18 Easy Tips on How to Boost Pinterest Traffic

By: | September 23, 2017 | Tags: , , , ,

Boost Pinterest traffic with these 18 tips

Easy Tips on How to Boost Pinterest Traffic to Your WordPress Blog

by Susan Velez

As a blogger, we’re all told that we should be on Pinterest. There’s so much potential and if we want blog traffic, we should learn how to use it. In this post, I am going to show you how to use Pinterest for your blog.

When you get done reading this post, you’ll have a better understanding of how to get started. You won’t learn everything from this one post.

You’ll still have to spend time educating yourself and here’s a great article that will show you how to increase your Pinterest traffic.

As a blogger, you can’t afford to ignore Pinterest. Overtime Pinterest has the potential to send millions of visitors to your blog. Of course, not everyone is going to get a million visitors.

But how would you feel if you just got a fraction of that traffic? It sure would beat getting just the friends and family traffic to your blog.

Grab a cup of coffee and let’s get started.

How to Use Pinterest for Your Blog

If you’re using WordPress, then you’re going to realize how easy it is to pin your content on Pinterest. In fact, there are several different plugins that you can use to make it easier.

I personally use the Social Warfare plugin as my social sharing plugin. Here’s a tutorial on how to get started with Social Warfare plugin.

Once you’ve chosen the social sharing plugin of your choice it’s time to create a Pinterest account.

Before you can fully understand how to use Pinterest for your blog, you’ll first need to know how to get started with Pinterest.

Let’s quickly cover the steps you’ll need to take to get started with this power house social media platform.

Creating A Pinterest Account

Before you can start using Pinterest to help grow your blog, you’ll need to create a business account on Pinterest. Don’t worry, it’s free and easy to create.

Head on over to Pinterest and create a new business account. When you set up a business account, you’ll be able to track your Pinterest Analytics.

You’ll also want to make sure that you set up rich pins.

Converting Your Personal Account to A Business Account

If you’re already using Pinterest, you might just want to convert your account to a business account. It’s extremely easy to do, just click on the 3 dots and you’ll see the option to convert your account.

Click on Convert to a Business account. Don’t worry, if you have followers and boards, they will be converted to your business account.

boost Pinterest traffic

Creating Boards for Your Account

Before you can start pinning on Pinterest, you’re going to need to create some boards. I won’t go into complete details on how to create your boards, however, here’s a great tutorial.

What Types of Board Should I Create?

One of the first boards you should create is a blog posts board. This is the board that you’ll pin all your blog post images.

If you look at my Pinterest account, you’ll notice that I called it blog posts. I probably should’ve called it Susan Velez blog posts. I’m still new to Pinterest and learning the ins and outs.

Don’t get too hung up on what you should call your boards. You can always rename them later and add more boards as you start developing your strategy.

Many people let these small things keep them from moving forward. Nothing on the Internet is set in stone, you can always make changes to blog posts, info products, social media sites and etc.

The most important thing is to get started. You can always make twists and turns as you continue learning.

How Many Boards Should I Create?

Opinions will vary on this, it’s your account and you can create as many boards as you want. I recommend starting with 10 – 13 boards. You can always add more as soon as you get the hang of how to use Pinterest.

Here’s a great article that will go into detail on the 23 Pinterest boards you should create. I recommend reading it, especially, if you’re new to Pinterest.

The main thing is to create as many boards as you can pin to on a regular basis. You don’t want to create a new board and NEVER pin to it.

Pinterest loves relevancy and the best way to do that is to pin on a daily basis.

How to Automate Pinning to Your Boards

As bloggers, it seems like everyone is always asking us to spend our hard-earned money on tools and products.

You’re probably thinking, I don’t want to spend another dime until my blog makes money. I felt that way too when I started my blog.

However, when you start on Pinterest, you’re going to realize that manual pinning is virtually impossible. (at least for me it was)

Remember, I said that when you create 10-13 boards on your Pinterest account, you’re going to have to pin your own pins and other people’s pins.

If you try to do that manually, you’ll never get anything else accomplished.

Tailwind helps make the process of pinning on Pinterest a lot easier. All you have to do is set up your pinning schedule and you can focus on other blogging tasks while still using Pinterest to grow your blog.

I won’t go into detail on how to use Tailwind, but I will tell you that it’s been a life saver for me.

