How To Use A Blog To KickStart Your Online Startup

By: | September 3, 2019 | Tags: , , , , ,
How to make money with your online startip, 4 business development strategies.

How To Use A Blog To KickStart Your Online Startup

This post was contributed.

Blogging is one of the most effective forms of content marketing. Blogs help you with building brand authority and backlinks to your website. This helps in drawing in a steady stream of inbound visits to your business. 

Typically, marketers launch a blog to augment their business’ marketing efforts. However, the reverse can also be equally effective. When you run a blog that is targeted at a very niche audience, it is possible to create monetizable applications or products that appeal to this audience. 

Here is a short guide on how to go about this strategy for your online startup.

Business Development Strategies That Work

Find a highly targeted blog niche

The first step in the process is to find a profitable niche that is highly targeted. For example, if you love automobiles, you could create a blog reviewing new cars. A quick point to note here – success with this strategy depends heavily on the niche that you pick.

Firstly, you should target an audience that can afford to buy things. For instance, a blog promoting freebies will attract readers who only want free goodies. It is difficult to pivot this into a business where this audience will likely pay for stuff. 

Secondly, pick a content angle that targets an audience that is highly motivated to buy. Maybe you’re thinking about starting a travel blog, for example. You could talk about the history of various monuments like Taj Mahal or the Colosseum. That would however only attract history buffs interested in this topic.

Alternately, if your blogs talk about the cheapest fares to reach these places or tips to watch out for while visiting these monuments, you could be targeting an audience that is, in fact, looking to travel. It is easier to sell products to this latter category of readers.

Build a list

The importance of this step cannot be overstated. Blogging is an inbound marketing strategy and readers typically come to your website either from search engines or through social media channels. This typically means that you no longer have access to your visitors once they have bounced off your website. While you may always set up remarketing campaigns, this requires an ad budget and is not always the most preferred strategy.

Building an email list can thus be highly profitable. Create a lead magnet (for example, an ebook containing exclusive travel tips or an exclusive coupon code) that your readers can access in exchange for giving their email ID. This way, you build a list of targeted readers who you can reach out to for business later on. MailChimp is by far the most popular email marketing platforms. But there are also cheaper alternatives to MailChimp that are equally good.

Test out business ideas

Once you have built a substantial list of targeted buyers from a specific niche, it is time to get working on your business idea. Let’s be honest here – despite what you have achieved until now with your blogging efforts, finding the right business idea might still be a challenge. It might take several attempts to find the right business that works for your audience.

But launching a new business each time is expensive and certainly not easy. One way to do this is by talking to your community of users and seeking their feedback on your upcoming projects. If you have the resources to build a Minimum Viable Product (MVP), you could also invite test users to tinker with your application and seek feedback. 

Alternately, you may also consider A/B testing your various business ideas. For instance, if you are exploring a couple of different ideas, you may seek feedback or buyers to a segment of your followers. You may finalize on one option based on the responses.

Developing your product

The final step in the process is, of course, building the product. By now you should be sure about how you plan to launch your product – is this a web or a mobile app? What is your pricing point? How do you plan to monetize the product? Most importantly, how do you market your product beyond your blog audience? You may consider hiring a technical cofounder or at least a consultant while hiring a developer for your product. This is especially true if you are not a tech nerd yourself.

Building a product can take a lot of iterations and it is important to keep your blog readers in the loop at every step of the way. This builds exposure for your upcoming app and also allows you to seek valuable feedback from your prospective customers. 


Gone are the days when blogging was a viable business opportunity in itself. With ad rates plummeting, it is important for bloggers to identify suitable opportunities to monetize their blog audience. Building a startup product for your blog readers is not only an effective strategy but is also one of the sustainable ways to pivot your website into something larger than just a blog.

Readers, please share these 4 ideas for new business development.

I look forward to your views in the comments. Do you have any ideas about how to develop a new business?

  1. Moss Clement | at 3:31 am

    Great ideas, Janice. The is no better ways to make money with your blog than to choose a profitable niche that has a consumer base that is willing to buy what you’re offering. And the best way is to test the marketplace to identify what your target audience is already buying. Then build an email list to help you nurture leads to qualified customers.
    Moss Clement recently posted…How to Build Your Writer Credibility And Land More Freelance Writing GigsMy Profile

          • Anil Agarwal | at 8:32 pm

            Excellent stuff Janice.

            Having a blog helps in so many ways to take a business to the next level. As you said, it helps you with testing out ideas and also helps you grow your online presence.

            Just make sure to focus on building an audience through blogging instead of solely focusing on the business. Building an email list helps to build and grow audience and here’s where a platform like a blog comes in handy.

            If done right, blogging can be profitable too. As we generated over $100k in the last one year alone from a single blog. So yes, treat blogging as a serious business, use it to grow your online presence, build traffic and make profits.

            Thanks for the great share.
            Anil Agarwal recently posted…By: Anil AgarwalMy Profile

          • Janice Wald | at 12:58 pm

            Hi Anil,
            Congratulations on your success! I didn’t realize! You are a true testament to how lucrative blogs can be. Thanks for commenting.

    • Janice Wald | at 4:21 pm

      HI ADV,
      Thanks for reaching out and commenting. I agree email marketing is a powerful tool but so is business blogging. Thanks for writing to tell me my post was helpful for you.

  2. Jitendra Vaswani | at 4:45 am

    Hi Janice,

    No doubt, a blog can really help us kickstarting any business easily. And with the help of that blog, we can easily help our customer and that can build trust for our product and can really help us in building a healthy online community. So, it will be great if you have a blog for your startup.

    Thanks for sharing such a great post.

    • Janice Wald | at 9:49 am

      Hi Sathish,
      I agree. The secret to business success (as well as blogging success) is finding out your audience’s pain points and solving them. There’s no stopping you then.
      Thanks for commenting.

  3. Jeangam Kahmei | at 2:47 am

    Hey Janice,

    The first step is to find a niche topic which is highly profitable as well. We cannot just start blogging for business development.

    We are blogging for our audience, not for ourselves so it’s crucial to know them.

    We get great results by putting our efforts endlessly.

    Readers don’t come if we do not provide them something valuable. So it’s our duty to research and study well in order to provide quality information to them.

    I will surely share these wonderful 4 ideas for new business development.

    Jeangam Kahmei

    • Janice Wald | at 9:46 am

      Hi Jeangam,
      Thanks so much for commenting on my blog post.
      I agree we do need to find a profitable niche topic, not always easy to do.
      I recommend using keyword tools to see current interest and possibly Google Trends. Do you agree or have other suggestions?
      Thanks for offering to share my post!

  4. kidslove19 | at 4:33 am

    i am a new blogger this article really helpful for me. blogging really useful for business development literally. article is nicely explained and easy to understand. thanks for sharing this valuable information with us. keep your good work.

  5. Ritesh Patil | at 3:55 am

    Mobisoft Infotech is Houston based smartphone application development company specialise in iOS, Android and HTMl5 app development and our portfolio comprises of more than 240+ applications delivered so far.

    This company would be a great help for startups to develop their apps and grow drastically.

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