How To Use A Blog To Kickstart Your Online Startup

By: | September 3, 2019 | Tags: , , , , , |
How to make money with your online startip, 4 business development strategies.

Are you here for business development tips?

Due to the Coronavirus, businesses are moving online. This migration will continue after the Coronavirus passes.

Therefore, you have a great amount of competition for business.

Happily, you have this business development guide to help you get an edge on the competitors.

How To Use A Blog To KickStart Your Online Startup

Blogging is one of the most effective forms of content marketing. Blogs help you with building brand authority and backlinks to your website. This helps in drawing in a steady stream of inbound visits to your business. 

Typically, marketers launch a blog to augment their business’ marketing efforts. However, the reverse can also be equally effective. When you run a blog that is targeted at a very niche audience, it is possible to create monetizable applications or products that appeal to this audience. 

Here is a short guide on how to go about this strategy for your online startup.

Business Development Strategies That Work

Find a highly targeted blog niche

The first step in the process is to find a profitable niche that is highly targeted. For example, if you love automobiles, you could create a blog reviewing new cars. A quick point to note here – success with this strategy depends heavily on the niche that you pick.

Firstly, you should target an audience that can afford to buy things. For instance, a blog promoting freebies will attract readers who only want free goodies. It is difficult to pivot this into a business where this audience will likely pay for stuff. 

Secondly, pick a content angle that targets an audience that is highly motivated to buy. Maybe you’re thinking about starting a travel blog, for example. You could talk about the history of various monuments like Taj Mahal or the Colosseum. That would however only attract history buffs interested in this topic.

Alternately, if your blogs talk about the cheapest fares to reach these places or tips to watch out for while visiting these monuments, you could be targeting an audience that is, in fact, looking to travel. It is easier to sell products to this latter category of readers.

Build a list

The importance of this step cannot be overstated. Blogging is an inbound marketing strategy and readers typically come to your website either from search engines or through social media channels. This typically means that you no longer have access to your visitors once they have bounced off your website. While you may always set up remarketing campaigns, this requires an ad budget and is not always the most preferred strategy.

Building an email list can thus be highly profitable. Create a lead magnet (for example, an ebook containing exclusive travel tips or an exclusive coupon code) that your readers can access in exchange for giving their email ID. This way, you build a list of targeted readers who you can reach out to for business later on. MailChimp is by far the most popular email marketing platforms. But there are also cheaper alternatives to MailChimp that are equally good.

Test out business ideas

Once you have built a substantial list of targeted buyers from a specific niche, it is time to get working on your business idea. Let’s be honest here – despite what you have achieved until now with your blogging efforts, finding the right business idea might still be a challenge. It might take several attempts to find the right business that works for your audience.

But launching a new business each time is expensive and certainly not easy. One way to do this is by talking to your community of users and seeking their feedback on your upcoming projects. If you have the resources to build a Minimum Viable Product (MVP), you could also invite test users to tinker with your application and seek feedback. 

Alternately, you may also consider A/B testing your various business ideas. For instance, if you are exploring a couple of different ideas, you may seek feedback or buyers to a segment of your followers. You may finalize on one option based on the responses.

Developing your product

The final step in the process is, of course, building the product. By now you should be sure about how you plan to launch your product – is this a web or a mobile app? What is your pricing point? How do you plan to monetize the product? Most importantly, how do you market your product beyond your blog audience? You may consider hiring a technical cofounder or at least a consultant while hiring a developer for your product. This is especially true if you are not a tech nerd yourself.

Building a product can take a lot of iterations and it is important to keep your blog readers in the loop at every step of the way. This builds exposure for your upcoming app and also allows you to seek valuable feedback from your prospective customers. 

Conclusion: Effective Business Development Strategies

Gone are the days when blogging was a viable business opportunity in itself. With ad rates plummeting, it is important for bloggers to identify suitable opportunities to monetize their blog audience. Building a startup product for your blog readers is not only an effective strategy but is also one of the sustainable ways to pivot your website into something larger than just a blog.

Readers, please share these 4 ideas for new business development.

I look forward to your views in the comments. Do you have any ideas about how to develop a new business?

Author: This post was contributed.

  1. Moss Clement

    Great ideas, Janice. The is no better ways to make money with your blog than to choose a profitable niche that has a consumer base that is willing to buy what you’re offering. And the best way is to test the marketplace to identify what your target audience is already buying. Then build an email list to help you nurture leads to qualified customers.