Now That Your Pinterest Account Is Created

It’s time to start using it effectively to help you grow your blog. You’ll want to make sure that you’re pinning every new blog post you create on your blog.

Here’s what I do every time I publish a new blog post on my blog.

Create A Pinterest Image for Every Blog Post

One of the first things that I noticed when I first started using Pinterest, is that you can’t use the same image you use for Twitter or Facebook.

You’ll need to create a Pinterest specific image. That’s because you’re going to need a vertical image to share on the social platform.

If you’re using the Social Warfare plugin, you’ll notice that it provides you with the exact dimensions of the image size you need to create.

Here’s a Pinterest image size cheat sheet you can use, just in case you’re using a different plugin.

Image Creation Tip

As bloggers, we have so much on our plate. We spend time marketing, networking and creating our own digital products.

The last thing need on our plate is another blogging task.

Here’s a great tip that will make your life easier. Use Photoshop to create your image template.

Save that PSD file and use the same fonts, colors, and template whenever you need a new image.

I do this for my blog and it definitely saves me a ton of time. If you don’t have Photoshop, you can use Canva.

The time-saving tip is to use the same template over and over.

Make It Easy for Bloggers to Share Your Pins

If you’re using the Social Warfare plugin, you won’t have to worry about which image gets shared.

Whenever someone clicks on the Pinterest icon, the image you uploaded to Social Warfare will be the one that gets shared.

What If You’re Not Using Social Warfare?

I know that not every blogger is using the same social media plugin. Here’s a great tip to use for those images that you don’t want to be shared on Pinterest.

Unfortunately, when we’re new to Pinterest, we’ll probably have images shared on Pinterest that we don’t want to be shared.

Before I started using this plugin, people were sharing images that I didn’t want to be shared. To date, I still have images on Pinterest that weren’t meant to be shared.

As bloggers, we don’t want all the images on our blog posts shared. The great thing is that you can add some code to the images you don’t want shared. This will prevent people from sharing the wrong images.

Use the No Pin Code for Images You Don’t Want to be Shared

Here’s how to add the no pin code to the images you don’t want to be shared.

  1. After uploading the image, find the URL of the image you don’t want to be shared.
  2. Add your image code inside of your WordPress text editor.<a href=”http://IMAGE.jpg” alttext=”1″><img src=”http://IMAGE.jpg” height=”1102″ width=”735″ />
  3. Place the nopin=”no pin” between the height and width of your image inside in the code (highlighed in yellow). Leave a space before and after the code.
    a href=”http://IMAGE.jpg” anchortext=”1″ <img src=”http://IMAGE.jpg” height=”1102″ nopin= “nopin” width=”735″ /></a></div>

This is the easiest way to prevent those images you don’t want shared to be shared.

Of course, if you’re using the Social Warfare plugin, you don’t have to worry about doing this.

Create A Pinterest Description for Your Images

One of the things you’ll learn quickly is that people won’t share your images if they don’t have descriptions.

Whenever I am looking to share people’s images, I bypass all the ones that don’t have a description.

It’s not my job to write a description. I can bet that I am not the only one who feels this way.

If you want people to share your images, you need to write a description for all of them.

Use Pinterest To Write Your Descriptions

One of the things that I’ve started doing is using Pinterest to help me write my descriptions.

As you know, Pinterest is a search engine just like Google. This means that you can see what keywords people are typing in to find information.

Before you write your Pinterest description head on over to Pinterest.

Pretend like you are a user who is looking for some information your blog topic.

Doing A Search on Pinterest Like a User

For instance, I write a lot about WordPress and blogging. If I have a new post about WordPress, I’ll type in WordPress on Pinterest.

Here’s what I get when I type in WordPress.

boost Pinterest traffic

When I write my image description, I make sure that it contains some of those keywords.

It’s no different from looking at Google to see what people are typing in to find information. Find out what Pinterest is really looking for to help you improve your marketing strategy.

Let People Know You’re on Pinterest

If you want to take it a step further, you can let people know that you’re on Pinterest. You can do this by adding a Pinterest widget to your sidebar or sharing your Pinterest URL on your other social media accounts.

Just like anything else, if you don’t let people know about it, no one is going to follow you.

It Takes Time

The biggest thing to remember is that it takes time to learn how to use Pinterest for your blog.

