How Blogging Can Help Advance Your Career in Engineering Management
When you think of blogging and then a career in engineering, the two seemingly have nothing to do with each other.
On a surface level that is absolutely correct, but thanks to today’s digital world and heavy reliance for online information, blogging is something that is basically touching every field out there.
If you’re in the beginning stages of starting your career in engineering management, perhaps you’re still attending school, it’s never too early to start thinking about the steps you can take in the real world to help further your goals.
Here, we’ll take a look at how the art of blogging can actually help to advance your career growth in engineering, and truly give you the leg up on your competition.
Focus on Engineering Management with a Side Interest in Blogging
So, when is a good time to start investigating all you can about blogging to further your career growth in engineering? The answer is now – it is literally never too early to start reading up on the various techniques and practices of blogging.
In fact, one of the best times to get started is while you’re still in school. Perhaps you’re busy working on your Master of Engineering Management online degree through a school like Kettering University. Obviously, that’s where your main focus should be, as it’s imperative you learn the foundations for the career.
However, since it is an online program, you’ll have a certain degree of flexibility when it comes to your schedule, so it wouldn’t hurt to start reading up on blogging techniques and skills.
You may even want to enroll in a basic how-to course to give you a thorough understanding. By spreading out your studying and really beefing up on both, you’ll be that much better prepared when you graduate with your masters.
Set Yourself Up to be an Expert
Once you do graduate, you’ll instantly be thrust into a field of thousands of other recent graduates all vying for those same jobs. It’s great to have confidence and believe you can find that “perfect” job, but the fact is that it is hard to stand out from the competition. This is where those blogging skills can start to come in handy.
One of the biggest advantages of blogging is that it creates a sense of being an expert in the field. The more you can blog about, the more information you can share, and the more topics you can speak on, the bigger the expert you will seem. For someone just getting out of school, not yet in their first job in the field, there’s no better way to become an “expert”.
Now granted the title of “expert in the field” doesn’t happen overnight, it will take plenty of consistent work on your part. This is why many students opt to start a blog while they are still in university. This will give you the head start so that by the time you graduate, you’ve already got that rich profile to lean into.
Do You Need to Pick a Niche to be Successful in Blogging?
One question people often ask is whether or not they need to pick a niche in order to be successful in blogging. It’s not exactly a cut and dry answer, as there are pros and cons to each side. Picking a niche can certainly help you establish that title of an “expert” faster, but it can also pigeon-hole you into one particular area. This may not be beneficial to your career growth in the long-run.
Your degree in engineering management opens you up to all kinds of potential careers such as a design engineer, plant manager, client services analyst, technical consultant, IT manager, processing engineering manager, and construction project engineer just to name a few. If you go ahead and focus on just one area with your blog and then that doesn’t end up being the area you want to set your eyes on for a career, then that blog isn’t going to have much impact.
Sometimes it makes more sense to skip having a niche, and just cover the field of engineering management on a more general basis. Later on, once you get established in your job, then you can choose a niche if you like.
What Topics Will Best Advance Your Career?
So, what topics will best advance your career in engineering management? You want to stick to the trends of the moment and what is relevant right now.
A blog needs to be informative and engaging to a reader, so ask yourself if the topic you choose fits both of those criteria. Ideally, you want to create a blog following and a social media following that also engages with you, and that engagement can help spark future blog topics and discussions.
Ideal for Those Who Want to Set Up a Consultancy Style Business
If your career plans include setting up your own business consultancy firm rather than working for a company, then blogging becomes even more important. This is content that you can place on your company’s website, which will then help it in the Google search rankings. You want your website to rank as high as possible so that the odds of people visiting your site will increase.
The science behind ranking high in Google is pretty specific, with different steps and techniques required, but a blog that is regularly updated is one of the best tips out there. Once you draw visitors onto your site via your blog, then there is a higher chance of them checking out the rest of the content. Statistics show that blogs can help convert web traffic into leads.
Taking the Steps Necessary to Secure a Successful Career in Engineering Management
It’s no secret that finding a career is a process, and can even be a struggle depending on the field and the specific job you have your eye on. Finding ways to give yourself the leg up on the competition and stand out from the crowd can mean the difference between success and failure. Blogging can most certainly provide you with the edge you need to truly make a name for yourself.
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