3 SEO Tips That Will Make Career Seekers Better at Getting Jobs

By: | June 27, 2018 | Tags: , , |

How career seekers can beat the competition



In today’s crowded marketplace, you need to do everything you can to stand out from other job applicants when applying for any vacancy. One thing that all career seekers should master today is a basic level of SEO. Knowing how to promote yourself online and boost the visibility of your personal brand can make a massive difference. With that being said, here are some useful tips to help you get started…

3 Basic SEO Tips for Career Seekers

Demonstrate your expertise – There is only one place to begin, and this is by using the Internet as a platform to demonstrate your expertise in your chosen career path. Creating a blog is a good place to start, as this provides you with a platform for showcasing your knowledge. Of course, you will need to adapt basic SEO principles when putting together content, for example, the inclusion of keywords and link building. However, gone are the days whereby you would write content for SEO bots to get to the top of Google. Google looks for websites that deliver true value, so always write with your audience in mind and strive for originality.

Flesh out your LinkedIn profile – Mastering the art of social media marketing is important for any job seeker in 2018. However, make sure LinkedIn is at the top of your list of priorities. Spend time making your profile as robust and polished as possible. From your heading to the professional headshot you use, everything needs to be considered with both SEO and your target audience (i.e. potential employer) in mind.

[Read: 8 Proven Ways to Write LinkedIn Posts That Will Boost Your Influence]

If you are going to use SEO services, make sure to choose a specialist provider – Last but not least, a lot of job hunters have gone down the route of hiring an expert in SEO to help them boost their online profile and increase their chances of securing a job. If this is something you want to do, make sure you choose a provider that has experience in recruitment and the industry you are targeting. You may believe that this is hard to find, but there are so many specialist SEO agencies available today. You can even get marijuana SEO from Ignite Digital, so this shows just how niche and specific the realm of digital marketing has become, which is great news for you if you go about it in the correct manner.

As you can see, there is a lot to take into account when it comes to branding yourself online in the current day and age. Nevertheless, the importance of doing so cannot be overlooked. Follow the tips that have been mentioned above and it will make a big difference in terms of your job search and your chances of securing the job you are looking for.

Readers, please share so career seekers and everyone trying to get a job learn the importance of basic SEO knowledge.

This post was contributed.


  1. Cori Ramos

    Hi Janice,

    This is a very interesting post. It never occured to me that job searchers should optimize a LinkedIn profile…it makes a lot of sense now. 🙂

    It’s been a while since I’ve searched for a job but if I did, I would definitely follow your tips here.

    Thanks for sharing!


    • Janice Wald

      Hi Cori,
      I think people often overlook the skills they have that would help them get employment. Bloggers may never connect their blogging skills with a job search. Hopefully, this post made them realize their blogging skills help them off-line.

      • Anil Agarwal

        “Bloggers may never connect their blogging skills with a job search.” – That’s a valid point Janice.

        Bloggers often are equipped with a ton of skills especially the technical skills they possess while blogging can yield amazing results especially when they are in a hunt for jobs in any market.

        Building a portfolio as a blogger or digital marketer can be a great asset as you can use it to showcase your experience and skills which can be helpful for you in getting a high paying job quickly.

        I’ve seen so many bloggers using their blogging skills to land high paying jobs. It’s all about your mindset.

        Just make sure to use social media networks such as LinkedIn, Quora etc to your advantage by connecting with influencers in your niche so you can also get referrals while you’re in job search.

        Great tips Janice.

  2. Missionkya

    Hey Janice,

    Very interesting and knowledgeable post. This kind of blog is not easily everywhere thanks for sharing it. I would share this article with my all friend. I hope it will everyone to get a good job. Keep up the good waiting for another valuable content.

    Thank you.

  3. Kritesh Abhishek

    Hi Janice.
    Amazing post. I’ve been active on LinkedIn for years now. But, I never thought of optimizing it. Will definitely try it out. And the other two tips are also excellent. Thank you so much for sharing this post. Cheers!!


    • Janice Wald

      Hi Kritesh,
      Thank you for your comments. I only recently optimized my LinkedIn profile. I started getting traffic from the site so I figured it was time. My LinkedIn followers have grown as a result.
      Thanks for writing and for the compliments..

  4. Sahana

    Hi Janice,

    Let me optimize the Linkedin profile and see if I see any improvements

  5. sachin

    One should also be careful about fake profiles at Linkedin. I was scammed by one of them in the past

  6. anurag

    hey Janice,
    I’ve been using linkedin since last 4 years and never thought of optimizing it . Linkedin is now the popular platform for brand building

  7. Kyonce

    Hi Janice,

    Thanks for the information. Linkedin has ever been networking platform for me. But this post of yours in SEO prospective is an eye opener.

    • Janice Wald

      Hi Kyonce,
      Thanks for commenting.
      Do you mean you enjoy networking at LinkedIn?
      I wish I had time to read more of my notifications!

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