Why Should Bloggers Quickly Join the ChatBot Revolution?

By: | August 12, 2017 | Tags: , , , , ,

A chatbot helps bloggers and marketers

By Nidhriti Bhowmik

When we think about how social media dictates who we vote for in the national elections, how Siri decides what we could have for dinner or how wearables keep track of our to-do lists, we have to acknowledge that we’ve given technology enough power to guide us, influence us and most importantly help us.

 

In fact, it’s not new for us bloggers and influencers to leverage emerging tools and technologies to stay on top of the game– whether it’s making the most of a new promotion platform or using scheduling and monitoring tools.

 

Off late, one such emerging tool has been generating a lot of buzz- chatbots!

 

In this article, I’m going to cover what chatbots are and how bloggers and influencers can make the most of a chatbot tool to grow and engage a large online following and ultimately build a unique blogger authority.

What are Chatbots?

Chatbots help bloggers

To put it simply, a chatbot is an amazing piece of computer software designed to simulate conversations with a human user, usually via text. Thanks to the advances in AI, we can now train chatbots to be digital versions of ourselves and perform mundane and repetitive tasks on our behalf.

 

How do bloggers and influencers stand to benefit the most from chatbots?

 

In a sea full of high-ranking bloggers, influencers, and evangelists, today becoming a top blogger demands a list of tasks: engage readers, interact with them on different channels, network with fellow bloggers, guest post, have an email campaign in place, make ebooks, host AMAs and the list goes on.

 

As a blogger myself, I know how difficult it is to manage it all and how I’m always looking for hacks and tools and if I’m being honest, there have been overwhelming times when I’ve wished for a mini me to complete my tasks!

 

In this scenario, chatbots emerge as game-changers as they engage readers in conversation. They bring everything about you in one place, package our content in an appealing format and interact with the world as you, 24/7 on all channels.

 

As social media guru, Gary Vaynerchuck puts it perfectly, “Blogging is not dead. It’s as alive as ever. Blogging has simply morphed and changed into a much broader category where blog creation, and the question to where you should be starting a blog, is very different.

 

Chatbots: The new blogging and storytelling channel

 

Especially built for bloggers, creators, influencers and evangelists, Bottr.me is the world’s simplest platform to build a personal chatbot without any coding in just a few clicks.

 

Let a chatbot greet your guests and make your sales

Brands like H&M, Starbucks and Sephora and celebrities like Kim Kardashian, 50 Cent and Maroon 5 are all using bots on Facebook to interact with fans, not to mention Cover Girl’s Influencer Chatbot that received overwhelmingly positive responses, one can’t help but wonder: What can a chatbot creation platform like Bottr do for bloggers?

 

1. Chatbots provide personalized and visually pleasing content

 

When there’s no dearth of well-crafted blogs online, you might want to reconsider working for hours on theme templates and layouts and weigh your options. Besides, the rise of microblogging sites like Tumblr, Pinterest, etc suggests that instant, on-demand content is a popular favorite.

 

Chatbots on Bottr for instance by default support rich content cards which are both easier to read and write. As a blogger trying to get your voice heard, chatbots are by far the most effective way of presenting content in conversation.

Let a chatbot greet your guests and make your sales

Chatbot usage content cards to provide user specific responses and content

 

More specifically your bot will package your content in micro cards which you can edit to display text, rich images, videos, documents, target URLs, you name it.

 

And the best part? Chatbots can start smooth flowing conversations, ask your readers what they are looking for and respond with high-value content relevant to their pain points. Inevitably makes them feel valued and stick around for longer.

 

2. Chatbots can get more of your audience to convert into subscribers/customers

 

It’s quite common for bloggers trying to convert readers to customers or subscribers to build a network on social channels and then market the same.

 

Meeting audiences where they are is a smart strategy, but the noise online is not getting you enough money, subscriptions or ebook downloads?

 

Bots interact with readers first, find what a potential customer is looking for, before showcasing merchandise or services in rich cards laid down like a carousel. They sell to everyone in a 1-on-1 fashion without being salesy.

They give product or reading suggestions specifically based on a potential customer’s wants by taking them down a conversational path, redirecting them to “buy now” pages and resolving queries any customer might have before making a purchase. Simply put, a bot understands your customer like a dedicated salesman or relationship manager would and offers products accordingly.

 

3. Chatbots automagically engage readers, reduce bounce and increase average sessions

 

A typical visitor spends 15 seconds or less on a blog post, which means as a blog owner you have exactly that much time to captivate them and make them stick around.

 

Chatbots, in this case, drive engagement goals by doing what they do best– chat!

