming up with recipients for your cold email campaign—and social media sites make it faster and easier than ever to determine whether you know anyone in common. Image courtesy of Pixabay.
Personalization Is Key
No one wants to receive a generic cold email—it’s boring and not at all compelling.
This means that you want to do your research so that you can show that you’re not contacting someone at random; you know exactly who you’re writing to, and you’ve chosen them for a reason.
Including their name isn’t enough, either, because how hard is it to insert someone’s name in a template? While it’s totally fine to use a cold email template, you want to make sure that you’re changing it up enough that it reads like a customized message, even if you’re just throwing in a few lines about their business.
(Another thing: Don’t go overboard on the flattery—you want to compliment them enough that they’re excited to work with you, but you also don’t want to seem desperate or give off stalker vibes.)
The Most Important Takeaway: Don’t Give Up
Cold email isn’t an intuitive skill, and it can take a while to start seeing results from your outreach efforts. But, as long as you’re willing to put in the work, it’s just a matter of time before your cold email campaigns pay off.
Takeaways: “Cold Email to Potential Client” Methods
Guest author Ash Kay detailed six “cold email to potential client” strategies:
- Reach out to the right people.
- Don’t ask for too much.
- Be clear.
- Remember your Call to Action.
- Come up with a good subject line.
- Be personal.
Host Blogger’s Comments:
Readers, please share so marketers learn these cold email strategies.
I look forward to your views in the comments section. Can you suggest any additional “cold email to potential client” techniques?
In his famous book, HOW TO WIN FRIENDS AND INFLUENCE PEOPLE, Dale Carnegie also tells marketers how to get potential clients and other people to say “yes” to you. Read my review of HOW TO WIN FRIENDS AND INFLUENCE PEOPLE.
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