You can’t expect to pin once and then watch the traffic magically appear on your blog.

You have to keep pinning every day. Eventually, over time, you’ll notice your hard work start to pay off.

The important part is to start today. Just by implementing this promotional method you can grow your blog. Which I’m sure is what you want.

Remember to pin other people’s pins, not just your own. You can’t learn everything you need to know about Pinterest in one blog post, but hopefully, this gave you a better understanding of how to get started.

Final Take Away

Growing a blog is hard. As bloggers, we have to be willing to use all available resources to us. I’m still learning how to use Pinterest to grow my blog.

I’m still learning the ins and outs of Pinterest. However, I’ve realized that it has now become one of the biggest traffic referrals according to Google Analytics.

Are you using Pinterest to help you grow your blog? If not, which social media platform is your favorite? Let me know, I’d love to hear your thoughts about using social media to help you grow your blog.

 

Author Bio:

 

Susan Velez is helping people start, grow and monetize their passions through blogging. She loves helping people with the techie side of blogging sign up for her free 7-day WordPress Course at susanvelez.com. You can follow Susan on Twitter @SusanWPTutorial

 

Host Blogger’s Comments:

Please share Susan’s post so other bloggers know how to take full advantage of Pinterest as a search engine as well as a content curation site and boost Pinterest traffic to their blogs.

Since Pinterest’s recent algorithm update, bloggers report challenges trying to boost Pinterest traffic. What are your experiences? Are you able to generate Pinterest traffic?

    • Susan Velez | at 3:31 am

      Hi Vishwajeet,

      Thanks for taking the time to stop by Janice’s blog. I’m glad to hear that you’ve found the right social sharing plugin for your blog.

      You definitely should give Pinterest a shot. I am still learning but I really like it.

      Just remember, give it time to work, just like anything else, it takes time for it to actually work.

      Thanks for stopping by and commenting, have a great day 🙂

      Susan

  1. Melinda | at 5:23 am

    Thanks, Susan for all the Pinterest tips! I’m already using it, but now I know I’m not maximizing my pins. Thank you!!
    BBFFJ, thanks for having Susan guest. I’ve got some more work to do!
    BBFFM
    Melinda recently posted…Buh Bye Bob!My Profile

  2. Lois Alter Mark | at 8:15 am

    Wow, so much great information here. Pinterest is such a guilty pleasure of mine, I hate to use it as a business tool. I think I should probably start a second account so I can take advantage of it.

  3. Ryan Biddulph | at 10:50 am

    Hi Susan,

    Great to see you here.

    I am digging these tips, even though I am a casual Pinner, because you hit on persistence, relevance, all that good stuff which works beautifully on most if not all networks online.

    Using Pinnable images – sizes, etc – works quite well too, as all rocking Pinners I know put great attention on creating images that are Pinterest friendly.

    My travel pictures get some pop at times on the network. Maybe I’ll add a few more to each post, for a little more Pinning juice.

    Thanks for sharing.

    Ryan
    Ryan Biddulph recently posted…BFP Podcast Episode 28: Why I Deleted 3000 Blog Posts and Your Critical Blogging LessonMy Profile

  4. Robin Khokhar | at 11:54 am

    Hi Susan,
    I believe that Pinterest is one of the best websites where we can share infographics and images. I really appreciate your effort in crafting this amazing post about.
    Thanks for the share.
    Have a good weekend.

  5. Judy Martin | at 12:56 am

    This was a very comprehensive post which covered everything you need to know about Pinterest! I actually got the Social Warfare plugin too after reading this! Thanks for the helpful tips.

    • Susan Velez | at 3:10 am

      Hi Judy,

      Glad you found it helpful. You’re going to love the plugin.

      Good luck with your Pinterest marketing strategy. Just remember, it takes time to see results. (at least it did for me).

      Thanks for taking the the to stop by and comment.

      Have a great day 🙂

      Susan

  6. Sharon Smith | at 2:52 am

    That was a great article to get huge traffic in Pinterest!!! So much inspiring ,definitely will put your words into action..don’t want spend more time behind a desk..it’s killing me.Thanks for such good advice.Keep up coming.