Let a chatbot greet your guests and make your sales

Paul O’Brien’s personal bot embedded on the SEOBrien website: drives engagement

 

A simple yet powerful chat widget embedded on your landing pages does that and more. They drive engagement beyond mere views and impressions thus increasing average session durations and decreasing bounce rates.

 

They’re unique, fresh and most importantly save you the time and trouble of interacting with each and every one of your readers.

 

4. Chatbots promote and market like a pro

 

Start a chat with Maroon 5’s Facebook bot, and it will promptly ask “Want to be the first to know when we release new music?”. Normally, they would promote their songs on social media, but with a bot, they can directly reach each and every one of their fans.

 

When it comes to bulk promotions, bots win over event pages, status updates, and social media campaigns hands down. You want to promote your new blog posts, a line of clothing, podcast, you name it– a chatbot puts a friendly conversational touch to it all.

 

5. Chatbots save time and energy like no other

 

If you’ve got a decent following online, it’s safe to say that you’ve also got yourself overflowing inboxes and comment threads– most of which are the same requests and questions you see daily. Even with our love for social media, it’s impossible to stay active and responsive all the time, right? Plus where’s the time?

 

Needless to say, bots do with for us with ease.

 

A personal chatbot will make sure your messages don’t go unanswered based on how you train it. They’re there for your readers at all times even when you are not, thus saving you hours of effort.

 

Final Thoughts:

 

Fast movers are already reaping the benefits of increased engagement and retention after diving into the chatbot space. In fact, we’ve received overwhelmingly positive reviews from thousands of bloggers and evangelists on our platform itself who are loving the ease of use.

 

On a more statistical note, bloggers have experienced up to 65% increase in avg time spent on page and 30% month-over-month increase in subscriber counts after embedding their bots on their blogs and sharing it on social media.

Chatbots present a world of possibilities and with the sharp minds across the globe working to make artificial intelligence smarter, there’s really no saying where they’ll be in the next two years.

So go ahead, try creating a bot and stay ahead of the curve!

Author bio: Nidhriti Bhowmik is an AI evangelist with a passion for creating thought-provoking content around the past, present, and future of bots is trying to simplify the digital world with Bottr.me.

Source

Dominant Photo Source

Host blogger’s comments:

Readers, the future is now.

Opinion.ng observes chatbots are as widely used as apps. According to the blog, 1.4 billion people interacted with a chatbot in 2015. You can imagine how many people have chatted with bots since then since the number keeps growing.

The blog goes on to explain that bots use messaging apps like WhatsApp and Facebook Messenger.

Wrapping Up

What are your thoughts on automation? Is it inspired or offensive to have the bot greets your visitors?

On the upside, it would save you precious time to create while ensuring they’d get a greeting. However, many people prefer the personal connection to an automated one.

According to the Opinion.ng blog, website visitors prefer to be greeted by a bot:

The customer engagement with the chatbot is very high because the user gets a quick response to their inquiries. Also, it makes customers feel like they are chatting or working with someone to find a solution to their problems. Sometimes, you may not need the intervention of a human to complete the task or inquiry.

Please share this post on your social media so other bloggers and marketers know about the potential for chatbots to help save them time when blogging and selling.

I look forward to your views about whether your visitors should be greeted by a chatbot or a human in the comments section.

Related

Chatbots Gone Wild

  1. Ryan Biddulph | at 2:51 pm

    I have seen these chat bots all over Nidhriti. Super smart way to boost engagement with tech. I know AI is taking over. Eventually, it’ll be like the Terminator series of movies LOL. Seriously though; roll with the trend. Boost chats, build bonds, be accessible, all while you are doing other stuff, establishing a passive chat stream.
    Ryan Biddulph recently posted…BFP Podcast 25: Why I Reject 99% Of Pitches And How To Be The 1%My Profile

    • Nidhriti Bhowmik | at 11:53 pm

      Understand your hesitation, Kim and Barbara! But what if the chatbot on a blog isn’t as impersonal as a Sky TV or a British Gas because at the end of the day, the blogger writes what the chatbot says, just before hand.

      Imagine if this reply itself was my bot talking, who I trained to respond to skepticism around bots on blogs with this message. Would that seem impersonal- since it is in essence MY reply, MY thoughts and not my bot creating a response from scratch?

    • Janice Wald | at 2:49 pm

      Hi Edward,
      Great to see you. Thanks for coming by. Janice wanders no more, by the way. I am home from my travels.
      Regarding the outbound link: none of them are crossed out.
      I tried the 2 I put in for the WhatsApp post and my free blogging tool PDF. They work.
      Do you remember which link it was and I will tell the guest author and/or remove it?
      Thanks,
      Janice
      Janice Wald recently posted…NEWOLDSTAMP Generator: This is How to Build Your BrandMy Profile

  2. Marilyn K Foster | at 5:33 am

    I have wondered how some of the top bloggers are able to do it all. That has been the biggest question for me. I can see using it for the basic questions. I am not sure about the specific ones. I take it there is a monthly subscription for this.

