One of the fun parts about having a business is being able to create a logo that you love and that expresses what you do to give immediate brand recognition to any potential clients or customers that you’ll meet.
One of the least fun things about getting to create a logo can be the costs associated with finding a qualified designer, working through the process of them designing your logo, and then getting your logo printed on promotional products and items.
Here are four ways that you can make your own business logo that will look professional and save you money and what to do after you’ve designed your logo.
Don’t Choose Your Own Colors
A good logo starts with strong colors that match your business brand personality. If you can be flexible with your color options for your logo or if you haven’t chosen specific colors for your business already, then choose from a pre-established set of colors that already go together without you having to guess if they work well.
There are a number of services online where you can find what designers call a color wheel. That color wheel will show you a wide option of colors that you can choose for your logo, along with complementary colors that go with the main color you choose for your logo. This way you don’t have to be concerned about choosing colors that match or colors that will be readable once you finish your end design.
Also, remember that certain colors communicate and evoke certain emotions from your potential clients and customers. If there’s a certain emotion that you want to invoke when your logo is seen, then you want to use that color as the primary color and complementary colors accordingly.
Use a Logo Maker
Just like you can use a service to find the colors that will work best for your logo, there are also online services that will allow you to choose a logo that they have pre-designed and add your text or change the colors to match what you have chosen for your business.
There are a number of these different types of services online now, so the key will be comparing the cost for any additional services that you may be looking for from them. For example, some charge to export the logo, which means that there will be an extra charge in order to save the logo in the proper format for printing or for use on your website.
There are logo maker options that don’t charge for these types of services, which is why it is important for you to compare the services before you choose which one you’ll use to create your logo on.
When you’re creating a logo, it’s important to remember that a simple logo works just as good as a complex one.
For your logo, don’t be afraid for it to be text-based. Text-based simply means that instead of adding graphics to your logo, it can solely be words that are spaced out in a way that looks attractive to the eye. Logos for a number of notable businesses are text-based. CNN, FedEx, and Disney are all text-based logos that you are likely familiar with.
If you’re using a logo maker that has pre-designed options for you to choose from, this process becomes more simple and easier to do. If you’re making your logo without the use of a logo maker, try starting with a text-based logo first and see how you like it.
,Remember, with a text-based logo you can liven it up by using the colors from the options that you’ll choose from the color wheel.
After you try designing a text-based logo, if you really find that you don’t like it, then using the next option of a free design service may be your best choice.
Use a Free Design Service
If you want to go with an absolutely free logo design service option, there are many services you can choose from. You can open an account with Canva, Canva alternatives like Placeit, or even use the free trial of Adobe’s Creative Cloud to get started. There are other Canva alternatives out there, but these are some of the most widely known and the easiest to work with.
When you’re using a free design service, your options will be limited, but you’ll be able to have a business logo that fits your specifications and you can see what your logo looks like after designing it and make any changes immediately in the application or software.
The other great thing about these types of design services is that you can create a free account and save your work to come back to it later or, if you so choose, change out the colors and see which options of your logo you prefer over others you’ve designed.
Since these free design services can give you so many options of the type of logo that you can create, it’s important to remember to be creative, but also be smart. Don’t create more than one logo for your business and do not use different logos across your website or marketing materials.
It’s important that your logo be one specific, unified piece that clients can recognize as soon as they see it. If you have different logos for the same business or product, that will confuse your potential customers and lessen your ability to gain brand recognition as you grow your business.
Conclusion: Logo Makers Like Canva and Canva Alternatives
With any of these options, once you have your logo in hand, you should get it on to promotional products so that you can start to build brand recognition.
Since you’ve saved money by designing your own logo, use that money to invest in getting the word out there about your business.
Use a place like BrandMe Promotional Products and invest in mugs, pens, tablets, or other promotional pieces you can hand out as thank you gifts to potential customers or when you get a new client.
Readers, please share so people needing a logo maker learn about these free tools like Canva and Canva alternatives as well as premium tools.
I look forward to your views in the comment section. What logo design tools do you use?
This post was contributed.