Janice Wald and a Contributing Author
Do You Know the Importance of Branding?
With the business world evolving rapidly, your image as a business matters tremendously. New trends take over the world faster than you can keep up with them, but keeping your branding fresh is something that you should be looking into.
If your customers can’t see you putting an effort into the way you’re presenting yourself as a business, it can give the impression that you’re falling behind the times. This, of course, can lead to loss of customers and more importantly, loss of profits. Luckily, you can refresh your image as a business without having to go through the upheaval of a full rebrand, so check out these ideas so that you can become more aesthetically pleasing to your customers.
Remember your niche
When thinking about your image as a business it’s important to remember who you’re trying to appeal to. What you might find trendy may not appeal to who you’re trying to sell your products to. For example, if you’re selling sportswear you’ll need to present yourself as a lover of sports rather than someone who wears a suit.[Host Blogger’s Comments: The Outback Steakhouse boosts its brand by offering free gift cards. To see how you can get free gift cards from other companies, see this gift cards article.]
Leave the Dark Ages behind and invest in technology
We live in an age where technology is basically running the world, and if you want to attract more customers, then it’s time to ditch the good old days and invest in technology for your business. There’s plenty of technology for retail that could be suitable (not to mention very helpful) for your business such as fast stock checking and portable devices to help you assist your customers better. Make a lasting first impression with stylish hardware in your store and your customers will see you in a different light.
Redesign your company uniform
Uniforms can get old, and if you haven’t had a new one for some time then it might be time to consider doing so as a way to improve your business. Having a uniform helps differentiate staff members from customers, and it also shows off who you are as a business. Why not think of something clever for your uniform that suits your niche? For example, a hardware store might use a slogan on their uniform with something funny about DIY. Comedy will show you’re lighthearted as a business, and, who doesn’t love a good laugh every now and then?
Social media is an extremely powerful tool for your business. The great thing about social media is that you can be whoever you want to be, and using social media to portray the image you want is a great way of letting your customers know about the changes you’re making as a business. Post regular updates, interact with followers, and don’t be afraid to have some fun!
Refreshing your image can be difficult, especially if people are used to how you’ve been for years. But, with these tips, you can quickly transform the way you come across as a brand.
Free Branding Ideas
Do you need a brand identity? Follow my branding process:
My branding ideas include promoting my strategies and my content as often as I can.
My goal is to be a thought leader in my niche.
For example, I answer questions at Quora. I also promote on Instagram.
I tweet my content on Twitter at least 10 times a day. I promote my posts in Facebook groups many times a week.
I use the IFTTT app to automatically put my content on LinkedIn.
I also promote on Pinterest and Medium.
People tell me they associate my name and my blog’s name with blogging tips, to my delight.
I have also started AMA’s, Ask Me Anything, on Instagram in video format and on Quora.
Many people tell me they find my blog through good word-of-mouth.
I have hosted two Twitter Chats and participate in expert interviews whenever I can.
Name recognition goes far. It’s an easy and free brand strategy I recommend that involves getting your blog’s name out there.
In Closing: Branding Ideas
Readers, please share. You don’t need to hire a public relations company to boost your brand. Follow these branding ideas and you can be your own brand strategist.
Do you have any branding ideas? I look forward to your views in the comments section.
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