  3. dgkaye | at 4:31 pm

    Sounds interesting. I think maybe they’re good for social media but I wouldn’t want to lose the personal touch on my blog. So much human contact has disappeared with technology.

    • Janice Wald | at 4:37 pm

      Hi Debby,
      My favorite genre has always been sci fi. I agree with you, but there’s a sci fi futuristic element that kind of appeals to me. I once wrote a post about wanting to clone myself to increase the time I have to do things. This would solve it. However, I don’t have it in my budget and, like you, I like the personal contact with the commenter.
      Janice

  4. Lisa Sicard | at 2:14 am

    Hi Nidhriti and Janice, great topic! I’ve read more and more about them lately but this one really pinpoints how we can use them on our blogs. Thank you. It’s something that I have on my blogging bucket list.
    I don’t mind seeing them pop up occasionally on websites if they are helpful.
    Technology is really amazing today and how fast it is changing.
    Thanks for sharing this info with us.

    • Janice Wald | at 8:33 pm

      Hi Lisa,
      Thanks for participating in the discussion. I agree technology is amazing. I’ve always been fascinated by it which is why I like to write about it.
      I don’t know how I feel about it. I certainly wouldn’t want to offend my readers who are leaving me comments. On the other hand, it sure sounds like a time-saving technique.
      Janice
      Janice Wald recently posted…Inspire Me Monday Linky Party #142My Profile

  5. Lesly Federici | at 8:16 am

    Interesting .. I’ve noticed a shift to “bots” in my travels online.. technology is certainly being creative and moving fast in providing new and interesting tools online.. informative post 🙂

  6. kevin's Travel Diary | at 4:57 pm

    Never seen or heard of this until now, but I am very interested. I’m off to do some more research on this and perhaps get one for my travel blog. So glad I have come across this, It could i’ve my blog something fun and new for my readers.

    thanks for sharing

    • Janice Wald | at 7:23 pm

      It would be fun for your readers to be greeted by a chat bot. I was excited when I read your comment. I’m glad I could help introduce you and your readers to something new. Thank you for writing to tell me.
      Janice

  7. mainy | at 11:58 pm

    Wow Janice you always seem to bring something new to the table. I hadn’t heard of the use of bots for blogs but I guess i will start to see them more and more. Something for my to do list:) Not sure if it will be right for me but you never know until you try!:) Thanks for being part of my summer linky and sharing this post.
    Mainy
    #mainylovessummer
    mainy recently posted…The Best Beginners Guide to Making Mum FriendsMy Profile

  8. Tristan Chua | at 6:03 pm

    Technology sure is evolving nowadays. Chatbots back then just answer simple questions and if you tried questioning them more they’ll just repeat their answer. Definitely agreeing with you 100% that chatbot save time and energy for us especially in a customer-service environment. Rather than an employee doing all the work why not let chatbot help? Anyways, thanks for sharing such an wonderful article. Keep up the great work!

    • Janice Wald | at 10:12 pm

      Hi,
      Thank you for commenting on my article. May I ask where you found it? Was it Google? I always wonder. I am fascinated by technology and in particular artificial intelligence. From your comments, it sounds like we have that in common. Thank you again for your comments.
      Janice

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    • Janice Wald | at 1:31 pm

      Hi Jenny,
      I once had a chatbot on my site but no one ever talked to it. I agree with you about the importance of human communication online and recently blogged about how you can do it on various social media sites publicly and privately. Here is the link if you’re interested.
      mostlyblogging.com/free-chat-lines
      Janice

  13. mark wwell | at 10:12 am

    Hi,

    Rightly said Chatbots are really a very interesting tool which, as i have been using it for one of my project website, it surly helps to increase engagement and leads for your niche, and its a weapon for influencers and bloggers.
    i believe many of us woud have heared about this chat bot from convertobot.com which currently i m using for my projects.

  14. mark wwell | at 10:18 am

    Rightly said Chatbots are really a interesting tool, as i have been using it for one of my project, it surly helps to increase engagement and leads for your niche, in simple words it’s a weapon for influencers and bloggers.
    i believe many of us would have heard about this chat bot from convertobot.com which currently i m using for my projects. which you can try for free…

    • Janice Wald | at 3:37 pm

      Hi Mark,
      Thanks for letting us know about Convertobot. As I explained in my post, I enjoyed Bottr, but I believe the company folded at least temporarily. It’s good to know there is another free option.
      Janice

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