    • Janice Wald

      That’s interesting Moss. In our niche, I sell coaching services, freelance writing services,ad space, sponsored posts, and ebooks. What about you?
      Thanks for commenting.

      • Moss Clement

        You have diverse ways of monetizing your blog, which is fantastic. For me, I’m more focused on freelance writing services, sponsored posts, link placement, and affiliate marketing.

        • Janice Wald

          Hi Moss,
          It sounds like you have a healthy diverse stream of income. Good for you! Thanks for letting us know so others get monetization ideas.

          • Anil Agarwal

            Excellent stuff Janice.

            Having a blog helps in so many ways to take a business to the next level. As you said, it helps you with testing out ideas and also helps you grow your online presence.

            Just make sure to focus on building an audience through blogging instead of solely focusing on the business. Building an email list helps to build and grow audience and here’s where a platform like a blog comes in handy.

            If done right, blogging can be profitable too. As we generated over $100k in the last one year alone from a single blog. So yes, treat blogging as a serious business, use it to grow your online presence, build traffic and make profits.

            Thanks for the great share.

          • Janice Wald

            Hi Anil,
            Congratulations on your success! I didn’t realize! You are a true testament to how lucrative blogs can be. Thanks for commenting.

  2. Jo (A Rose Tinted World)

    Some great ideas here Janice. I actually started blogging as I wanted to write more about my niche. My next step was going to be adding a shop. But I may need to build my list more. Great post.


    Hi Janice
    Thankf for sharing the knowledge I’m a beginner with online make money. I know a little bit of information… like Adsense, double-click, etc.


    • Janice Wald

      Hi Health Care,
      Thanks for commenting. What is Double-Click? I have heard of Ad-Sense and published a post about it but never heard of Double-Click.

    • Janice Wald

      Hi Health Care Mom,
      My pleasure! Sharing knowledge is my pleasure. It’s gracious of you to thank me. Regarding your growing monetization skills, my partner is looking for beta testers to test his new course in how to make money online. I hope you don’t mind that I brought you a link. It sounded like you might be interested.

  4. Usama husaain

    Some great ideas here Janice. I actually started blogging as I wanted to write more about my niche

  5. ADV

    Hello janice, I started a start up in last month and I wanted to get more customers for startup and I uses many promoting methods and some are also be successful like E-mail marketing, now by your guidance I uses the blogs for giving a boost to my startup.

    Thanks for sharing this information.

    • Janice Wald

      HI ADV,
      Thanks for reaching out and commenting. I agree email marketing is a powerful tool but so is business blogging. Thanks for writing to tell me my post was helpful for you.

    • Janice Wald

      See my Contact page for information about a blog post critique.

  6. Jitendra Vaswani

    Hi Janice,

    No doubt, a blog can really help us kickstarting any business easily. And with the help of that blog, we can easily help our customer and that can build trust for our product and can really help us in building a healthy online community. So, it will be great if you have a blog for your startup.

    Thanks for sharing such a great post.

  7. Sathish Arumugam


    Only proper research and business strategy, one can bring it up. Also, the product reliability and how they offer solutions to the seekers matters a lot. Great post and pinpoints.

    • Janice Wald

      Hi Sathish,
      I agree. The secret to business success (as well as blogging success) is finding out your audience’s pain points and solving them. There’s no stopping you then.
      Thanks for commenting.

  8. Jeangam Kahmei

    Hey Janice,

    The first step is to find a niche topic which is highly profitable as well. We cannot just start blogging for business development.

    We are blogging for our audience, not for ourselves so it’s crucial to know them.

    We get great results by putting our efforts endlessly.

    Readers don’t come if we do not provide them something valuable. So it’s our duty to research and study well in order to provide quality information to them.

    I will surely share these wonderful 4 ideas for new business development.

    Jeangam Kahmei

    • Janice Wald

      Hi Jeangam,
      Thanks so much for commenting on my blog post.
      I agree we do need to find a profitable niche topic, not always easy to do.
      I recommend using keyword tools to see current interest and possibly Google Trends. Do you agree or have other suggestions?
      Thanks for offering to share my post!

  9. kidslove19

    i am a new blogger this article really helpful for me. blogging really useful for business development literally. article is nicely explained and easy to understand. thanks for sharing this valuable information with us. keep your good work.

  10. Ritesh Patil

    Mobisoft Infotech is Houston based smartphone application development company specialise in iOS, Android and HTMl5 app development and our portfolio comprises of more than 240+ applications delivered so far.

    This company would be a great help for startups to develop their apps and grow drastically.

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