Do you need an action plan to make your blog or business analysis easier?
In either case, the 5 mistakes described in this post can hurt your chances of online success.
Today’s guest author Susan Melony returns to offer you important business analysis tips.
By the end of this post, you’ll have 5 strategies, proven tips for online success.
Susan’s business analysis techniques are effective, proven, and easy to implement.
The 5 Totally Avoidable Mistakes That Can Still Sink Your Business Online
With so much to wrangle with your online presence, making a mistake from time to time isn’t totally uncommon.
Maybe you have a poor interaction with a prospect or the public. Perhaps you let your SEO fall by the wayside and miss out on some traffic.
These things happen, right?
Not all mistakes are created equal, however. In fact, there are some seemingly “small” mistakes that businesses make online that eventually spiral into much, much bigger problems.
From branding issues that turn people off at a glance to bad budgeting and poor marketing choices, we’ve highlighted five surprisingly common mistakes companies must avoid online. If the items on this checklist don’t apply to you, chances are your business in on the right track.
5 Small Business Mistakes to Avoid Online
Low-Quality Images, Logos and Creatives
Are businesses only as good as their branding creatives?
In a way, the answer is a resounding “yes”
Perhaps the logo experts at Flashmarks put it best, describing the importance of branding at a glance: “You want people to feel comfortable doing business with you and buying from you.” So if you’re putting out low-quality imagery and low-effort creatives, what does that say about your brand?
It’s totally fine to take a DIY approach, just as it’s common to hire a professional from a third-party site to help you sort out elements such as logos, site design, and promotional creatives. Either way, it’s important to look at such pieces of your branding objectively to ensure you’re not presenting yourself at something second-rate.
After all, you’re not going to convert very well if you’re giving off a “bargain bin” vibe.
Conventional wisdom tells us that businesses should avoid political and controversial topics like the plague, right?
Well, here’s some food for thought: brands today are expected to weigh in on social issues as part of their marketing strategies.
Don’t get it twisted, though. There’s a big difference between supporting social causes (think: charities, organizations or social movements) and sounding off on someone because of their political or personal beliefs.
You’re more than allowed to have an opinion, but ask yourself: is what you want to say worth risking potential business? Could going off-script cause you to potentially freeze out future customers?
The transparency between businesses and consumers can be both a blessing and a curse. As such, mind your messages carefully when it comes to addressing anything that might be perceived as controversial. When in doubt, tread lightly.
Needlessly Calling Out Competitors
No matter how you slice it, we live in a sort of “call-out culture” when it comes to competing businesses.
We oftentimes see fast food brands or industry giants playfully rag on each other (think: McDonald’s versus Wendy’s, Pepsi versus Coke) for the sake of some easy buzz and a sense of brand identity.
That said, calling out your competition directly can be a dangerous game.
Rather than call out people by name, you can achieve a similar effect by calling out the downsides of your competition’s service without mentioning them directly. Call-outs can come across as petty: it’s best to focus on your own strengths rather than start a needless argument.
Plagiarism and Intellectual Property Snafus
Ever see an awesome piece of content from a competitor and think “Man, I wish I would have come up with that?”
You’re not alone.
However, that’s no excuse to try to steal their work.
While covering similar topics and content is fair game, plagiarism is not. Beyond the negative look for your brand, the penalties for duplicate content from a search engine perspective speak for themselves.
As such, make sure that you’re keeping your own content 100% unique and likewise hold anyone you hire to produce content on your behalf to stick to a similar standard.
Lack of Automation
Businesses today have an ever-growing to-do list when it comes to their marketing online.
As such, you’re shooting yourself in the foot if you aren’t putting some of your processes on autopilot. If you find yourself bogged down with day-to-day marketing tasks, how can you effectively get down to business?
Whether it’s email autoresponders, social scheduling tools or data collection through a CRM (Customer Relationship Management), there are tons of tools you can use to remove the marketing legwork from your daily life. As such, you can focus on your strengths and cover more ground on your own terms.
Although some of these missteps might seem totally obvious, you might be surprised at how many businesses fall right into them due to carelessness. By knowing what to avoid and how to present your business with a sense of professionalism, you can carry on online without having to sweat the what-ifs.
Host blogger’s comments:
What is Business Analysis?
Business analysis is the way to affect change.
Examine the needs of your blog or online business. Then, adopt Susan’s recommended business analysis techniques that deliver value to your website visitors.
Did Susan fail to mention any tips to make your business analysis smoother? I look forward to your views in the comment section.
This post was made possible by the support of our readers.