In today’s crowded marketplace, you need to do everything you can to stand out from other job applicants when applying for any vacancy. One thing that all career seekers should master today is a basic level of SEO. Knowing how to promote yourself online and boost the visibility of your personal brand can make a massive difference. With that being said, here are some useful tips to help you get started…
3 Basic SEO Tips for Career Seekers
Demonstrate your expertise – There is only one place to begin, and this is by using the Internet as a platform to demonstrate your expertise in your chosen career path. Creating a blog is a good place to start, as this provides you with a platform for showcasing your knowledge. Of course, you will need to adapt basic SEO principles when putting together content, for example, the inclusion of keywords and link building. However, gone are the days whereby you would write content for SEO bots to get to the top of Google. Google looks for websites that deliver true value, so always write with your audience in mind and strive for originality.
Flesh out your LinkedIn profile – Mastering the art of social media marketing is important for any job seeker in 2018. However, make sure LinkedIn is at the top of your list of priorities. Spend time making your profile as robust and polished as possible. From your heading to the professional headshot you use, everything needs to be considered with both SEO and your target audience (i.e. potential employer) in mind.
If you are going to use SEO services, make sure to choose a specialist provider – Last but not least, a lot of job hunters have gone down the route of hiring an expert in SEO to help them boost their online profile and increase their chances of securing a job. If this is something you want to do, make sure you choose a provider that has experience in recruitment and the industry you are targeting. You may believe that this is hard to find, but there are so many specialist SEO agencies available today. You can even get marijuana SEO from Ignite Digital, so this shows just how niche and specific the realm of digital marketing has become, which is great news for you if you go about it in the correct manner.
As you can see, there is a lot to take into account when it comes to branding yourself online in the current day and age. Nevertheless, the importance of doing so cannot be overlooked. Follow the tips that have been mentioned above and it will make a big difference in terms of your job search and your chances of securing the job you are looking for.
Readers, please share so career seekers and everyone trying to get a job learn the importance of basic SEO knowledge.
This post was contributed.