  7. stephanie | at 2:32 pm

    HI Susan,

    Thank you for the great post. I just uploaded the plug-in Social Warfare after reading your post. I checked out the front end of my blog and can’t see a difference…. Could be me, not quite sure what to look for. I’m curious which image Social Warfare makes Pinnable. Is it the Key Image? As far as making the other images in a blog post un-Pinnable. That seems like a lot of work to go into the coding and add text to each and every image. My issue is my images are all landscape format so if one image is made vertical by this app, that would be very helpful. One more thing, I checked out your Pinterest account and couldn’t tell if you’ve created board covers. It appears you have, or rather most of your Pins look created in Canva. How do you feel about Board covers? I’ve read it helps spike engagement, but the Pinners I follow who have massive followings don’t seem to create Pin Board Covers. Thanks again. Love reading guest blogger’s tips!

    • Susan Velez | at 2:58 pm

      Hi Stephanie,

      Are you using the free version of the plugin or the premium version? With the premium version, you’ll have to create social media images that you want to be pinned on your accounts. It’s a little bit more work, but you know what people are pinning.

      Personally, I’ve never used that code since I started using the premium version of the plugin.

      No, I didn’t take the time to create board covers. I just don’t have enough time to do that and truthfully I’m not sure if it really helps or not? You can test it out on your account if you choose.

      I am glad that you enjoyed the guest post. Good luck with your Pinterest marketing.

      Have a great day 🙂

      Susan

  8. stephanie | at 3:44 pm

    Hi Susan,

    I received a reply from you to my response via email but don’t see it here. Thanks for clarifying. I didn’t realize I need to upgrade to the “paid” version of Social Warfare plug-in in order to have my Pinterest images resized and I need to resize them myself? I’ll have to look into this further, sounds a bit complicated…. Perhaps it’s not so bad, once you try it out? I’ve often wondered what other bloggers do since most blogs post landscape oriented images.

    Thank you.

  9. SaraBEth | at 10:46 am

    Hi, Susan (and Janice). Nice to see you, guest-posting on MostlyBlogging.
    Your tip on using Pinterest as a search engine to write your descriptions… Golden Nugget. I’ll use this for sure.

    I don’t use Pinterest as much as I should, I’m still trying to manage FB and Twitter. ^_^

    When I can invest in Tailwind I may devote more time to it. I like using it (and BoardBooster) for clients. Saves time. Lots of it too.

    Didn’t know I wasn’t following you on Pinterest, Susan. I fixed that one.
    SaraBEth recently posted…Knowing Isn’t Action: The Power of 5-Minutes For The Hoplessly InactiveMy Profile

    • Susan Velez | at 1:02 pm

      Hi Sara,

      Thanks for taking the time to stop by Janice’s blog and leave a comment.

      I’m still learning the ins and outs of Pinterest. Like you, I was having a hard time really focusing on growing and learning how to use it.

      I was trying to learn FB and Twitter at the same time. I finally decided to focus on Pinterest. Once I learn how to use it efficiently then I’ll work on my FB.

      You’re right, it’s hard to grow more than one platform at once. (at least for me it is)

      Glad you found the Pinterest descriptions tip helpful. Let me know when you get on Pinterest and I’ll be sure to follow you too 🙂

      Thanks again for taking the time to comment, I hope you have a great day 🙂

      Susan

  10. Barbara Radisavljevic | at 6:15 pm

    I wasn’t familiar with the Social Warfare plug-in. I’ll have to check it out. So far I’ve not used Pinterest as effectively as I should. My only attempt at automation has been Buffer. I tried a free version of Tailwind for a while, but the trial expired and I’m not willing to invest in a paid version yet.I’m thinking of trying some of the other Pinterest schedulers, but they all seem complicated to me.

  11. Naveen Sharma | at 9:19 pm

    Hi Susan,

    It is a very helpful thought that we can always make changes to our account and therefore there is no reason to get too hung up in the beginning about details. The important thing is to get started. We all, and especially the beginners need this encouragement.

    The guideline to stay relevant and consitent is a great one. Also, it helps to have a rough idea of what number of boards work best. Otherwise we could have too much or too less. Similarly, automating the pinning process can save us a lot of time (and hassle).

    A great article full of very useful information. Thanks for sharing these tips with us. Have a great day!

    -Naveen

  12. VietnamSmart | at 9:00 pm

    Wow, so much great information here. Pinterest is such a guilty pleasure of mine, I hate to use it as a business tool. I think I should probably start a second account so I can take advantage of it.

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